anaheim-gazette 1963-03-13

SHOP Downtown STORES SHOP & SHOP D You'll SPONSORS CALL AT PRACTICE—Two members of Junior Ebell Club of Anaheim discuss progress of the Youth Symphony during one of the many practice sessions the young musicians have given in preparation of the concert this week. Discussing the program are Karen Kearns, concertmistress, Mrs. Lawrence Petersen, Music chairman of the Ebell club, Mrs. Carl Herron, Family chairman, and Richard Marino, one of the co-directors of the symphony. Anaheim Youth Symphony Offers First Adult Concert Saturday The Anaheim Youth Symphony, a 55-member aggregation of the area's top junior high and high school musicians will be featured in a spring concert co-sponsored by the Junior Ebell Club of Anaheim and the Anaheim Park and Recreation Department at the Fremont Junior High School auditorium, 8 p.m. on March 16. This will mark the first time that the group — organized four years ago — will play an all-adult repertoire. The young musicians, under the capable batons of H. Robert Reynolds, associate professor of music at Long Beach State College and Loara High School music director, Richard Marino, will play a widely varied program. Mrs. Lawrence A. Petersen, Jr., Ebell music chairman, will act as hostess for the program. Featured players include Christie Lundiquist, Kathy Fauser, Frank Maestromatteo and David Marin, all of Anaheim Union High School; Karen Kerns, Loara High School; Dale Winterberg, Ball Jr. High; Peggy Harrison, Magnolia High School; and brothers, Dick and Bob Henderson, Sunny Hills High School, Fullerton. WORLD-FAMOUS GRAFF-SAIL for new fashion excitement! Sail the seven seas—you'll never find the equal of GRAFF-SAIL, world-famous sun-'n-fun sail cloth by Graff Californiawear. A treasure trove of sportswear discoveries that you'll love living in all season long. Graff-Sail is a simply marvelous 100% cotton fabric, mercerized for smoothness and double-tested for longest wear. The Easy-care Freedom finish calls for little or no ironing. Choose your pet shade from our many splendored color selection. REGISTER FOR this GRAFF OUTFIT Our Anniversary Gift to you! SQR Club to Visit Floral Exhibit Celebrating their annual "Play Day," the Anaheim Garden Club will attend the International Flower Show in San Bernardino Friday, March 15, to view the work of the arrangers in floral, plant forms and design, according to Mrs. S. K. Watters, club president. Members are asked to meet at the Ebell Club house at 10 a.m. as the club is making arrangements for transportation. CUSTOM DR Choose From Over 20,000 Yard REGULARLY 2.98 FREE 1 ESTIMATES Minimum Length PRospect 2 Anaheim DRAPERY & CURTAIN "Anaheim ing Yard Drapery" 108—112 East L DOWNTOWN ANAHEIM—NE OPEN MON. AND FRI. 'TIL SHOP & SAVE IN ANAHEIM’S LARGEST SHOP HOP DOWNTOWN ANA You’ll Find Values Galore in Your Favorite Stores, Today SIDELIGHTS Got a Match? What Brand Is It? By DORIS LEE What brand of matches do you strike? You don’t know, do you? The most you can recall is that there’s a flower on the cover, or it’s designed in black and gold and has Velvet Vulture Club inscribed on it. That’s the whole point; matches advertise everything but themselves. With all this talk about the brand of cigarettes you should smoke, there’s never a word about the match that lights it. Friends where would you be without the lucifer to light your fag? Sure, you have a lighter. Then why do you also carry matches? Because matches are surefire, that’s why. And without them you’d soon be rubbing two sticks together. Try doing that with two fizzled-out lighters. The match people should advertize more. True, they don’t really need to advertize since there’s no reason why such a staunch advocate of the cause of cancer should hide its light under a bushel. Instead of crouching uncopied exactly except that instead of holding a torch aloft, she is holding a burning match between her thumb and index finger. Another commercial shows the interior of a ski lodge. Two strangers meet before an unlit fireplace. The man sits down beside the girl and smiles at her. She gives him a cold stare. He shrugs and keeps his distance. Noticing the cold hearth he leaps up, pulls out a matchbook and lights the fire. As the flames come to life the camera pans to the girl on the sofa. She smiles invitingly and he sits down beside her. They sit close together holding hands and watching the fire as it warms the room. The camera pans down to the coffee table for a close-up of a matchbook on which is designed a red heart pierced with an arrow and on which is inscribed the brand name, “Matchmaker.” County Youth Films To Open LA Branch After working two years in Orange County, Youth Films Foundation has decided to establish a chapter in Los Angeles. In cooperation with the Audio-Visual Section of the Los Angeles City Schools and the PTA Hollywood Council, President Mrs. R. Mendelson and Motion Picture Chairman Mrs. Merle Rousselot, Children’s Matinees will be held at the Los Feliz Theatre, 1822 N. Vermont starting March 3 at 12:30 p.m. Programs selected by PTA and YFF: March 23: “Escapade In Japan”; March 30: “Tom Thumb”. April 6: “Fabulous World of Jules Verne”; April 13: “Hand in Hand”. The programs are about two hours long, admission 50 cents for children and juniors, 75 cents for adults. MONEY NOW • FOR CONSTRUCTION • REFINANCE • PURCHASE COMPLETE ESC ANAHEIM Sure, you have a lighter. Then why do you also carry matches? Because matches are surefire, that's why. And without them you'd soon be rubbing two sticks together. Try doing that with two fizzled-out lighters. The match people should advertize more. True, they don't really need to advertise since there's no reason why such a staunch advocate of the cause of cancer should hide its light under a bushel. Instead of crouching unobtrusively on store shelves waiting to be picked up by housewives, boy scouts (show me a scout who's mastered the two-sticks routine) and would-be arsonists, the match should be out in front of the products parade, blowing its own horn and setting the world on fire. Catchy Names And the match people should choose names synonymous with the product, not stuffy English names such as American cigarettes have been dubbed with. I went through six magazines and came up with thirteen different brands of cigarettes, all but one with English names. The one exception was named for an animal. You never hear imaginative names like Easy Puff, Weeds, Drag-a-Fag or Koff-no-More. Similar eye-catching names could be employed for matches, Hades, Passion Flame, Hot Stuff, to name a few. I've created a few smart television commercials I'm thinking of sending to the match people along with a few suggestions for cover designs. One of them goes like this. The scene shows a channel swimmer hauling himself out of the surf exhausted. Attendants rush up to him with towels, hot coffee and cigarettes. Someone hands him a matchbook. He opens it, pulls off a match, closes the book, and with a flourish strikes the match and lights his cigarette. Holding up the burning match he looks at the camera and says with feeling, "I'd carry a torch for Torch." Match Of Freedom The film fades out as the flames reaches his fingers, and fades in again to a close - up of the matchbook cover on which is a picture of the Statue of Liberty, Whale Watching As the flames come to life the camera pans to the girl on the sofa. She smiles invitingly and he sits down beside her. They sit close together holding hands and watching the fire as it warms the room. The camera pans down to the coffee table for a close-up of a matchbook on which is designed a red heart pierced with an arrow and on which is inscribed the brand name, "Matchmaker." I have a few other ideas but I think I'll save them until I hear from the match people about these Still Time To Save • SUITS Regular to 49.95, was $29 NOW Regular to 56.00, was $39, NOW Regular to 70.00, was $40 NOW OTHER SUITS Regular to 79.95, was $59 NOW Regular to 100.00, was $79 NOW Regular to 128.00, was $89 NOW • SLACKS Wool and Dexron-Wool blends Reg. 17.95, was 13.88 NOW 2 for $25 Lawrence A. Petersen Jr., music chairman, will act as for the program. ed players include Chris-Liquist, Kathy Fauser, Nestromatteo and David of Anaheim Union High School; and brothers, Bob Henderson, Sunny School, Fullerton. On to the concert is free. To Visit Exhibit During their annual "Play Anaheim Garden Club and the International Show in San Bernardino March 15, to view the arrangements in floral arts and design, accord- s. S. K. Watters, club are asked to meet at Club house at 10 a.m. club is making arrange- transportation. Whale Watching Is Now at Peak Southern California's world famed whale migrations are now at their peak in coastal waters, with the mammoth grey whales appearing in ever increasing numbers along with the pilot whales and smaller species. Each year the whales migrate from northern waters to their breeding grounds in the lagoons of Baja California. As they pass off the coast of Southern California they move within a short distance of land, offering the public a chance to see them at close hand and take photographs. CUSTOM DRAPERIES Close From Over 20,000 Yards of Beautiful Fabrics REGULARLY 2.98 PER YARD FREE INMATES $199 Yd. Minimum Length 54" PRospect 2-9570 "Anaheim's Leading Yardage and Drapery Store" 108—112 East Lincoln Ave. WNTOWN ANAHEIM—NEAR BANK OF AMERICA OPEN MON. AND FRI. 'TIL 9—DAILY 'TIL 5:30 Holding up the burning match he looks at the camera and says with feeling, "I'd carry a torch for Torch." Match Of Freedom The film fades out as the flames reaches his fingers, and fades in again to a close - up of the matchbook cover on which is a picture of the Statue of Liberty, • SLACKS Wool and Dacron-Wool blends Reg. 17.96, was 13.88 NOW 2 for $25 Reg. 19.96, was 15.88 NOW 2 for $27 • SPORT COATS Reg. 22.95, was 17.98 NOW Reg. 20.95, was 29.88 NOW Reg. 40.95, was 29.88 NOW Reg. 55.00, was 43.88 NOW 39.88 • WASH PANTS New larger selection of cotton, corduroy, dressy blends. Reg. to 7.98, was 4.98 NOW 2 for $7 3.88 Cotlers for MEN 118 W. LINCOLN Downtown "Look Your Best . . . Be Cotler Dressed" • OPEN A CONVENIENT COTLERS CHARGE ACCOUNT • BIGGEST SHOPPING CENTER ANAHEIM Stores, Today and Every Day The Anaheim Gazette—5 Wednesday, March 13, 1942 ANAHEIM, CALIFORNIA Farm Worker Guide Readied Farm workers in California and other western states may for the first time move on a schedule from crop to crop. The U.S. Department of Labor has just published a new guide to help them plan their employment itineraries. A. J. Norton, regional director of the department's Farm Labor Service in San Francisco said that one outstanding feature of the 1963 edition of "A Guide to Seasonal Farm Work in the Far Western States" is that cultivation and harvesting timetables for crops in each state listed are shown in numerical order. TROPIC STAR by Artcarved Before you decide on your ring — see our exclusive TROPIC STAR! Never before was a diamond held so high, so proudly. Try it on your hand — today. From $115. Matching bride's circlet $25. MONEY NOW AVAILABLE FOR CONSTRUCTION REFINANCE PURCHASE COMPLETE ESCROW SERVICE ANAHEIM SAVINGS KENDRICK'S JEWELERS "Certified Master Watchmaker" 155 W. LINCOLN ANAHEIM MONEY NOW AVAILABLE FOR CONSTRUCTION REFINANCE PURCHASE KE 5-2158 COMPLETE ESCROW SERVICE ANAHEIM SAVINGS AND LOAN ASSOCIATION 187 W. LINCOLN • ANAHEIM, CALIF. KENDRICK'S JEWELERS "Certified Master Watchmaker" 155 W. LINCOLN ANAHEIM KE 5-4403 Time To Save During . . . Haters ONE CENT SPORT SHIRT Sale BUY ONE SPORT SHIRT AT REGULAR PRICE BUY SECOND SHIRT for . . . HURRY DON'T MISS THIS BUY ONE SPORT SHIRT AT REGULAR PRICE BUY SECOND SHIRT for . . . HURRY DON'T MISS THIS FABULOUS SALE! Big Selection of Colors, Sizes, Patterns! • SWEATERS Regular to 21.95, NOW 14.88 Regular to 26.95, NOW 10.88 Regular to 11.95, NOW 7.88 • SHOES Jarman & Freeman Reg. to 12.95, was 8.88, NOW 6.88 Reg. to 15.95, was 10.88, NOW 8.88 Reg. to 19.95, was 13.88, NOW 10.88 We Need Room To E-X-P-A-N-D — So We're REMODELING To Better Serve You. STORE FIXTURES ARE FOR SALE Downtown Anaheim KE 5-4224 OPEN MONDAY and FRIDAY TIL 9 P.M.