anaheim-gazette 1961-12-07

Anaheim Firm Produced Buzza-Cardozo Plant At Work on Desk By DORIS LEE "The journey of the Magi on that first Christmas has become a pilgrimage of many, many Christians through the succeeding centuries. Today, while many still make the geographical sojourn, the journey is perhaps best made from heart to heart, symbolized in the warmth of good will winging its way in the folds of the age-old, ever new Christmas card." These words by an unknown author convey graphically the magic of the Christmas card, as much a part of our tradition as the hotdog at a ball game and popcorn at a movie. The Christmas card has come a long way since its beginning in England around 1942 when it first appeared in ornate form with the simple "Merry Christmas and a Happy New Year" message. New Anaheim Plant One of its newest homes is the Buzza-Cardozo plant at 1500 S. Los Angeles St., where millions of greeting cards of all types are produced every year. The Anaheim plant is only three months old, having moved down from Los Angeles where it had been for 20 years. Its present quarters, the last word in modern architecture, employs 500 persons, all already engaged in the designing of the 1962 line of Christmas cards produced at Buzza-Cardozo plant in Anaheim. Wording inside says, "When Santa sees your Christmas sock, Bet he says 'Hol Hol Hol! This child has been so good this year,' I'll JOVIAL SANTA — Old St. Nick is featured on many Christmas cards produced at Buzza-Cardozo plant in Anaheim. Werding inside says, "When Santa sees your Christmas sock, Bet he says 'He! He! He! This child has been so good this year, I’ll fill it—top to toe.'" 2—ANAHEIM GAZETTE ANAHEIM, CALIFORNIA Thursday, December 7, 1961 Letters to Santa (Continued from Page One) ½ years old. I have been pretty good, but I also have been a bad boy at times. I promise to mind my mommy and daddy and Maggie does too. I will not get into the candy or mommy’s purse anymore. And I will not hit Maggie or other little girls anymore. I would like a robot commando, and a missile kit, and a tonka tractor, and a crane, and a truck. Maggie would like a oretty dolly and a housekeeping set, and a pretty watch. I love you, Don and Maggie Koller Dear Santa Claus, This is what I want: a toy tractor. Yours truly, Steven Free I am 4 years old. Dear Santa Claus, My name is Amy Beth. I am two years old. I watch you on television every morning and you have the loveliest dolls. Please bring me a doll for Christmas, Santa. Amy Beth Hall Dear Santa Claus, I have been a good boy. This is my Christmas list: frog man skin diver set, field glasses, wood burning set, two models, rebel gun rifle, play mobile, cowboy boots, tonka steam shovel. Love, Tommy Iverson Dear Santa Claus, burned, come in through the sliding glass door. Merry Christmas to you and Mrs. Santa Claus. Thank you very much, Genie, Roddy, Marianne and Billy Boyle 1703 Briarvale Ave. Anaheim Dear Santa Claus, I love you. I have a new rug. I am six and I am very ill! Teresa King Dear Santa, I've been a good girl, and now I would like to write the things I would like: Thumblina, Little red spinning wheel, new crayons, a new book, a bike with training wheels, new paints, and that’s all. Thank you. Love, Mara Pace 1516 Beacon Ave., Anaheim Dear Santa, How are you? Do you know what I want? A new train set almost like Todd, a robot commander, new paints, and Mr. Mixed It like when you press it and it makes these drinks. You know roller things like we see on TV—a Johnnie Rib Gun, Farcination, because I'm four. Great Garloo, you know. Love, Dwight Dear Santa, Brent L. Dix's Christmas list: Johnny Reb’s cannon, battery operated tractor, Remco race car One of its newest homes is the Buzza-Cardozo plant at 1500 S. Los Angeles St., where millions of greeting cards of all types are produced every year. The Anaheim plant is only three months old, having moved down from Los Angeles where it had been for 20 years. Its present quarters, the last word in modern architecture, employs 500 persons, all already engaged in the designing of the 1982 line of Christmas cards. "We always keep a full year ahead," states George Thompson. ANAHEIM MEM 83 Years Age, December, 1878 FIRE BUCKET NEEDED The Board of Town Trustees held a meeting yesterday afternoon. Messrs. Cohen and Yocum were appointed a committee to purchase buckets, rope and hand hooks for use of the Fire Department, the cost not to exceed $55. The petition of citizens on West Street, to have the street graded was referred to the committee on public improvements. The following was adopted: "Resolved, That the matter of introducing water into the town be referred to the Committee on Public Improvement to ascertain the probable cost and best means to secure that end and to report at the next general meeting, and further, that the President be added to that committee." The Marshall was instructed to collect taxes until January 1st without exacting the additional 5 percent. The clerk was instructed to inquire of Tax Collector Kremer if the Citizens of Anaheim are charged with county road tax. The Marshall was ordered to either collect the dog tax or kill the dogs. ANAHEIM CHAMPS John McGarvin and C. M. Benbrook on behalf of several Downy city sportsmen challenge Los Angeles hunters to a trial of skill in duck shooting. Their discretion in not challenging Anaheim sportsmen is worthy of admiration. Dear Santa Claus, I have been a good boy. This is my Christmas list: frog man skin diver set, field glasses, wood burning set, two models, rebel gun rifle, play mobile, cowboy boots, tonka steam shovel. Love, Tommy Iverson Dear Santa Claus, In our home, we have four children and we don't want too much because we want you to save some toys for the poor children who have no mommy and daddy. Genie wants a "Deluxe Play Mobile," and a racing car. Roddy would like a holster set. Marianne asks for a Chatty Cathy and for Billy some building toys because he's only a baby. Santa Claus, I love you and God and even the Easter Bunny. Santa Claus don't come down the chimney because you might get CONE-O'CONNOR MORTUARY KE 5-3209 251 N. LEMON ST. ANAHEIM Dear Santa, Brent L. Dix's Christmas list: Johnny Reb's cannon, battery operated tractor, Remco race car set, Great Garlow, cargo ship, skin diver or frog man toy, big truck, army set which Brent can wear. Brent L. Dix 207 Evergreen anaheim P. S. There will be some cookies and milk for you to eat and drink. Dear Santa Claus, I want to tell you that I am a good girl. I help Momnie and daddy. I want to have a white ballet dress for Christmas. Please bring me a ballet dress for Christmas. Thank you. Swedina Johnson Dear Santa, Can I have a bike for Christmas? I love you, Santa. Do you love me? Bambi Kinder 535 N. Lampton anaheim Dear Santa, I would like a Superman Suit, baseball suit and a cowboy suit with cowboy boots, and a robot suit. I am trying to be a good boy. Thank you Kenney Roberts WILLIS P. DEVANY, D.O. General Practice and Weight Control Mon., Wed., Fri. 2 to 8 p.m. Three Thursdays Sat. 9 p.m. to 1 p.m. Coving ED 2-6913 8776 Brookhurst PR 6-4280 ANAHEIM CHAMPS John McGarvin and C. M. Benbrook on behalf of several Downey city sportsmen challenge Los Angeles hunters to a trial of skill in duck shooting. Their discretion in not challenging Anaheim sportsmen is worthy of admiration. We have in our mind's eye, Horatio, several mighty huntsmen to whom the ducks succumb as readily as did the coon to the famous Davy Crockett of revered memory. A LITTLE RED ONE? The public schools of Anaheim will close for the holiday vacation on the 20th. They will reopen about the 6th of January, and it is hoped that the new school house will be ready for occupancy by that time. LOW DOWN A. Guy Smith and Co. offer the house and lot at the corner of Augusta and Hedwig streets, opposite the new school house for sale. Dwelling nearly new contains four rooms, surrounded with fine shade trees. The property will be sold for $700 with a cash payment of $100, balance in monthly installments of $12 each with interest on unpaid balance at 1 per cent per month until paid. Local Walkout Notice to All Whom It May Concern — My wife, Virginia, having left my bed and board, I hereby give notice that I will not be responsible for any debts she may contract from this date — Anaheim, Dec. 3, 1878. R. BOHN 88 Years Ago, December, 1903 RUBBER-TIRED BUGGIES Bird V. Beebe has added to his stock a line of buggy robes, Produces Millions of Christmas Buzza-Cardozo Plant Already Work on Designs for 1962 By DORIS LEE journey of the Magi on Christmas has become image of many, many as through the succeeding Today, while many still geographical sojourn, ney is perhaps best made art to heart, symbolized armth of good will wingway in the folds of the ever new Christmas words by an unknown convey graphically the of the Christmas card, as part of our tradition as dog at a ball game and at a movie. Christmas card has come way since its beginning in around 1842 when it first in ornate form with the "Merry Christmas and a New Year" message. New Anaheim Plant its newest homes is the Cardozo plant at 1500 S. Shelley St., where millions cards of all types are and every year. Anaheim plant is only months old, having moved from Los Angeles where it for 20 years. Its present, the last word in modern future, employs 500 persons, dry engaged in the designing 1962 line of Christmas son, vice-president of the firm, "which means, of course, we have to be able to anticipate people's needs and tastes for a year from now, like car designers do." As soon as one line is finished, artists and designers begin work immediately on 2,000 new designs for the next year's line, starting with fresh new ideas. Not all last year's designs are discarded, however; trends are watched, and popular, fast-selling designs are held and used again, perhaps with modifications. This year's sales are always watched to help determine next year's production rate. Some Free-Lance Although staff artists and versewriters do most of the creating at Buzza-Cardozo, some free-land material is accepted, Thompson says. Buzza-Cardozo got its start in Minneapolis when George Buzza founded a plant called Craftacres, a title still used in referring to the plant. In 1932, in the midst of the depression, Ralph Cardozo started a small greeting card plant in Los Angeles and was later joined by Buzza. Originally manufacturer of only Christmas cards, the fast-growing company soon branched out into all types. Five expanding moves took place in Los Angeles in the ensuing years, culminating da. England and Australia, and has six district offices scattered throughout the country. Principal outlets are department stores, drug and variety stores and specialty shops. The company merged with Gibson Greeting Cards five years ago, but still operates independently. All Kinds of Cards Christmas cards constitue 20 per cent of the plant's production, with summer cards, birthday plant also produces wrapping paper and ribbon as part of its Christmas line. Asked about the current trend in the contemporary card in which Buzza-Cardozo pioneered in 1953, Mr. Thompson said, "It's definitely here to stay." Designing a contemporary card is a tough assignment, he says, because each design is a one-shot deal. It can't be repeated. "It would be like repeating an Anaheim plant is only months old, having moved from Los Angeles where it was for 20 years. Its present location, employs 50 persons, and engaged in the design of 1982 line of Christmas trees, keeps a full year states George Thompson. MEMORIES Rams Age, December, 1978 BUCKET NEEDED Board of Town Trustees meeting yesterday afterears. Cohen and Yocum pointed a committee to buckets, rope and hand use of the Fire Department cost not to exceed $55. Officers on West have the street graded according to the committee on improvements. Following was adopted: That the matter of water into the town be to the Committee on improvement to ascertain table cost and best means that end and to report at general meeting, and that the President be that committee." Arshall was instructed to raise until January 1st expecting the additional 5 The clerk was instructed of Tax Collector Krem-Citizens of Anaheim are with county road tax. Hall was ordered to eith the dog tax or kill the Anaheim Calendar Thursday, Dec. 7 Exchange Club, Elks clubhouse, noon. Izaak Walton, 317 E. La Palma, 8 p.m. Kiwisan Breakfast Club, Gourmet Restaurant years croakers' chorus up to that time, only to be deluged with such copious downpours as to set at rest all doubts as to the season's outcome. It is the late rains which make crops, and we look for an abundance of them right along on schedule time. Yet a soaker of about three inches before Christmas would be quite acceptable. ON THE MEND Frank Stone has taken his arm out of the sling in which he has carried it for some weeks on account of a broken collar bone. He will soon be himself again. 33 Years Ago, December, 1928 YULE GLITTER All communities in the county are making preparations for unusual activities during the holiday season, and one of the most joyous Yuletides ever experienced here is expected. It has been a year of prosperity in the county, and already it is apparent that the people are disposed to be liberal in their purchases of Christmas goods. Several towns are preparing street decorations and municipal trees, and efforts will be made to see that every child receives something from Santa Claus. In Anaheim an elaborate program of street decorating has been outlined and trees about ten feet in height will be used per and ribbon as part of its Christmas line. Asked about the current trend in the contemporary card in which Buzza-Cardozo pioneered in 1953, Mr. Thompson said, "It's definitely here to stay." Designing a contemporary card is a tough assignment, he says, because each design is a one-shot deal. It can't be repeated. "It would be like repeating an old joke," he says. "So we have to keep scrounging for new humor." Another pitfall of the humorous card is good taste. Buzza-Cardozo Committee 'Bal Masque' "Damas de Caridad" — "Ladies of Charity," — are at work this week on plans for their February 16 "Bal Masque" benefit at the Disneyland Hotel Convention Hall. Choice of the Spanish name for the 65-member ball committee was announced this week after a committee headed by Mrs. C. Stanley Chapman studied proposed names. Committee members recently expressed agreement that the Ray McNeal Earns '100 Club' Spot Ray E. McNeal has earned membership in the "100 Club," a group of outstanding salesmen in Lincoln-Mercury dealerships, William H. Alen, Los Angeles district sales manager for Lincoln-Mercury Division, announced today. Mr. McNeal is a salesman with McClure's-Anaheim, Lincoln-Mercury dealership. His sales proficiency placed him among the top third of all Lincoln-Mercury salesmen and earned him special recognition from the Lincoln-Mercury Sales Council. Mr. McNeal has been with McClure's-Anaheim for one year. Safety Coordinator AHEIM CHAMPS McGarvin and C. M. Benbelfath of several Downsportsmen challenge Los counters to a trial of skill shooting. Their discretion challenging Anaheim is worthy of admirahave in our mind's eye, several mighty hunters the ducks succumb as as did the coon to the Davy Crockett of revory. LITTLE RED ONE? Public schools of Anaheim for the holiday vacation 80th. They will reopen e 6th of January, and need that the new school will be ready for occupant time. LOW DOWN Smith and Co. offer the lot at the corner of and Hedwig streets, opnine new school house for selling nearly new conrooms, surrounded with trees. The property hold for $700 with a cash of $100, balance in installments of $12 each rest on unpaid balance cent per month until Local Walkout to All Whom It May — My wife, Virginia, at my bed and board, I ve notice that I will not able for any debts she ract from this date — Dec. 3, 1978. R. BOHN Ago, December, 1903 ER-TIRED BUGGIES Beebe has added to his line of buggy robes, Thursday, Dec. 7 Exchange Club, Elks clubhouse, noon. Izaak Walton, 217 E. La Palma, 8 p.m. Kiwanis Breakfast Club, Gourmet Restaurant, 7:30 a.m. Moose Lodge, 133½ N. Los Angeles, 8 p.m. Native Daughters of the Golden West, IOOF hall, 8 p.m. Optimist Club, Optimist clubhouse, 7 p.m. Veterans of Foreign Wars Post 3173, VFW hall, 8 p.m. Y Wives, YMCA, 9:30 a.m. Friday, Dec. 8 Anaheim Park Club, Pearson Park, 2 p.m. City Park Chess Club, 400 N. Palm, 7 p.m. Lions Club, Elks clubhouse, 12:15 p.m. Masons, Free and Accepted 207, Masonic Temple, 7:30 p.m. Monday, Dec. 11 Altrusa Club, Disneyland Hotel, 7 p.m. Optimist Youth Band Optimist Club, 7 p.m. Rotary Club, Gourmet Restaurant, 12:10 p.m. VFW Auxiliary, VFW hall, 8 ppm. Y Men's Club, YMCA, 6:30 p.m. Tuesday, Dec. 12 Chispa Chapter 151 O.E.S., Masonic Temple, 8 ppm. Choraleers, Anaheim High School 7 p.m. IOOF 100, IOOF hall, 7:30 ppm. Kiwanis Club, Elks clubhouse, 12:10 ppm. Lions Breakfast Club, Gourmet Restaurant, 7:15 a.m. Soroptomist Club, Gourmet Restaurant, noon. Wednesday, Dec. 13 Elks B.P.O., Elks clubhouse, 8 ppm. Rainbow Order of Girls, Masonic Temple, 7 p.m. In Anaheim an elaborate program of street decorating has been outlined and trees about ten feet in height will be used in front of the business places. Several trees in the city park will be strung with lights and a committee from the Kiwanis club are making plans for the big tree which will be placed on the stage of the Greek theatre. WINE FLOWED Fifteen hundred gallons of red and white wine were confiscated and one man was arrested in a raid conducted on a Buena Park Dairy operated by Jim Alponte, 41, late Sunday afternoon by deputy sheriffs and members of the Fullerton police department. County Approves Light Installation The proposed agreement between the city of Anaheim and Orange County for the installation of a fixed-time traffic signal intersection of Cerritos Avenue system and safety lighting at the and Brookhurst Street has been approved by the Orange County Board of Supervisors. The agreements have been reviewed by the County Council and are satisfactory to the Road Department. Tour Caverns Mr. and Mrs. Frank Bila and Mr. and Mrs. E. J. Quint of 1414 Beverly Dr., Anaheim, recently made the guided tour deep in the heart of Carlsbad Caverns National Park in New Mexico. Mr. McNeal is a salesman with McClure's-Anaheim, Lincoln-Mercury dealership. His sales proficiency placed him among the top third of all Lincoln-Mercury salesmen and earned him special recognition from the Lincoln-Mercury Sales Council. Mr. McNeal has been with McClure's-Anaheim for one year. Safety Coordinator Seeks Board Post McKay Mitchell, Anaheim, is a candidate for election as the Employee Member of the Board of Administration California State Employees' Retirement System. The Board administers the retirement system for the 120,000 State employees and the 240,000 employees of the over-400 contracting public agency members, which includes the Anaheim Union School District, the Orange County Superintendent of Schools, and the City of Anaheim. Mr. Mitchell is Coordinator for the annual Governor's Industrial Safety Conference. Time Orange: 1508 E. Collin Phone KE 8-1332 CLIFFORD - FREE Open Monday Christmas Cards snowclad beauty cards. The one offered to card buyers this Christmas in the Buzza-Cardozo line. Plant in Anaheim employs 500 people. produces wrapping paper as part of its one. but the current trend contemporary card in Cardozo pioneered in Pompson said, itly here to stay." a contemporary card assignment, he says, this design is a one-can't be repeated. be like repeating an so will not print anything that is not above reproach. Religious Themes Biggest "Religious themes are our biggest production," he says. "It certainly wouldn't be in good taste to produce religious cards on the one hand and allow production of indecent material on the other." The people at Buzza-Cardozo don't tell you how to sign your Christmas cards; they just make informal signature, without the "Mr." or "Mrs." If cards are signed by hand, whoever signs puts his or her name last. If names are imprinted, the wife's name is first. (Mary and John Smith) unless you include your children, in which case it would be "John, Mary and Susie Smith." A formal card would read "Mr. and Mrs. John Smith wish you a Merry Christmas." It's proper to include your return address on the envelope, and Committee Named For Masque' Benefit The Caridad" — "Laity," — are at work on plans for their "Bal Masque" beneficent ball committee this week after a headed by Mrs. C. Chapman studied project members recently agreement that the Spanish name for the bal ball committee is held this week after a headed by Mrs. C. Chapman studied project members recently agreement that the Neal Earns Club' Spot McNeal has earned in the "100 Club," a standing salesmen in luxury dealerships, will be Los Angeles district for Lincoln-Mercury announced today. It is a salesman with Anaheim, Lincoln-Merchip. His sales proficiency among the top Lincoln-Mercury salesmen him special recognition the Lincoln-Mercury council. Anaheim has been with Anaheim for one year. name of the group should be in keeping with the early Spanish heritage of Orange County which was formed out of land grants from the King of Spain. Other plans for the black tie dinner dance are proceeding under the direction of Miss Marcelina Arroues chairman, and Mrs. Jack Lovell, co-chairman. Proceeds from the affair which is expected to attract more than 1,000, will be presented to the St. Jude Hospital building fund. Proceeds from succeeding events in what is planned as an annual affair will be earmarked for special projects at the hospital. Orange County florists, under the direction of Wayne Andrade of Anaheim will submit designs for floral masques to be modeled by committee members during the evening. Masques will be judged and trophies awarded winners as part of the festivities. At work on the patron and patroness committee are Mrs. Peter Fluor, chairman, and her co-chairmen Mrs. Tom Eadington and Mrs. Samuel Gendel. Their committee members include Mmes. Joseph Huarte, B. W. Jordan and John Larson, Anaheim; Henry Pullman, Mario Mercurio and Max Koeck, Fullerton; Peter Weisel, La Habra, and Jack Hamilton, Placentia. Invitations committee members include Mmes. Wendell Olson, Phillip Twombly, Harold Lang and Frank Stashak. Program committee members are Mmes. Stanley Roberts, Ramiro Fernandez and Phil Renick. Mrs. Warren Ferguson is in charge of orchestra and membership will be handled by Mrs. C. Stanley Chapman and Mrs. Bernardo Yorba. ANAHEIM GAZETTE TELEPHONE: PR 2-1800 Published Thursday of each week at 259 East Center Street, Anaheim, California Legal Adjudication No. A 22441 Entered as second class mail matter under the act of March 3, 1979. All rights herein are reserved. ANAHEIM GAZETTE TELEPHONE: PR 2-1800 Published Thursday of each week at 259 East Center Street, Anaheim, California Legal Adjudication No. A 22441 Entered as second class mail matter under the act of March 3, 1879. All rights herein are reserved. SUBSCRIPTION: $3.00 per year, payable in advance. Member, California Newspaper Publishers Association MONEY NOW AVAILABLE • FOR CONSTRUCTION • REFINANCE • PURCHASE COMPLETE BSCROW SERVICE ANAHEIM SAVINGS 927 WEST CENTER STREET • ANAHEIM, CALIF. It's the Holiday Season Time to look your Prettiest Let our stylists design a coiffure that makes the most of your beauty. "By popular demand," we are repeating our Orange Studio opening special. • $25.00 Protein Cold Wave $12.50 Complete (No Extras) For Only FOR APPOINTMENT CALL Orange: 1508 E. Collins Phone KE 8-1332 Santa Ana: 1212 So. Bristol Phone KI 9-0771 CLIFFORD - FREDERICK BEAUTY STUDIOS Open Monday Thru Saturday 9 a.m. - 9 p.m.