anaheim-gazette 1953-05-21

Early Florida Citrus Shipping Forces Shift to California Fruit A queer twist of the reverse economies has placed a relatively light crop of Florida valencia oranges in the position of making somewhat dubious citrus history. The bizarre chain of events began around the first of March when shipments of early and mid-season oranges dwindled to practically nothing. Florida had depleted these varieties almost a month earlier than usual. Many shippers, figuring to get a head start on the fresh valencia market, began shipments of that variety in volume a full month before the oranges were actually fully mature and ready to eat. The fruit was unusually tart, gave no consumer satisfaction, and resulted in extreme unfavorable trade reaction. Housewives, in many instances, turned to California oranges and competitive fruits. Prices were what was expected under the circumstances. Up to the middle of last week, small sized valencias had leveled to $3 per box f.o.b. while the larger fruit sold for $2.75. About this time large retail stores in the north, despairing of Florida orange movement, started featuring the larger sizes in store-wide promotions and a scramble ensued. The result was a surplus of prized smaller sizes and a shortage of the normally unwanted larger. Such reverse economics brought a furrow of amazement to the faces of industry sales managers. "Believe me, we're going to take full advantage of the situation and raise the ante on larger sides and attempt to level the price at $3 straight across the board," prophetized Fred S. Johnston, general sales manager of the Florida Citrus exchange which handles almost a third of the fresh fruit crop. "Greater demand for the larger sizes which has resulted from store promotions makes this almost a certainty." The present season, many believe, may wind up as an "average" one pricewise. Safeway Stores A new two million dollar crane and cookie bakery was opened last month in Van Nuys by Safeway Stores, Incorporated. Equipped with the most modern baking equipment in the West, new plant, known as the Gu Biscuit Company, was built to supply Safeway stores all over the west coast with high quality crackers and cookies. At the formal opening, more than 5000 Safeway employees families and friends "inspect the plant, enjoyed a picnic lunch and carried home samples of new bakery's "Busy Baker" crackers, "Pirate's Gold" grape "Tea Timers" and "Jane Arrows cookies." Bill Baldwin, well-known TV personality, greeted crowds as they arrived; Pat Tram and Sheilah Ryan, masters, judged cracker eating tests among hundreds of youngsters; the Cass County entertained all afternoon. Safeway officials who joined the opening celebration included R. W. Church, W. J. Grover C. J. Kellogg, all of San Francisco; Charles E. Jones, managed the new bakery; M. B. Hollin Safeway's Southern California tail operations manager; George Weiler, the company Southern California supply manager. Built on a 5-acre site at Woodel Avenue, the huge 160-by 524 foot building has plenty of parking space, has a spur rail track with room for 14 boxes to be loaded and unloaded at o Eternity Sun, rain, wind . . . all come their way and go on . . . but the granite peak stands. So with memories of those loved ones who have passed on. In time of sorrow, you can always depend on our complete understanding and service to help you. HILGENFELD MORTUARY 120 E. BROADWAY ANAHEIM BEST WISHES TO THE ANAHEIM GAZETTE FOR ITS DEVOTION TO THE BEST INTERESTS TO THE ANAHEIM GAZETTE FOR ITS DEVOTION TO THE BEST INTERESTS OF THE CITRUS INDUSTRY THROUGHOUT THE YEARS. ★ FRANK BELMONT DOING BUSINESS AS GRANADA PACKING HOUSE PHONES: LAMBERT 5-6 788, ANAHEIM 2226 113 EAST WALNUT AVENUE, FULLERTON Safeway Stores Opens New Baking Plant new two million dollar crack- and cookie bakery was opened month in Van Nuys by SafeStores, Incorporated. equipped with the most modern ing equipment in the West, the plant, known as the Guthrie Cult Company, was built to only Safeway stores all over west coast with fresh quality crackers and cookies. at the formal opening, more 5000 Safeway employees, bakers and friends "inspected" plant, enjoyed a picnic lunch carried home samples of the bakery's "Busy Baker" soda kakers, "Pirate's Gold" graham n Timers" and "Jane Arden" bakes. All Baldwin, well-known radio TV personality, greeted the birds as they arrived; Pat Buttain and Sheilah Ryan, movie films, judged cracker eating contains among hundreds of the gasters; the Cass County Boys arrained all afternoon. Safeway officials who joined in opening celebration included W. Church, W. J. Grover and A. Kellogg, all of San FrancisCharles E. Jones, manager of new bakery; M. B. Hollinger, away's Southern California reoperations manager, and George Weller, the company's other California supply manufacturer on a 5-acre site at 8257 Del Avenue, the huge 160-foot 4 foot building has plenty of ing space, has a spur railroad with room for 14 box cars loaded and unloaded at once, NEW BAKERY OPENED—W. J. Grover, Jr., (left) and C. J. Kellogg (right) officials of the new $2,000,000 cracker and cookie plant opened by Safeway Stores, Inc., in Van Nuys Sunday afternoon give samples of the new bakery's Jane Arden cookies and Busy Baker crackers to Pat Buttram and Sheilah Ryan, movie stars. In the background are the Cass County Boys, who entertained. MYF Footlighters Attain National Recognition The activities of a local youth group received national recognition last week when "Concern." Magazine, published every other week by the National Conference of Methodist Youth printed the following item in the April 17 issue: "The MYF Footlighters of White Temple Methodist church in Anaheim, Calif., spent Easter week touring through Arizona going around a series of nine right angles." Middleton Ends Preflight Course PENSACOLA, Fla. (FHTNG)—Recently graduated from the U.S. Naval School, Pre-Flight, was Naval Aviation Cadet Louis L. Middleton, son of Mr. and Mrs. LeRoy E. Middleton of 19-9 West Broadway, Anaheim, Calif. Before entering the Naval Aviation Cadet training program through the Naval Air Station at Los Alamitos, Cadet Middleton attended new bakery; M. B. Hollinger, away's Southern California reoperations manager, and age Weiler, the company's northern California supply manufacturer on a 5-acre site at 8257 Del Avenue, the huge 160-foot 24 foot building has plenty of ing space, has a spur railroad with room for 14 box cars loaded and unloaded at once, houses the most modern eer and cookie baking and engining machinery in the west. All produce 500,000,000 indical crackers and cookies a year Safeway stores as far east yoming and West Texas. Attain National Recognition The activities of a local youth group received national recognition last week when "Concern," Magazine, published every other week by the National Conference of Methodist Youth printed the following item in the April 17 issue: "The MYF Footlighters of White Temple Methodist church in Anaheim, Calif., spent Easter week touring through Arizona doing a series of one night stands with their newest production, "Simon's Wife." Under the direction of their pastor, the youth product plays of unusually high calibre, high enough anyway to rate listings in the "Off Broadway" calendar of Theater Arts Magazine. New Law Would Decide Damage Suits Comparative Responsibility Basis By GEORGE E. HART Legal circles of Orange county are interested in a bill pending bethe state legislature that would make a radical change in the appach to damage suits. The bill proposes to decide personal injury suits on the basis of comparative responsibility. Insurance companies are even more interested than the lawyers, from an exactly opposite standpoint. They usually have to pay judgments which the lawyers for their clients. That reason, perhaps, the foo, should be interested, se more damage judgments higher insurance rates on family car. More Judgments pending bill presumably would mean more damage judgments, which explains why the attorneys like it and the insurance companies do not. Under existing statutes, no person who is even slightly responsible for the accident which injuried him, can collect damages from the other party, no matter how much more responsible the other might be for the injury. The doctrine of contributory negligence is a bar to any such recovery of damages. The pending bill, backed by the lawyers, would substitute the doctrine of comparative negligence for contributory negligence. Damage judgments could be granted in cases where both parties were negligent, the award being decided on the basis of comparative degree of negligence. Insurance Co.'s Opposed Observing the prospect of more damage judgments to pay, the insurance companies are said to be leveling on the bill with all their might. The attorneys argue, as an example, that it is not right that an accident victim, hit by drunk driver, cannot get damages, even though the drunk driver was 90 per cent responsible for the injury while the victim was only 10 per cent responsible. Under existing MIDDLETON END'S Preflight Course PENSACOLA, Fla. (FHTNG)—Recently graduated from the U.S. Naval School, Pre-Flight, was Naval Aviation Cadet Louis L. Middleton, son of Mr. and Mrs. LeRoy E. Middleton of 19-9 West Broadway, Anaheim, Calif. Before entering the Naval Aviation Cadet training program through the Naval Air Station at Los Alamitos, Cadet Middleton attended Redlands University and the University of California at Los Angeles. He is now assigned to the U.S. Naval Auxiliary Air Station, Whiting Field, Milton, Flah., where he is engaged in primary flight training. SERVING NORTHERN BUILDERS FOR OVER MAKE US YOUR TEES Insurance Co.'s Opposed Observing the prospect of more damage judgments to pay, the insurance companies are said to be leveling on the bill with all their might. The attorneys argue, as an example, that it is not right that an accident victim, hit by drunk driver, cannot get damages, even though the drunk driver was 90 per cent responsible for the injury while the victim was only 10 per cent responsible. Under existing law, the drunk driver gets off scott free, as far as civil liability is concerned, though liable for criminal prosecution of a felony charge. While the bar as a group supports the proposed legislation, there must be some within it who side with the insurance companies. That's because they are hired by the insurance companies to defend damage suits, and the doctrine of contributory negligence is a powerful weapon to their hand. They are not anxious to change the status quo, at least as long as they are on the defense side. Of course, the insurance company attorneys of today may be the plaintiff's counsel next year. Deadly Maneuvering The legal maneuvering that instantly follows any injury accident is perhaps the most deadly of any type of litigation. That is entirely aside from ambulance chasing. The swift moves and counter moves that swirl about the untutored head of the accident victim, before he has even had time to think about going to court, not only would amaze the layman, but often determine how he would fare in court when he does get around to thinking of such a move. There are tricks in all trades, but the business of prosecuting and defending injury damage suits has a whole bagfull. NAHEIM GAZETTE SPRING EDITION—1953 GAZETTE WANT-ADS NEVER FAIL! The Neville Company Pittsburgh (25) Penna. WESTERN DIVISION 1336 Patt Street, Anaheim, California Synthetic Resins for Floor Tile, Varnish and Rubber Industries Coal By-Products Solvents Chemicals for the Nation's Vital Industries and Rubber Industries Coal By-Products Solvents Chemicals for the Nation's Vital Industries NORTHERN ORANGE COUNTY FOR OVER 42 YEARS.... LUMBER AND BUILDING SUPPLIES GIBBS LUMBER FULLERTON PLACENTIA