anaheim-gazette 1952-10-30

Gayety, Food and ANAHEIM Daily The Anaheim Gazette Was Established in 1870 As A Weekly And Is Anaheim's First Newspaper VOLUME LXXXI ANAHEIM, ORANGE COUNTY, CALIFORNIA, THURSDAY, OCTO Anaheim Merchants Bargain Festival on SPIRIT OF 1952—Typifying the spirit of Hallowe'en in Anaheim this year is the insignia above, an Indianized Jack-O-Lantern, emphasizing the Indian theme of the 29th annual pageant and parade. Lovely Miss Frances Hurtado Reigns Over 1952 Hallowe’en as Slick Chick Hallowe'en of 1952 will have a special significance and thrill for one 15-year-old Anaheim Union High school girl. Frances came out, but the excitement and thrill of the moment were too much for her. She dissolved into tears on the pavement tears and Miss Slick Chick radantly took her bows, posed for endless photographic shots and r Lovely Miss Frances Hurtado Reigns Over 1952 Hallowe’en as Slick Chick Hallowe’en of 1952 will have a special significance and thrill for one 15-year-old Anaheim Union High school girl. Last month she signed up with 19 other girls as a contestant in the 1952 Slick Chick competition, and, from the comments of the other young women, this particular girl was convinced that it was useless for her to enter—that she had no chance to win. Urged on by Slick Chick Chairman Vera Auest, this shy chick was persuaded to go through with the preliminary rehearsals for the combination costume-beauty contest and with difficulty was kept in the competition until the fateful night, Oct. 11. That night about 400 Anaheimers gathered in the Elks club to watch the judging and cheer their favorites on. An impartial group of judges watched the 20 girls as they paraded on the stage, showing off to the best advantage their ingeniously contrived costumes. It was difficult to make a choice. The costumes counted more than anything else in the judging and the judges found that a world of talent and imagination had gone into the fabrication of them. Worse yet, the costumes had to be evaluated on the basis of their suitability to the wearers. The 1952 Slick Chick contenders did wonders on that particular count. After calling back the top contestants for several repeat jaunts around the stage, the judges finally announced that they had a winner. Mrs. Vera Auest, Slick Chick chairman and MC of the ball, called back into the wings: "Frances Hurtado—come on out here!" Frances came out, but the excitement and thrill of the moment were too much for her. She dissolved into tears on the nearest shoulder she could find—Mrs. Auest's. Smiles eventually overcame the st. MISS SLICK CHICK — Smiling Frances Hurtado, Miss Slick Chick of 1952, center, poses with the runners-up in the competition, Ruth Hamic, left, representing Indian summer, second place winner; and Dolores Pool, Champagne Lady, third place winner. Miss Hurtado appeared as an Indian princess. Daily GAZETTE Anaheim's First Newspaper. 62 YEARS OF DEVOTION TO ALL THAT IS GOOD IN ANAHEIM ORNIA, THURSDAY, OCTOBER 30, 1952 5 Cents per Copy 50 Cents per Month No. 261 Elephants Offer One-Day Festival on Friday, 31st Kids' Activities, Merchants' Promotions Set for Friday, 31st Oct. 32 Kicks Off with Gala Breakfast Show For 29 years, Anaheim has celebrated Hallowe'en in its own distinctive way. For 29 years, property damage in Anaheim has been held to a minimum because the energies of local youngsters have been channelled into the pursuit of harmless, supervised Halloween activities. Off with Gala Breakfast Show For 29 years, Anaheim has celebrated Hallowe'en in its own distinctive way. For 29 years, property damage in Anaheim has been held to a minimum because the energies of local youngsters have been channelled into the pursuit of harmless, supervised Hallowe'en activities, ample justification for the work and worry, funds and talent poured annually into this great community celebration. In 1952, the chamber of commerce, spearheaded by General Chairman Adolf Schoepe, has prepared another colorful extravaganza with the same basic idea in mind. Hallowe'en actually began in Anaheim Oct. 11 with the Slick Chick ball, at which charming Frances Hurtado was crowned Miss Slick Chick of 1952. She won her laurels in competition with 19 other young Anaheim love-lies, who will all aid her in reigning over the many facets of the festival. A kickoff breakfast was held Oct. 23 in Allen's cafe. Schoepe revealed all details of the coming events at that gathering to a good representation of the city's civic leaders. The city's youngsters began yesterday to demonstrate their artistic talents, the display windows of downtown business establishments. Under the supervision of a committee of Anaheim junior chamber of commerce members headed by Dr. Warren Hollingsworth, the kids pick up paints and brushes at window art headquarters, 108 S. Los Angeles st., pick the window they want to use for a canvas and go to work. The headquarters is open from 3 to 5 p.m., tomorrow, the last day of the contest. All day tomorrow and tomorrow evening, Anaheim merchants are putting on their biggest sales promotion of the year. Visitors to Anaheim for the Friday afternoon kiddles' parade will be able to take advantage of the best bargains of the year during this fall festival sale. The kiddle parade is scheduled to take off from the intersection of Center and Emily sts. at 2 p.m. It will proceed up Center st. to Clementine st., where it will turn north and wind up in the amphitheater in city park. In the wee hours of Oct. 32, a date uniquely Anaheim's own, a host of workers will descend on Welcome Week Jaycees Promote New Residential Development Taking advantage of Anaheim's biggest annual celebration, the city's Chamber of Commerce and Junior Chamber of Commerce, working jointly, have designated the period from Oct. 26 to Oct. 31 as "Welcome Week." Since the purpose of "Welcome Week" is to welcome visitors to Anaheim to look it over as a place to work and live, this, the gayest week in the year in Anaheim, was chosen as the time to stage the big bid for new Reigns k Chick and Miss Slick Chick radibook her bows, posed for photographic shots and reener numerous prizes. She the daughter of Mr. and L. Hurtado, 214 N. Topeka Visitors to Anaheim for the Fridaday afternoon kiddies' parade will be able to take advantage of the best bargains of the year during this fall festival sale. The kiddie parade is scheduled to take off from the intersection of Center and Emily sts. at 2 p.m. It will proceed up Center st. to Clementine st., where it will turn north and wind up in the amphitheater in city park. In the wee hours of Oct. 32, a date uniquely Anaheim's own, a host of workers will descend on city park to make ready for the annual costume breakfast, which begins at 7 a.m. Anaheim Jaycees will do the serving honors—this time from six instead of three tables—thus expediting the breakfast and making sure that the estimated 2000 people expected to attend are fed while the food is hot. Dress for the breakfast will be strictly costume, with the Opti-Warriors on hand to make sure the law is obeyed. Awards will be made in each costume classification with special awards provided for Indian costumes. The entertainment will be MC'd by TV comedian, Pinky Lee, who will present the Ben Yost Colleens, song birds; Charles Carrer, Swiss juggler; Dell O'Dell, magician-comedienne; and Virginia Lee, dancer. Paul Yorde, breakfast chairman, has promised the best in food and entertainment and today urged those who have not yet bought tickets to get them without delay at one of the following places: Security - First National bank, Jackson drug store, SQR store, chamber of commerce, Penney's, or the Bank of America. Climax of the whole week begins at 7:15 p.m., Saturday, when the 29th Hallowe'en parade begins moving east on Center st. from Citron st. The procession will turn north on Lemon st. and then travel to the east gate of LaPalma stadium, in which the parade will make a large circle for the benefit of seat-holders there. Taking advantage of Anaheim's biggest annual celebration, the city's Chamber of Commerce and Junior Chamber of Commerce, working jointly, have designated the period from Oct. 26 to Oct. 31 as "Welcome Week." Since the purpose of "Welcome Week" is to welcome visitors to Anaheim to look it over as a place to work and live, this, the gayest week in the year in Anaheim, was chosen as the time to stage the big bid for new residents. The theory of the strategy was that visitors to the city would see it at the height of its civic spirit; that visitors could not help but be impressed with the interest in community affairs annually displayed by the population. Conduct of Welcome Week was turned over to the Junior Chamber of Commerce, headed by Bob Heinz, president. Capitalizing on a previous contribution to the Chamber's "Live in Anaheim" campaign—Welcome Way, which the Jaycees marked with signs—Heinz' committee went from house to house, asking homeowners to display Welcome Week signs in their windows. Another aspect of the promotion is the invitation to Anaheim residents to have friends and relatives from out-of-town visit the city and look it over with a view to settling here. The Chamber of Commerce campaign committee, chairmaned by Barney Jordan, manager of Security-First National bank, takes the attitude that a prospective resident who sees the city, with its beautiful parks, growing residential sections and mushrooming industrial community, will be moved urgently to find work here and become a part of the city. To point up the industrial development of the city, Heinz arranged to have open house at Kwikset Locks, Inc., Anaheim's first large, non-agricultural industrial establishment. Residents will be welcome to tour the plant at 518 E. Santa Ana st. between 2 and 3:30 p.m., Oct. 31. ANOTHER MARKER WAY—Mrs. Wesley W. tine st., accepts one of Anaheim PD Parade starts on Center st. to Lemon st. turning north Lemon st. to La Palma st. turinto La Palma park making turn in front of the grand and out onto Los Angeles st. Lum's Cafe and disbanding. The police department is at the cooperation of the resident Anaheim on the following st BREAKFASTERS—This was the scene in City Park last year as nearly 2000 people enjoyed the entertainment put on during the 28th Annual Hallowe’en Costume Breakfast. It’ll be a dinger again this year, according to Breakfast Chairman Paul Yorde. REPLACED — Dashing Leo Carillo, shown above as he maneuvered his horse in La Palma stadium last year, will be replaced this year by a well-known movie and TV Indian chief. NEW MODEL — Grand Marshal of the 1952 Anaheim Hallowe'en parade will be Iron Eyes Cody, well-known to televiewers and movie goers all over the nation. A Cherokee, he will be the living theme of this year's festival theme, "American Indian." WELCOME VISITORS TO... ANAHEIM 'CITY OF GOOD LIVING' NOTHER MARKER ON WELCOME WAY—Mrs. Wesley Weaver, 708 N. Clemne st., accepts one of the signs welcoming visitors to Anaheim from Lee Fellows, one of the Jaycee committeemen distributing them. Anaheim PD Reveals Parking Rules during Parade parade starts on Center st. at on continuing east on Center to Lemon st. turning north on mon st. to La Palma st. turning La Palma park making a U in front of the grandstand out onto Los Angeles st. near 's Cafe and disbanding. The police department is asking cooperation of the residents of Anaheim on the following streets to please not park their cars between the hours of 5:30 p.m. to 8 p.m. to allow the parade to form. On Center st. from West to Manchester. On Illinois st. from Broadway to Center st. On Ohio st. from Broadway to Center st. On Citron st. from Broadway to Sycamore st. On Center st. from West to Citron st. No parking will be allowed from 5:30 p.m. until after the parade on the line of march: On Center st. from Citron to Lemon st. North on Lemon st. from Center st. to La Palma st. Parking area for public on any street except the streets above mentioned.