anaheim-gazette 1939-07-13

Steady Advance Enjoyed by MOD Citrus Cooperative Founded in 1906 Grows Stegdily With Industry (Continued from Page 1) The Mutual Orange Distributors through all of these years has been a cooperative in legal structure and operation. It is a charter member of the National Cooperative Council and is identified with the Institute of Cooperation and major fresh fruit trade associations throughout the United States. It owns its own headquarters building in Redlands, where are located the offices of the various departments, including sales setup of the canned goods department. In Los Angeles at 514 East 8th street, is the supply department. Officers of the Mutual Orange Distributors are J. H. Strait, president; M. W. H. Williams, vice-president, and A. B. Cowgill, secretary. The board of directors of the MOD includes John E. Carson, Glendora; M. N. Jensen, Orange Cove; John G. Gaylord, Upland; Bartlett H. Hayes, Indio; Wyckoff Hoxie, Tustin; J. A. Porter, Olive; John H. Meyer, Fullerton; J. W. Crill, Garden Grove; T. J. Steves, LaVerne; William Wagner, Jr.; Anaheim; R. Lowell Davies, Chula Vista; R. A. Wheatley, La Habra; Allen Break, Bryn Mawr; M. W. H. Williams, Redlands; and J. H. Strait, Redlands. Anaheim Cooperative Orange association is one of the oldest affiliates of the Mutual Orange Distributors in Orange county. It was organized as the Anaheim Valencia Orange association in 1912 and packed first in Anaheim, then in Fullerton, then back in Anaheim again where the operations were housed in a warehouse on South Atchison street. For five years the association was unincorporated. In 1919 however, it was incorporated and the name changed to its present one. The plant wasn't large enough, as the association's growth continued; so a house was built in 1921 in west Anaheim on the present site, and both houses were operated until 1928 when H. W. Pierce was made manager. In 1929 the plant was enlarged and a precooler with a capacity of 70 cars installed. An extension to the front end was added in 1932. Later, in a separate building, the association established a restaurant for the accommodation of its employees. Indicative of the phenominal The board of directors of the MOD includes John E. Carson, Glendora; M. N. Jensen, Orange Cove; John G. Gaylord, Upland; Bartlett H. Hayes, Indio; Wyckoff Hoxie, Tustin; J. A. Porter, Olive; John H. Meyer, Fullerton; J. W. Crill, Garden Grove; T. J. Steves, LaVerne; William Wagner, Jr., Anaheim; R. Lowell Davies, Chula Vista; R. A. Wheatley, La Habra; Allen Break, Bryn Mawr; M. W. H. Williams, Redlands; and J. H. Strait, Redlands. Members of the finance committee are Wycoff Hoxie, R. A. Wheatley, and Allen Break. Products Field Entered Decision to take up the canning and distributing of citrus products was made on October 13, 1937, by the board of directors of the MOD. The resolution which crystallized this movement stated: "It is the conviction of many of our growers that they can protect their income on both fresh fruit and fruit usable for canning purposes as well as safeguard themselves against possible destructive effects of the unrestricted manufacture and distribution of canned citrus products by retaining control through Mutual Orange Distributors of all of the fruit they produce." Organized as a grower-controlled cooperative under the California Agricultural code, membership in Cal-Juices, Inc., was declared open to all growers affiliated with the MOD. All products handled by the subsidiary cooperative are marketed by the MOD. Ground was broken and excavation started on the plant on February 4, 1938, with 200 persons attending the ceremony. Two definite objectives were in view through the expansion of the MOD into the by-products field, and these were stressed by Bruce McDaniel, general manager, at the ground-breaking as "the growers are given full control of their fruit from the time it leaves the tree until the time it reaches the consumer in any and all forms; and the producer is placed in a better position to compete with the rest of the world in supplying all markets." McDaniel said then that the manufacturing and distribution of citrus juices were increasing tremendously, the canned grapefruit market having multiplied ten times in seven years. Pierce resigned as manager early in the present year to take over the management of Cal-Juices, Inc., and T. E. Woodward, who was manager of Index Mutual association at La Habra for 24 years, was made manager. Incidentally, Woodward holds the record among MOD managers for length of service as a manager. The present offices and directors of the association are J. A. Baker, president; Henry Ramm, vice-president; Will Wagner, Jr., E. L. Hackley, B. B. Winters, George Ehrle, and Milton Pannier. Courage and perservence have a magical talisman, before which difficulties disappear and obstacles vanish into air. The Backbone of California Industrie With its 100,000 cans with the DIFFERE With its 100,000 c with the DIFFERE grower-owned and world and Califor The Best MUTUAL BRUCE McDANIEL, General Manager Operative Orange Assn. Trucking Concern Caters to Citrus Anaheim Truck and Transfer company, Inc., takes justifiable pride in the fact that it has grown with the citrus industry of Orange county as a result of its close association with that industry. The local company was established during the 1870's by a man named Williams and has been in continuous operation since that time. The business was incorporated in 1909 and in 1920 J. B. Collings and Charles A. Pearson bought the entire stock in the corporation and have owned and operated the business since that time. When the Citrus industry began its development in Orange county the Anaheim Truck and Transfer company was commissioned to haul most of the fruit. The concern dealt with all Anaheim packing houses and when the Mutual Orange Distributors was organ- Pitney Studio is Widely Acclaimed The majority of the photographs in this edition of The Anaheim Gazette dealing with Cal-Juices, Inc., were taken by Guy Pitney of the Pitney Studio in Anaheim. In the photography business in Anaheim for the past 15 years, Pitney and his wife have built up a fine business based upon the policy of best quality workmanship. Although specializing in children's portraits, the Pitney studio is well-versed in all types of photography. The studio is called upon to do a large portion of the commercial work in the northern end of Orange county as well as group pictures and individual portraits. Former Missourians Gather at Redlands The annual reunion of the citrus belt Missouri society will be held at Sylvan park, Redlands, Sunday, August 20. While the program is not yet complete, among the featured entertainment will be "Mirandy" of radio fame, and Tom Sunderland, for years a chautauqua entertainer. All Missourians and their friends are asked to remember the date. Accountant rest Anaheim on the present and both houses were until 1928 when H. W. was made manager. In plant was enlarged and mer with a capacity of 70 called. An extension to the was added in 1932. Latseparate building, the established a restauthe accommodation of its of the phenominal the association, it handcuit of 1300 acres in 1928, 1938, the acreage had jumpresigned as manager the present year to take management of Callicc., and T. E. Woodward, manager of Index Mutulation at La Habra for 24 was made manager. In- , Woodward holds the mong MOD managers for service as a manager. resent offices and directors association are J. A. Baker, Henry Ramm, viceWill Wagner, Jr., E. L. B. B. Winters, George and Milton Pannier. and perservence magical talisman, before difficulties disappear and vanish into air. The business was incorporaated in 1909 and in 1920 J. B. Collings and Charles A. Pearson bought the entire stock in the cor-operation and have owned and oper-ated the business since that time. When the Citrus industry began its development in Orange county the Anaheim Truck and Transfer company was commissioned to haul most of the fruit. The concern dealt with all Anaheim pack-ing houses and when the Mutual Orange Distributors was organized in 1906 that organization also used the facilities of the local company in this area. With the advent of Cal-Juices, Inc., a year ago, the Anaheim Truck and Transfer company acquired considerable new and special equipment to enable it to haul fresh fruit from the groves to the plant in Anaheim and some of the products to depots and warehouses. Because the concern caters mostly to the citrus industry, the force of employees varies during the year. During the valencia season Anaheim Truck and Transfer company employs about 35 persons, while during the balance of the year the payroll includes approximately 12 persons. Pleasure is far sweeter as a recreation, than a business.—R. D. Hitchcock. C. A. DANLEY, Bookkeeper, Cal-Juices, Inc. Buy now and Buy in Anaheim! e of All Industries---- its 100,000 carloads of fruit a year, distributed throughout the worthe DIFFERENT California Oranges; with its cooperative operation its 100,000 carloads of fruit a year, distributed throughout the world the DIFFERENT California Oranges; with its cooperative operation water-owned and grower-controlled—California Citrus Fruits still lead the and California Citrus is The Best of All Agriculture Industries QUAL ORANGE DISTRIBUTION A CALIFORNIA COOPERATIVE HEAD Main Office of MOD at Redlands love is shown the main office building of the Mel Orange Distributors at Redlands. It is this office that most of the affairs of the Mel Orange Distributors are carried on, including on of sales activities for Cal-Juices, Inc., subsidiary of MOD which cans pure orange juice, lemon juice, orange and lemon concentrates and several other products. Mutual Orange Distributors was organized in 1906. Cal-Juices, Inc. WE Are Proud Of An Opportunity To Join Our Fellow Townspeople In Extending Our Heartiest Cal-Juices, Inc. WE Are Proud Of An Opportunity To Join Our Fellow Townspeople In Extending Our Heartiest Congratulations on your First Birthday JULY 15, 1939 ANAHEIM CAFE CURLEY WILLIAMS, Proprietor "Tis The Taste That Tells The Tale" 50 East Center St. Anaheim, California through the world; active operations, its still lead the dustries RIBUTORS HEADQUARTERS: REDLANDS, CALIFORNIA