anaheim-gazette 1937-09-23

Blouses Furnish Variety to Suits In a season when suits are so important, it is only natural that blouses should share the spotlight with them, particularly because there is a blouse for every suit—and often a variety of blouses to make each suit seem like several. The three piece suit, for example, takes to casual blouses. The mannish suit is accompanied by the shirt type of blouse. The casual hip suit requires equally casual blouses. Dressy blouses work magic with the costume suit, and there's a variety of formal blouses not only for the afternoon, but for the "don't dress for dinner" occasions which will be plentiful this fall and winter. Just as there is draped treatment is dressier dresses, so it occurs in the dresser blouses. There are couturiere' details that warrant this season's blouses being costlier than usual in the past; and they include lots of stitched accents, hand-saddle stitching on tailored types; cording and shirring, tucking and fagotting, embroidery and passementerie, and loads of little pockets. There are excitingly new accessories applied to blouses, to make them amusingly desirable, such as zippers at center, back, side or shoulders—matching or in contrasting color. Buttons are beautiful, in pearl, crystal, or composition. The more tailored blouses take the shirt studs borrowed the men, and there's a plentitude of novelties such as alphabets, animals, fish, nuts, flowers, and balls in miniature. Skirt Lengths Rise in Daytime Dresses Those faithful followers of fashion who are all flustered by the changes of skirt lengths need no more be puzzled as to "how long is right" because authorities have definitely evolved the new stand- Sweeping Gesture Made by New Millinery of Smartest Desire There are so many fascinating influences to the new millinery that it almost seems impossible to do them justice in mere words. But the woman who goes out early to see them . . . to try them on . . . to glory in in their dramatic flattery, will appreciate that here is too much splendor to be described in black and white! Outstandingly effective are the 1900 themes, called the Naughty Nought revivals, whose brims sweep up from the side in lifted profile silhouette, revive boater shapes, and take to dashing ostrich trimmings. The Corporation is long since past, but its influence remains strong on the world of woman's fashion: one of the most effective outgrowths being the inspiration provided by visiting East Indian potentates' headgear. There are definitely traceable East Indian themes in magnificent turbans for fall, following out the desired sculptured crown height. Turning to Paris, fountain-head for most that is significant in millinery, we find the Directoire influence predominating, setting little tricorns and bonnets on heads of curls, with far-fetched trimnings that make ladies feel like acting coily demure once more. By the time the designers get through modifying these three influences, we find fall hats resolved to five rather definite silhouettes. There is—for one—the turban or chechia, whose newest feature is rising height, and in this classification must come the little tricorne-shaped turban, and the very shallow turban that twists a wisp of fabric around a shallow little crown. Next we have the brimmed hats, which offer an ample variety to please every taste, to suit every costume, and to satisfy every fashion whim. There is the profile brim, most reminful of the treatment in the Frivolous named by Schiaparelli. The face beret continues to younger girl's favorite, lifted from the face, with top trimming. Very, very and trickily becoming, is the beret something like a Dutch cap. Several ingenious things done with the soft crown may be pulled back, bonnet folded forward, the visor ring juntily over the eyes. Those fashion leaders who wearying of the beret, we the calot with eager heart continues for fall whether peaked crown, or with heighted by means of trimming. Pill boxes are another version, either in shadow which sets perkily on one of the head. There are devotees of kink to such an extent that they it above all other daytime items; and surely it may be that with the variety of style offered, a complete daytime robe may be assembled in classic or fanciful. S. Q. R. Store Is Ready for Even The oldest department store Anaheim and one of the first Southern California is the Of The S. Q. R. Store. For than 30 years the concern has in business here under the management. The S. Q. R. Store is prepared to give its usual courteous fying service during the end's fall season opening event. All departments arepletely staffed by competent perienced salespeople. Exceptional bargains were featured by the store this end. Elsewhere in this issue. Skirt Lengths Rise in Daytime Dresses Those faithful followers of fashion who are all flustered by the changes of skirt lengths need no more be puzzled as to "how long is right" because authorities have definitely evolved the new standards by which we'll dress. For street and sportswear, from 13 to 14 inches from the ground is accepted: while for afternoon wear 12 inches from the ground is correct. Only one thing should be remembered—and that is, that the women those legs aren't sufficiently attractive to be exposed, looks much smarter in a dress of moderate length. SAVE at PIONEER STRAIGHT WHISKY 1 Year Old Total Price $59¢ Full Pint ST. CHARLES BRANDY Total Price $79¢ Full Pint TEN HIGH WHISKY 2 years old Total Price $1.00 Full Pint DISTILLED GIN Total Price $59¢ Full Pint PORT. SHERRY, MUSCATEL WINE 10¢ Full Pint With This Ad SLOE GIN Total $59¢ Full Foothill Boulevard to Have Four Lanes Ever-increasing traffic on Foothill boulevard has brought about a state contract award for its widening from three to four lanes for 20.8 miles between Los Angeles county line and San Bernardino, reports the engineering department of the Automobile Club of Southern California. Work is under way to make this popular, scenic highway uniformly wide throughout. At least two lanes are open to traffic continuously through the section under construction, which is expected to be completed by about July, 1938. United Concrete Pipe corporation of Los Angeles has the $369,000 contract. Business at McCoy's Drug store has grown consis­t every month, Manager Lee rell reported this week. few months McCoy's store been in business in Anahab has taken its place among leading drug stores of the city. The principal factors con­ting to the growth of the Ferrell said, are low prices; merchandise, good service; consistent advertising. In addition to the drug de­mont which is staffed by three istered pharmacists and a pllete stock of drug sundries, Coy's features a first class tain serving luncheons and metics adviser. Doorless Wardrobes Those who have trouble the door in their wardrobe stop worrying about newly p clothing being crushed. The now a doorless cedar war with a roll-up curtain. The roll front has no breaks; as rolltop desk. The front is fi and, when raised, rolls back the way. Tell the Merchant you sai Ad in the Anaheim Gazette GIN Total 59¢ Full Price Pint PORT, SHERRY, MUSCATEL WINE 10¢ Full Price Pint With This Ad SLOE GIN Total 59¢ Full Price Pint Minatures GREEN RIVER WHISKY Total 12¢ Each IMPORTED Holland 35¢ Cheese Edam 35¢ Each ICE COLD BEER 5¢ Bottle $1.17 case 24 bottles PIONEER LIQUOR STORE Corner Center and Los Angeles Street LOS ANGELES COUNTY FAIR POMONA-SEPT.17 TO OCT. SPECIAL EXCURSION FARE $185 Round Trip Including Admission to Grounds GO RIGHT TO MAIN ENTRANCE and save worry, time and money by going in comfortable Motor Transit Coaches... Convenient partures leave Anaheim daily at 8:37, 11:37 and 3:37, 5:37 p.m. ... Ask the agent about combination admission and excursion tickets. ANAHEIM DEPOT - 217 S. Los Angeles Telephone Anaheim 3404 ... C. O. Stewart, A MOTOR TRANSIT LINE Trade by New Smartest Designs Treatment in the Frivolous Sal, so named by Schiaparelli. The off-face beret continues to be the younger girl's favorite, its top tucked from the face, with a neat trimming. Very, very new, and trickily becoming, is the visor secret something like a Dutch Boy's cap. Several ingenious things are one with the soft crown which may be pulled back, bonnet-like or added forward, the visor extending jauntily over the eyes. Those fashion leaders who were carrying of the beret, welcomed the calot with eager heads! It continues for fall whether with skated crown, or with height added by means of trimming. Pill boxes are another classic version, either in shadow type which sets perkily on one side of the head. There are devotees of knitwear such an extent that they prefer above all other daytime fashions; and surely it may be seen at with the variety of style types offered, a complete daytime wardrobe may be assembled in knits—essie or fanciful. Q.R. Store Is Ready for Event The oldest department store in Oakheim and one of the finest in southern California is the record. The S. Q. R. Store. For more than 30 years the concern has been business here under the same management. The S. Q. R. Store is prepared give its usual courteous, satis-fying service during the week's fall season opening sales event. All departments are com-pletely staffed by competent, experienced salespeople. Exceptional bargains will be featured by the store this week. "Sororily" is the youth-implying name of this felt or suede hat with provocative brim. Indented crown and tricolor band. Uncle Sam must help the English save their investment in China because they'd gladly mow his lawn if he had a lawn. How times change. Thirty percent of our congressmen no longer turn pale and snap to attention when somebody says "Must." Yungbluth Favorite Yungbluth's store, located in Auburn, is one of the centers for men and young men and trade area this fall. The fall season opening features Hart, Saxe Marx suits and Florence Yunbluth's fill the closet of men and boys. Leather men's haberdashery certainty at this store are comparable with men's stores. Whether it be bus school or dress wear or correct garment may Yunbluth's. Those tailor-made suits will with those made by bluth, merchant tailor. IDEAL SPORT CARE In short, the ideal for fall and winter slacks—of corduroy, tweed, a sweater or sport-back jacket shetland, or corduroy with semi-belted back. PRACTICAL CARRY The perfect hostess cheerfully when huh chum spills his cochin bridge set, for a new stainproof, card table that will ravages of a clumsy c See Us About Your WEDGEWOOD GAS RANGE and ELECTROLUX See Us About Your WEDGEWOOD GAS RANGE and ELECTROLUX GAS REFRIGERATOR TERMS TO SUIT YOUR CONVENIENCE RIUCTEL - SMITH 151 N. Los Angeles St. FURNITURE COMPANY THE RANGE OF TOMORROW CAN BE YOURS TODAY $6,000 IN CASH AWARD TO CELEBRATE THE PRESENTATION Mode-O-Mat' TYPE GAS RANGES $0,000 IN CASH AWARDS TO CELEBRATE THE PRESENTATION Mode-O-Mat' TYPE GAS RANGES Here today! New case—new efficiency—new cleanliness in cooking. These advantages are brought to you through "Mode-O-Mat" Type Gas Ranges, now being presented by many manufacturers. See the "Mode-O-Mat" Ranges at your dealer's—and be sure to ask for free entry blanks in $6,000 Contest. Every "Mode-O-Mat" provides all of the following: FULL PORTELAIN ENAMEL — bright, sparkling, beautiful! As easy to clean as a china dish. Available in a wide variety of colors to match your kitchen. ACCURATE HEAT CONTROL — no more guesswork in reasting and baking! Provides the exact temperature needed. Maintains correct heat. LOW TEMPERATURE — assures success with food cakes, fruit cakes, types of baking, included tards. Maker canning. PERFECTED INSULATION — means a cooler kitchen, less fuel consumption. Keeps heat inside the oven—aids in ensuring uniform temperatures. AUTOMATIC LIGHTING — for top burners and oven, too. Our simple operation is all that's needed. No matches, no buttons—just turn the handle. APPROVAL—by the Air Gas Association. It gives compliance with basic requirements for safety, bility and efficiency. WIN ONE CF THESE 240 CASH AWARDS! No purchase required: 1st PRIZE . . . . $500.00 2nd PRIZE . . . . $400.00 3rd PRIZE . . . . $350.00 4th PRIZE . . . . $300.00 5th Prize $250.00 7th Prize $150.00 6th Prize $200.00 8th Prize $100.00 plus 252 other awards from $75.00 to $10,001 A LOCAL CONTEST—NOT NATIONALLY Only residents in the territories of Southern California Gas Co. and Southern Counties Gas Co. are eligible. You will not be compating with contestants throughout the nation. Your opportunities for winning are much greater! Employees of gas range dealers, range manufacturers, gas companies or their advertising agencies, or members of families of such employees are not eligible. WHAT TO DO Supply missing words to a simple book and write a brief statement of 50 wk or less. Contest closes November 6. SEE YOUR DEALER! The foregoing is not intended to complete statement of rules. Entry fee and full details may be obtained by your gas range dealer. See him at once! SOUTHERN COUNTIES GAS COMPANY ANAHEIM GAZETTE Yungbluth Store Favorite of Men Yungbluth's store, oldest established men's store in Anaheim, will be one of the centers of trading for men and young men of Anaheim and trade area this week end at the fall season opening sales event. Featuring Hart, Schaffner and Marx suits and Florsheim shoes, Yunbluth's fill the clothing needs of men and boys. Latest styles in men's haberdashery are always a certainty at this store and prices are comparable with other leading men's stores. Whether it be business, sport, school or dress wear required, the correct garment may be found at Yunbluth's. Those men desiring tailor-made suits will be pleased with those made by F. A. Yungbluth, merchant tailor. IDEAL SPORT OUTFIT In short, the ideal sport outfit for fall and winter consists of slacks—of corduroy, woolen or tweed, a sweater or sweater set, and sport-back jacket in tweed, shetland, or corduroy, preferably with semi-belted back. PRACTICAL CARD TABLE The perfect hostess can smile cheerfully when hubby's college chum spills his cocktail on the new bridge set, for there is now a new stainproof, embossed-top card table that will resist the ravages of a clumsy elbow. Howe's Shoe Store Offers Brownbilts Fine shoes for the entire family may be found at Howe's Brownbilt Shoe store not only during this week end's fall season opening event, but during every day of the year. It has been the policy of all Brownbilt shoe stores, which are privately owned and operated, to offer the public a high grade shoe at a price that everyone can afford. Styles are of the latest, material the best and comfort is assured in all shoes handled by the store. An advertisement appearing elsewhere in this paper gives examples of outstanding values at Howe's Brownbilt Shoe store. Playhouse Season to Open October 4 Three tried and true helpings of drama fare stud the Pasadena Community playhouse fall play menu, with the re-opening of the playhouse doors slated for Monday, October 4th. One hit of the season just past in New York and London and two of Burns Mantle's "ten best" usher in the playhouse season. Tell the Merchant you saw his Ad in the Anaheim Gazette. Indian Summer Fine for Eastern Trips Fall brings ideal weather and new beauty to scenic charms of Zion, Bryce and Grand Canyon National parks. All mountain areas are at their best when the autumn colorings of the forest vie with the colorful rock formations, says the National Automobile club. Motorists planning trips east will find Indian summer in the middle west and along the Atlantic seaboard a glorious and comfortable time of the year for traveling. L. W. BLODGET and THOMAS H. KUCHEL Attorneys at Law 410-11 Bank of America Bldg., Anaheim Phone 2523 Business and Professional DIRECTORY FLOWERS—For All Occasions Howard E. Tews Business and Professional Directory FLOWERS—For All Occasions Telephone 3224 Anaheim Anaheim Flower Shop Mrs. E. T. Abbott Manchester... at.. 101.. Highway Howard E. Tews DENTIST 503 N. Los Angeles St. Phones— Office 3435 Anaheim, Residence 3986 California Sash and Doors Nagel-Gohres & Co. 418 S. Lemon St. ANAHEIM, CALIFORNIA DR. W. L. SPATES DENTIST S. Kraemer Building 222 East Center Street Anaheim, California CAB 24-Hour Service NEW CARS PICKWICK CAB PHONE Jess 225 So. Los Angeles 4822 A. L. CARY ELECTRICIAN Light & Power Installations 130 W. Chartres — Phone 2336 FOR PRINTING of Character AT MODERATE RATE ANAHEIM GAZETTE "67 Years in Printing Business" Phone 2414 259 E. Center Open Evenings Sunday by Appointment DR. OSHER PHYSICIAN & SURGEON Eye, Ear, Nose and Throat Dentist Oculist—Glasses Fitted Phone 3212 1224 W. Center Street ANAHEIM, CALIFORNIA Office Phone 3213 Residence 887 So. Los Angeles Residence Phone 2610 Hours:—11 - 12; 2 - 4; 7 - 8 J. W. Truxaw, M.D. PHYSICIAN & SURGEON Golden State Bank Bldg. Cor. Center and Los Angeles ANAHEIM, CALIFORNIA AWARDS INTATION OF Mat' GES These advantages are presented by many be sure to ask for free following: LOW TEMPERATURE OVEN — assures success with angel food cakes, fruit cakes and other types of baking, including custards. Maker canning easier. APPROVAL—by the American Gas Association. It guarantees compliance with basic national requirements for safety, durability and efficiency. WHAT TO DO Supply missing words to a simple blank and write a brief statement of 50 words less. Contest closes November 6, 1937. SEE YOUR DEALER! The foregoing is not intended as a complete statement of rules. Entry blanks and full details may be obtained from your gas range dealer. See us at once! NATURAL GAS ASSOCIATION PANY Ambulance Service Day or Night—Phone 3209 Backs, Terry & Campbell H. P. CAMPBELL Resident Director 251 No. Lemon Street ANAHEIM, CALIFORNIA DODGE - PLYMOUTH Robert H. Boney Phone 2113 328 W. Center St. COMMERCIAL CARS TRUCKS Phone or call any of these salesmen— Bob Boney Tom Raber Bruce Palmer Earl Goodrum Emmett Furr MILK ----- Delivered to your Door each morning PHONE ACACIA DAIRY 2078 ANAHEIM Complete Electric Repair Service General Electric Work ELECTRIC SERVICE CO. Dealers in "WOODROW WASHING MACHINES" "HANK" GOWDY 514 W. Center Phone 2333 Anaheim, Calif., Sept. 23, 1937