anaheim-gazette 1933-02-09

Decrease of 3.6 Per Cent In Gasoline Taxes For 1932 Shown In State; Bring $40,171,338 California Shows Smaller Decline for 3-Cent Tax Rate Than Other States, Report States; Increase in Force of Gasoline Tax Auditors Prevents Evasion California’s gasoline tax totaled $40,171,338 in 1932, a decrease of 3.6 per cent in comparison with 1931 receipts, it was announced by Fred E. Stewart, member of the state board of equalization. Considering general business conditions the decline in gasoline tax revenues was looked upon as nominal by the board of equalization. Stewart said: “California’s drop in the gasoline tax was less than the average among other states with a three cent tax,” Stewart declared. “For the first nine months of 1932, the average loss among all states assessing a three cent tax was 4.2 per cent, while California’s loss for this period was 3.4 per cent. “We attribute this favorable showing to an increase in the force of gasoline tax auditors and investigators effected in January, 1932. Evasion cases have shown a marked decline in 1932 compared with 1931, while our augmented auditing staff has resulted in a marked increase in revenue over and above that reported by the gasoline distributors. This latter item in the great majority of cases is not wilful evasion, but mistakes in segregation of taxable and non-taxable accounts by the companies, detectable only through intensive auditing.” During times of business depression those states with a three cent, or less, gasoline tax shows the least decline, judging from figures quoted by Stewart, who said: “Those states with gasoline taxes of seven cents or more showed an average loss in 1932 of 11.5 per cent in revenue over 1931. Corresponding figures for states with gasoline taxes of from four to six cents showed an average loss of 9.2 per cent. California and other states with a three cent, or less, tax had but a 4.2 per cent average loss in revenue.” The California tax represented sales of 1,352,570,307 gallons of gasoline in Advises Motorists Not To Be Alarmed Owners of motor vehicles were advised by the department of motor vehicles not to become alarmed if they have not received their 1933 license plates even though application was made by mail several weeks ago. Russell Bevans, registrar of the department, explained that so many applications have been received within the last two weeks by mail that it has been impossible for the department’s staff to keep up with them. As a result many anxious applicants have phoned or written about their plates. Motorists who have moved within the last year were asked to make sure that the new address was given on the application or that they had left forwarding addresses with the postal authorities. Plates are sent to the address shown on the certificate of registration. this state last year. The board added 1-99th to sales records for the year to arrive at the production figure as required by law. The tax was calculated on this figure, subject to a one per cent shrinkage deduction following the legal formula, making the net tax three cents a gallon. Twenty-seven companies reported taxable distributions of 300,000 gallons or more for December. California’s Owners Competing Sunkist Leads All Actions Breakfast Table, State Preference One of the big New York companies expressed their preference to make to California Frys. Over half of the conditioned that they used orange fast and here are the few brands they used: Sunkist Goose, 37; Florida, 18; Sweet Pure Gold, 3; Loft's, 2. These figures become more when we learn that therants expressed their preference number of other foods, near as many preferred a Kellogg’s corn flakes, a breakfast food field, receive Swift’s bacon received 1 mima flour, 192; Brookfield Log Cabin syrup., 83; M coffee, 190; Borden’s milkton’s tea, 25; Baker’s coffee. None of these other advantages of foods used on the American fast table came anywhere oranges in the number families expressing theirience is this tabulation. Servers may well be proud of of their advertised traden sider themselves fortunate tremendous preference but time of low buying power surplus of so many foods mand that exists for them. No other brand of Cal fruits is registered with buying public. This show of California growers will have cooperated in their and marketing. Breakfast facturers are spending muchly competing for a pli American breakfast table. "Those states with gasoline taxes of seven cents or more showed an average loss in 1932 of 11.5 per cent in revenue over 1931. Corresponding figures for states with gasoline taxes of from four to six cents showed an average loss of 9.2 per cent. California and other states with a three cent, or less, tax had but a 4.2 per cent average loss in revenue." The California tax represented sales of 1,352,570,307 gallons of gasoline in this state last year. The board added 1-99th to sales records for the year to arrive at the production figure as required by law. The tax was calculated on this figure, subject to a one per cent shrinkage deduction following the legal formula, making the net tax three cents a gallon. Twenty-seven companies reported taxable distributions of 300,000 gallons or more for December. 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SATURDAY Harold Keirsey Ford Dealer 320 N. Los Angeles Anaheim, Calif California’s Oranges Prove Leader In Competing at New York Breakfast Tables Sunkist Leads All Advertised Brands of Foods for the American Breakfast Table, According to Survey; Half of Contestants State Preferences for Nationally-Advertised Foods One of the big New York newspapers conducted a breakfast menu contest, to find out what brands of breakfast food its readers preferred in the interests of breakfast cereal advertisers, and unexpectedly found out something of interest to California citrus growers at the same time, according to a report made to the California Fruit Growers Exchange. Over half of the contestants mentioned that they used oranges for breakfast and here are the figures on the brands they used: Sunkist, 478; Blue Goose, 37; Florida, 18; Sealdsweet, 19; Pure Gold, 3; Loft’s, 2. These figures become more significant when we learn that the same contestants expressed their preference for a number of other foods, and nowhere near as many preferred any one brand. Kellogg’s corn flakes, a leader in the breakfast food field, received 256 votes; Swift’s bacon received 147; Aunt Jemima flour, 192; Brookfield butter, 72; Log Cabin syrup., 83; Maxwell House coffee, 190; Borden’s milk, 241; Lipton’s tea, 25; Baker’s cocoa, 56. None of these other advertised brands of foods used on the American breakfast table came anywhere near Sunkist oranges in the number of New York families expressing their brand preference is this tabulation. Sunkist growers may well be proud of the standing of their advertised trademark and consider themselves fortunate to have this tremendous preference built up at this time of low buying power with resulting surplus of so many foods over the demand that exists for them. No other brand of California citrus fruits is registered with the American buying public. This shows the wisdom of California growers who for years have cooperated in their advertising and marketing. Breakfast cereal manufacturers are spending millions annually, competing for a place on the American breakfast table, yet the leader can people had been reduced 43 billion dollars, had reduced its budget drastically. Here was a desirable work, a necessary work. But circumstances make retrenchment necessary and desirable. "When we realize that what goes into governmental expense now is paid for by an average of three days’ work out of every week by every man in America, we realize that we must cut expenses. We do not want to cut costs of education alone. We want to cut in every department. For instance, we believe that agricultural costs of the state government can be cut $838,000 and yet increase efficiency, that the University of California expenses can be cut $1,000,-000, that highway costs can be slashed more than $3,000,000, that salary reductions, that elimination of over-lapping bureaus and functions, and other occurrences worked out by the association, will bring total savings to $34,076,000." Extends Time for License Renewal Russell Bevans, registrar of the department of motor vehicles announces an extension of the California motor vehicle licenses renewal period which will permit motorists to make application for and obtain new plates without paying of a penalty until midnight of Tuesday, February 14th. A desire to aid the unemployed and all others in straitened financial circumstances was given as the reason for the extension. Bevans' announcement followed a telephone conversation with Theodore J. Roche, director of the department, who was advised by the office of Attorney-General U. S. Webb that the extension will be valid. Lot Ninety-six (96) of Tract No. 729 as shown on a map thereof, recorded in Book 21, page 44 of Miscellanea Maps, Records of Orange County, California. Subject to covenants, conditions, reservations, and restrictions of record, or so much thereof as shall be necessary to pay the total amount of the principal interest, advances, charges, costs, expenses of sale and compensation of trustees. Dated: February 9, 1933. Cotton Mather, C. W. Rairdon. 2-9-3t Miss Mildred (Babe) Didrikson, Texas wonder girl athlete, has been declared by press association sports experts, the greatest all-round performer her sex has ever known. Runner-up to Miss Didrikson is Miss Helen Madison. Seattle's record-breaking champion of all women free-style swimmers. Third-place honors went to Mrs. Helen Wills Moody, greatest of America's women tennis players. Jai Alai—pronounced hi-li—is the game which visitors to Havana always see. The game is played with a long, very narrow and shallow wicker basket attached to the right arm. The players develop great skill. For some reason or other the game has never found its way to America. Ad Valorem Tax For State Looms (Continued from Page 1) must perform certain necessary functions of government in order that we can continue successful social order. "The most important of all, in my opinion, is our elementary educational system. I believe in a compulsory and free elementary education. It must be the last one touched. It is a pleasant thing to see happy children going to school. But it isn't so pleasant to see hungry school children, nor to realize that the sheriff might then be taking their homes. "We are asking that the non-essentials or 'frills' of education be cast off. Adult education, with all its ramifica- The most important of all, in my opinion, is our elementary educational system. I believe in a compulsory and free elementary education. It must be the last one touched. It is a pleasant thing to see happy children going to school. But it isn't so pleasant to see hungry school children, nor to realize that the sheriff might then be taking their homes. "We are asking that the non-essentials or 'frills' of education be cast off. Adult education, with all its ramifications, while a fine thing in some respects, is costing many millions of dollars. Lop that expense off." Later, when questioned by a member of the audience for specific illustrations, Dr. Johnson referred to tap dancing, contract bridge and beauty parlor instruction given in the high schools of the state as the type of non-essential educational costs that could be cut without hindering education. He declared that more adults than regular students are enrolled in California's high schools. Continuing, he said: "School teachers as individuals are as devoted to our welfare as any other loyal individuals in the state. However, they are led by the most ruthless and selfish lobby in California. The teachers must wake up and not be led by false prophets. When attempts were made by our legislators to submit a proposed reduction of school expenses to the people of California for a vote a few weeks ago, the school teacher lobby defeated the move by getting thousands of teachers to write letters and send telegrams to the state legislators. The teachers' lobby refused to let the people of California decide whether they wanted a reduction in the cost of their schools. "We must protect our families, the fundamental unit of American life. We must protect the income of those families and not take all of it for taxes. We cannot blame educators for protesting against proposed slashes in the educational system, but we must stick to essentials, and cut out the non-essentials. Even the secretary of a prominent missionary society recently told me that his organization, realizing that the national income of the Ameri- There’s a charm and a sense of health and buoyance follows a refreshing bath. Of course, smiles come...you feel more like sniffles of their homes; their success in managing bands...learned this long ago." We need these drastic slashes to anywhere near balance the budget for the next biennium." Anaheim Grammar School Superintendent Melbourne A. Gauer rose to explain that a dual system prevails in California taxation, and that schools depend upon taxes placed upon income derived from corporations and public utilities. Dr. Johnson admitted this. Queried about the expenses of Governor Rolph in flying about in airplanes to attend social functions all over the state, Dr. Johnson said that the cost of those airplanes are borne by private companies, and that in his opinion "it is better for the governor to gad about in a private airplane than to dabble with government affairs at Sacramento concerning which he knows nothing." At this remark he received appreciative applause. In several interpolations of his main theme of government economy, Dr. Johnson expressed the opinion that too high taxes are driving industry to the wall. He said the only thing that will bring jobs and hence income back to normal is industrial employment. Dr. Johnson, speaking of Senator Nelson T. Edwards, said: "I have known your state senator for a good many years. He is an upstanding, reliable representative who is doing his share to cut government costs, and lift the burden of taxation now placed upon your shoulders. My suggestion is that as citizens we stop our back-seat driving, and let the men at the wheel in Sacramento do the driving for you in this matter of securing governmental economy. While your legislators are back rubbing shoulders with you, might I add that if you will impress upon them your sincere desire for relief, they will act for your interest when they meet again." ANNOUNCING New Cleaning Prices EVERY JACKET 49c JES' DRESSES 49c JES' COATS 49c JES SUITS 40c CARRY BEST QUALITY CLEANING AND PRESSING ACME CLEANERS TWO OFFICES St., Phone 2033 920 N. Los Angeles St., Phone 2405 S SUITS . . . 40c CARRY BEST QUALITY CLEANING AND PRESSING ACME CLEANERS TWO OFFICES 920 N. Los Angeles St., Phone 2405 Emil's Come Easier -after the Bath re's a charm and a feeling health and buoyancy that owes a refreshing bath. course, smiles comes easier you feel more like smiling!! With a modern, automatic natural gas water heater there never is a doubt regarding the hot water supply. 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