oc-plain-dealer 1923-04-28

1923 BUICK PROVES GOOD AS PROMISED Telling what a new model is is one thing, the purchaser's opinion of it after buying may be another. The Anaheim Auto Co. has had no such experience, says Art Steward, foreman for Bill Goodrum. With a good gas mileage and a wonderful tire mileage, due to a low center of gravity, and a new spring which makes the Buick ride easier than ever before, the public is learning that when better cars are built, Buick will build them, as claimed, says Steward. The sport has a longer wheel base, larger tires, lower center of gravity, nickel trimming and special leather to match the rest of the car. It is a wonderful traveler and hangs to the road as if it were glued, says Steward: The wide doors of the enclosed models are noticeable, and not only a longer, more comfortable seat with high class upholstering, but bodies of the Fisher Body Corporation, whose products contain the finest materials and workmanship obtainable. Other advantages are the Buick exhaust pipe, which keep the motor heat to the front of the car, and leaves the enclosed models as cool in summer as they are warm in winter. The recent speed test with a Buick at 105 miles is only one illustration of the car's ability to withstand strain. "When better cars are built, Buick will build them." LACEY RANKS HIGH IN SELLING RACE Mark Lacey, Anaheim manager for the Cadillac Garage Co., is tied with two runners for second place in the National Steeplechase Salesmen's Race of the Cadillac Motor Car Co. This contest lasts for five months after which time a grand capital prize will be given to the winner. Weekly and monthly prizes are also being awarded. Lacey at present Jordan With Closure Is Mighty Nifty Job Have you looked at the Jordan Blue Devil Blue with Clark's closure at Joe Walter's? Then you're still got something to see. This closure is in six pieces, any of which may be removed, and which may be adjusted so as to leave the two front sides open and the back enclosed both in front and sides, or taken out entirely. Walter claims it's even better than a California top. The wind and rain are kept out of the car absolutely. The closure is light, easily adjusted and doesn't cost a great deal. ALL-STEEL BODY SHIELDS OCCUPANTS The all-steel body of the Dodge car is a protection in case of accident, says Charley Mann, local distributor. With heavy upholstery and strong body, the passenger, even though he may be so unfortunate as to meet accident through carelessness, unforeseen obstacles or what not, has an increased chance of escape from serious hurt. Says an announcement of the company: Dodge Brothers foresaw the urgency of the safety factor eight years ago, when they began building the car which now bears their name. Instead of making touring car and roadster bodies of wood, as had been the almost universal custom, they built these bodies of steel. From this vital contribution to greater safety in motoring, came the even more important development of today—the closed body of steel, as exemplified by Dodge Brothers Business Sedan and Business Coupe. Every panel, every rib, every pillar is still, even the door sills and window mouldings are steel. Moreover, instead of being merely riveted or screwed into place, these steel parts are electrically welded together, with the result that the entire LACEY RANKS HIGH IN SELLING RACE Mark Lacey, Anaheim manager for the Cadillac Garage Co., is tied with two runners for second place in the National Steeplechase Salesmen's Race of the Cadillac Motor Car Co. This contest lasts for five months after which time a grand capital price will be given to the winner. Weekly and monthly prizes are also being awarded. Lacey at present leads in So. Cal. and is going to attempt first crossing of the tape in the national race. —Starbuck's Red. See Classified Ad. DODGE BROTHERS TOURING CAR As Spring days approach, the demand for Dodge Brothers Touring Car mounts swiftly. Dodge Brothers one problem, at present, is not how many Touring Cars they can sell, but how many they can build. Never was public approval of Dodge Brothers product more obvious, and never was it more richly deserved. Improvements, rarely spoken of but constantly being made, have brought the car to a state of perfection which can only be described as remarkable, even for Dodge Brothers. Every part which takes a major strain is built of chrome vanadium steel. Many more pieces of alloy steel are used in vital parts than normal wear requires. Chas. H. Mann Dodge Dealer 210 So. Los Angeles St. Phone 43 roadster bodies of wood, as had been the almost universal custom, they built these bodies of steel. From this vital contribution to greater safety in motoring, came the even more important development of today—the closed body of steel, as exemplified by Dodge Brothers Business Sedan and Business Coupe. Every panel, every rib, every pillar is still, even the door sills and window mouldings are steel. Moreover, instead of being merely riveted or screwed into place, these steel parts are electrically welded together, with the result that the entire body is one substantial unit. The result is a Sedan and a Coupe as nearly like the all steel Pullman coach as it is possible to build a motor car. 210 So. Los Angeles St. Phone 43 Nothing Compares W CHEVROLET CHEVROLET Frank P. Tagga Chevrolet Distributor for Northern Orange County Fullerton 131 W. Commonwealth Anaheim 328 V. Phone 555 Phone 49 THE ORANGE COUNTY PLAIN DEALER, ANAHEIM, CALIFORNIA PRODUCTION AT RECORD FIGURE Continued from Page 1) shipments are being confined to basis specified in distributors' contracts. Output reported about 180 cars a day. Jordan—Installation of new equipment gives plant capacity of 80 cars daily, and production has already been stepped up to 55 cars a day. April schedule calls for 1900 cars. Lincoln—Production has now reached an average of 30 cars daily. Maxwell-Chalmers—March output was in excess of 6,000, compared with combined January and February total of 7,635. Production each month has exceeded schedules, and is still behind orders, indicating capacity operations throughout current quarter. Of the 13,950 cars shipped in first quarter 1390 were Chalmers. Dealers now number 2500 as compared with 1,000 a year ago. Nash—Factories operating at capacity and still far far behind orders. April output expected to exceed 5,600 cars. Oakland—Output reported running from 125 to 140 cars daily. Packard—Record production of approximately 190 cars a day being maintained, practically all single sizes. Twin-six production will be discontinued and a new "straight-eight" cylinder line will be brought out of place of the V-type 12, although this change probably will not go in to effect until the beginning of the lighter truck models have also been dropped, leaving only the heavy-duty 4-5 ton trucks to be continued in production. Paige-Jewett—March production reported in excess of the scheduled 5,000 cars, sales for entire first quarter showing an increase of 210 per cent over same period last year. This company has discontinued its truck line, devoting truck plant to production of Jewett engines. Ford Truck Sales At New High Mark Sales of 41,681 Ford trucks during the first quarter, setting a new high record, bear out predictions made earlier that the use of the one-ton truck in hauling and delivery systems will be greater this year than ever before, says George Dunton. Ford, Fordson and Lincoln distributor. Not only is the Ford truck rapidly coming into more general use in the commercial field, where its dependability, ease of operation and adaptability to all requirements make it the most popular, but throughout the agricultural sections of the country it is fast being adopted by the farmer as the best means of solving his problem for quicker and cheaper transportation of his products from the farm to the city. More sales of Ford trucks, which reached the new high mark of 18,717, exceeded by more than 1,000 the sales for the first three months of 1922, totalling 17,856, and were 50 per cent higher than the sales in February of this year. daily. Studebaker—First quarter production of 37,500 cars exceeded schedule by 2500, and prospects for second quarter indicate that output in first six months will top 80,000 surpassing any previous full year except 1922. Current production is in excess of 600 daily. New building program calls for expenditure of nearly $5,000,000 in additions to South Hend plant this year, not so much with the idea of increasing output a stoic greater manufacturing efficiency and lower costs through production of a greater proportion of own materials and parts; $1,000,000 addition is also scheduled for Detroit plant. Willys-Overland — Production is mounting steadily upward in an effort to meet demand. 4300 MILES IN ESSEX “PULLMAN” The Essex coach shown in the pictures above was driven from Des Moines; Iowa, to Whittier by Mr. and Mrs. Royal E. Buckman, in 13 days. The total mileage shown on their speedometer is 4200, 2719 of which was rolled up on this trip. They drove an average of over 210 miles possible if the Essex had not made a perfect score. No trouble was experienced en route—not even a puncture. The Buckmans visited Whittier last year, and while there drove to Essex belonging to Mr. Buckmans brother. Forrest Buckman. May liked this car so much they deemed to buy one as soon as they returned to Des Moines. When it was decided to come to California to live, a complete camp outfit was purchased, including a very clear bed arrangement to go inside the each. This made a combination drawing room and Pullman car out of the machine, and the Buckmans declare that no finer comfort could be wished for. GOLFERS AT ANRYE (London, April 2)—American golfers who are in England for the Walker cup matches, averaged in friendly play today with Oxford and Cambridge golfers on the links at Aurie, the finest in England. Among those taking part were Holderness British amateur champion; Francis Ouline; E. H. Giles; holder of the Royal St. George challenge cup; M. R. Anton of Philadelphia; Reginald Davis of Connecticut; F. J. Wrigley Jr., of Los Angeles, George V. Bornn, Houston, Texas; Dr. O. P. Willing of Portland, Ore., and S. D. Denon of Chicago. out of place of the V-type 12, altho this change probably will not go in to effect until the beginning of the lighter truck models have also been dropped, leaving only the heavy-duty 4-5 ton trucks to be continued in production. Paige Jewett—March production reported in excess of the scheduled 5,000 cars, sales for entire first quarter showing an increase of 210 per cent over same period last year. This company has discontinued its truck line, devoting truck plant to production of Jewett engines. Peerless—Production has dropped off somewhat, now approximately 25 to 30 cars a day. Orders on hand April I for delivery this month totaled 1130 cars, more than 75 per cent of which are closed models. Reo—Operations slowed down last month by delays in material deliveries. Present schedule is said to call for 150 cars and speed wagons Radiola RC IMPROVED — at Lower Cost! Radiola V and Radiola RC — long distance receivers of quality fame—operate now on dry batteries. No more messy, costly storage battery and charger with your Radiola Result—a saving! Made greater by a combination price offer of either set COMPLETE, with batteries and phones — or $142.50. Robert V. Jensen Carburetor and Ignition Works 242 E. Center St, Anaheim Team means Ch Offers More 5 Passenger Touring ... Roadster ... 7 Passenger Touring ... Turto 152 So. Los Angeles St Service and Parts CALIFORNIA Saturday, April 28, 1923 Mile Guarantee on Para-Bells Raised New enthusiasm was instilled into Roy Mendoza and Tom Sutton of the Reliable Tire Co this week when Bob Brunner, general manager of the Bell-Tire & Inher Co. of Los Angeles called, following a trip to the factory. Referring to the Para-Bell tire, Brunner said that the mileage received by customers had been a marked surprise. If customers could visit the factory, said Brunner, and see the tire machinery used and efficiency displayed, they would not be so amazed. The mileage guarantee now will be increased from 10,000 to 12,000 miles, declares Brunner, indicating the markers' confidence in their product. In the Balkins, where women tend goats and cattle in the mountains, it is necessary for them to wear trousers; skirts would be too cumbersome among the rocks. The chamber of commerce of Port Jervis, N. Y., has a woman president; Read Plain Better Classified for Realty Bargains. SILENT GEARS MAKE SILENT AUTOMOBILES Cars are silent largely because of silent timing gears, and only the non-steel timing gar operates quietly, says C. J. Neumo of the local accessory store. The Perfection fibre timing gear, regardless of what model car it is on, is silent. It eliminates howling, grinding, knocking and backlashing. It resists wear, oil, gas and heat. For the scientific man here is the results of tests: The tensile strength along the laminations is 10,000 to 12,000 pounds per square inch. The compressive strength parallel to the laminations is 24,500 pounds per square inch. The compressive strength perpendicular to the laminations is 47,000 pounds per square inch. Modulus of elasticity: 320,000 pounds per square inch. Brinell hardness: 34.4. Hardness by seleroscope test: 65. Moisture absorption practically nil. Oil absorption, practically nil. The co-efficient of linear expansion is approximately .00002 per degree Fahrenheit up to 150 degrees Fahrenheit. WE NOW GUARANTEE Para Bell Cords 12000 MILES WHY? Ask Anyone Using Them—Its Easy RELIABLE TIRE CO. 12000 MILES WHY? Ask Anyone Using Them—Its Easy RELIABLE TIRE CO. 200 So. Los Angeles St. Phone 366 Our New cash Policy Means A BIG SAVING TO YOU Auto Accessories—Tires & Tubes Replacement Parts—Oils and Greases Rims and Rim Parts Tires HARTFORD—DAYTON—GOODYEAR C.J.NENNO EVERYTHING FOR THE AUTO HARTFORD—DAYTON—GOODYEAR C.J.NENNO EVERYTHING FOR THE AUTO 145 So, Los Angeles St. Phone 464 The Improved Chalmers Six "Y" SERIES Offers More For the Money Than Any Car Built Passenger Touring $1415 Sport Model $1695 Truck $1415 Coach $1845 Passenger Touring $1585 Sedan $2390 Turton & Lumsdon Chalmers and Maxwell No. Los Angeles St. e and Parts Phone 32-J Repairs