oc-plain-dealer 1923-04-07

AUTOMOBILE OF VOL. XXVI—NO. 198 NORTH TAKES UP APPLEBY PLAN And now it's Oakland that will operate under Anaheim's used car plan! This is the largest city yet to consider the plan favorably. Action was scheduled for last night, following a meeting this week at which President Jim Appleby of the Orange County Motor Car Dealers' Association was the guest of honor. Seventy-five were present at the meeting, which was held at the Hotel Oakland, with Bob Martland, Secretary of the California State Auto Trades Association, a leading figure. In addition to this spreading reputation of the plan, the president of one of the principal motor car companies in the country, has endorsed it. Finally, Motor West, in its issue of April 1, which reached the city yesterday, devotes a page to the subject under the caption "Appleby's Used Car Sales Plan." Some of the advantages of the plan are stated by the magazine are: 40 CARS SOLD BY DUNTON IN MARCH With handicapped force and the confusion of moving to Santa Ana, the Anaheim branch of George Dunton sold 26 new Ford cars, 20 used Fords and seven new tractors during March. The showing is one of the most satisfactory ever made and is a considerable improvement over March, 1922. W. D. Stubblefield has joined the sales force here. Stubblefield comes from El Paso, Texas, where for a long time he was connected with the Tri-State Motor Company, Ford distributors. A second salesman is to be added soon. In the stock department, J. Henle has been added and in the office force, Miss Inc. Cratty, of Fullerton. Sales Manager Bacon reports many inquiries for cars. WONDERFUL RECORD MADE BY NEW BUICK Bill Goodrum of the Anaheim Auto Co., isn't advising anybody to drive a new car as fast as the owner can safely make it go, but that's what he did with a Buick touring sedan this week, and his foreman Art Stewart couldn't find any scored cylinders. Goodrum drove to More R Planned Yosemite There will be more attention to the Yosemite this year before, judging from the nouncement of the season runs which has just begun by Managers Don Tress Williams of Camp Curry will as usual be these runs. The honor of being able to send in a run mite this season will give the chamber of commerce an into the Valley for the April or the first of May on road conditions. Are expected to participate Silva, well known Modie man, will be in charge. The famous Economist Los Angeles to Camp Drive on Saturday, May 13th, the Camp Curry office Jack Waters, Los Angles for Camp Curry, will be expected to far surpass successful events of previous Freeso and Stockton send in runs during M five dates set for these May 12 and 26, resp. Special entertainment Hotel Oakland, with Bob Martland, Secretary of the California State Auto Trades Association, a leading figure. In addition to this spreading reputation of the plan, the president of one of the principal motor car companies in the country, has endorsed it. Finally, Motor West, in its issue of April 1, which reached the city yesterday, devotes a page to the subject under the caption "Appleby's Used Car Sales Plan." Some of the advantages of the plan as stated by the magazine are: "For the public—Opportunity for concentrated comparisons, restored confidence in used car values; more pre-knowledge of what a new car's re-sale value will be when it is a year or two old; elimination of secret allowances, etc., which mean ultimate loss; safety from superficially dolled-up junk." "For dealers—Conversion of used car inventory into bank balance, usable for more business; freedom from competitive riding; reconditioning that helps, not hurts, their makes of cars; more business through higher used car standards; opportunity to have their salesmen free from having to buy while trying to sell." "For bankers—Relief from 75 percent of loans to dealers becoming frozen on account of used car inventory; larger daily balances of dealer depositors, equalling sums previously tied up in inventories; and having to finance only 45 per cent of a 20 days' supply of used cars, on a basis of real value, instead of 100 per cent of an indefinite supply, on a false, competitive valuation." Main Dealer Want Ads Get Results Bill Goodrum of the Anaheim Auto Co., isn't advising anybody to drive a new car as fast as the owner can safely make it go, but that's what he did with a Buick touring sedan this week, and his foreman Art Stewart couldn't find any scored cylinders afterward. Goodrum drove to San Francisco and back, and besides averaging 17 miles to gallon of gas, used only one quart of oil during the entire 1100 or 1200 miles. That was the only time when the hood was even raised. Goodrum made 200 miles in six hours and one half during one lap of his journey. No car, regardless of price, could have performed better than his on such a trip, declares the local Buick distributor. The public is demanding more enclosed car, says Steward. This week William Falkenstein, local merchant, took out a 327 enclosed five-passenger sedan and William Wellman a 47 sedan. Steward again hands out the advice, never threadbare, that car owners who are wise will patronize the service shop which sells the car in question, if they want the quickest and most economical work possible. New Zealand is planning extensive development of its waterpower resources of which at present it employs about 50,000 horsepowers. Silva, well known Mobile man, will be in charge of this year's Economy. Los Angeles to Camp Currie on Saturday. May 12. The Camp Curry office Jack Waters. Los Angeles for Camp Curry, will be of this year's Economy. Is expected to far surpass events of previous Fresno and Stockton send in runs during Mavis dates set for these May 12 and 26, resp. Special entertainment the arrival of each of Camp Curry. NASH, FRANKLIN CARS SELL The Bob White Company to hold up its end in more expensive cars. yesterday these sales: To President J. H. W. First National Bank Franklin demi-secadan; to Anaheim, Nash tour Mosa of La Habra, used The Bob White Contributor of both cars in range County. The semi-weekly trip son, to Big Bear, where the cars ability ers can be demonstrated ing the number of fan air cooled Franklin; w cool at all times, especi ng driven in low gear a more wonderful car Now they know whi the Franklin Camel. Buick Authorized Service A Valuable "Part" of Every Buick Equally important with the universally admired performance ability of Buick cars is Buick Authorized Service. The insurance that the nation-wide Buick Authorized Service system provides for every Buick owner increases the confidence that comes through testing Buick dependability in every kind of motoring. Buick Authorized Service of the same uniformly high standard, no matter where it is found, has resulted in conviction on the part of automobile owners that Buick Authorized Service is in itself a valued part of the Buicks they purchase. Prices f. o. b. Anaheim. Ask about the G. M. A. Purchase Plan, which provides for Deferred Payments. FOURS SIXES 2 Pass. Roadster $1050 3 Pass. Coupe ...$1415 5 Pass. Touring ...$1075 5 Pass. Sedan ...$1655 5 Pass. Touring Sedan ...$1540 Sport Roadster ...$1250 Anaheim Automobile Company Phone 354 Buick Distributors Anaheim When better automobiles are built, Buick will build MOBILE SECTION OF THE ORANGE COUNTY PLAIN DEALER Anaheim, California, Saturday, April 7, 1923 More Runs Planned to Yosemite There will be more automobile runs to the Yosemite this year than ever before, judging from the initial announcement of the season relative to runs which has just been released by Managers Don Tressider and Bob Williams of Camp Curry. Camp Curry will as usual be the goal of these runs. The honor of being the first locality to send in a run into the Yosemite this season will go to Modesto. The chamber of commerce of that city has announced an auto caravan into the Valley for the latter part of April or the first of May, depending on road conditions. Over 100 cars are expected to participate. Wm. J. Silva, well known Modesto automobile man, will be in charge. The famous Economy Run from Los Angeles to Camp Curry will arrive on Saturday, May 19, this year, the Camp Curry officials announce Jack Waters, Los Angeles manager for Camp Curry, will be in charge of this year's Economy Run, which is expected to far surpass the successful events of previous years. Fresno and Stockton will both send in runs during May, the tenative dates set for these affairs being May 12 and 26, respectively. Special entertainments will mark HUNDREDSTO ATTEND SAN JUAN MEET A larger number of entries than ever before are expected in tomorrow's annual motorcycle hill climb near San Juan Capistrano, according to Chairman C. M. Sheok of the arrangements committee of the Orange County Motorcycle club. Hundreds are expected to attend from Anaheim. Orrie Steele of Paterson, N. J., national hill climbing champion, will defend his title. Other prominent participants will be Ed Ryan of Colorado Springs, and Paul Anderson of Chicago. Steele never has been in action in the West. In 1922 he won practically every contest cast of the Mississippi in which he was entered. The championship he won on Aug. 2 last at Rochester, N. Y., competing against a field of 17 riders. Other participants still will be Wells Bennett of Portland, Archie Rife of Sacramento, Ralph Sullivan of Los Angeles, William Perkins of San Francisco, Rich Budeler of Los Angeles, Floyd Clymer of Denver and These service men are discriminating judges. 1,000,000 CARS SURE IN CALIFORNIA THIS YEAR "I don't think there is any doubt about it," said District Manager Paul V. Allon this week, of the Auto Club of Southern California when asked whether he thought the number or names issued this year would reach the million mark. The highest number received up to the middle of the week was 949,261, but Allen says the main office of the club has received plates numbered over 900,000. Allen figures that California's share of the estimated 8,000,000 new cars sold in the United States will more than make up the 40,000 more numbers required. GROWING PREFERENCE Among Battery Services More than 550 Battery Stations in all puits back of USL Storage Batteries for auto. The number of USL distributors and so 61% during 1922. Of this increase 46% six months. December was the banner at the rate of 116% per annum. These service men are discriminating judge Silva, well known Modesto automobile man, will be in charge. The famous Economy Run from Los Angeles to Camp Curry will arrive on Saturday, May 15, this year, the Camp Curry officials announce Jack Waters, Los Angeles manager for Camp Curry, will be in charge of this year's Economy Run, which is expected to far surpass the successful events of previous years. Fresno and Stockton will both send in runs during May, the tentative dates set for these affairs being May 12 and 26, respectively. Special entertainments will mark the arrival of each of these runs at Camp Curry. NASH, FRANKLIN CARS SELL FAST The Bob White Company continues to hold up its end in the sale of the more expensive cars. Bob reported yesterday these sales: To President J. H. Walker of the First National Bank, La Habra, Franklin demi-sedan; to Ralph Huff of Anahkim, Nash touring;! to E. T. Moss of La Habra, used Nash. The Bob White Company is distributor of both cars in Northern Orange County. The semi-weekly trips up Mt. Wilson, to Big Bear, and elsewhere where the cars ability as hill climbers can be demonstrated, are increasing the number of fans. The 1923 air cooled Franklin, with its engine cool at all times, especially after being driven in low gear, is considered a more wonderful car than ever. Now they know why it's called the Franklin Camel. It’s Easy to Build a “Cheap” Battery— But it took Willard experience, Willard laboratories and Willard factory facilities to build the Lowest-Price GOOD Battery on the Market —Just as only Willard could design and build the finest and best of all batteries, with Threaded Rubber Insulation. Among Battery Services More than 550 Battery Stations in all parts back of USL Storage Batteries for auto use. The number of USL distributors and sales 61% during 1922. Of this increase 46% six months. December was the banner month at the rate of 115% per annum. These service men are discriminating judges all makes of batteries daily. They could of battery to sell and service. Basing them and definite knowledge, they chose USL. Sixty-one makes of motor cars now use U equipment. And the public—the court of last resort—Recently 75,000 owners of 15 different equipped with the four leading batteries independent agency about their batteries none in their esteem, and only one other equal standing. Nearly three times as many batteries were distributing organization the latter six months the corresponding period in 1921. This definite approval and preference fromurers, battery service stations and car to you in the selection of the battery f G. H. EN Automotive Electric 242 No. Los Angeles St. Service Buick admired perlick Authorized Buick owner through testing motoring. uniformly high ad, has resulted tile owners that if a valued part SIXES 2 Pass. Roadster ... $1400 5 Pass. Touring ... $1425 5 Pass. Touring Sedan ... $2240 5 Pass. Sedan ... $2300 4 Pass. Coupe ... $2210 7 Pass. Touring ... $1680 7 Pass. Sedan ... $2525 Sport Roadster ... $1895 Sport Touring ... $1945 Company Anaheim, Calif. Good Battery on the Market —Just as only Willard could design and build the finest and best of all batteries, with Threaded Rubber Insulation. WILLARD SERVICE STATION Anaheim Ignition Depot OLDEST AUTOMOBILE ELECTRICAL Established 1912 218 So. Los Angeles St. Phone 489 Willard Batteries The acknowledged leader of wood-experiator batteries for fifteen years. The Threaded Rubber Battery that created a new standard of battery value. Power and Space —that's the Franklin makes it the fastest makes it one of the air-cooling system under conditions that Priced the lowest in unprecedented value longer, roomier—and full-vision straight SEE THE NEW IMME Bob V Franklin Phone 548 312 ECTION TWENTY-SIXTH YEAR EL CENTRO SHOW WILL DRAW MANY General interest throughout Southern California is centering on the big auto show to be held in the Imperial Valley at El Centro by the Automobile Dealers Association, April 10-14. Many inquiries have been made at the offices of the Auto Club of So. Cal., in regard to the best routes to follow to the show which is a focal point for hundreds of motoring parties each year because of its unique features and because it is held in the heart of the rich Imperial Valley agricultural district. Scores of motorists will tour to the Valley via San Diego and Meyers Canyon, and others will seek the route vin Beaumont and Banning. 20 P. C. JUMP BY JUNE 1ST IN TIRES Another jump in tire prices of 20 per cent by June 1 is predicted by F. S. Dunlop, the Anaheim dealer who forecast the previous boosts several weeks before they took effect. This will make a total of 42 1-2 per cent since Jan. 1. Tubes and repair materials as well as casings will be included as before in the advance, says Dunlop. The entire 20 percent will come in a lump the exact date being still uncertain. This information, says Dunlop, is straight from headquarters of the Big Five, in Akron, Ohio. The boost therefore, will apply at first to these leading manufacturers—the United States, Firestone, Goodyear, Goodrich and Kelly-Springfield. The others, however, are expected to follow suit as before. Once the proposed jump gets generally known, in fact, some of the independents may anticipate the standard manufacturers as they did before. It is said that the makers generally were disappointed that the last advance was not larger. Battery Service Stations Battery Stations in all parts of the country stand storage Batteries for automobiles. USL distributors and service stations increased of this increase 46% was made in the latter member was the banner month, with an increase 5% per annum, are discriminating judges. They see and test series daily. They could have chosen any make and service. Basing their action on experience ledge, they chose USL. Motor cars now use USL batteries as standard the court of last resort— owners of 15 different makes of automobiles four leading batteries were questioned by an buyer about their batteries. USL stood second to seem, and only one other battery was accorded as many batteries were sold through the USL ization the latter six months of 1922 as during period in 1921. Oval and preference from automobile manufactservice stations and car owners is a safe guide action of the battery for your car. G. H. ENNIS Automotive Electric Co. Sales St. Phone 155 45 CARS SOLD SO FAR BY MARKET The Anaheim Certified Motor Car Market up to yesterday had sold 46 cars since its establishment here. Manager C. P. Hamm reported. C. C. Hull, formerly with Harry D. Riley and who recently joined the force, is proving an invaluable addition. The annual trip to El Centro for the auto show is becoming an event with Southern California automobile own- FRANKLIN New Body Styles - New Motor The Four-Door Sedan and Speed in a Fine Setting —that's the Franklin Four-Door Sedan. The new motor makes it the fastest Sedan on the road, and the new body makes it one of the best-looking. The new pressure air-cooling system guarantees perfect motor performance under conditions that would stop any other engine made. Priced the lowest in Franklin history, it represents an unprecedented value. The aluminum body is lower, longer, roomier—and can't rattle. Extra-wide front seat, full-vision straight windshield, new demountable rims. SEE THE NEW FRANKLIN TOURING CAR IMMEDIATE DELIVERY Bob White Co. Franklin Nash 312 W. Center St. Anaheim