oc-plain-dealer 1923-02-13

USED CAR POOL METHOD EXPLAINED A majority of the men engaged in the merchandising of motor cars of Orange County listened to a business lecture recently given by George M. Wessels at the Anaheim high school. Wessells has studied business methods as used by some of the largest business houses on the Pacific coast and had a wealthy fund of information that he gave his audience. In his talk he laid great stress on the necessity of knowing the cost of doing business so that merchandise could be marked up to return a fair profit and meet competition at the same time. According to his statements, the modern merchant takes into consideration the cut price sales that he may have to resort to move goods and figures that the mark down of prices at such times will reach a certain percent of his total sales. This markdown is provided for when he mark the goods up. The trouble that Wessells has found in a number of representative motor car dealers' establishments on the Pacific coast is that they have not known what it costs them to sell motor cars and have not tried to make a profit on second hand cars traded in for new ones. He has found that it costs a dealer more to handle used cars than it does new models, and he insists that every motor car merchant will eventually have to mark up his used car from 20 to 25 per cent if he wants to stay in business indefinitely. James E. Appleby, president of the Orange County Dealers' Association, followed the speaker of the evening with an outline of the new method of marketing used cars which the association has adopted. The new plan provides for centrally located public markets for the buying or selling of used cars. The markets will be operated by the association on a non-profit basis, as they will act as agents for the owner who wishes to dispose of his automobile. A nominal charge will be made for storing, selling and reconditioning the car to pay the actual expense of operating the market. L. G. Thompson of Los Angeles pointed out, in a short talk, the ad reporting the production had completed at plant of the Corp., positively by Fiscal Age that the quartet fund required commissioner to 1 is practically "Finished coke the factory or said Mr. Cox rumor that Do meditately available public, it is our orders from "Arrangement made to put increased personities as soon as be released to "The first de its appearance at the San Bernadrine Murphy Body charge of this structure, under vision of Abner the car. THIS 1923 DOBLE STEAM MOTOR PHAETTE HE LATEST CREATION OF EXPERTS IN BODY RICHARDSON WILL OPEN ORANGE SHOW With Governor Richardson expected to deliver the address, all is in readiness for the opening of the National Orange Show Friday evening, Feb. 16, and continues ten days at San Bernardino. Sixteen feature exhibits are on the program this year—Orange-co, Riverside, San Gabriel valley, Pasadena, Hemet valley, Colton, Redlands, Bloomington, Covina, Fresno, Ontario, Pomona, Pacific Electric, the Elephant Orchards comprise the list. All are ready for the official opening and each exhibitor is confident of winning honors at the show. Then there will be the big industrial exhibition which includes the auto show. There will be a midway with myriad amusements, several bands, among them the Santa Monica Municipal Band led by Alfredo Thommassino. Five million oranges will be used in the exhibits. Girl attendants at the various booths, the pick of the beauties of the various communities. with an outline of the new method of marketing used cars which the association has adopted. The new plan provides for centrally located public markets for the buying or selling of used cars. The markets will be operated by the association on a non-profit basis, as they will act as agents for the owner who wishes to dispose of his automobile. A nominal charge will be made for storing, selling and reconditioning the car to pay the actual expense of operating the market. L. G. Thompson of Los Angeles pointed out, in a short talk, the advantage that the public would enjoy in the operation of such markets. He said in part, "Today it is impossible to properly estimate the cash value of an automobile that has been used for one or two seasons. The owner does not know and the dealer does not know, and the appraisals of a car to be traded in have been varying from 10 to 100 per cent. And the same demoralization of the market prevails when one tries to buy a second hand car. He finds cars of the same model at widely varied prices. "The public motor car markets that are to be established in Orange county will provide a centrally located place where reliable used car can be purchased. Every one of these cars will have been reconditioned as such work is needed to insure its satisfactory performance. "The man who wishes to dispose of his car will find a market where there is an established value for it all where he will be able to get a certain percentage of the appraised value in cash without an excessive interest charge. "As all cars will be reconditioned by the dealer who sells the same ONLY TRACE OF RAIN There was only a trace of rain last evening, and some sections of the county received none whatever. Packing house managers are glad the rain is coming in small quantities because less runs to waste. make in new models, the buyer will be insured a proper repair charge at the minimum cost, for that dealer will be interested in having the buyer get such satisfactory service out of his purchase that he will be a booster for the line." In presenting these high-class building sites to the bui at the most moderate prices in the city. It is our selecting and subdividing this tract we have kept th In presenting these high-class building sites to the bu at the most moderate prices in the city. It is our l selecting and subdividing this tract we have kept th Location The northeast corner of South and Palm streets; chosen as the sightliest and highest land in the locality; lying on two of Anaheim's principal streets, a distance of nine blocks from the flagpole at the center of the city. Prices and T Each and every one of these thirty-six lots is priced fr dred dollars under prevailing prices of lots of simil have figured these down to the very last dollar in order to make them the most attractive investment in the com Palm, South Helena and South Dickel, all forty-eigh $1,475.00, no higher, no lower. Corner lots, about and $1,650.00. We will deliver any one of these a balance easy monthly payments. SIDNAM REALTY 245 CO PHONE W.CENTER 210 THE ORANGE COUNTY PLAIN DEALER, ANAHEIM, CALIFORNIA BODY on Doble Steam Car Displayed at San Bernardino Orange Show TEAM MOTOR PHAETON DE LUXE IS TWALTER M. MURPHY BODY WORKS. IT WILL HAVE ITS PR OF EXPERTS IN BODY DESIGN AT THE EMIERE AT THE SAN BERNARDINO ORANGE SHOW. Reporting that standardization of production has been satisfactorily completed at the San Francisco plant of the Doble Steam Motors Corp., positive assurance was given by Fiscal Agent F. G. Cox, today that the quarter-million cash escrow fund required by the corporation commissioner to be in hand by May 1 is practically available now. "Finished cars are now leaving the factory on regular schedule," said Mr. Cox today. "Despite the rumor that Doble cars will be immediately available to the general public, it is our policy first to fill the orders from our stockholders." "Arrangements are now being made to put the escrow fund into increased personnel and plant facilities as soon as possible, and it will be released to us in a few weeks." "The first de luxe body to make its appearance in So. Calif., will be exhibited at the Orange Show in San Bernadino. The Walter M. Murphy Body Works have entire charge of this phase of body construction, under the personal supervision of Abner Doble, inventor of the car. G. & L. LEASE G. & L. Lease, Feb. 13.(Spl.)—Mr. and Mrs. Kenneth Winner of Long Beach, spent Tuesday with the former sister Mrs. Frank Mcelhany. Mr. and Mrs. Floyd Cheadle and daughter Pauline of La Habra were dinner guests Tuesday evening with the latters, niece Mr. and Mrs. Isaac Mayfield. Mrs. Caroline Smith of Santa Fe Springs, Mrs. Edna Miller of La Habra and Mrs. Boyd Smith and son Clarie of Brea spent Wednesday with their sister-in-law Mrs. Gregg Smith. Mr. and Mrs. Claude Gass and family and the latters sister, Miss Liny Hudson of Garden Grove spent Wednesday evening with Mr. and Mrs. G. S. Hanmore. Mrs. Glenn Updyke and baby of Fullerton spent Sunday with her mother, Mrs. Gregg Smith. Mr. and Mrs. Alun Poore and son Edward of El Monte and Mrs. Floyd Cheadle and daughter Pauline spent Wednesday evening with their nieces, Isaac Mayfield. Wardel is also suffering with a cold. Among those that attended the bonus dance at The Ambassador Hotel Saturday evening, were: Mr. and Mrs. W. E. Outhouse, Mr. and Mrs. Frank McElhany, Jun Leach, Frank Hatfield, Jack Horner, Mr. and Mrs. Leo Goss, and Scotty Mitchel. Mr. and Mrs. Lewis Durr were Brea and Fullerton visitors Saturday evening. Among those that were shoppers in Anaheim, Saturday and Saturday evening were: Mr. and Mrs. M. J. Hanmore of Placentin, Mrs. G. S. Hanmore, Mrs. Isaac Mayfield, Mr. and Mrs. Heath Hanmore, Mrs. W. E. Outhouse, Mr. and Mrs. Ira Stone and family, Mr. and Mrs. Knox Sellers and daughter Mabel and little Lois McElhany and Melton Varner. Mr. and Mrs. Frank Loyd of Fillmore spent the weekend with their daughter, Mrs. Messer and sister, Mrs. Calvin Varner. Ms. W. E. Pope and son Billie is spending a few days with her Arrangements are now being made to put the escrow fund into increased personnel and plant facilities as soon as possible, and it will be released to us in a few weeks. "The first de luxe body to make its appearance in So. Calif., will be exhibited at the Orange Show in San Bernadino. The Walter M. Murphy Body Works have entire charge of this phase of body construction, under the personal supervision of Abner Doble, inventor of the car." IOWANS PLANNING PICNIC The call has gone out through all the West for the Iowans to meet under the auspices of the Iowa Ass'n of So. Calif. in Lincoln Park, Los Angeles, all day Thursday, Feb. 22, 1923, for the mammoth winter picnic reunion. (If rainy that dafe or just before it will be held March 3rd). Ninety-nine separate county headquarters and registers open all day long. Silk souvenir badges to cover expenses. Bring basket dinners, also your coffee, your cup and spoon. A popular program, brief and snappy, about 2 p.m. College reunions 5 to 4 c'clock. DISPLAY ORANGE SHOW Visitors at the packing house of the Anaheim Orange & Lemon Association recently have been admiring the array of six Valencia Orange Show cups which the association has placed on exhibition in a glass case. One of the six is the sweepstakes on lemons won last year. It pays to Advertise in the Orange County Plain Dealer. Mr. and Mrs. Aluin Poore and son Edward of El Monte and Mrs. Floyd Cheadle and daughter Pauline spent Wednesday evening with their nieces, Mrs. Isaac Mayfield and Mrs. W. E. Uuthouse. Mrs. Bessie Corbett and daughter Adel of Taft arrived here late Tuesday evening to make her home with her Mrs. Gregg Smith. Mr. and Mrs. M. J. Hanmore of Placentia were dinner guests Wednesday evening with their children, Mr. and Mrs. G. S. Hanmore and Mr. and Mrs. Heath Hanmore. Mrs. L. T. Temley entertained guest to an informal luncheon at her home Tuesday afternoon. Potato salad, ham and pimento, sandwiches, walnut cookies and coffee was served at 1:30 p.m., after which dancing was enjoyed until a late hour. Those present were: Mrs. Frank McElhany and daughter Lois, Mrs. Knox Sellers and daughter Mabel, Mrs. Heath and Mrs. G. S. Hanmore, Mrs. Isaac Mayfield and the hostess, Mrs. Temley and son Billie. A very good time was enjoyed by all present. Mr. and Mrs. Knox Sellers and daughter Mabel spent Friday evening with the latters sister Mrs. J. C. Slay of La Habra. Mr. L. T. Lemley is home for a few days nursing a had cold, Earne BA FOR WEDNESDAY Goodyear, Hartford 30x31½ $12.50 32x31½ 20.80 31x4 23.75 32x4 26.20 33x4 27.10 34x4 27.85 145 South Los Angeles St ing sites to the buying public we take satisfaction in the knowledge and assurance that we are city. It is our belief and contention that quality and moderate prices can be delivered to th we have kept these two essentials firmly in mind. Read the details of this superb tract and on Soil Palm streets; est land in the principal streets, flagpole at the We are calling attention to the matter of quality of soil on this tract as a really important feature. If you want to grow a fine lawn, ornamental trees or shrubbery or a garden, you will find here a rich, productive soil and easy to work. No sand or dobe soil. Full bearing w walnut trees mu The walnut fu the warm month season, a hands and Terms six lots is priced from one hundred to several hunof lots of similar quality and location. We last dollar in order to deliver a super-value and investment in the community today. Lots on South Jackel, all forty-eight foot frontage, at $1,375.00 to corner lots, about fifty foot frontage, $1,600.00 any one of these at terms of $250.00 down and Tract No lots reserved by owner or agents for tively no reservations or presales. It is o fide home-builder or investor profit by tract offers and provides. Remember these splendid lots and see us early. DNAM REALTY CO "WATCH YOUR STEP" AT UNITED THEATER Patsy Miller and Cullen Landis, two of the most youthful players on the screen, share honors in the new Goldwyn picture, "Watch Your Step," which will be shown at the United theater for two days, beginning tomorrow. The picture portrays the foibles of youth, the daring of a young man and the responsiveness of an even younger lady. Miss Miller is only seventeen and Mr. Landis is in his early twenties. The picture is a rural comedy with enough thrills to satisfy a lover of wild western comedies. Bert Woodruff, as an old country storekeeper, gives a delightful performance; and William Orlamond, who has appeared in several Goldwyn productions, has another humorous role in "Watch Your Step." Other well-known players in the cast are Alberta Lee, Cordelia Callahan, Raymond Cannon, John Cossar, L. H. King and Lillian Sylvester. AT ANAHEIM HOSPITAL New patients at the local sanitarium include: Miss Minnie Bertochni, Los Angeles; and A. T. Harris, Los Angeles. sister, Mrs. George Wimer of Long Beach. Mr. and Mrs. Arthur Jones of Huntington Beach spent Thursday with the formers sister Mrs. A. N. White. Tillman Sellers of Hole Lease was calling on his brother, Knox Selers Thursday. Mr. Howard Smith of Brea, Miss Josephiene McKaughn and Mr. and Mrs. Gregg Smith were dinner guests Thursday evening at the latters daughter, Mrs. Ray Dewett of Los Angeles. Mr. and Mrs. Frank Dilker and Mr. and Mrs. Heath Hanmore motorized to Newport Beach, Friday evening. $75.29 PER CAPITA TAX IN ORANGE-CO. The average cost to each resident in Orange County will be $75.29 in taxes for the year 1922-1923, according to the statement issued today by State Controller Ray L. Riley whose department has ben busy for some time compiling data on tax burdens. Orange County's total tax bill for the year 1922-1923 amounts to $5,229.289.24. Estimating the population to be sixty-nine thousand four hundred fifty-five per capita cost is $75.29. According to Riley the tax levy includes the general county levy of $2,412,593.78 and a special and district county levy of $2,020,104.75. The balance is made up of taxes for the city of Anaheim amounting to $86,208.91; Brea—$23,388.12; Fullerton—$188,102.85; Huntington Beach—$93,254.63; Newport Beach—$98,333.59; Orange—$68,219.57; Orange thrope—$7,170.52; Santa Ana—$208,807.00; Seal Beach—$15,874.72; Staton—$7,230.00 per pupil; motor vehicle moneys collected in the county, one-half of which is returned for use on highways. TWO INJURED Two occupants of Elbert Huff's Oakland car were hurt last night at about 10:30 o'clock in Santa Ana when Huff's car collided with the Essex touring car of J. T. Johnson of Anaheim. Both vehicles were considerably damaged. Huff is a Santa Ana man. The two machines were going north on Main street, in Santa Ana, at the time. ISSUE 500 AUTO TAGS The district office of the Auto Club of So Calif., has issued practically 500 license plates to date. BARGAINS FOR WEDNESDAY, THURSDAY AND FRIDAY Bodyear, Hartford and Dayton Tires at the Following Prices: $12.50 32x4½ $33.95 20.80 33x4½ 34.75 23.75 34x4½ 35.65 26.20 35x4½ 36.70 27.10 33x5 42.30 27.85 35x5 44.50 Los Angeles Street Phone 464 TRACT Insurance that we are delivering superlative residence lots be delivered to the investors of this community, and in this superb tract and your own judgment will convince. urance that we are delivering superlative residence lots be delivered to the investors of this community, and in this superb tract and your own judgment will convince. Trees Full bearing walnut trees on the tract. We find walnut trees much favored over any other variety. The walnut furnishes an abundance of shade in the warm months and admits sunlight in the winter season, a handsome and practical tree. Tract Facts owner or agents for themselves, friends or insiders. Posior presales. It is our desire and purpose that the bonainvestor profit by the advantages that this high-class ides. Remember that there are only thirty-six of and see us early. CO. SIDNAM REALTY 245 CO PHONE W.CENTER 210