oc-plain-dealer 1921-01-18

Establishing The RECONSTRUCTION proper reduction. You We believe the era of high prices is rapidly passing. Production has overtaken demand and prevailing replacement costs are forcing prices downward. To meet this new condition it is our desire and intention to strike bottom in our first revision of prices. —This means a tremendous loss to us which is your gain. Those who know us know we are not special sale folks and we do not want you to confuse this price —This means a tremendous loss to us which is your gain. Those who know us know we are not special sale folks and we do not want you to confuse this price revision with the ordinary special ten day sale commonly employed by other merchants. Prices quoted in our stores will prevail until the goods now in stock are sold and will continue to prevail unless market conditions demand further revision. Many odd lots of lines to be closed out or discontinued are priced far below replacement cost. We invite you to participate in these money saving values and suggest you do not delay else you may be too late. —Note carefully every price quoted, make accurate comparison and you will be convinced of our superiority in the merchandising field and the tremendous advantage to be gained by placing your confidence in an institution doing each year approximately a fifty million dollar ($50,000,000) business whose savings in quantity buying are passed on to its patrons. —You need now many items of dry goods, furunishings, shoes, clothing and ready-to-wear apparel. BUY THEM—you can be sure our prices are right. —You need now many items of dry goods, furunishings, shoes, clothing and ready-to-wear apparel. BUY THEM—you can be sure our prices are right. Boating Serge for School Dresses - 39c —Boating Serge and other heavy materials in plain colors, stripes, and pretty plaids; insures durable wear for the school girl—39c yd. Girls' School Dresses - 98c —a big assortment of Gingham Dresses for the school girl, at prices you will appreciate. These dresses are in plaids, stripes, plain colors and checks and represent the season's best styles—98c, $1.19, $1.29 and Up. —a big assortment of Girls' Gingham School dresses in plaids, cheeks, stripes and plain colors, nicely made of best material. These dresses are of the season's best styles. The "Bread Winner" line, Reconstruction price, 98c. LADIES' AND MISSES' Suits, Coats, Dresses and Shoes at Reconstruction Prices J. C. PENNEY CO.—A NATIONWIDE INSTITUTION THE ORANGE COUNTY PLAIN DEALER, ANAHEIM, CALIFORNIA INSTITUTION J. C. PENNEY CO.—A NATIONWIDE INSTITUTION J. C. PENNEY FASHING a New Price STRUCTION PERIOD IS ON. Every Article in on. You can shop here with confidence that Ladies’ House Dresses $1.98 —A beautiful line of pretty gingham dresses, many of them suitable for street wear at — $1.98, $2.49, $2.79, $2.98. Men’s Mole Skin Vests —With leather sleeves and leather bound pockets—$7.90. $7.90 & $9.90 Leather lined vests—$9.90 Wool & Cotton Shirts $1.98 —Winter weight wool and cotton shirts in grey, dark brown and tan colors. These shirts are well made and full cut and are good values at $1.98. Serpentine Crepe - 35c —In pretty Kimono patterns at 35c. Also Windsor Crepes at 39c per yd. Rockford Sox, 12 1-2c —The old-fashioned Rockford sock, seamless, heavy. Reconstruction price 12½c Ladies’ Bungalow Aprons - 98c —All sizes and patterns of gingham and percale. Priced as low as, Reconstruction price—98c. Baby Flannels - 39c —a material ideal for the making of bands, shirts, little waists and little coats. Other values—58c, 79c. 36-Inch Turkish Towels - 29c —This is a good weight towel and is a real value at 29c. Men’s Work Shoes $3.98 Baby Flannels - 39c —A material ideal for the making of bands, shirts, little waists and little coats. Other values—58c, 79c. Men’s Hardwear Hose 49c —Mercerized lisle hose in blue, black, brown, grey and white. This is an excellent wearing sock at—49c. Men’s 2-Piece Underwear - 69c —Men’s two-piece derby ribbed fleece lined Underwear—69c. Men’s Heavy Pajamas $1.98 —Men’s heavy Daisy flannel Pajamas; full, roomy, well made garments, $1.98 Men’ Dress Shirts $1.49 to $5.90 —a full and complete stock of Silk Crepe, Madras and other good shirtings, in all sizes and a wide assortment of patterns—$1.49 to $5.90. Black Silk Taffeta $1.69 36-Inch Turkish Towels - 29c —This is a good weight towel and is a real value at 29c. 17x30-Inch Huck Towels, 2 for 35c —This is a full sized article and carries an abundance of service for you, 2 for 35c. Children’s “Hickory” Garters - 23c —All sizes in black and white colors. Also Dr. Parker’s supporters—49c. Boys Motor Suits $1.98 —These suits are of khaki cloth made the same as men’s motor suits—$1.98. “Bob Evans Middies” $1.39 —You will have a big assortment of sizes to choose from at this price. Other prices—$1.79, $1.98, $2.49 and $2.98. Ladies’ Pumps and Oxfords —the kick of space does not permit us to go into great detail in giving prices on our big assortment of Ladies’ Pumps & Oxfords, which are real Aprons - 98c —All sizes and patterns of gingham and percale. Priced as low as Reconstruction price—98c. Men’s Work Shoes $3.98 —Men’s tan work shoes, double rock oak soles, well made uppers, all sizes. Reconstruction price—$3.98. Boys’ Outing Shoes $1.98 —Boy’s outing ball shoes, visiotized rock oak sole, sewed and wired, sizes 8½ to 12. Reconstruction price—$1.98. Men’s Dress Shoes $5.50 —Men’s high quality dress shoes in black and tan, all sizes. Reconstruction price—$5.50. Outing Gowns - 98c —Heavy double fleeced white outing gowns for girls—98c. “Society Sport Veils” 10c —We have a goodly assortment of patterns in this popular veil. Print Poplins - 39c —Fancy print poplin, per stock of Silk Crepe, Madras and other good shirtings, in all sizes and a wide assortment of patterns—$1.49 to $5.90. Black Silk Taffeta $1.69 Our exceptional quality of Taffeta at this price will afford you long, satisfactory service. Other quality at—$1.98. Blankets - $1.98 Plain, tan and grey, heavy blankets, sizes 54 by 72—$1.98. Men’s Heavy Khaki Shirts - $1.49 Full cut and well made. Ladies’ Pumps and Oxfords The lack of space does not permit us to go into great detail in giving prices on our big assortment of Ladies’ Pumps & Oxfords, which are real bargains. $2.98 to $5.50 Is the price range and you will find all styles, all leathers and colors to choose from. Don’t fail to see this display in our store now. Men’s Wool Union Suits - $3.98 Perfect fitting and well made. Reconstruction price—$3.98. Society Sport Vests 10c We have a goodly assortment of patterns in this popular veil. Print Poplins - 39c Fancy print poplin, per yard—39c. Suit Cases - $1.79 Steel bound, well made “Fabricord” suit cases—$1.79. Boy’s Daddy Duke Shoes - $2.98 Leather trimmed, canvas uppers with visiotized rock oak soles, sizes 9 1-2 to 13 1-2. Reconstruction price—$2.98. J.C Penney Co. A Nation-wide Institution 297 STORES INSTITUTION J. G. PENNEY CO.—A NATIONWIDE INSTITUTION J. C. PE FORNIA Tuesday, January 18, 1921 J. C. PENNEY CO.—A NATIONWIDE INSTITUTION Price Basis Article in our store bears its ence that prices are RIGHT Cotton Shirts $1.98 Weight wool and in grey, dark tan colors. Are well made and are good $98. Sox - 19c Sox, black & tan, white heei and toe, full of service. Reconstruction price $19c. Crash Toweling - 23c Hampton Crash Toweling, 18-in. Reconstruction price—$23c. Play Suits - 79c Children's Blue Denim Play Suits, well made and good material. Reconstruction price—$79c. “Big Yank” Shirt, 89c Here is a work shirt of heavy chambray, well made and full cut. Exceptional. Reconstruction price—$89c. Men’s Union Suits $2.98 Men’s Silver Mixed Wool tuck stitched Union Suits, all sizes. Reconstruction price—$2.98. Red Seal Gingham, 19c In stripes, cheeks, plaids and plain colors, per yard, Reconstruction price, 19c. 36-In. Muslin - 15c Full wide, per yard, Re- Men's Union Suits $2.98 —Men's Silver Mixed Wool tuck stitched Union Suits, all sizes. Reconstruction price—$2.98. Red Seal Gingham, 19c —In stripes, cheeks, plaids and plain colors, per yard. Reconstruction price, 19c. 36-In. Muslin - 15c —Full wide, per yard. Reconstruction price—15c. Kiddie Cloth - 39c —Kiddie Cloth and Devonshire, big assortment of patterns; Reconstruction price—39c. Ladies' Silk & Jersey Petticoats - $3.98 —You have a good variety of colors to choose from; each petticoat is well made and full of service. Reconstruction price—$3.98. 27-In. Flannel - 29c —Full wide 27-in. Pepperel Canton Flannel, Reconstruction price—29c. Pillow Tubing - 49c —Full wide 42in. Brunswick Pillow tubing, an excellent value, per yd., Reconstruction price—49c. Outing Flannel - 15c Amoskeag and 1921 heavy double fleeced outing flannel; per yard. Reconstruction price—15c. Corset Waists - $1.79 —"Ferris" good sense Corset Waists, sizes 21 to 26, at Reconstruction price—$1.79. Men's Pants - $3.50 —Men's cotton worsted Dress Pants. A good wearing, well made garment. Reconstruction price $3.50 Work Shirts - 69c —Good quality heavy well made blue chambray work shirts. Reconstruction price—69c. 72x90 Sheets - $1.29 —Sheets of good quality Muslin; Reconstruction price—$1.29. 72x78 Comforters $2.98 —Filled with new clean Sport Vests 10c a goodly asst of patterns in r veil. Poplins - 39c int poplin, per ses - $1.79 nd, well made suit cases— Daddy Duke - $2.98 trimmed, canwith visiotized les, sizes 9 1-2 Reconstruction Co nstruction STORES Reconstruction price $3.50 Work Shirts - 69c Good quality heavy well made blue chambray work shirts. Reconstruction price—69c. 72x78 Comforters $2.98 Filled with new clean cotton, weight 4 lbs. Reconstruction price—$2.98. Paris Garters - 29c Men's satin pad Paris Garters. Reconstruction price—29c. Boys' Knickerbockers $1.98 In good colors, all材 rials of wool, wool mixed and cotton. These are execellent values. Reconstruction price—$1.98. 38-In. Scrim - 19c Full wide 38-inch Serim in pretty pattern and execellent quality, per yard, Reconstruction price, 19c. 36-In. Percales - 19c In light and dark colors, per yard, Reconstruction price—19c. Girls' Dresses - 98c All sizes, Re construction price—29c. MEN'S & BOY'S SUITS, OVERCOATS & SHOES at Reconstruction Prices Ladies' Mercerized Lisle Hose - 29c All sizes; Re construction price—29c. Ladies' Cotton Hose ir black and white. Re construction Price ..... 15c