anaheim-gazette 1964-08-26

One-Eyed House of Ruth Yankee Stadium—once the proudest sports palace in the country and long the home of the proud and haughty Yankees—was the "house that Ruth built." Babe Ruth, the greatest and most dramatic home-run hitter of all time, was the gate attraction that made the money that built the stadium that has housed the most consistent winners in professional baseball. If baseball is "big business" and not merely a sport, it was Ruth and the Yankees who made it so. Now an even bigger business, television, of which Babe Ruth scarcely had heard, has purchased the Yankees—team, uniforms, balls, bats, prestige, farm clubs, everything except the "House that Ruth Built" itself. That real estate by a strange sequence of events, has been thrice sold in the last 10 years and once given away. The proud Yankees rent the house—(something about taxes, doubtless). The Columbia Broadcasting System, a colossus of the electronic waves, has paid $11.2 million for the Yankee team. Presumably the one eyed trademark that stares at TV viewers on all CBS network shows could become the emblem on Mickey Mantle's uniform. This raises some conversational questions. Such as: Will the gray flannel uniforms be replaced by blue—the traditional CBS color for shirts because it shows up white on the screen? As a Yankee player asked, will Yogi Berra be replaced as anchor man for the Yankees by Walter Cronkite? (He was benched for the Democratic convention.) Other questions are being raised in Congress, and among other American League teams—such as Kansas City, whose cellar clubs hardly rate with the Yankees as "big business." But CBS is in the entertainment business. It has just bought one of the biggest shows on the Nielsen ratings—for a fraction of what the network claims it has spent covering the political conventions. Most sports already have been geared to TV, a major source of revenue. Perhaps CBS reasoned: Might as well take' Em over direct. What's New — Other-wise? Are you with it languagewise? Or are you a stodgy stick out against the semantical move in? You have noticed of course, that the English language is undergoing a drastic upheaval. Not just a new fad word here and there, but trends that have moved into our vocabulary and taken over. "Wise," for example. Nowadays everything is product-wise, or sales-wise or weather-wise, or people-wise. stall-ins, lie-ins, toss-ins, and even live-ins. We have stake-outs, eat-outs, sleep-outs, drop-outs, camp-outs and family spat-outs. (That's when mum and dad fuss in public). When Communists fired on a U.S. destroyer the other day, it was described on the air as a shoot-out. Sometimes you wish you could have a black-out of this stylized stuff and a return in of good old-fashioned Or are you a stodgy stick out against the semantical move in? You have noticed of course, that the English language is undergoing a drastic upheaval. Not just a new fad word here and there, but trends that have moved into our vocabulary and taken over. "Wise," for example. Nowadays everything is product-wise, or saleswise, or weather-wise, or people-wise, or something or other-wise. And "In" and "Out." We have walk-ins, drive-ins, sit-ins, Good Decisions The City Council made two important decisions yesterday, one dealing with the past and the second with the future. The council is to be commended for its action in renaming City Park to honor W. O. Hart, one of the city's pioneers. The second and more important decision was to place a $9,850,000 water bond issue in the Nov. 3 ballot. This bond issue is necessary if Orange is to have adequate water facilities in the future. Although the issue will be sold as general obligation bonds, they will be paid off from water revenues and not property tax. The two decisions show that the council is made up of men who have respect for the past and vision for the future. Mock-up of Satellite Presented by County A miniature mock-up of OGO, America's most advanced scientific satellite, will be presented to the California State Fair as one of the outstanding and noteworthy products of Orange County one day prior to the OGO's first launching. This presentation on Sept. 2 will be a part of this year's Fair opening day Presentation Ceremony. June Elizabeth Lindeman, who will represent Orange County in the Maid of California Contest, will do the honors. This year all Maid Contestants have been asked to bring a product symbolic of the county they are representing. The Fair is scheduled Sept. 2-13. OGO, Orbiting Geophysical Observatory, is the first of six satellites planned to make the most comprehensive survey yet of the earth's atmosphere, magnetsphere and interplanetary space. Its first flight is scheduled September 3 from Cape Kennedy. Miss Lindeman, an attractive statuesque 20 year old, is sure to lend a contrast to OGO, which resembles something that crawls around in pipes. So weird is the craft that a space agency publication recently ran a cartoon showing OGO being squashed by a huge fly swatter. OGO has more than 100 parts and booms, solar panels and antennas ted from various lengths. Total weight is 1,073 pounds. OGO measures 54 feet from nose to tail and has a wingspan of 20 feet. Its central body six feet long and three square. Scores of "eyes" p into space to observe things cosmic rays and ultraviolet diation. Miss Lindeman will be of about 50 girls from throw out the state competing for Maid title. The winner of crown will be presented a $1 U.S. Savings Bond, a $500 robe of her choice and run over all the Fair's festivities. This presentation on Sept. 2 will be a part of this year's Fair opening day Presentation Ceremony. June Elizabeth Lindeman, who will represent Orange County in the Maid of California Contest, will do the honors. This year all Maid Contestants have been asked to bring a product symbolic of the county they are representing. County Farm Bureau Blasts Move to Exempt Two Areas Directors of the Orange County Farm Bureau have some strong words to say against the proposal through state legislation to exempt improvements and personal property from taxation. They say this move is just another attempt in a long series of efforts to smuggle the Single Tax into the California Constitution. The directors of the county-wide volunteer organization of farmers let their feelings be known in a statement made by their president, Donald F. Griset of Tustin. Griset said his organization very strongly opposes any tax program "which might approach this radical departure from the present system." The farmers say that the Single Tax philosophy is that private ownership of land is immoral and the root of all social and economic ills. The way to cure these ills, single tax advocates say, is to socialize land and the State becomes the universal landlord. "This point of view," says Griset, "is totally contrary to our American system and its continued rejection attests to its alien character." The Farm Bureau points to extensive studies which show that the proposed exemptions would shift the burden of financing local government onto land, thereby penalizing agriculture. A specific study in Fresno County showed that such a shift of taxes would increase taxes on farm properties by 260 per cent as an average and, in some cases, as much as 20 times. Such a tax would be ruinous to agriculture, the statement concludes, and thus ruinous to California, where approximately 40 per cent of the people are in farming or related businesses or tied directly into the farm production. It would also take the food out of the consumers mouths, they point out in emphasizing their opposition. The entertainment beat: Raquel Laguna, popular Los Angeles accordionist and her well known 3-piece combo, featuring the Mexican dancer "La Rancherita", will perform at the Mexican-American "Fiesta Grande" celebration at Town and Country next Monday night, according to Kenneth Nichols, entertainment chairman. Higher Education No Of Sprawling Irvine Editor's Note: This is the final chapter of a three part series dealing with the Irvine Ranch which marks its 100th anniversary this year. Today's feature deals with the University of California Irvine. By JOHN N. POWER Managing Editor In the days of the Old West ranch consisted mainly of horses, cattle and the ever-present cowboy. But with progress came industry and urbanization and the grazing acreage of the ranch became smaller and smaller. Such is the situation with the sprawling Irvine Ranch. It is a combination of agricultural, industrial, commercial and residential holdings but it also has a new factor unique in any 20th Century spread. This factor deals with higher education. Three miles inland from Newport Beach, on Irvine Ranch land with a panoramic view of the Orange County Basin, construction is underway on the first building projects of the University of California, Irvine. A campus of tomorrow — oriented to the Space Age, yet faithful to the liberal arts — it is destined for an ultimate enrollment of 27,500 students. Several Sites Surveyed In the East Los Angeles-Orange County area, a large number of possibilities was first narrowed to 21 sites, which were then exhaustively considered, rated, and compared. Five locations were found to be of prime quality — one of them, this stretch of gently-rolling San Joaquin foothills on Irvine Ranch, just east of the north tip of Upper Newport Bay, the site eventually the Regents' choice. In the Pereira-Luckman study, it was made clear that master planning the development of surrounding areas was vital to building a university that would achieve the greatness dreamed for it. Today, U. C. I. is rising in conformance with a master plan covering some 10,000 acres of Irvine land that was jointly developed by Pereira and his associates and The Irvine Company's own plannig department. On campus is rising a university core totaling 19 structures: the first units of the Library, Student Commons, Central Plant, and the Social Science, Humanities, Natural Science, Engineering, Multipurpose Destined to rise first, on acres north of the campus, be University Town Center which both by design and location will develop the character of a "university town." Standards of major retail establishments and economic levels other services will be set mind. Interesting restaurants with banquet and meet rooms, theater, bookshops, ord shops, clothing stores men and women students, spelling goods stores, a bowling ley and other recreational facilities will be high on the list early installations within town center. CHARLES S. THOMAS Irvine President One thousand acres of the Irvine campus were a gift to the University of California from The Irvine Company, with the site deeded to the Regents of the University on Sept. 30, 1960. Last June 20, in on-site ceremonies, the Campus was officially dedicated by President Lyndon B. Johnson. Classes for up to 2,000 students are scheduled to start in the Fall of 1965. Choice of the Irvine Site was no precipitate move. In 1957, the Regents commissioned architect William L. Pereira and his then-partner Charles Luckman to study prospective sites for two new campuses in Southern California. Their staff undertook four months of research to discover what made a great university and what elements of a site might contribute to such greatness. A faculty, they reported, is the most important ingredient — but the great university must also have gifted students, be near a cosmopolitan urban center, and provide residence for students and faculty near or on the campus. Mgr., Anaheim Office FIRST FEDERAL SAVINGS OF ALHAMBRA This is the time of year when many businesses go over their books. They determine land with a panoramic view of the Orange County Basin, construction is underway on the first building projects of the University of California, Irvine. A campus of tomorrow oriented to the Space Age, yet faithful to the liberal arts — it is destined for an ultimate enrollment of 27,500 students. On campus is rising a university core totaling 19 structures: the first units of the Library, Student Commons, Central Plant, and the Social Science, Humanities, Natural Science, Engineering, Multipurpose buildings, eight Residence Halls, and a Supervisor's building. Around this campus, planned to complement its outstanding qualities, will be a university community which by 1980 is expected to have a population of 100,000. Certain moods of mind find an indefinable pleasure in stillness, soft, silent as the storm's sudden hush. —Mary Baker Eddy DOLLARS & SENSE by Marvin F. Essenmacher Much has been formed on the land Lindeman will be one about 50 girls from through the state competing for the title. The winner of the win will be presented a $1,000 Savings Bond, a $500 ward of her choice and reign in all the Fair's festivities. Being her stay in Sacramento, and her chaperone will be its of the Fair. Mgr., Anaheim Office FIRST FEDERAL SAVINGS OF ALHAMBRA This is the time of year when many businesses go over their books. They determine how far and how fast they've progressed in recent months. At First Federal Savings of Alhambra, we're equally interested in the statistical lengths we'll advance in the months ahead. We are pleased to report the second $100 million in total assets is coming a whale of a lot faster than the first $100 million. It seems like only yesterday (October, 1961) that First Federal Savings celebrated its $100 million milestone. At that particular time, however, some 36 years had passed in the history of the association. Today — slightly more than two years later—total assets have passed the $165 million mark. We expect to pass the $200 million mark before the end of 1965. To founders, it seems like only a few years ago (October, 1925) that the association opened for business with assets of $35,840. No matter how you look at it, backward or forward, it "pays" in many ways to be a customer of First Federal Savings where your savings are insured and the current annual dividend rate is 4.85%. The address of our Anaheim office is 529 South State College Boulevard, one block south of East Anaheim Center. Head office: Garfield & Bay State Streets, Alhambra. —Adv. Wednesday, August 26, 1964 The Gazette—3 Ion Now A Part Arvine Holdings restricted to rise first, on 130 s north of the campus, will University Town Center, both by design and locawill develop the character "university town." Standof major retail establishments and economic levels of services will be set up. Interesting restaurants banquet and meeting ins, theater, bookshops, recshops, clothing stores for and women students, sportgoods stores, a bowling aland other recreational faciliwill be high on the list of installations within the center. Residential development will areas" interlocked with the central core of the campus. Roughly 220 acres each, they will provide residences for single and married students, apartments and single-family dwellings for faculty and staff, churches, schools, and convenient shopping areas. RITA RAYMOND TEACHER OF SINGING ANNOUNCES OPENING OF VOICE STUDIO 125 SO. CYPRESS ORANGE, CALIF. JUST OFF CHAPMAN PHONE 538-0968 MEMBER AUDITIONS NATS BY MTAC APPOINTMENT BIENVENIDOS, BUENOS AMIGOS (Welcome, good friends) THE IRVINE COMPANY INVITES YOU TO AN OPEN HOUSE COMMEMORATING THE 100th ANNIVERSARY OF THE IRVINE RANCH AUGUST 31st thru SEPTEMBER 7th (Labor Day) Much has changed over the 100 years since The Irvine Ranch was formed. But neighborliness and genuine hospitality will live on the land forever. We hope our Orange County neighbors will YOU TO AN OPEN HOUSE COMMEMORATING THE 100th ANNIVERSARY OF THE IRVINE RANCH AUGUST 31st thru SEPTEMBER 7th (Labor Day) Much has changed over the 100 years since The Irvine Ranch was formed. But neighborliness and genuine hospitality will live on the land forever. We hope our Orange County neighbors will be our guests for our centennial celebration. Orange County beauty contest winners will welcome you at the ranch headquarters information pavilion from 10 a.m. to 4 p.m. daily. You are welcome to motor in your own car through the grounds and see historic landmarks of the early California "rancho" living...view acres of cattle grazing land...citrus groves and field crops. See Irvine Lake, Silverado Canyon and Rattlesnake Reservoir, Bommer Canyon Cattle Camp and scenic vistas of mountains and seacoast. Also on view will be such facilities as the fast-rising campus of the University of California, Irvine...residential developments including the communities of Dover Shores, Irvine Terrace, East Irvine Terrace, Cameo Shores, Cameo Highlands, Harborview Hills and Eastbluff...and the Irvine Industrial Park Complex. Irvine Park and Bommer Canyon are included in the tours as picturesque havens of rest and picnicking. We hope you will spend a day with us. Bring the entire family. Bring your camera. Hasta Lavista! (Until we meet) (Take the Myford Road turn-off from the Santa Ana Freeway north to the intersection of Myford Road and Irvine Avenue...The Irvine Ranch headquarters.) "HASTA LA VISTA"