anaheim-gazette 1963-05-08

CITE BURG Require New Billions; Is Challenge for All Milton Teague, president of the California State Chamber of Commerce, has called on California citizens to "stand up and be counted, join in pooling ideas, and exercise leadership" in solving the State's many problems of growth. "It is not a job for state government alone, or business enterprise alone," said the head of the 6,000-firm organization in a major speech in Bakersfield. "It is the responsibility of every man and woman to meet the challenge posed by our greatest population growth in history." Keynote Message The State Chamber president — who is vice president of Sunkist Growers, Inc., and director of a dozen other agricultural and business enterprises — was keynote speaker at a Valley Resources Conference of the Chamber's San Joaquin Valley District, held in the Bakersfield Hacienda. Teague said being the first state in number of people "brings obligations as well as glory," and that we cannot be satisfied with numbers alone. "Population does not make a state endure. California should not become obsessed with a single-minded devotion to largeness without striving for the virtues which truly make states and nations great." One of the "virtues", he said, is maintaining an economic climate which will create new jobs — 234,000 are needed each year to keep up with our expected growth, he declared. Must Spend Billions To provide these jobs, business will have to spend $3.2 billion annually in new capital investments. Each week, said Teague, industry must provide 3,900 units of new housing, retail outlets must increase by 100, 6,000 additional telephones must be ifstalled and 148 new classrooms must be built — just to provide for the State's present growth which now averages 12,000 persons per week. "The State Chamber believes that California's position as number one in population," declared Teague, "is not a sanctified end, but rather an historic opportunity to achieve higher goals. The united effort of the State Chamber in the years ahead, therefore, will be directed toward making California also the greatest state. This imposes an urgent need for intelligent and cooperative action." ZIP (Continued From Page 1) available for use by mailers on July 1. Five-digit ZIP Code numbers are currently being assigned to every post office and city delivery zone in the country as well as to some individual large office buildings such as Federal agencies in Washington. Day said, "The new system will make it possible for businesses to pre-sort mail by existing automatic data processing equipment with little, if any, additional effort or cost but with great savings in time and expense to the Post Office Department, resulting in better delivery of all mail." He explained that ZIP coded mail will be able to bypass many as six current hand operations and will lay the groundwork for extensive automatic sorting of mail by optical reading component in the future. The Postmaster General also listed the 552 cities in the country which have been designated as "sectional centers" as part of the transportation and mail distribution pattern which will make possible the use of ZIP Code. Each of the sectional centers is located at a key transportation point for expediting the dispatch and receipt of mail from many surrounding postal installations. Each sectional center was selected, Day explained, to fit into the over-all national pattern of mail density and transportation upon which the coding system is based. On Return Address Widespread use of ZIP Code by the public will be urged only as part of an individual's return address in order to permit banks, insurance companies, magazine publishers and utilities to keep their ZIP-coded mailing lists up-to-date after July 1. The first digit of each ZIP Code number represents a large geo- Bank Awards For Students Orange county high school students selected for their outstanding qualities by school officials to participate in the annual California Savings and Loan League awards will be honored at a luncheon May 15 in Anaheim. The Orange County Branch of the Legue reports 26 students will be present for awards at the Disneyland Hotel affair. The students were all selected to be outstanding at their school on the basis of character, scholastic achievement and ability. Each student will receive a $100 award and a medallion indicative of their selection for the honors. Dr. Paul Samuel Smith, President of Whittier College, will be the principal speaker at the May 15 luncheon. Student speakers at the event will be Kathleen Tucker from Huntington Beach High School and Edward Hill, Jr., from Valencia High School. Robert H. Garrett of the Costa Mesa branch of the California Savings and Loan Association is chairman of the Outstanding Student Awards program. Four Anaheim students are included in the 26 to receive recognition. They are: Diann Casey, Magnolia high school, daughter of Mr. and Mrs. William F. Casey, 2533 Chanticleer Road; Douglas L. Daniels, Anaheim high school, son of Mrs. Opal J. Daniels, 1263 Eastwood Drive; Sandra Lynn Miller, Western high school, daughter of Mr. and Mrs. Harris M. Miller, 11378 Lochlomond; and Pamela Einfeldt, Savanna high school, daughter of Mrs. Audrey Einfeldt, 915 Iroquois. Scout Pageant Southern California's activity recorded a m April rally to offset the month's decline. John S. manager of Security Financial Bank's Anaheim reported today. Although the local economy short of its all-time high pace of last February, it has less remained ahead of last level, he said. Based on figures for the ending April 26, the bankness index was reported (preliminary) as compared March's reading of 124 April, 1962, the index figure at 122.1. According to the banksearchers, the April uplift tributed to modest gains in estate sales, bank clearing On Return Address Widespread use of ZIP Code by the public will be urged only as part of an individual's return address in order to permit banks, insurance companies, magazine publishers and utilities to keep their ZIP-coded mailing lists up-to-date after July 1. The first digit of each ZIP Code number represents a large geographical area of the country ranging from as many as seven to as few as two states. The second two digits will designate one of 532 sectional centers, the post offices designated for receipt and dispatch of mail from surrounding offices. The last two digits of every ZIP Code will represent the local delivery zone in larger cities or individual post offices serving less populous communities. 98 Being Added Only 109 major cities are currently zoned for local mail delivery. The Postmaster General announced an additional 98 large post offices which are now being zoned in preparation for full application of the ZIP Code Program July 1. Cannon Electric's Net Sales Higher At the Cannon Electric Company annual stockholder meeting President Robert J. Cannon reported the consolidated net income for the three months ended March 31, was $390,923 or 23 cents per share, as compared to $438,897 or 26 cents per share for the first quarter of 1962. Consolidated net sales aggregated $12,618,814 for the current quarter, which is comparable to the average 1962 quarter and $212,415 above the first quarter of 1962 sales. Scout Pageant Ticket Sales Bring Prizes Boy Scouts of the Northern Orange County Council participating in selling tickets for the historical pageant "The Winning of the West to be held June 7 and 8 in La Palma Stadium, Anaheim, will have an opportunity to win an array of prizes. Ticket sale incentives include; selling 5 tickets a Scout will receive a tiki neckerchief slide; 10 tickets the prize is a spy camera and film; 15 tickets, choice of bank safe or sports combo knife set; 20 tickets, a choice of draftsman foot kit or table tennis set; 30 tickets, choice of write and light set or first aid kit. By selling 40 tickets there is a choice of pocket hand warmer or long range signal flashite; 30 tickets, choice of official Boy Scout wrist watch or home gym set; 70 tickets, choice of custom "Big T" Ford model kit (unassembled) or six transistor pocket radio; 100 tickets, choice of $25 U.S. Savings Bond or a free week at Camp Ahwahnee with your troop or past. Under this plan, a boy selling 100 tickets can earn a total of nine valuable prizes, one at each scale. General chairman of the pageant is Walter Knott. JURGEONING STAT Packer’s 4x4 Bridgford’s 35-hr. Week Here to Stay The Bridgford "4 x 4" plan which heralded the 35-hour week into Anaheim has proven to be such a success that the local packing company is now looking forward to its extension into other departments. It has been given thorough testing in the bakery division of the plant, H. W. Bridgford, vice president, declared, where it was introduced in the fore part of February of this year. "We have all been elated with the success of the program," Bridgford said. "The plant is operating at a high level of its capacity, the staff of the bakery division is highly pleased with the schedule which provides a so-called vacation every four days and individuals feel more alert and experience a sense of less fatigue during the working day." Workers Praise Plan Informal discussions with various men in the bakery department FOUR DAYS TO THAW OUT IN — Freezer man Paul Anderson at Bridgford Packing Co. declares he is all in favor of bakery department 35-hour, four-day work week. His praise and enthusiasm is typical of men who have tested program over 90-day period. Business Shows Rally for April Southern California’s business activity recorded a moderate April rally to offset the previous month’s decline, John S. Fisher manager of Security First National Bank’s Anaheim branch, reported today. Although the local economy fell short of its all-time high performance of last February, it none the less remained ahead of last year’s level, he said. Based on figures for the week ending April 26, the bank’s business index was reported at 128.8 (preliminary) as compared to March’s reading of 128.4. In April, 1962, the index figure stood at 122.1. According to the bank’s researchers, the April uplift was attributed to modest gains by real estate sales, bank clearings, and April indicate they were 2.5 per cent below the March level and 7.1 per cent below the November high. Unemployment throughout Southern California in March stood at 5.7 per cent of the labor force, according to latest figures available. This was equal to the seasonally adjusted rate for February and nearly identical with 5.8 per cent in March, 1962. Union Meeting To Give 'Info' An “information meeting” for county and municipal employees, sponsored by the American Fed. “We have all been elated with the success of the program,” Bridgford said. “The plant is operating at a high level of its capacity, the staff of the bakery division is highly pleased with the schedule which provides a so-called vacation every four days and individuals feel more alert and experience a sense of less fatigue during the working day.” Workrs Praise Plan Informal discussions with various men in the bakery department substantiate the overall estimate of high satisfaction. Paul Andersen, freezer man who has been with the company for over a year, says both he and his wife, Gloria, find they now have time to do many of the things they have wanted. “We no longer have to debate what we will try to jam into a short weekend,” Andersen said. “We now have sufficient free time to include several ideas.” Johnny Scott, another freezer man, asserts “I don’t need so much of a vacation period with this plan. Every four days it seems as though I’m getting a vacation week. “Now I have finally found time for my hobby of rebuilding cars,” Scott says. “Another thing, Dorothy (Mrs. Scott) and I enjoy is getting to see my parents more often. They live about 500 miles away and with a two-day weekend it was next to impossible to get up to see them.” National Interest The Bridgford plan has evoked considerable interest and attention, not only on the local scene, but also clear across the nation. The United Business Service, magazine of commerce and industry, gave the plan spotlight attention by devoting one issue’s back page solely to the unique venture. Inquiries have been made to Bridgford from a Baltimore steel firm, from Ford at Detroit and between 20 and 30 other major industrial or commercial firms in the country. There has also developed an interest in the plan by officials in meat cutters union at national headquarters. Although the plan was initiated in the bakery division of the plant, the employees are members of the Butchers Local 551 as this union reports all Bridgford employees. The increased number of employees to mean the new shift has of course resulted creased membership in the union. Increases in union attrition Bridgford pointed out is of interest to the union headlers. Local Men Praised The work of Anaheim office of the local union drew high from Bridgeford. They are old Woodard Secretary of 551, and Charles Sigala, agent of the union. These men showed imitation and a pioneer spirit in decision to break with their national pattern of the work Bridgford says. They hard on sharing up the plans and I want to give them credit for their share in it. Vance Packard Talks Tonight The man who made hot words of “Hidden Persuade” and “Status Seekers” and a new phrase to our vocals with the publication of Waste Markets’ is in County tonight to address Executive Profile Lecture ence in the Great Myths engagement series. Vance Packard will speak at 8 p.m. Fullerton Union High School East Chapman in Pullerton subject: The Myth of Success. A social crisis of the first Packard pioneered in alert America public to the queries employed for “Persuade” advertising. He began lecturing material on the subject early 1950s’ and published in Based on figures for the week ending April 26, the bank's business index was reported at 128.4 (preliminary) as compared to March's reading of 128.4. In April, 1962, the index figure stood at 122.1. According to the bank's researchers, the April uplift was attributed to modest gains by real estate sales, bank clearings, and utility company activity. Construction activity remained steady while department store sales registered a slight loss. Security noted that department store sales in Southern California, after registering a seasonally adjusted peak in November, 1962, have since declined in each month, with the exception of February. Preliminary sales figures for Union Meeting To Give 'Info' An "information meeting" for county and municipal employees, sponsored by the American Federation of State, County and Municipal Employees, AFL-CIO, will be held tonight at 7:30 at the Disneyland Hotel. C. Charles Hogan, international representative for the union, said the meeting will be a discussion of the rights of municipal employees, legal standing of union representation and what the union offers its members. Badham Sees Bill's Death Robert E. Badham (R-Costa Mesa) today stated that it was apparently clear that the Liberty Amendment had all but died in the Rules Committee at the hands of partisan bureaucrats. There seemed to be increasing fear on the part of the Democrat members of the committee to give the bill a full hearing on the floor. Badham stated that his office received approximately 15,000 pieces of mail for the Amendment and two against. This kind of popular support can only indicate that the people of this State are sick and tired of runaway taxation. This, Badham explained, was good reason for the Democrat Rules Committee members to kill the bill and not let it come to the floor. "The Democra bureaucrats claim to help the little man and yet must seek to hide the fact from that same "little man" that he pays 80 per cent of the taxes in this country," Badham said. Veteran Worker The Anaheim Red Cross of Directors and Chapterers will hear Marshall H. Santa Monica attorney L. associated with Red Cross or, at their annual dinner membership meeting Thursday May 18 at the Charles Ho Anaheim. Hickson who is currently on the American Red Cross Board of Governors and the ARC Pacific Areaory Council has been a Cross volunteer for nearly years. His services include chairman, chapter chairman, executive committeeman and member of the Santa Monica Chapter as well as position the national level. Eichler at New High Eichler Homes, Inc., today announced that first quarter net income and sales reached record highs. The unaudited report for the three months ended March 31 showed earnings of $206,904, equal to 44 cents a share. His other community cree cree membership on the Sanda Monica Comm Chest-and-the-Board-of-Lion. He has been chairi TATE NEEDS 4x4 Plan Success NEW EQUIPMENT ADDED Keeping pace with the increased production capabilities of plant and personnel, a giant new slicer is W. Bridgfore, left, vice president for operation. Pictured with the new machine are H. tions, and his brother, Allan, vice president in NEW EQUIPMENT ADDED Keeping pace with the increased production capabilities of plant and personnel, a giant new slicer is added to the Bridgford Packing Co. equipment. Members of the Butchers Union local 551 as this union represents Bridgford employees. The increased number of employees to man the new shift plan, of course, resulted in increased membership in the industry. Increases in union strength, bridgford pointed out, is always interest to the union headquarers. Local Men Praised The work of Anaheim officials in the local union drew high praise on Bridgeford. They are Hart-Woodard Secretary of Local, and Charles Sigala, business agent of the union. These men showed imagination and a pioneer spirit in their mission to break with the traditional pattern of the work week," Bridgeford says. "They worked hard on setting up the plan with us and I want to give them every credit for their share in winning." Vance Packard Talks Tonight The man who made household words of "Hidden Persuaders" and "Status Seekers" and added a new phrase to our vocabulary with the publication of "Theaste Markers," is in Orange county tonight to address the executive Profile Lecture audience in the Great Myth of Management series. Vance Packard will speak at 8 p.m. in the Bullerton Union High School, 201 East Chapman in Bullerton on the subject "The Myth of Success." A social event of the first rank backpack pioneered in alerting the American public to the techniques employed for "Persuasion in depth" advertising. He began collecting material on the subject in the early 1950s, and "The Hidden Persuaders," published in 1957. W. Bridgfore, left, vice president for operation. Pictured with the new machine are H. tions, and his brother, Allan, vice president in charge of Marketing. "weekly" work is 35 hours long. To assure employees of consistent pay with the former 40-hour week, Bridgford made a pay raise at the time of inaugurating the plan to bring salaries up to the former level. The only ones in the program who seem to have grounds for objection are the Bridgforts, Father and sons, H. H., president, H. W., vice president for operations and Allan, vice president for marketing, find themselves getting weary greeting new shifts coming on duty before they have recovered from an exhausting round of trying to keep pace with the previous crew. Seriously, management is ever more enthused over the program today than when it was launched three months ago. In summary of the advantages that have accrued to the plant and its people, son H. W. (Bill) emphasizes the following: 1. Doubled the number of people working. 2. Raised hourly rate of pay. 3. Maintained 40-hour wage. 4. Reduced hours from 40 to 35. 5. Increased leisure days by 75 percent. 6. Greatly increased utilization of facilities, which has diluted costs. 7. Substantially improved individual productivity and employee morale. 8. Eliminated requirement for time and one-half and double time. County GOP Will Retain State Ties "Weekend performances are selling rapidly and the box seats are sold out for the entire show." Sudden added. "We are encouraging people to attend the Monday through Thursday performances." The Festival of Arts opens July 6 and continues daily until August 31. It features afternoon and evening attractions. Afternoon visitors can anticipate marionette shows, painting exhibitions, and over 200 artists exhibition booths. Evening visitors to the Irvine Bowl in Laguing Beach will be treated to 26 different re-creations of famous paintings and 10 sculptures, with Laguna Beach residents portraying individuals in the paintings. Veteran Red Cross Lay Worker to Speak Here The Anaheim Red Cross Board of Directors and Chapter Members will hear Marshall Hickson, Santa Monica attorney long associated with Red Cross endeavors at their annual dinner and membership meeting Thursday, May 18 at the Charter House in Anaheim. Hickson who is currently serving on the American National Red Cross Board of Governors and the ARC Pacific Area Advisory Council has been a Red Cross volunteer for nearly 20 years. His service includes fundraising chairman, chapter chairman, executive committeeman and board member of the Santa Monica chapter, as well as positions on the national level. His other community credits include membership on the Santa Monica Community Post and the Board of Education. He has been chairman of the March of Dimes and president of the Rotary Club in Santa Monica. During World War II he was a special agent of the Federal Bureau of Investigation and he is a former deputy city attorney and city judge. He will address some 25 newly appointed Red Cross directors along with 25 re-elected board members, Red Cross volunteers and their guests. Mrs. John Kemper, general dinner chairman, revealed that the theme will have international dimension because of the Red Cross Centenary Celebration. Assisting Mrs. Kemper with preparations are Mrs. Charles Cranger, chairman of arrangements, and Mrs. E. H. Kersten, chairman of invitations. The annual meeting is open to all Red Cross members and the public; Mrs. Kersten is taking reservations at KE 5-3821. Committees were named, policy established and plans laid for strengthening and enlarging the membership in California Republican Assembly units of Orange County at the first board of directors meeting of the Orange County Coordinating Republican Assembly under the direction of newly elected president John Schmitz. Urgging all units to stick together and take steps to maintain and increase present membership, Schmitz said "Division should be left to the mathematicians while conservatives study multiplication." This followed unanimous approval of presidents of the 14 county units to remain in the parent state-wide California Republican Assembly. A vote of confidence was given to the publication of the "Legislative Research Bulletin" prepared by OCCRA and distributed statewide to interested Republicans and members of CRA. Financial support was voted to continue the Bulletin which digests all bills coming before the California legislature and makes a recommendation of support or opposition based upon the principles contained in the Constitution of the USA. Particular support is given to the idea that "basic power should be retained in the hands of the people rather than in the fist of government," according to Schmitz. National Flag Week, July 1 thru 7 received unanimous support of the Board with a request that all interested persons write to Congress and to the President urging its adoption nationally.