anaheim-gazette 1956-12-06

PURE GOLD PACKERS LEADERS IN CITRUS MARKETING FIELD "Over the years Pure Gold has been the stimulant which has activated the progressive California-Arizona citrus industry, and frequently has been the catalyst that smoothed out the rough edges in new ideas and operations," declared E. A. Melia, Jr., general sales manager, at the 51st annual meeting of the pioneer marketing cooperative held in Redlands last week. "Pure Gold, one season past its golden anniversary celebration, has reached a new sales volume peak in the post-war era," he continued. "The years following the war have seen many changes occur in the industry—the introduction of the half-box-size cardboard carton, the development of and increasingly heavy movement in consumer-size polyethylene packages, and the substantial increase in export movement overseas. "We started shipping oranges in five-pound polyethylene bags as far back as the 1950-51 season. Our progress in the consumer packaging field was interrupted only by the outbreak of war in Korea, when the polyethylene product was temporarily withdrawn from commercial market channels. "Meanwhile, bearing in mind the constant aim of providing only top-quality citrus fruits to our buyers, we have pursued a policy of weeding out inefficient seeking membership. The results of this policy are apparent in the acceptance of our fruit shipments and is particularly noticeable in the lemon variety where we feel that our several brands are some of the finest, if not the very finest, lemons in the country. "Historically, Pure Gold has either instigated or led the industry in the adoption of every progressive change or new idea at the shipping point. The initial promotion and continued development of the export market for California-Arizona citrus fruits, as a matter of plain and simple record, is only one of the accomplishments of Pure Gold. We have built and supported the export market on a long-term basis—the percentage of export by Pure Gold has always far exceeded our commensurate share of the industry." St. Jude Guild Xmas Tea Dec. 10 December 10, Christmas Tea in honor of the Patroness members of the St. Jude Hospital Guild, will be given by the Provisional members. This is an annual event. It will be held at the La Habra Woman's Clubhouse at 1:45 p.m. The monthly "work day" at the Clubhouse, held last week, presented a very busy scene, Mrs. Henry Pullman, president, held Treasurer Eleanor Barthelmes and Finance Chairman Mamie Lane gave reports for the first half of the club year, at the Wednesday evening meeting of the Anaheim Business and Professional Women's Club. The club gave their endorsement of Mrs. Doris Archibald of Fullerton, President of San Orco District as a candidate for the office of Treasurer of California Federation of Business and Professional Women's Clubs, Inc. for the year 1956-58 and Mrs. Elvera Hasford, president of Santa Ana B-PW Club as a candidate for the office of Vice-president of San Orco District for the year 1957-58. The name of Mrs. Josephine Fulfer of the local club is being placed as a candidate for the office of Auditor of San Orco District 1956-58. New members welcomed into the club were Ruth Kearns and Ruth Turner. Miss Martha Mettler, Anaheim City Librarian, was introduced. Her subject was "Books" and she suggested "reading for profit". Just 15 minutes per day reading on one subject can make a person an expert in two years time. One of the truly "great" books interspersed in one's reading is a yard-stick with which to measure other books. The social committee for the evening was Jean Pullen, chairman; Doras Pickett, Ruth Jones Our progress in the consumer packaging field was interrupted only by the outbreak of war in Korea, when the polyethylene product was temporarily withdrawn from commercial market channels. Meanwhile, bearing in mind the constant aim of providing only top-quality citrus fruits to our buyers, we have pursued a policy of weeding out inefficient packing associations and thoroughly screening new shippers. Xmas Tea Dec. 10 December 10, Christmas Tea in honor of the Patroness members of the St. Jude Hospital Guild, will be given by the Provisional members. This is an annual event. It will be held at the La Habra Woman's Clubhouse at 1:45 p.m. The monthly "work day" at the Clubhouse, held last week, presented a very busy scene. Mrs. Henry Pullman, president, held her board meeting on the stage, and many important items were discussed and decided. As the opening date of the hospital draws near, there is more business to transact at each meeting. More than one-half dozen sewing machines were busy as one group of women were sewing under the direction of hospital sewing chairmen, Mrs. Vernon Corey and Mrs. Frank Escalle. They were making children's pajamas and small jackets for the pediatrics ward of the new hospital. Mrs. Martin Echeto, tray favor chairman, and her committee were making clever little beeswax Christmas trees and fat snow men to be used as tray favors at the Santa Maria Convalescent Home. Homemaker Groups To Study Holiday Entertaining-Foods The Euclid Homemakers will meet at the home of Mrs. Willard Heinecke at 10812 Sally Lane, this city on Des. 5 at which time the group will study "Holiday Entertaining". Project leader will be Mrs. Harold Clasens and Mrs. R. F. Piepenbrink will lead a discussion on "Credit for Consumers." Mrs. Martin Geissler and Mrs. Victor Jacobsen will demonstrate Christmas foods for holiday entertaining. Pot luck lunch and white elephant exchange will highlight the entertainment. On Dec. 10, the Garden Grove and Anaheim Women will meet at the Garden Grove Methodist Church. Christmas foods will be discussed under leadership of Mrs. Charles Hammatt and Mrs. W. P. King. The lunch will be a share-the-cost affair. The meeting is Her subject was "Books" and she suggested "reading for profit". Just 15 minutes per day reading on one subject can make a person an expert in two years time. One of the truly "great" books interspersed in one's reading is a yard-stick with which to measure other books. The social committee for the evening was Jean Pullen, chairman; Doras Pickett, Ruth Jones and Ruby Terry. Anaheim B-PW Club was hostess last Thursday evening for the Orange County Council at the Red Wagon Inn, Disneyland. There were 77 present with 19 of these being Anaheim members. Miss Jean Howell, president, presided. The president of each of the 12 clubs in the county reported on activities of their organization. The election of the nominating committee resulted in Miss Margaret Frank of Fullerton, chairman; Mrs. Evah Drennon of Anaheim and Mrs. Doris Gohring of La Habra being elected. Another item of business was the planning of the Reciprocity Dinner to be held Feb. 28, 1957. The newest club in the county, Fullerton Luncheon Club, is procuring the place of this meeting, and Laguna Beach is contacting a speaker. Eight members, or to be members, of the organizing club of Garden Grove were present. They are sponsored by Santa Ana B-PW Club. The next meeting of the Anaheim Club will be the annual Christmas dinner on Dec. 9 in the high school cafeteria. The red Double-Barred cross carried by the children on this year's Christmas Seals is the registered trademark of the National Tuberculosis Association. this city, on Dec. 19 when the Fullerton Homemakers meet. Mrs Adolf Schoepe and Mrs. La Vonne Barrington will lead the discussion on Christmas foods for holiday entertaining. 67 years of absolute safety Largest reserves over $30,000,000 Investment at par value for 67 years Earnings declared in advance Largest in America Open your Account by the 10th of the month to earn from the 1st. RESOURCES OVER $425,000,000 HOME SAVINGS and LOAN Anaheim 211 E. Center St. KE. 5-2883 Beena Park 6311 Manchester Bl. KE. 5-2883 Garden Grove 9836 Garden Grove Bl. KE. 5-2883 member: Federal Savings and Loan Insurance Corporation Federal Home Loan Bank System You can play the HAMMOND CHORD ORGAN In Minutes No Lessons No Practice FREE home trial Ph. KI 2-5140 See our Complete Line of Hammond Organs Your Piano Accepted In Exchange SCHIMDT:PHILLIPS CO. ESTABLISHED 1914 520 N. Main Santa Ana The World's finest Pianos to choose from Open Friday nite SERVICES A call Will Bring OR ARRANGE LIQUOR Five 1119 LINCOLN — A COMPLETE LINE OF WORK 8:30 til 10:00 FRI. WE DREAM NURSERY LANDS BLUE & GREEN Open Daily 8 to 9 2009 E. CENTER WHEEL ALIGNMENT Guaranteed Precision Wheel Shipkey Goodyear 420 W. CENTER — ANAHELL We Give S&H TV & RADIO H. R. FOOTBALL ST. "Credit" Was Topic Of Study by Farm Bureau Women Anaheim Farm Bureau Women met at the home of Mrs. Albert Bircher on Tues., Nov. 27, with 44 in attendance. "Shopping Around for Consumer Credit", the third lesson in a series of studies on "Your Money and Your Family", was topic of study. Leaders were Mrs. Earl Fricke and Mrs. Mahalie Bush. Points emphasized were: How to shop for credit; How much credit a family can afford; How to figure true interest rates; How to establish a good credit rating and What a buyer should know about contracts. Buying on credit is a convenience—use it with judgment! But don't take credit for granted. A little skit was presented by Mrs. Mahalie Bush, Mrs. Earl Fricke, Mrs. Margarethe Kelly, Mrs. Ina Gathas and Mrs. Inez Wieczorek, which, in an amusing manner, depicted how gullible some people are when approached by "crack" salesmen, especially door to door salesmen. They have no sales resistance and therefore overstep their financial ability and do not understand and read the contract, especially the "fine print", before buying. Interest on installment buying was thoroughly discussed and formulas were given for figuring true interest rates as most people do not realize the big rate of interest which they pay on the installment plan of buying. A short business session was conducted by the chairman. IN THE DAYS OF LONG AGO 75 Years Ago... Decetember—1881 Mr. Langenberger has again received a lot of pickled olives of this year's crop, which we predict will find a ready sale among those who were fortunate enough to purchase them last year. These olives are grown and prepared by Mr. E. A. Saxton and receive such care that every flavor of bitterness is removed from them. In our judgment they are even sweeter this year than last. Mr. S. H. Slaught has been very successful in securing signatures to a petition asking the town trustees to grant him a franchise along Center Street for a street railroad. He will present the petition to the board at their meeting next month. H. C. Gade and Miss Mary Stock, both of Anaheim, were married in this city last Wednesday by Justice Gannon. The newly discovered oil well on the Puente ranch, mention of which was made last week, is only eight miles from Anaheim. Mr.' F. Conrad returned from San Francisco on Thursday night, accompanied by his bride. As a matter of convenience, the citizens of Anaheim the Board of Anaheim will pay the county taxes of those who desire to avail the expense of a trip to Los Angeles for that purpose. Leave your name at the bank and the carrier will ascertain the amount of the tax and will forward your money by check. The Philharmonic Society,jected by Professor Finck, is assured fact, over ninety members having been secured, mainly the efforts of Mrs. N. H. Mitte who made a personal canvas the place. Prof. Finck will do less tell the people next week through the Gazette all that society proposes to do. 50 Years Ago... December—1906 Riverside County polled a total of 4292 votes at the recent election out of a total registration 5707. Orange County polled a vote out of a total registration of 6751. Orange County polled 1124 more than its big neighbor to the east, an excess of more than 26 per cent above the average vote. Herman Bennerscheidt and Pauline Kuenzli wereまた Wednesday afternoon of last t special committee for the was Jean Pullen, chairas Pickett, Ruth Jones Terry. An B-PW Club was host-Thursday evening for the County Council at the Oregon Inn, Disneyland. There were 77 present with 19 being Anaheim members. Howell, president, pre- president of each of the 12 in the county reported on all of their organization. The result in Miss Marank of Fullerton, chair-Evah Drennon of Ana- Evah Mrs. Doris Gohring of being elected. Mr item of business was timing of the Reciprocity to be held Feb. 28, 1957. Rest club in the county, Luncheon Club, is pro- place of this meeting. Anna Beach is contacting her. members, or to be mem- the organizing club of Grove were present. They insured by Santa Ana club. next meeting of the Ana- meeting will be the annual dinner on Dec. 9 in school cafeteria. ed Double-Barred cross by the children on this Christmas Seals is the reg- trademark of the Nation- Fluculosis Association. on Dec. 19 when the Homemakers meet. Mrs. Hoepe and Mrs. La Vongton will lead the dis- son Christmas foods for entertaining. Diane Knutzen Appears in Play The freshman class of Scripps College in Claremont, presented their annual convocation program on Tuesday, Dec. 4, at 11 a.m. in Balch auditorium. Included in the cast was Diane Knutzen, daughter of Mr. and Mrs. John Knutzen, 801 Kenway Drive, this city. She is a graduate of AUHS. Stock, both of Anaheim, were married in this city last Wednesday by Justice Gannon. The newly discovered oil well on the Puente ranch, mention of which was made last week, is only eight miles from Anaheim. Mr. F. Conrad returned from San Francisco on Thursday night, accompanied by his bride. The band welcomed him with a sere-nade and were hospitably received. Mr. T. A. Darling informs us that a Santa Ana wind was making things disagreeable around the depot a few days ago. We have always contended that it was a mistake to place the depot in the locality where it is and this confirms our opinion. Fred Fischer has returned from Arizona, his complexion having the hue characteristic of that sun-kissed land. We are glad to learn that he is prosperous. Messrs. Hull and Wilson of Anaheim Landing were in town yesterday. There are about 2000 sacks of grain and 400 bales of wool in the warehouse yet to be shipped before the Landing closes for the winter season. Misses Marie and Sophie SERVICES & SUPPLIES As Close as Your Phone Specialists in their Line Call Will Bring Them to Your Door OR ARRANGE AN APPOINTMENT UOR Five Points Liquor Store 1119 LINCOLN — ANAHEIM — KE 5-4438 COMPLETE LINE OF WINES — LIQUORS — BEERS 8:30 'til 10:00 • FRI. & SAT. 12:00 • SUN. 8:30 WE DELIVER RSERY LEE'S For Easy Shopping LANDSCAPING BLUE & GOLD STAMPS Open Daily 8 to 6 — Sundays 9 to 5 2009 E. CENTER ST. — KE 5-8431 FEEL ALIGNING AND BALANCING Guaranteed Precision Work by Expert Technician SHIPKEY & PEARSON Goodyear Tires W. CENTER — ANAHEIM — KE 5-1167 — KE 5-1168 We Give S&H Green Stamps & RADIO SALES & SERVICE ON ALL MAKES H. R. FOX & CO. 411 E. CENTER ST. — ANAHEIM — KE 5-4466 You get better look There's a whole new outlook behind the wheel—bigger view of the road over that sassy hood. An isn't that new instrument panel a honey! Look through that '57 Chevrolet windshield and you see how its new, deeper design gives you better, safer vision. Glance down—just a bit—and your eyes rest on the sweetest instrument panel car ever had. Then, take the wheel and you'll find the going's even better than the looking (Horsepower ranges up to 245.) Come in and see. Only franchised Chevrolet dealers CONE BROOK 215 N. Los Angeles St. From the Files of The Anaheim Gazette By MRS HENRY KUCHEL a matter of convenience to citizens of Anaheim the Bank Anaheim will pay the county of those who desire to avoid expense of a trip to Los Angeles for that purpose. Leave your at the bank and the cash will ascertain the amount of tax and will forward your by check. The Philharmonic Society, pro- led by Professor Finck, is an ad fact, over ninety members has been secured, mainly by efforts of Mrs. N. H. Mitchel, made a personal canvass of place. Prof. Finck will doubt-tell the people next week through the Gazette all that the city proposes to do. Years Ago ... December—1906 Riverside County polled a total 92 votes at the recent elec- out of a total registration of Orange County polled 5416 out of a total registration 751. Orange County polled more than its big neighbor the east, an excess of more 26 per cent above the Riv- e vote. German Bennerscheidt and Miss nine Kuenzli were marriednesday afternoon of last week on E. Moose, Judges pau entertained the Miercoles Club at progressive whist on Thursday afternoon. The first prize a hand painted cake plate was won by Miss Marie Horne; the second a powder box, also hand painted, was won by Mrs. McCullum. Mrs. Owen captured the booby. Frank Baum has sold to Frank Dauser a lot on Heding Street. Mr. Dauser will immediately commence the erection of a modern residence. Surveyors are busy laying out ground for a new two-story brick building to be erected at the corner of Emily and Center streets by the Hammel & Denker estate of Los Angeles. The building will be 50x90 feet and will have store rooms on the ground floor, the second story being devoted to offices. Anaheim Lodge No. 207 F. and A. M. elected the following officers on Monday to serve for the ensuing year: C. E. Holcomb, Master; W. H. Spake, S.W.; A. L. Porter, J. W.; I. Asher, treasurer; Joseph Helmsen, Secretary. Mr. Dickel's gauge measured .87 of an inch during the week's showers. This is the first rainfall of the season. This promises to be a good season. Boats are all in and chill crop is ready for harvest. In fact the best years we have had have been those in which no rain fell until around Thanksgiving time or soon after. SP Wins Safety Award 3rd Year For the third consecutive year, Southern Pacific has won the National Safety Council's Public Safety Award. Officers and employees of the company have taken part in safety activities of many civic organizations and schools as well as other groups dedicated to prevention of accidents. In addition, SP promotes safety among its employees and their families through the successful "Family Night" programs conducted on all divisions of the railroad at regular intervals. Participating in these are various civic bodies, local chapters of the NSC and other similar organizations. Tuberculosis will strike about 100,000 Americans this year. The TB associations fight spread of the disease through education, case finding, research, and rehabiliation. THE NATIVITY "... and they came with hoste and found Mary and Joseph and the babe lying in the manger." St. Luke 2:16 This historical Biblical scene on display on the lawn of Mortell's and Reeh Mortuaries COLONIAL FUNERAL HOME 7801 Bolse Avenue, Midway City (Located directly south of Westminster Memorial Park and just west of Highway 39. Within easy driving distance for all Orange County residents.) better looking in a'57 Chevrolet! look behind the wheel—a over that sassy hood. And it panel a honey! look through that '57 Chevlet windshield and you see its new, deeper design wives you better, safer vision. Glance down—just a bit— and your eyes rest on the sweetest instrument panel a r ever had. Then, take the wheel and you'll find the going's even better than the looking! Horsepower ranges up to 5.)* Come in and see. Sweet, smooth and sassy! The Bal Air Convertible with Body by Falcon. chised Chevrolet dealers CHEVROLET display this famous trademark NE BROS. CHEVROLET Angeles St. KE 5-1143