anaheim-gazette 1955-10-13

Broadway-A Southland's Newest Department Store Opening Friday Shopping history will be made in Anaheim and Northern Orange county tomorrow (Friday) at noon with a ceremonial opening of one of Southern California's finest department stores, the Broadway-Anaheim. With Mayor Pearson and other city leaders welcoming the new enterprise in behalf of the people of Anaheim; Brown S. McPherson, the new store's manager; Edward W. Carter, Broadway-Hale president, participating, ribbon-cutting ceremonies will occur at noon, and at 12:15 shoppers will swarm into a $6 million shoppers delight. Features which are bound to please store visitors include: 100% air-conditioning; a new-type of lighting designed to bring out full color of displayed merchandise; modern safety-type escalators giving easy access to the stores three floors; chestnut paneled interiors; hand-painted murals; ward W. Carter, Broadway-Hale president, participating, ribbon-cutting ceremonies will occur at noon, and at 12:15 shoppers will swarm into a $6 million shoppers delight. Features which are bound to please store visitors include: 100% air-conditioning; a new-type of lighting designed to bring out full color of displayed merchandise; modern safety-type escalators giving easy access to the stores three floors; chestnut paneled interiors; hand-painted murals; massive photo-murals; a color scheme originated by one of New York City's most famous interior decorators; a Terrace Room restaurant and coffee shop; a gown shop appointed with silk and antique gold paneling, hand-woven carpeting, and 18th-century furniture. Men's and boys' shops, a toy department, camera shops, tobacco shops, sporting goods, etc., are on the first floor. Fashions will be on the second floor, and on the third floor will be complete home furnishings. Parking will be no problem. Space for 5500 automobiles has been provided. NEWEST addition to Anaheim's burgeoning business community—our finest de-shoppers for many miles. HIGH SCHOOL NEEDLECRAFT CLASS OPENS A class in needlecraft meets at Anaheim High school Monday evenings at seven. Mrs Edith Cox Golay instructs class members in knitting, crocheting, tatting, needlepoint, hair pin lace, Swedish weaving, English matching. Junior Ebell Club Initiates 44 Members The initiation of 44 new members highlighted this month's meeting of the Junior Ebell Club. Officer in charge was Mrs. Norman Watson, president of the southern district federated women's clubs. The new members were presented with corsages of roses by membership chairman, Mrs. Lawrence Ublich and hospi- HIGH SCHOOL NEEDLECRAFT CLASS OPENS A class in needlecraft meets at Anaheim High school Monday evenings at seven. Mrs Edith Cox Golay instructs class members in knitting, crocheting, tatting, needlepoint, hair pin lace, Swedish weaving, English and American smocking, loomette and all small weaving. She also gives related information concerning the wise purchase of yarns and how to block and care for hand knits. Those interested are invited to join the class, which meets Monday evening, 7-10 o'clock, in Room 20, at Anaheim Union Higs school, 811 West-Center St. Leathercraft Class John L. Drennan of the high school staff instructs a course in leathercraft and copper tooling for adults. This class meets Monday and Wednesday evenings from 7 to 10 o'clock in Room 40 at the high school. Mr. Drennan states that there is room in the class for several more persons, and that registrations are still being accepted. Remember, he says, leathercraft articles make excellent gifts, and Christmas is coming! Mr. and Mrs. Walter S. Frederick of 1236 E. Chestnut St. have announced the betrothal of their daughter, Edith, to Valdon Welthorn, son of Mr. and Mrs. Theodore H. Wedel of 316 S. East St. Mr. and Mrs. Alex Maese, 150 N. Larch St., became the parents of a 5 lb. 14 oz. baby boy at St. Joseph hospital on Oct. 3. Junior Ebell Club Initiates 44 Members The initiation of 44 new members highlighted this month's meeting of the Junior Ebell Club. Officer in charge was Mrs. Norman Watson, president of the southern district federated women's clubs. The new members were presented with corsages of roses by membership chairman, Mrs. Lawrence Uhlich and hospitality chairman, Mrs. Paul Faranda. A discussion of the current welfare project was held. The club will send supplies to needy Indians in New Mexico during the next two months. Disneyland Offers New Ticket Plan Disneyland is wooing customers through a new package ticket deal to take up the slack at the box office during the "low-tourist" months. Effective now and until Oct. 23, for a fixed price, one will be admitted to the park and have his choice of eight rides or amusements. Rates are: $1.50 for children under 12; $2 for junior and senior high school students, and $2.50 for adults. The ticket plan books will be sold only at the Disneyland box office. C. V. Wood, Jr., vice-president and general manager of Disneyland, explained the new plan in these words: "The plan is a convenient way for individuals and families to plan a day's entertainment at Disneyland and to know beforehand what their expenditure will be." - Anaheim Store 82 YEARS OF DEVOTION TO ALL THAT ANAHEIM ORANGE COUNTY'S OLDEST NEWSPAPER ESTABLISHED IN 1905 PUBLISHED EVERY THURSDAY VOLUME LXXXIII ANAHEIM, ORANGE COUNTY, CALIFORNIA LEGION-SPONSORED PROGRAM TO FOSTER SCHOOL PATRIOTISM A two-fold program of patriotic instruction is being set up for Anaheim elementary schools by American Legion Post 72, it was disclosed Tuesday night at a meeting of the board of education. Ed Dailey, past commander of the post, presented the proposal and was given the green light on further preparation. The first part is incorporation of the same flag ceremonies that have been used in the past two school dedications, Edison and Adelaide Price schools. Flags were presented as memorials of fallen service men by their widows and the flags were raised by veterans' organizations with Marine Corps men also taking part. The second part of the program will be a carefully outlined course of flag etiquette and history for children on all grade levels from monies and has two flags all ready to donate as schools are ready for dedication. Britt Gray New Club President Britt Gray is new president of Anaheim Toastmasters Club No. 2, succeeding Hal Johnson who has headed the club for the past six months. Installation of new officers was conducted Monday night at Brothers' Corral, Anaheim. John Lai-turi, secretary of the Toastmas- ANAHEIM TELEPHONE View looking southwest of Pacific Telephone's story building addition Lemon St. Additions Covered Gown Shown Tuesday The dress with the most extensive, price tag, the most international renown and, certainly, the most pearls will be shown at the Broadway-Anaheim on Tuesday, Oct. 18, from 1:30 to 5:30 PM. It is a fabulous $100,000 gown made of cultured pearls. It took fifteen years to gather the pearls that went into the making of the dress and three months to drill the holes in the pearls. Eight dressmakers worked two months to complete the dress, which is of white silk set with a white satin bodice. The apron over-skirt and bolero are of satin, stitched solidly with 100,000 perfect cultured pearls. of the same flag ceremonies that have been used in the past two school dedications, Edison and Adelaide Price schools. Flags were presented as memorials of fallen service men by their widows and the flags were raised by veterans' organizations with Marine Corps men also taking part. The second part of the program will be a carefully outlined course of flag etiquette and history for children on all grade levels from kindergarten to sixth grade, to be prepared from the Marine Corps booklet, "How to Respect and Display Our Flag." The post was authorized to prepare the course and submit it for board approval. Daily said the post is receiving valuable assistance from the Native Daughters of the Golden West in obtaining California state flags. He said his post also plans to present memorial plaques in future cereal. Dr. Von KleinSmid Is Forum Speaker Dr. Rufus B. von KleinSmid, chancellor of the University of Southern California and internationally famed as an eminent educator and authority on world affairs, will discuss "Critical Issues in World Affairs" at the Fullerton public forum tonight (Thursday) in the Fullerton high school auditorium. Invitations are being sent to 1500 alumni in the county requesting their presence at a reception honoring Dr. von KleinSmid immediately following the forum at the junior college lounge. The affair holds promise of being one of the highlights of the season in that it will serve to pay homage to the man who served as president of SC for a period of 25 years and who in 1946 was made chancellor for life. This record, in point of years, is unequaled by any other living university president. Edison School ANAHEIM TELEPHONE View looking southwest of Pacific Telephone's story building addition Lemon St. Additions top, front and side o Pacific Telephone Lemon St. Build Continues Grow Pacific Telephone's building 217 N. Lemon is growing directions. One phase of the three building addition is nearly pleted, manager Herb Perrynounced today. It's the story and basement additethe front of the building,east on Lemon St. A third floor over the ringing portion of the originalture is expected to be f next month. And a two-story basement addition onthe side of the structure will be pleted next summer. Tons of have been removed in the excavation for that portion project. Perry said $1½ million struction jobs will add a t60,000 square feet of floorfor equipment to serve KE telephones-plus additional distance switchboards, autaccounting facilities,and a service center. Marsellus Mercury New Lincoln Desk With receipt of a franchisethe sale of Lincoln automarsellus Mercury Co., 626 Angeles St., is now knownMarsellus-Lincoln-Mercury. The Anaheim concernonly Lincoln dealer in NOrange county. The franchise was awardedthe basis of local sales rinDetroit. Marjorie Boyd Is Hallowe’en Queen MISS HALLOWE’EN—Marjorie Boyd, 20-year old Anaheim beauty, today reigns as Miss Hallowe’en of 1955 following her selection over Orange county beauties at the annual Hallowe’en Ball in Anaheim. Miss Boyd is being presented her trophy by Donna Schurr, who holds the title of Miss California. Marjorie has previously held the titles of Miss Orange County, Queen of the Orange County Fair, Miss Anaheim and Miss Orange County Industry. Edison School Carnival Friday Parents and friends are again reminded of the Edison P.-T.A. school carnival this Friday evening from 4 to 9 p.m. The festivities are being held on the Edison school grounds. Many types of food is available at the foods booths with all sorts of games, merry-go-round and a pony ride to add to the carnival. John Laituri, president, has asked that all parents and friends of the school come, bring the children and spend an enjoyable evening. All money derived from this event will go to further the work of the P.-T.A. association. Dist. President to Visit Auxiliary The American Legion Auxiliary will be officially visited by Hazel Rokes, district president, on Nov. 15. Plans to fete her with a Thanksgiving party at that time are being made under the chairmanship of Betty Johnson. Mabel Masterson is in charge of the October meeting. The Auxiliary cooked and served the annual Old Timers dinner for Post last week and 120 were in attendance to enjoy steak with all the trimmings. CALIFORNIA STATE LIBRARY are Welcomed TO ALL THAT IS GOOD IN ANAHEIM ORANGE COUNTY'S OLDEST NEWSPAPER ESTABLISHED IN 1870 PUBLISHED EVERY THURSDAY ANAHEIM TELEPHONE BUILDING—View looking southwest shows progress of Pacific Telephone's $1½ million three-story building addition at 217 North Lemon St. Additions are being made toing is 53 feet high from sidewalk to roof parapet—height of most four-story structures. Telephone buildings need increased floor height to accommodate tall bays of equipment. ANAHEIM TELEPHONE BUILDING—View looking southwest shows progress of Pacific Telephone's $1½ million three-story building addition at 217 North Lemon St. Additions are being made to top, front and side of structure. Build-ing is 53 feet high from sidewalk to roof parapet—height of most four-story structures. Telephone buildings need increased floor height to accommodate tall bays of equipment. Pacific Telephone's Lemon St. Building Continues Growth Pacific Telephone's building at 217 N. Lemon is growing in all directions. One phase of the three-sided building addition is nearly completed, manager Herb Perry announced today. It's the three-story and basement addition to the front of the building, facing east on Lemon St. A third floor over the remaining portion of the original structure is expected to be finished next month. And a two-story and basement addition on the south side of the structure will be completed next summer. Tons of earth have been removed in the huge excavation for that portion of the project. Perry said $1½ million construction jobs will add a total of 10,000 square feet of floor space or equipment to serve KEystone telephones—plus additional long distance switchboards, automatic accounting facilities, and a plant service center. Marsellus Mercury New Lincoln Dealer With receipt of a franchise for the sale of Lincoln automobiles, Marsellus Mercury Co., 626 S. Los Angeles St., is now known as Marsellus-Lincoln-Mercury. The Anaheim concern is the only Lincoln dealer in Northern Orange county. The franchise was awarded on the basis of local sales recorded in Detroit. UNIFIED FUND CAMPAIGN OFFICIALLY LAUNCHED Enthusiastic and dedicated volunteers numbering approximately 200 Monday morning enjoyed a hearty breakfast and a hearty speech from Joseph Catanich, executive secretary of the Orange County Federation of Community Chests, at the YMCA, as the 1955 Unified Fund Drive was launched. The divisions of volunteers were serious, however, as they faced the challenging task of raising $94,720.00, the Greater Anaheim goal, within the next two weeks of the Unified Campaign. Barney Jordan, chairman, introduced the workers by divisions, and Mayor Charles Pearson gave an address of welcome, assuring the solicitors that Anaheim business and industrial leaders had promised their full support of the drive. Inspiring Talk Catanich, principal speaker, who has worked in community fund raising for many years, spoke for 20 minutes, lending advice and inspiration to the group. Rev. Bob Kevorkian and Fr. Paul Peterson offered prayers. Division leaders and quotas are as follows: Industrial division, Ed Hawkins, Walt Miller and Bill Aldrich, Advance Gift budget of $18,-040, plus an employees' quota of $12,160. Downtown Business — Martha Schumacher, Larry Henderson, Ernie Rose, and Max Horn. Quota—$7700. Advance Gifts — Mayor Charles Pearson, Clyde Cromer and Ted Payne: $23,820. Clivic and Government — Jim Betzsold, Don Derr and Bob Marriage Licenses Hit County Record Mrs. Evelyn Geren, chief of the marriage license bureau in the county clerk's office, reports that the number of licenses issued during September set a nine-year record. A total of 244 licenses to wed were issued, highest since 1946, when demotivated servicemen hurried to wed. There were 61 passport applications processed for the federal government during the month. Check Aids Scout Camp Fund 2000.00 FOR SCOUT CAMP—Eimer Murphy, left, president of Fullerton Lions club, presents check aiding Camp Ahwahnee committee. Looking on is Everette Farnsworth, general chairman of the Fullerton Community Fair. DELCO ADVANCES MORE EMPLOYEES R. A. Daily, resident manager of Delco Battery operations in Anaheim announced the appointments of Walter A. Beiler and Roderick D. Tuthill to the position of foremen in the battery assembly department. Beier has been employed at Delco Battery Operations since May 3, 1954, and Tuthill was employed on May 12, 1954. Both have been serving as utility men in the assembly department. Mr. and Mrs. Beiler reside at 17592 Peralta Hills Dr. in Anaheim, and Mr. and Mrs. Tuthill live at 148 Glenwood Ave., in Fullerton. It's a boy for Mr. and Mrs. Dennison, 9921 Stonybrook Dr. The 6 lb. 9 oz. infant was born on Oct. 4 in St. Joseph hospital.