anaheim-gazette 1954-01-07

OBLONG VIEWS [From an Egg-Shaped Head] BY WALDO HUNTER, P.S.B. Despite repeated warnings in this space, the radio industry seems bent on pursuing a policy of outraging the listening public with assinine commercials gotten up as if to appeal to idiots, five-year olds, morons and crooning cowboys. I don't know what goes on in the leather-paneled offices of the high-priced radio executives when they consider a new "singing commercial" for airing, but it could be imagined that the stamp of approval is given something along these lines: The high nabobs sit around a huge oaken table puffing cigars while some lackey turns on a record player which fills the room with the soft strains of the musical commercial under consideration. The potential sponsor, in chains and with a loaded derringer held to the back of his head, also listens raptly. After the music stops, if there is no reaction on the part of the council, the commercial is deemed a flop. However, if one of the executives stands up, walks to a window and retches, the thing is voted a success. It was sweet pleasure on Christmas day to note that sponsors of movies, plays and other television programs played down the commercialism and limited their business message to a simple pronouncement at the beginning and at the end of their offerings. But the very next day they were back on the beam, hamming up their programs with wild claims about the superlative value of their products, weird state- 02 YEARS OF DEVOTION ANAHEIM VOLUME LXXXIII ANAHEIM. Local Chest Sets Date for Annual Meet Annual meeting of Anaheim Community Chest will be held Feb. 2. Date of the meeting was set in Tuesday night's board meeting, held in the Chamber of Commerce conference room. The members considered a number of proposed changes in the bylaws, with final action to be taken in the annual meeting. Officers also will be elected in February. Mrs. C. H. Lawrence made the report on the by-law changes in the absence of the committee chairman, John Steffy, who is ill. If recommended changes are accepted, the job of secretary-treasurer will be split and a treasurer added to the executive committee. Representation on the board will be changed somewhat, too, though the number of directors will not be changed. There will be one elected board member from each participating agency, one member-at-large from each agency and two from each elementary school district in Anaheim Union High School District, except the Anaheim City Schools, which will have one from each school area in the city. Reports from agencies were informal. T. Earle Woodward of It was sweet pleasure on Christmas day to note that sponsors of movies, plays and other television programs played down the commercialism and limited their business message to a simple pronouncement at the beginning and at the end of their offerings. But the very next day they were back on the beam, hamming up their programs with wild claims about the superlative value of their products, weird statements regarding the advantages of buying something you don't have any earthly use for at 50 cents down and 50 cents a week. One financing outfit of not inconsiderable stature on the west coast even went so far as to begin the new year with televised pictures of a rabbit dropping coins into a penny bank. It is darkly suspicioned that they are starving this poor animal and smearing some kind of food extract on the coins to induce it to pick them up. The SPCA may be interested in an investigation of this. Give me good old newspaper advertising, which you can read or ignore according to choice. That's the beauty of this type of advertising, and it gives newspaper publishers a sense of confidence that neither radio nor television, nor even those obnoxious roadside billboards will ever seriously cramp their industry. What could be more offensive than to have a TV motion picture interrupted at a crucial moment in its sequence to show a scene of some old babe squirting deodorant into an arm pit, or coating her gams with something guaranteed to deliver her from the shame of "briar patch" legs? Poof! We recently bought one of those alarm-clock radios. Instead of the harsh jangling of the alarm clock at 6:30, what do we hear now? Some unctious and overpaid air-wave hukster asking in the manner of the most accomplished bed-side physician: "Friend, does your back ache? Do you feel sluggish, tired, run-down? What happened to your liver?" Better we should have kept the alarm clock — the old-fashioned jangling type. This guy has talked me into a back ache for sixteen days running. It was only yesterday morning while lying in that post-awakening stupor so common to people with mixed-up metabolism, that I be changed somewhat, too, though the number of directors will not be changed. There will be one elected board member from each participating agency, one member-at-large from each agency and two from each elementary school district in Anaheim Union High School District, except the Anaheim City Schools, which will have one from each school area in the city. Reports from agencies were informal. T. Earle Woodward of Salvation Army reported his agency handled a week end emergency providing nursing care for a meningitis case. Boy Scouts and Girl Scouts both announced plans for annual meetings in January. Mrs. Conan W. Gray said Girl Scouts will hold their meeting Jan. 11 in La Palma Recreation Center and a pot luck supper will begin the meeting at 6:30 p.m. Boy Scouts will hold their annual meeting at Knott's Berry Farm Jan. 21, with dinner to be served at 7:30 p.m. according to Joe Sowder. A few more contributions to the Red Feather fund drive were reported by Mrs. R. W. Marvin, secretary-treasurer, who said that the drive is only $756 short of its goal of $31,049. B. W. Jordan, president, announced that a small group of chest officers will form a committee to call on those who have not yet been reached in an effort to boost th e fund 100 per cent. Brief talks by Fullerton Union High School board members and administrators are slated including Walter J. Pray, principal-designate of the new La Habra High School. School bands from Lowell, Washington School and FUHS will provide musical nufbers. General Chairman T. Stanluey Warburton, FUHS and Fullerton JJunior College district superintendent, will introduce speakers. Reverend Hubert L. Duncan, president of La Habra Ministerial Association, will deliver the invocation. Kwiksetters Get Essay Awards Seventeen employees of Kwikset Locks, Inc., this week received awards in an essay contest sponsored by Joseph Schwartz Associates, Los Angeles, on the subject of "what fringe benefits" in industry mean to families of employees. First prize, a 21-inch television set won by the HOSPITAL LOCATION four miles from the site in Sunny Hills, according to the office of the city english ship of the site to many dedicated by the concentration of one mile. A would benefit from the municipal campaigns are co to be served by the hospers are contacting business The question of who should be costs of a school site to serve needs of a proposed subdivision the subdivider or city school trict—reared its head during week's meeting of the Anah Planning Commission. The matter came up when tentative tract maps totaling lots were presented for planning approval by Subdivider Elmer Everett, of Whittler. One tract, containing 388 lbs is bounded by Ball Rd., the Southern Pacific tracks, Cerritos A and a point halfway between railroad tracks, Ball Rd., Wal St., and Cerritos Ave. Planners apparently were reto approve the maps when school site question was brought up by Commissioner Mel Gaucer Kwiksetters Get Essay Awards Seventeen employees of Kwikset Locks, Inc., this week received awards in an essay contest sponsored by Joseph Schwartz Associates, Los Angeles, on the subject of "what fringe benefits" in industry mean to families of employees. First prize, a 21-inch television set, was won by the Louis Boer family. Boer, a Kwikset engineer, resides in Santa Ana. Almost 200 Kwiksetters wrote essays telling how the company's extra personnel benefits—above and beyond wages—are of value both monetarily, and in present and future security for the employees' families. Kwikset has 26 "extras" in addition to regular wages. Second prize, a vacuum sweeper, was won by the Alfred Kalnozols family, Santa Ana, and third prize, a wrist watch, was won by the Luvert Evans family of Los Angeles. Kalnozols is in Kwikset's die cast department; Evans is in the buffing department. Other Awards Honorable mention awards of automatic cigarette lighters and desk pen sets were won by Joe Rainman, Russel Stouder and Oneida Copeland of Anaheim; Herman Hoch, Ted Lawson and Urich Rossol of Fullerton; Wilbur Higgens, Brea; Mickey Dent; Los Angeles; Paul Oldham, Bell; Emil Harke, Buena Park; Carl Holmgren and Francis Tompson of Long Beach; Boyd Rennebohm, Santa Ana; Alden Hallner, Cypress. Miss Kathe Kaiser, a student at Girls' Collegiate school, Claremont, was holiday guest in the home of her uncle, Karl Reinhard, 309 W. Center street. Traffic Mishap Fatal to Phone Company Employer Miss Mary Thompson, 38, 1510 Durant st., Santa Ana and former Employment Interview at the Amaheim branch of Pacific Telephone and Telegraph company, traffic department. Successed at 1:25 p.m., Tuesday at Her Presbyterian hospital. Costa Meadows where she was taken the same morning following a traffic accident at the intersection of Brisbane and Newnort Blvd., Santa Ana. Miss Thompson's car was ported rammed by a 10-ton truck driven by Lloyd Edison Muse. 30 of 2243 S. Rouselle st., San Ana. The truck, according to Muse, was a borrowed one which he was checking the airlift gas tank switch when collision occurred. After hitting Miss Thompson's light sedan, she to be demolished, the truck struck a deep ditch and careened into driveway narrowly missing house. A telephone company employee for eight years, Miss Thompson was well known and liked through Orange county, reports Santa Ana office. Coming from the Amaheim branch office October 26 of last year, she was seeing as evening chief operator the Beacon office, Newport Beach toward which she was driving the time of the accident. A previous superintendent in the Santa Ana office, she also was employed another time at the Harbor office in Balboa. NOT DEVOTION TO ALL THAT IS GOOD IN ANAHEIM HEM ORANGE COUNTY, OLDEST NEWSPAPER ESTABLISHED IN 1870 PUBLISHED EVERY THURSDAY GAZETTE ANAHEIM, ORANGE COUNTY, CALIFORNIA, THURSDAY, JANUARY 7, 1954 No MAP OF HOSPITAL SITE IN NORTHERN ORANGE COUNTY SHOWING ADJACENT PORTION OF LOS ANGELES COUNTY GATE NO. 2, JANUARY 7, 1953 SCALE CARLTON YORBA LINDA PLACENTIA ATWOOD ANAHEIM HOSPITAL LOCATION — The heart of Anaheim is just miles from the site of the proposed St. Jude hospital Sunny Hills, according to the above map prepared by office of the city engineer of Fullerton. The relation-hip of the site to many other towns it will service is indicated by the concentric rings each representing a distance of one mile. A much larger area than indicated would benefit from the centrally located hospital. Community campaigns are currently underway in each town be served by the hospital. A host of campaign work are contacting businesses and individuals in an effort to raise enough money to meet or exceed set quotas for each community. Upon their success and upon each town's willingness to bear its share of the load hinges the success of the entire project. While a considerable portion of the $750,000 will come from big industries and businesses, individuals and members of the medical profession, a stable sum must still come from the people of each concerned community. $60,000 is Anaheim's quota, according to Edward S. Hawkins, chairman of the Anaheim committee for the hospital fund drive. Planners Seek Provision for School Site in Tract The question of who should bear the cost of a school site to serve the proposed subdivision—Subdivider or city school dis-reeved its head during this meeting of the Anaheim Board Commission. The matter came up when two live tract maps totaling 788 were presented for planners' val by Subdivider Elmer E. Ott, of Whittier. The tract, containing 388 lots, bounded by Ball Rd., the South-western tracks, Cerritos Ave., a point halfway between the road tracks, Ball Rd., Walnut and Cerritos Ave. Planners apparently were ready to approve the maps when the real site question was brought by Commissioner Mel Gauer. Traffic Mishap Real to Phone Company Employe Gauer said that when the tracts are completed there will be approximately 750 elementary school children in the area. A school and a half would be required for the section, he asserted. He added that this many school children brought into the area would overload Katella school. A representative of the subdivider, after discussion on the matter, assured the board that the builders would be happy to comply with a decision of city and school officials stipulating that either land in the subdivision or adjacent property should be used for a school site. He said in the case of the former, Everett would convey land from the tract to the school district for his purchase cost. After discussion, planners rescinded the motion to approve the maps and tabled the matter until the Jan. 18 meeting. Planners indicated some consideration is due school districts by builders in view of the tremendous growth of the Anaheim area and the costs that must be shoulderied by tax. Way Cleared For Market Project In S. Anaheim Anaheim Planning Commission this week cleared the way for a market-drug store project by approving a reclassification of property at the southwest corner of Ball Rd., and Los Angeles St., for Kike, Colegrove and Koll of Costa Mesa. The applicants have plans for construction of 200 homes adjacent to the property. They sought a rezoning of the land from R-A (residential-agricultural) to C-1 (neighborhood-commercial). In granting the re-zoning, the commission stipulated that a 20-foot setback should be established for future widening of Los Angeles street, that a 60-foot parking-landscaping zone be established at the rear of the setback and that at the rear of the P-L zone, a C-1 zone be set up. In approving the variance, the commission noted there are 135 homes in the immediate vicinity at present. The request was granted subject to the introduction to the city the type of structures to be built, uses and deed restric- Center Street Frontage Bougain By Banking Firm Another new bank building goes well with the transaction now in escrow in which the Securities First National Bank of Los Angeles is purchaser of a used lot at 333 W. Center street. Bank officials have not made a public announcement of plans for the ground until escrow proceeding are complete. Boney said he had sold the loan banking firm for $750. The Center Street frontage is feet and the lot is 140 feet wide. Jess Medaris, Anaheim read handled the transaction. Present location of Secured First National bank is 184 Center St. The bank was known as Southern County Bank until few years ago when it one of several purchased by Los Angeles firm. Barney Jordan is manager of the Anaheim Branch. Traffic Mishap Real to Phone Company Employe Ms Mary Thompson, 38, of Durant st., Santa Ana and Employment Interviewer in Amnela branch of Pacific phone and Telegraph commatraffic department, succumb1:25 p.m. Tuesday at Hoag Weterian hospital, Costa Mesa, she was taken the same one following a traffic accitat the intersection of Bristol Fewnort Blvd., Santa Ana. Ms Thompson's car was rerammed by a 10-ton truck bv Lloyd Edison Muse. Jr. 2243 S. Rouselle st., Santa Ana. The truck, according to was a borrowed one on he was checking the suxgas tank switch when the on occurred. After hitting Thompson's light sedan, said demolished, the truck struck up ditch and careened into a way narrowly missing a telephone company employee light years, Miss Thompson well known and liked throuOrange county, reports the Ana office. Coming from Anahiem branch office Octo5 of last year, she was serves evening chief operator at seacon office, Newport Beach, and which she was driving at time of the accident. A pressuperintendent in the Santa office, she also was employother time at the Harbor in Balboa. After discussion, planners rescinded the motion to approve the maps and tabled the matter until the Jan. 18 meeting. Planners indicated some consideration is due school districts by builders in view of the tremendous growth of the Anahiem area and the costs that must be shouldered, by tax-payers each time a huge subdivision creates the need for more school facilities. Gauer said the commission would be ready with a recommendation by January 18. 'Lower Taxes' Predicts C.T.A. "Best news for taxpayers in 1953 was the $13,000,000,000 cut in federal appropriations made by the 1953 congress," California Taxpayers association said today. For the people of Orange countl. the $13,000,000,000 cut in federal spending means $27,600,000 less in present and future federal taxes they will have to pay. Aid paid to the needy levelled off, the $466,434 total paid in the county for October comparing with the $482,372 for January, 1953. This combines aid to the needy aged, blind, dependent children, and general indigents. County population increased 36.1 per cent since the April, 1950 census, with January, 1954, population estimated at 284,200 compared with the 216,224 census figures. Taxable valuation of property is at a new high. the county's assessed value for local tax purposes for 1953-54 of $534,822,280 comparing with the $513,414,800 for 1952-53. Child Thrown by Horse Succumbs Robert Steven Williams, five-year-old son of Mr. and Mrs. Earl Williams, 7701 Raymond Ave., died Thursday afternoon as a result of injuries received when he was thrown from a horse. The horse was always very gentle and the father had ridden him just before the boy mounted. For some unknown reason the horse became frightened and the boy was thrown. His foot caught in a stirrup. He was pronounced dead upon arrival at the Anahiem Community hospital. Besides his parents he is survived by two brothers, Mark L. and Tommie H. Williams; his partern grandmother, Mrs. Eunice Heinz and maternal grandparents, Mr. and Mrs. W. H. Montgomery, all of Anahiem. The accident occurred in a field adjoining the home. Funeral services were conducted from the Hilgenfeld chapel Monday at 2 o'clock. Rev. Robert Keyorkian, pastor of Calvary First Baptist church, officiated assisted by Rev. Virgil K. Ledbetter, a former pastor now of Claremont. Burial was made in the family plot in the Anahiem cemetery. GOP Women to Heir U.N. Delegates Southland Republican worsays Mrs. R. G. Kenyon, president of the Southern Division of the California Federation of Repucan Women's Clubs, will have splendid opportunity of hearing outstanding national speaker on the January 13 division lunch slated for Hotel Huntington, Madena. The invited guest speaker be Mrs. Oswald B. Lord, of York, President Elsenhower's pointee as delegate to United Differences. Mrs. Lord will discuss "U. N. Is Good Business." Mrs. H. D. Lyman, Pasadena has been appointed lunch chairman. Reservations must made by Jan. 11 with Mrs. S. Ingalls of Pasadena. BIRTHDAY PRESENT FOR ADOLF SCHOEPE Adolf Schoepe, president Kwikset Locks, Inc., is passive cigars. His wife presented with an 8 lb. 4 oz baby boy on December 31 in Santa Ana Community hospital. The infant has been naRobert Adolf. Both he and his fier Sherrill Ann who was born 1951, arrived on December 31, a few hours before their fathbirthday which falls on Januar Taylor Named General Chairman Of Local Y Membership Enrollment Walter Taylor has been named general chairman and Edward S. Hawkins co-chairman for the 1954 Anaheim YMCA Membership Enrollment, according to an announcement December 30 by Warren L. Ashleigh, president of the Association. The annual enrollment, for the purpose of underwriting the 1953-54 budget is scheduled to open Feb. 2 and run to Feb. 16. Both Taylor and Watkins are members of the Anaheim YMCA Board of Directors and have been active in numerous other civic projects. Both local business leaders—Taylor is head of the Walt Taylor Liber Co., and Hawkins is West Coast Manager of Rinshed-Mason Co. "We are proud of our local YMCA and the program which is being conducted for both boys and girls," says Mr. Ashleigh, "the organization has earned respect of the community and deserves the support of all of us in financing its extensive club activities. Every one will be given such an opportunity by enlisting as a supporting member during the February enrollment." Hawkins Says St. Jude is Anaheim's Best Bet for Good Hospital Services Edward S. Hawkins, chairman kind of hospital is extremely dif- Hawkins Says St. Jude is Anaheim’s Best Bet for Good Hospital Services Edward S. Hawkins, chairman of the Anaheim committee for the St. Jude Hospital building fund, said today that Anaheim residents and business firms have an unusual opportunity to help provide themselves and Northern Orange County with Class A hospital facilities, without the hazard of having to make up hospital deficits and pay for expansion after the hospital is in operation. Hawkins pointed out that when St. Jude Hospital is constructed, the Sisters of St. Joseph not only will maintain excellent hospital services but will make up any operating deficits and will pay the costs of future additional construction. “This is a most important consideration when we plan a big hospital,” Hawkins pointed out. The experience of many fine, well-staffed and equipped hospitals is that they must appeal repeatedly to the public for funds to overcome operating deficits or to construct additional facilities. In this case, we can avoid that.” Hawkins said the hospital services would be available to all residents. He stated he had been asked by employees of business firms who live outside the immediate area as to whether they and their families could utilize the St. Jude Hospital in case they sustained accident or illness within the area served by the hospital. Hawkins has assured them that the hospital would be ready to aid them. “Raising funds for a hospital is not an easy matter,” Hawkins said. “It is pleasant to contemplate building plans. However, raising the money necessary to construct and equip the right kind of hospital is extremely difficult—regardless of your goal. Unless it is done right, a community runs the risk of failing to raise the money or of being saddled with inadequately financed hospital services.” The people of Anaheim have an unparalleled opportunity to avail themselves of Class A hospital services soon on a favorable financial basis by supporting the St. Jude project, Hawkins stated. Easter Seal Group Prepares for '54 Anticipating the greatest need in their history, the Orange County Society for Crippled Children and Adults were making early plans this week for the 1954 Easter Seal Campaign set for March of this year. The county group reached their highest goal in the 1953 campaign and will set their sights even higher this campaign, Dr. LeGrand Spencer of Fullerton, president of the group, said. The annual campaign will be built around the traditional Easter Seal, Easter Seal Coin containers, and the Easter Lily “Parade.” Funds from the campaign go to the Society for aid to children crippled from polio, cerebral palsy and other paralytic conditions. Mrs. Doyle Snow, daughter of Mr. and Mrs. Donald K. Pullman of 10881 Magnolia ave., is enroute to Germany to join her husband. He is the son of Mr. and Mrs. Homer Snow, 847 Janss street, and is stationed with the Army near Nuernberg. "OLD BILL" TOBIN "OLD BILL" TOBIN FAMILIAR to many Anaheim residents as a news-vendor at the Center - Los Angeles street corners, William H. Tobin. 73, passed away in Anaheim Community hospital Dec. 29, following a brief illness. A native of West Virginia, he resided at 117½ E. Sycamore st. Recitation of the rosary was held in the chapel of Backs, Campbell and Kaulbars mortuary Sunday at 7:30 p.m. Mass was conducted in St. Boniface Catholic church Monday, Jan. 3 at 9 a.m. Interment was in Holy Sepulchre cemetery.