anaheim-gazette 1952-05-05

MOUNTAIN MAJESTY AND MILITARY MIGHT — Japan's snow-cap under a patrolling U.S. Air Force F-94 jet fighter, one of the many watching over Japan ANAHEIM SAND & GRAVEL CO They Say There Is But It Doesn't See Ever notice how there seem to be more money around but of your own pockets seem to ha ANAHEIM SAND & GRAVEL CO. • TOP SOIL • CONCRETE SAND • FILL MATERIAL • PLASTER SAND • DECOMPOSED GRANITE Hourly Rates TRUCK SHOVEL • EXCAVATING • DRIVEWAY MATERIAL • FILL SAND AND TOP SOIL 1101 WEST LINCOLN PHONE 3668 "Let Us Serve Your Needs" They Say There Is But It Doesn’t Seem to be more money around but of your own pockets seem to have developed holes? Businessmen are noticing it the Cash is getting harder to come by. Many a prosperous company may have plenty of "working capital," but very little of it in spendable form. Heavy taxes and the increasing cost of doing business are keeping many corporations humping to conserve their cash position. Corporation assets are becoming less liquid, says Edward W. Buge of the Controllers Institute Management Planning and Control committee, despite the finding recently of the Securities and Exchange commission that working capital is at a record high. Are many other business statistics sales totals, tax payments, plant expansion expenditures—all matter of big money totals. BUGE, WHO IS controller of the Bernardin Bottle Cap Co. Evansville, Ind., reported today that current assets of all corporations now are no longer double current liabilities, "the halloween and time-honored test of a well-managed business." There was a 12 per cent drop last year. Everybody Loves Duncan Hines Ice Cream Duncan Hines Ice Cream Serve this finest of ice creams... an ice cream custom made for your eating enjoyment... for parties, for family dinners, for in between meal snacks. Once your family and friends have tasted this prince of desserts, they won't settle for less... goes farther... tastes better... sticks to your ribs longer! Ask for it by name. Produced and Distributed Exclusively in Orange County by Excelsior Creamery Company 926 East First Street Santa Ana Phone Kimberly 2-3531 Zenith 2076 (no toll) 'Ground Level Weather' May Controlled to Spur Plant Growth By ALTON L. BLAKESLEE Associated Press Science Reporter NEW BRUNSWICK, N. J.—There can be a big difference between the weather at your head and at you feet. The weather may be 10 degrees warmer near the ground, the humidity higher, the wind less, depending upon the kind and time of day. This ground-level weather is the important thing for plants, for that's where they do their growing. THE GROUND-LEVEL climate, called microclimate, now is getting more and more attention from science, to learn facts for better and bigger crops. One of the leaders in teaching and research is Dr. Erwin Reinhold Biel, professor and research specialist in meteorology at Rutger's University's College of Agriculture and Agricultural Experiment Station. Long ago, he explains, weather men standardized on a 6-foot level for taking weather records. "This doesn't mean much except in terms of human health and human comfort. We know today that forecasting requires observations at 5, 10, 30,000 feet." "On the other hand, we have learned that there are fantastic differences between the climate at 6 feet and at the level of the ground. By Say There Is More Money Around, It Doesn't Seem to Line Pockets Notice how there seems more money around but all own pockets seem to have Quick assets (cash, government bonds and receivables) cover current liabilities 1½ times the low- By Say There Is More Money Around, It Doesn’t Seem to Line Pockets Notice how there seems more money around but all town pockets seem to have dead holes? Pressmen are noticing it too. Getting harder to come by a prosperous company of “working capital very little of it in spend-arm. Heavy taxes and the long cost of doing business keeping many corporations going to conserve their cash. Ration assets are becoming liquid, says Edward W. the Controllers Institute’s ment Planning and Committee, despite the find-ment of the Securities and Gage commission that work-tal is at a record high. So any other business statistics: totals, tax payments, plant expenditures—all a lot of big money totals. WHO IS controller of Bernardin Bottle Cap Co., Inc., Ind., reported today recent assets of all corpora-ow are no longer double liabilities, “the hallowed-honored test of a well-business.” There was a rent drop last year. Quick assets (cash, government bonds and receivables) cover current liabilities 1½ times, the lowest ratio since 1939, and a drop of 15 per cent in the past year. Cash and government bonds (without receivables) amount to only 60 per cent of current liabilities. They took “a rather severe tumble of 20 per cent” in the year. Buge points out, and he asks: “If business slows down suddenly, then what happens?” BUGE THINKS that the financial officers of many companies might well worry about that—“the hard problem of the rising cost of doing business, in creasing or higher inventories, higher taxes, and extensive expansion programs.” By June 30, he notes, “all firms will have had to pay 70 per cent of their federal income taxes in cash.” This is the first year for that speed-up in tax payments—in cash. Companies looking for cash have several possible ways out of their dilemma. Buge notes some: 1. Cut prices enough to move merchandise and turn top-heavy inventories into cash. 2. Reduce dividends. 3. Stretch out or stop costly expansion programs. 4. Pare the “excessive and unnecessary expenditures of corporate funds that is occurring in all phases of the business.” ANOTHER WAY TO raise cash, of course, is to borrow from the bank. Buge thinks, however, that is no longer the easy answer. Banks and insurance companies are now loathe to sell government bonds to raise money for loans, that is because the Federal Reserve stopped supporting bond prices, and now there may be a loss of from $25 to $40 per $1000 bond if the bank sells it to raise for taking weather records. “This doesn’t mean much except in terms of human health and human comfort. We know today that forecasting requires observations at 5, 10, 30,000 feet. “On the other hand, we have learned that there are fantastic differences between the climate at 6 feet and at the level of the ground. “ON A WARM New Jersey day, it will be as much as 10 degrees warmer near the ground. This is a sub-tropical condition—normally on the same day you’ll have to go all the way to Georgia or Florida to find this temperature at six feet. “At night it will be 5 degrees colder at ground level. This temperature is about equivalent to what you would find that night at the six-foot level in Maine or Canada. “The humidity may be 60 per cent at 6 feet, and 95 at the ground. The wind may be 30 miles per hour at your head and only 2 at your feet. “THUS PLANTS must grow under a much wider range of conditions than anyone ever dreamed of before the study of microclimatology was begun.” It was started about 25 years ago, pioneered by two Austrian and German scientists. While man can’t change his own head-level weather, he can often change the climate for his plants, Dr. Biel continued. “When the soil gets too hot, they can be kept cooler by dust- ANOTHER WAY TO raise cash, of course, is to borrow from the bank. Buge thinks, however, that is no longer the easy answer. Banks and insurance companies are now loathe to sell government bonds to raise money for loans, that is because the Federal Reserve stopped supporting bond prices, and now there may be a loss of from $25 to $40 per $1000 bond if the bank sells it to raise cash. Being a controller himself, Buge thinks one big help for companies trying to guard against the money lull is to adopt the cash budget plan used by many corporations. Short-term cash forecasts help meet payrolls, discounting invoices, taxes and dividends. Longterm forecasts help take care of plant expansion, debt retirement and approximate cash needs for as long as a year ahead. The longest eclipse of the sun in modern times occurred in 1937. Viewed from the Pacific Ocean area it lasted 7 minutes and 4 seconds. THINGS TO COME by Grosfeld FULLY AUTO-INTERCEPTORS LAUNCHING GUIDED MISSILES IN FLIGHT AT 60,000 FT. NONHOLE SOURCE STREET LIGHTING Weather' May be our Plant Growth ing them with white chalk to increase deflection. Irrigation also cools both the soil and the air. Dusting snow with dark material will hasten melting. Shelterbelts will reduce wind velocity and keep the snow on the ground longer. In arid regions, this extra supply of moisture in spring may mean the difference between crop failure and success. At Rutgers for 13 years, Dr. Biel and associates operate one in a chain of seven stations studying what microclimate conditions are best for different forage and pasture crops. The other stations in this network are in Vermont, New York, Rhode Island, Pennsylvania, Maryland and West Virginia. Other microclimate projects elsewhere are investigating ground-level weather effects on other crops, natural vegetation. TRAFFIC DEATH PREDICTION 1945 1951 1965 An AP News features Photograph EACH REPRESENTS 10,000 DEATHS ON THE HIGHWAY Prediction of traffic deaths for 1965 is made by Thomas N. 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