anaheim-gazette 1951-09-28

4 Anaheim Gazette FRIDAY, SEPTEMBER 26, 1851 ANAHEIM, CALIFORNIA Punished afternoons, Monday through Friday, at 250 East Center, Anaheim, California. Phone Anaheim 2208. Entered as second-class matter at the Anaheim, California, Postoffice on June 5, 1869, under the Act of March 3, 1879. The Gazette is a member of the Associated Press, the National Editorial Association, and California Newspaper Publishers Association. All rights herein are reserved. SUBSCRIPTIONS: 60c per month by carrier or 15 per year by carrier or mail. MEMBER OF THE ASSOCIATED PRESS—The Associated Press is entitled exclusively to the use for republication of all the local news printed in this newspaper as well as all A.P. news dispatches. THEODORE B. KUCHEL Publisher MAX BESLER Assistant Publisher LEONARD KREIDT City Editor STANLEY JONES Sports Editor MIL STANLEY Advertising Manager BILL MELLEM Advertising Manager BALPH ROULAND Classified Advertising Manager DON YOUNG Circulation Manager TV vs. newspapers... Anaheim is located in a highly favorable spot as far as television is concerned. Los Angeles is loaded with stations—and there isn't a durn thing between your television antenna and the transmitting apparatus. Television is a wonderful medium, which is in its ultra-infancy. It is still very much in swaddling clothes. Even so, it has made a deep impact on our social and commercial lives. Naturally, everybody is wondering: What will television do to newspapers? Well, up in San Francisco yesterday, the impact of television on newspapers was brought under pressure. Francisco. Millions saw them. Lindstrom declared the development of television underlined more than ever the traditional importance of accurate and colorful newswriting. He told his associates that full reports of events in newspapers left an "indelible impression on the mind of the reading public." Television be considered offered only a "transitory impression." Donnell Culpepper, news editor of the Long Beach Press-Telegram, said a survey in this area disclosed that readers desire more interpretation, and also want their news "entertaining and chatty." Culpepper also said his survey indicated that reading time had increased. It is still very much in swaddling clothes. Even so, it has made a deep impact on our social and commercial lives. Naturally, everybody is wondering: What will television do to newspapers? Well, up in San Francisco yesterday, the impact of television on newspapers was brought under close scrutiny by 260 top American editors. A report to the Associated Press Managing Editors association by a committee headed by Lee Hills of the Miami Herald concluded "the red light in TV for newspapers was a warning against dullness." Hills considered it a challenge to newspapers to be creative and "to take full advantage of the unique medium that we have." The editors, in the second of a four-day session, approached the question of TV with mixed views. Vincent S. Jones of the Gannett newspapers (New York) said in another committee report: "Editors have been so busy looking fearfully at television as a competitor that they have been slow to appreciate what it is doing to make and to stimulate interest in new fields." Carl E. Lindstrom of the Hartford, Conn., Times opened up the question of TV. "Can it be," Lindstrom asked, "that when we are selling $5,000-000 papers a day we are losing our audience? "Are we afraid we haven't been putting anything into the papers as engrossing as what TV has to offer?" TV rocketed into the news field this year as never before with spectacular presentations of the Kefauver crime hearings, the MacArthur story, and early this month with the first coast-to-coast telecast—the Japanese Peace Treaty conference in San Francisco. Television he considered offered only a "transitory impression." Donnell Culpepper, news editor of the Long Beach Press Telegram, said a survey in this area disclosed that readers desire more interpretation, and also want their news "entertaining and chatty." Culpepper also said his survey indicated that reading time had been cut from five to as much as 75 per cent in homes where television sets were used. He suggested more news about scientific discoveries, and added that stories of the "how to do it" type long have intrigued readers. Dr. Chilton R. Bush of Stanford university suggested that newspapers present more periodic "war-ups" or self-contained stories on continuing stories. Frank Eyerly, managing editor of the Des Moines Register-Tribune, discussed the impact of television on the daily press. He reported "there was no proof whatever of the prediction that widespread use of TV sets would spell the doom of the daily newspaper." Eyerly said he based his report on the reaction of editors in important cities where the Kefauver crime investigation's hearings were televised. Eyerly quoted Turner Catledge, executive managing editor of The New York Times, as saying: "It is our view that television is a greater competitor of newspaper entertainment features than of serious news columns. "I question that television of the crime investigations increased or decreased readership in New York City to any great extent. "However, it did intensify public interest in the subject and now that the television crime show has passed off the stage we know that we have a great deal more public attention paid to stories about crime than before." Simultaneously the Company wants a big build an aluminum plan of wires are pulled, men who are recipients palign contributions go and lo and behold, comes up with a $10 loan. There's a lot more story than that, but most important feature way certain very fine men have to become men boys for Harvey largely off a political debt. It doesn't make for efficient government. China Lobby Contributes Or take another case. Voter Bridges of Maine questions, and a return part of management to ioned grocery store frien As for the floorwalk mation man, he would b A woman shopper will s her elbow imbedded in termelon and ask of a tendant: "do you have a here?" Or she will be cart right through th aroma of spices from th OBLONG VIEWS FROM AN EGG-SHAPED HEAD BY WALDO HUNTER WOMEN ARE GREAT talkers, it has been sagely written, and a woman made a speech in Washington, D.C. (a place) Wednesday of this week which undoubtedly reverberated in the halls of high finance and caused pot-bellied grocery store executives to raise an eyebrow or two. The speaker was Mrs. Jean Wade Rindlaud, vice president of one of the (if not THE) country's largest advertising agencies, New York's Batten, Barton, Durstine and Osborne, a firm whose name has been described as sounding like a trunk falling down a flight of stairs. Mrs. Rindlaub, addressing some 1800 delegates to the 18th annual convention of the National Association of Food Chains, said that women who patronize the food marts these days miss the "little personal, human, friendly things." Addressing the assembled big wheels of the grocery business in America, she tootled on: "Your customer wants to be loved. She does not want to be growled at, or snarled at, or yelled at, or peored at suspiciously as though at any moment she's about to put a package in her pocket. She wants someone to know her name and use it." I take exception to some of Mrs. Rindlaub's statements. It might be true that the customer in the supermarket wants to be loved, but the store manager is scarcely in a place to supersede the inalienable rights of the customer's husband. It is quite true that clerks in some of the chain grocery stores are what we might call abrupt, if not actually surly at times, but I hold that it would take a superman to deal eight hours a day with women (especially grocery) shoppers and maintain a degree of civility after the first two hours on duty. We are all pretty touchy these days about high prices, and we buy more food items than anything else. Therefore, food prices are given most attention. Seldom do we hear gripes about the high price of liquor, automobiles, or admission to Santa Anita. If anyone in the chain food stores does the snarling and the growling and the yelling, and "peering at suspiciously," it is the customer and not the clerk." This is not to say that it is the fault of either the shopper or the store that prices are where they are, but Mrs. Rindlaub, I believe, is a bit too harsh toward the store management. Among her suggestions were "floorwalker to answer customers." As for the floorwalker man, he would be A woman shopper will sit her elbow imbedded in her termelon and ask of aendant: "do you have an here?" Or she will be cart right through the aroma of spices from the ners of the earth and yell: "where's the clover? How about the worm "test" cantaloupes, pears and tomatoes by gourmet punching, squeezing them into my only to wipe the pulp fhands onto the lettuce away muttering: "hmph want to buy that stuff?" Meantime, their swish children are left at time rack reducing the periodicals to a bed and besmudged rabble ded paper good only for shift beds at some hobby But the management can this loss and still main "good old fablioned store friendliness." When there is the custo buys a 12 cent package plates during the rush pays for it with a $9 check which must be paid Or the person who will cashier ring up $37.98 groceries only to announce she left all but $2.37 of her at home. It all goes back to business maxim which careful merchants follow letter: The customer is A right! WASHINGTON — The nation's capital today is witnessing the most nauseating spasm of large and petty graft since this newsman began covering Washington. There are several reasons for this, as previously enumerated in this column, one of them being the fact that government officials have lost their sense of smell. When the man at the top in government can't smell the bad odor arising from the distribution of deep freezes by his military side, or when he defends the commodity grain speculation of his White House doctor, and tolerates airline lobbying by his chief secretary, then the olfactory nerves of those around him get dull too. Another important reason for the sickening spectacle of graft and favoritism, however, is the current system of political campaign contributions. This is something the public little realizes. It has now become a standard practice for both big business and labor unions to obligate congressmen. After you have made your contribution to a Congressman's political campaign, you then benefit by influencing his vote on legislation of interest to you, or getting him to call up government agencies in order to secure loans, priorities or government contracts. This practice has become so widespread that many otherwise fine Senators and Representatives get so in hock politically that they can hardly call the men. After you have made your contribution to a Congressman's political campaign, you then benefit by influencing his vote on legislation of interest to you, or getting him to call up government agencies in order to secure loans, priorities or government contracts. This practice has become so widespread that many otherwise fine Senators and Representatives get so in hock politically that they can hardly call their souls their own. Getting Big Loan Here is how the system works: Out in Los Angeles, members of the Harvey Machine Company contribute heavily to the campaign funds of several Congressmen. Most of the time they bet their money on Democrats, because the Democrats are in power. But sometimes they also back Republicans. In addition, Lawrence Harvey wants to be Democratic National committee man from California, chips in $1000 at each of the last two Jackson Day dinners and serves on the $100-a-plate committee welcoming Vice-President Barkley to Los Angeles October 8. Simultaneously the Harvey Company wants a big loan to build an aluminum plant. A lot of wires are pulled, Congressmen who are recipients of campaign contributions go to bat, and lo and behold, Harvey comes up with a $46,009,000 loan. There's a lot more to the story than that, but one of the most important features is the way certain very fine Congressmen have to become messenger boys for Harvey largely to pay off a political debt. It doesn't make for clean or efficient government. China Lobby Contributes Or take another case. When Senator Bridges of Maine last ran questions, and a return on the part of management to "old-fashioned grocery store friendiness." As for the floorwalking information man, he would be useless. A woman shopper will stand with her elbow imbedded in half a watermelon and ask of a store attendant: "do you have any melons here?" Or she will be taxiing a cart right through the heady aroma of spices from the far corner for re-election in New Hampshire, Alfred Kohlberg, who lives in New York, not New Hampshire, contributed $1000 to Bridges' campaign. Kohlberg just happens to be the key man in the China lobby. Another Bridges contributor, in fact his heaviest, also lives a long way from New Hampshire—in San Francisco. He is Edward Heller, whose wife happens to be Democratic National committeewoman for California. Yet Heller, a Democrat, contributed $3000 to help Senator Bridges, a Republican, stay in the Senate from New Hampshire. Significantly, Heller is director of the Wells Fargo Bank of San Francisco, biggest repository of Chinese nationalist money. Significant also, Bridges, both before and since his election, has gone out of his way to defend Chiang Kai-Shek. Once as chairman of the Senate Appropriations committee he even sent a lobbyist for Chiang's brother-in-law on a propaganda mission to China, cloaked as Senate representative—though actually paid by the Chiang family. Obligating a Senator has become so common that long rows of campaign contributors from the Delaware du Ponts turn up in South Dakota, while Texas oilmen sent several thousand dollars to Maryland last year to elect GOP Senator Butler. Labor Bets Too On the other hand, John L. Lewis is kicked in half a million dollars on behalf of the United Mine Workers to elect Roosevelt in 1936, while labor all over the nation poured money into Ohio in 1950 try to beat Taft. The tragedy is that under the present system, money from some questions, and a return on the part of management to "old-fashioned grocery store friendliness." As for the floorwalking information man, he would be useless. A woman shopper will stand with her elbow imbedded in half a watermelon and ask of a store attendant: "do you have any melons here?" Or she will be taxiing a cart right through the heady aroma of spices from the far corners of the earth and will still yell: "where's the cloves?" How about the women who "test" cantaloupes, pears, peaches and tomatoes by gouging, pummeling, punching, squeezing and squishing them into marmalade only to wipe the pulp from their hands onto the lettuce and walk away muttering: "hmph. Who'd want to buy that stuff?" Meantime, their sweet little children are left at the magazine rack reducing the display of periodicals to a beamirched and besmudged rabble of shredded paper good only for make-shift beds at some hobo jungle. But the management can absorb this loss and still maintain that "good old fashioned grocery store friendliness." When there is the customer who buys a 12 cent package of paper plates during the rush hour and pays for it with a $95 payroll check which must be processed. Or the person who will let the cashier ring up $37.98 worth of groceries only to announce that she left all but $2.37 of her money at home. It all goes back to that old business maxim which all successful merchants follow to the letter: The customer is ALMOST right! On the other hand, John L. Lewis is kicked in half a million dollars on behalf of the United Mine Workers to elect Roosevelt in 1936, while labor all over the nation poured money into Ohio in 1950 try to beat Taft. The tragedy is that under the present system, money from somebody or other is absolutely necessary. You can't run a political campaign without it. Billboards cost about $1000 each. Radio time can run into hundreds of thousands, while TV is going to cost even more. Governor Devey turned the tide of the New York election last year in his last 24 hours of television, thereby setting a pattern which every important candidate will have to follow at tremendous cost and the necessity of passing the hat for more campaign funds. Best way to prevent all this probably is to abolish all campaign funds and save a national kitty put up by Congress for each party. If the Democrats and Republicans each were voted $5,000,000, to be allocated stale-by-state on the basis of population, it would save five-times-five million dollars in the elimination of graft and favoritism. NOTE—Biggest and strangest contributions by eastern bigwigs betting on a Senatorial horse were the gifts that poured into South Dakota to re-elect the late Sen. Harlan Bushfield, Republican. Contributions included $4000 from Lammot du Pont of Delaware; $2500 from his brother, Irenee du Pont; $2000 from their General Motors associate, Alfred P. Sloan; $5000 from Alla Mellon of the Pittsburgh-Mellon family; $4000 from Sarah Mellen Scalfe; $6000 from the Pew family of the Sun Oil Co. in Philadelphia; $5000 from Colonel McCormick of the Chicago Tribune; $10,000 from Mazey Jarmon of the General Shoe Co. in Tennessee; and $1000 from L. W. Mesta of Pittsburgh, cousin of Perle. MANY GROWERS AND shippers, too, point to the great 116 million box estimate, and start shedding tears. Well, the growers of the 1890s worried about the boo: Over-production. Of course you can overdo this Pollyanna stuff. Yidle and say the good Lord or Mutual, or somebody quashed will take care of you. That isn't true. Our citrus policy can be said in one word: Dispenser. That's the next step up. And if we don't get through Mutual or through the Commission or the Exchange body, it just means the growers don't care enough to enough. SUNKIST, OUT IN California girls to get the concern: "The old master packer (Sunkist) is certain there are sales to go around," says a recent item in Tide magazine. Pointing to the 68 pct. of U.S. consumers who have frozen juice, Sunkist called that its 'enticing target', a theory that "the field is a natural for Sunkist and there is of the fact that there is a place in it for us... To date been no particular effort to establish a California flavor juice—(we are) out to do just this'." We print this as a storm warning to Florida packers think too little of quality, put too little of it in cans. THE ARTICLE booming California goes on: "The difference in flavor and color between California ida frozen orange juice concentrate is as marked as in Sunkist says. And it slyly adds: "Sunkist has traditionally obtained a substantial price the finest Florida fresh brands." On this, Tide remarked: "To its fellow squeezers & freezers, Sunkist's write just about enough to precipitate a new war of the one between California and Florida." But, so long as California tips Florida on its course of strategy, its purpose & intent, certainly the processors should be on their guard, and be careful to put up a qua-Color as well as taste. IN THE DAYS OF LONG AGO From the Files of Anabeim Gazette By MRS. HENRY KUCHEL 75 Years Ago The morals of the community are improving, and only one horse was stolen at the speaking on Wednesday night. The county school superintendent has apportioned the state school fund to the several school districts of Los Angeles county in accordance with the school law which provides: "He must ascertain the number of teachers each district is entitled to, by calculating one teacher for each 100 census children, or fraction thereof not less than 15 census children, as shown by the next preceding school census." We find that Anaheim will receive four teachers and $421.80, Centralia one teacher, $103.45, Garden Grove, one teacher, Newport, Orangethorpe, Olive and Santa Ana, one teacher each, Richland, three teachers, Los Angeles 27 teachers. John P. Zeyn, the new proprietor of the Mechanics Exchange will give a fine lunch tomorrow night which we have no doubt will be dispatched with promptitude. 50 Years Ago dancing school at the Del Campo on Saturday afternoon that they have decided to open an evening class on Saturdays for boys and girls from 8 to 10. Afternoon classes for boys, Saturdays from 2 to 4. 25 Years Ago Mrs. Helen Hardin of this city was elected a member of the board of directors of the State Federation of Business and Professional Women's clubs at the convention held last week at Hollywood. LEGAL NOTICES (Pub. Anaheim Gazette, Sept. 25, 1951) NOTICE OF SALE OF BUSINESS NOTICE IS HEREIN GIVEN that Mildred L. Bass and Herbert E. Bass of 500 South Citron Street, Anaheim, California, sold their interests in the M & M Grocery located at 500 South Citron Street, Anaheim, California, on September 24, 1951, to Marvin N. Lilley, of 1109 Williamson Way, Pullerton, California, and are no longer connected with the business. Dated this 24th day of September, 1951. Mildred L. Bass Herbert E. Bass LEGAL NOTICES (Pub. Anaheim Gazette, Sept. 24, 25, 26, 27, 28, Oct. 1, 2, 3, 4, 5, 1951) IN THE SUPERIOR COURT OF THE STATE OF CALIFORNIA IN AND FOR THE COUNTY OF ORANGE Richland, three teachers, Los Angeles 27 teachers. John P. Zeyn, the new proprietor of the Mechanics Exchange will give a fine lunch tomorrow night which we have no doubt will be dispatched with promptitude. 50 Years Ago An alarm of fire was rung in at 6:30 o'clock last evening from a blaze in Fischer's distillery, on Lemon street. The fire department responded promptly and extinguished the flames in short order, before much damage had been done. Mr. Fischer quite badly burned about the face. The fire was caused by an explosion of the boiler, and is the third blaze to occur in this structure within two years. Paul Kluss made a business trip to Santa Ana one day last week. He has sold his residence property in San Bernardino and will probably invest in a home in this city. Miss Frances Eliza Higgins, daughter of W. M. Higgins of this city, was married in Redlands on Monday to Ripley Shurtleff Lyon. The many friends of the bride in Anaheim tender congruations. Judge Richard Egan came up from San Juan Capistrano on Tuesday afternoon for a short visit with friends. Prof. Ludwig Thomas was here from Los Angeles on Tuesday to instruct his Turner class in singing. Misses May and Irene Cargill met with such success at their LEGAL NOTICES (Pub. Anaheim Gazette Sept. 24, 25, 26, 27, 28, Oct. 1, 2, 3, 4, 1951) IN THE SUPERIOR COURT OF THE STATE OF CALIFORNIA IN AND FOR THE COUNTY OF ORANGE No. A-20619 NOTICE OF SALE REAL ESTATE In the Matter of the Estate of R. H. BEAT, Deceased. Notice is hereby given that the undersigned, Administratrix of the Estate of the above named decedent, will sell at private sale subject to confirmation by said Superior Court on or after Thursday, October 11, 1951, at the hour of ten o'clock A.M. at the law offices of Wm. P. Webb at 407 Bank of America Building, in the City of Anaheim, County of Orange, State of California, all the right, title, interest, and estate of the said R. H. Beat, at the time of his death, and at the right time and interest that the said estate has by operation of law or otherwise acquired other than in addition to that of the said R. H. Beat, at the time of his death, and to that certain real property particularly described as follows, to-wit: Lot Thirty (30) and the North half (n/2) of Lot Thirty-one (31) in Block "A" of the Laired Subdivision, in the City of Anaheim, County of Orange, State of California, as per map thereof; recorded in Book 6, page 12 of Miscellaneous Maps, Records of Orange County, California. Bids or offers are invited for said property and must be in writing and will be received at the law offices of Wm. P. Webb, 407 Bank of America Building, Anaheim, California, attorney for sale Administratrix, or may be filed with by Clock of the said Superior Court of the State of Orange, in and for the County of Orange, or delivered to the said Administratrix personally at any time after the first publication of this notice and before the making of said sale. Terms and conditions of sale: Cash in lawful money of the United States of America, or upon credit, or for part cash and part credit as said Administratrix may deem for the advantage, benefit and base interest of said estate. At least ten per cent of the purchase price in cash to be paid on date of sale, and the balance whether cash or upon credit, must be paid on confirmation of sale by the Court. Dated September 21, 1951. ROBERTA BEAT SNOW Administratrix of the Estate of R. H. Beat, Deceased. WM. P. WEBB Attorney for Administratrix TODAY'S CROSS-WORD PUZZLE TODAY'S CROSS-WORD PUZZLE HORIZONTAL 1 Speedily 2 Pledge 3 Sea god 4 Bravery 5 Marah older 6 Fish 7 An pleoresin 8 Entertained 9 Abode of the Blessed 10 Buddhist monk 11 Kick 12 Fellow citizen 13 Sapper of Finland 14 Spatial 15 Firearm 16 Intermediate in law 17 Charge with gun 18 Succeeded 19 Difficult of comprehension 20 Invitation 21 Matured 22 Preserved from punishment 23 Use surgery VERTICAL 1 Prayer 2 Buddy 3 Ground ivy 4 Erratic member of the solar system 5 Assam alk Yesterday's Puzzle Solved: PAEON OTATE RUBDLE COGENT TINEE MIORO JA DIM LOOUS GOM ES MROR JATE BEAVIAR SUNNY RILM RAPT ATOLL GABOGS RUBS MATEN AM ALS MADIR BIS EM JASBO AILES SPROUT RESTOR SOOTY STEER 6 Galloy with two banks of oers 7 Doubletree 8 Tip of a fox tail 9 Scent 10 Plant disease 11 Fortification 12 The "Wonderland" girl 13 Salt pit 14 Counter 15 Ash 16 Hoar-frost 17 Crystal gater 18 Subsequently 19 Wrap up, as an infant 20 Conjunction 21 Tip 22 Ruval 23 Prise 24 Inflection 25 Pungent-odor 26 Two-footed animal 27 Disburse 28 Tree 29 Float 30 Crystal of Judah 31 Direction 32 Flushed