anaheim-gazette 1951-03-20

4 Anaheim Gazette TUESDAY, MARCH 20, 1951 ANAHEIM, CALIFORNIA Published afternoons, Monday through Friday, at 259 East Center, Anaheim, California. Phone Anaheim 2208. Entered as second-class mailer at the Anaheim, California, Postoffice on June 5, 1869, under the Act of March 4, 1879. The Gazette is a member of the Associated Press, the National Editorial Association, and California Newspaper Publishers Association. All rights herein are reserved. Subscriptions: $6 per month by carrier or $15 per year by carrier or mail. MEMBER OF THE ASSOCIATED PRESS—The Associated Press is entitled consecutively to the use for republication of all the local news printed in this newspaper as well as all A.P. news dispatchers. THEODORE B. KUCHEL MAX BEGLER ERNEST BEYER LEONARD KREIDT MYLES BRADLEY NEIL STANLEY G.E. BELLEN MARY ROULLAND RALPH ROULLAND LUCY HUBbard Pitching for Anaheim... We have a big "story" going on right under our Anaheim noses. It is important to several hundred families in this area; it is important to several hundred business firms, retailers, professional specialists; it is important to your income; it is important to your stability; it is important to your home, our churches, and our schools. Now we don't imply there is a great threat to all these things. But, we do say that the uncertainties of the defense "conversion" period could touch every person in Anaheim. Right now we are in the process of converting from a peace economy to a "war" economy. Anaheim manufacturing plants and others in this area are faced with shortages of materials, restrictions on output of their products, and regimentation of their normal production was a key figure in the development of the Magnolia sewer, to go to the sources of potential business for Anaheim and to swing it our way. Ellis will have to make his way through government channels, camp on the door step of the prime contractor, watch the big contracts develop, and learn when they will reach the subcontracting stage. Then he has to divert some of the business to Anaheim. By DREW PEARSON WASHINGTON—Capital were alerted the other day about a mob of imported pistil agitators on Capitol the police weren't the one who prepared for them. Frederick Brown Harris chaplain, also got ready communists—by writing prayer for their benefit. The chaplain was all deliver the prayer on the date floor, as an answer phony peace petitions the communists intended culate. But when it came for the invocation, the nites still hadn't arrived. Reverend Harris tossed a special prayer and did another invocation. However, here is the prayer the chaplain wore never delivered: "Open of the duped who would false leaders who cry peace where there is no peace; the cry of peace as a greet for aggression . . . help us be lured by deceptive propeace that are but the first force. Amen." Lobbyist Advisor It is almost unbelievable Mobilizer Charles Wilson ting his advice on minerals a lobbyist for the foreign interests. Wilson's top mining co is Fred Searls, Jr., who lobby on Capitol Hill domestic mining program. But, we do say that the uncertainties of the defense "conversion" period could touch every person in Anaheim. Right now we are in the process of converting from a peace economy to a "war" economy. Anaheim manufacturing plants and others in this area are faced with shortages of materials, restrictions on output of their products, and regimentation of their normal productive processes. Unless these changes are taken in stride, unless the slack is taken up somewhere, the repercussions could be critical for a sizable segment of our population. To keep rolling at top speed today Anaheim businessmen must not only be on their toes, but they have to carry the ball faster than businessmen in other communities. The race is for defense business. The race is to keep Anaheim employers at home so they will not have to search elsewhere for work in factories kept going by defense orders. The industrialists of Anaheim have taken a realistic view of this situation. They have united, pooled some money, and are going out to fight for the business that will keep Anaheim humming. They have hired Burton Ellis, who IN THE DAYS OF LONG AGO From the Files of the Anaheim Gazette By MRS. HENRY KUCHEL 75 Years Ago Mr. Barr, who lives near town, called upon us yesterday to say that on last Monday one of his cows gave birth to five calves, though none of them lived. The cow which is a small ordinary one, did not suffer any injury from the birth. A gang of Indians passed through town yesterday, making a hegira from some locality. They had all their household goods upon a rude cart with wheels made of the hewn sections of a tree and drawn by oxen with the yoke strapped to the horns, in the an- 50 Years Ago Miss Cynthia Abbey was for some days seriously ill at the home of Joseph Hatfield in this city as the result of being thrown from a buggy while on her way from the Columbia oil wells to Fullerton on Wednesday last. She was picked up unconscious and brought to the home of Mr. Hatfield, where she improved sufficiently to go to Fullerton a day or two ago. The Board of Supervisors, some days ago, decided upon the award of contracts for the new court house furniture. C. F. Webber & Co., Yawman, Erbe & Company Lobbyist Advisor It is almost unbelievable that Mobilizer Charles Wilson ting his advice on mining a lobbyist for the foreign interests. Wilson's top mining co is Fred Searls, Jr., who lobby on Capitol Hill domestic mining program now does his lobbying inside. In other words, he been hired to advise w government's policy should securing minerals for defeat at the same time, he is part of Newmont Mining co which has a rich stake in African mines. This is shocking example of how interests have infiltrated defense agencies to grind own axes. For instance, here is the advice that Searls has whispering into Wilson's 1. Searls is against subsidies to domestic though his own foreign interests have received EC 2. He is opposed to an sion and exploration program domestic mining, but pre have the government but foreign sources, such as his African mines. 3. He favors a reduction appropriations for stock though this country is still gerously short of strategic materials. Searls admitted these vii hind closed doors to the Interior committee, which him on the carpet after d ing he was Wilson's adv mining. Here are highlight his startling but frank testimony. "Any type of subsidy for eral development is object it tends to socialize the ind Searls bluntly told the com O'Mahoney Disagree Chairman Joe O'Mahone oming Democrat, snorted agreement and thumbed to an old copy of Fortune ma He found an article about African mines, and read ho received "low taxes and depreciation allowances from government of South Africa." A gang of Indians passed through town yesterday, making a hegira from some locality. They had all their household goods upon a rude cart with wheels made of the hewn sections of a tree and drawn by oxen with the yoke strapped to the horns, in the ancient style. They looked as repulsive as human degradation could make them. Several men and women were riding on miserable little ponies, and several of the women were walking with their papooses on their backs. They passed quickly and quietly through the streets and were soon lost from sight, typifying the brief and evanescent character of their national existence and the unnoticed part they play in the eyes of the world. SACRAMENTO, March 14 — The Assembly met at 11 a.m., the speaker in the chair. The bill incorporating the town of Anaheim, Los Angeles county, was considered under suspension of the rules and passed. A bill for the relief of James W. Marshall, the discoverer of gold in California, giving him the sum of $150 per month during his life was passed by a vote of 42 ayes to 33 noes. Lambourne voting no and McConnell aye. The bill for the relief of General John A. Sutter, giving him an annuity of $250 per month was ordered engrossed by a vote of 35 ayes to 29 noes. Assembly bill preventing hogs or goats from running large on lands in the state was ordered engrossed. The Board of Supervisors, some days ago, decided upon the award of contracts for the new court house furniture, C. F. Webber & Co., Yawman, Erbe & Company of San Francisco and J. M. Griffith & Company were the successful bidders. The contracts call for wood and metal furniture, counters, bookcases, etc., to the value of $14,000. A considerable portion of the woodwork will be done by J. M. Griffith Company and local labor will be employed. It will probably be fall before the building will be ready for occupancy. Ladies of the Anaheim Turn Verein are making preparations for the celebration of the anniversary of the founding of the ladies section of the Anaheim Turn Verein, which will be on April 7. They have made arrangements for the production of a comic operetta called "Die Wilde Tom," music and libretto by Mesmuller. 25 Years Ago Mr. and Mrs. Joseph Carroll, their son Morris, Mrs. J. J. Dwyer and Mrs. Henry Kuchel drove to Long Beach some days ago to call on Mr. and Mrs. C. E. Holcomb and Miss Dora Zeyn, who are leaving the Beach shortly for Imperial county. They found Mr. and Mrs. Holcomb absent in El Centro, but spent a very enjoyable afternoon with Miss Zeyn. They have disposed of their property at the beach It tends to socialize the industry. Chairman Joe O'Mahoney oming Democrat, snorted agreement and thumbed to an old copy of Fortune magazine. He found an article about African mines, and read how received "low taxes and depreciation allowances from government of South Africa." "Do you think that's sidy?" demanded O'Mahoney. "But that doesn't do us any because we also have American taxes," shrugged whose Tsuneb mine in Africa is one of the worst leading producers. "Unfortunately, a large number of American citizens are taxed now," O'Mahoney recited. "You make a distinct tween government subsidy your mine, but you want government of the United States to deny those subsidies to competitors in the United States." This raises the question of kind of advice you are going give Mr. Wilson on expanding national production." "Did you get ECA help those (South African) broke in Sen. Clinton And New Mexico Democrat." "Yes," admitted Searls. and expect to locate in El Centro where Mr. Holcomb will engage business. Miss Anna Le Borde o Francisco, who has been there of Miss Ruby Cassou for time returned a few days after her home in the north. She accompanied by Mr. and Leonard Hesid. By DREW PEARSON STAFF WASHINGTON—Capitol police were alerted the other day to expect a mob of imported communist agitators on Capitol Hill. But the police weren't the only ones who prepared for them. The Rev. Frederick Brown Harris, Senate chaplain, also got ready for the communists—by writing a special prayer for their benefit. The chaplain was all set to deliver the prayer on the Senate floor, as an answer to the phony peace petitions that the communists intended to circulate. But when it came time for the invocation, the communists still hadn't arrived. So Reverend Harris tossed aside his special prayer and delivered another invocation. However, here is the heart of the prayer the chaplain wrote but never delivered: "Open the eyes of the duped who would follow false leaders who cry peace, peace where there is no peace; who use the cry of peace as a green light for aggression . . . help us not to be lured by deceptive promises of peace that are but the facade of force. Amen." Lobbyist Advisor It is almost unbelievable, but Mobilizer Charles Wilson is getting his advice on minerals from a lobbyist for the foreign mining interests. Wilson's top mining consultant is Fred Searls, Jr., who used to lobby on Capitol Hill against domestic mining programs but Lobbyist Advisor It is almost unbelievable, but Mobilizer Charles Wilson is getting his advice on minerals from a lobbyist for the foreign mining interests. Wilson's top mining consultant is Fred Searls, Jr., who used to lobby on Capitol Hill against domestic mining programs but now does his lobbying from the inside. In other words, he has been hired to advise what the government's policy should be on securing minerals for defense. Yet, at the same time, he is president of Newmont Mining company which has a rich stake in South African mines. This is another shocking example of how private interests have infiltrated into the defense agencies to grind their own axes. For instance, here is the type of advice that Searls has been whispering into Wilson's ear: 1. Searls is against government subsidies to domestic mines, though his own foreign mining interests have received ECA aid. 2. He is opposed to an expansion and exploration program for domestic mining, but prefers to have the government buy from foreign sources, such as his South African mines. 3. He favors a reduction in the appropriations for stockpiling, though this country is still dangerously short of strategic materials. Searls admitted these views behind closed doors to the Senate interior committee, which called him on the carpet after discovering he was Wilson's advisor on mining. Here are highlights from his startling but frank, secret testimony. "Any type of subsidy for mineral development is objectionable," Searls bluntly told the committee. O'Mahoney Disagrees Chairman Joe O'Mahoney, Wynning Democrat, snorted his disagreement and thumbed through a old copy of Fortune magazine. He found an article about South African mines, and read how they received "low taxes and liberal appreciation allowances from the government of South Africa." Hal Boyle By ARTHUR EDSON (For HAL BOYLE) WASHINGTON (J)—Sometimes it takes only the slightest thing to set off an explosion or start a chain reaction. You know, the match to the powder keg, the push of the button or whatever that puts the uranium pile in action. In my case, it was seat covers, Automobile seat covers. This said story begins a year ago, with the old 1941 car. It was in need of a number of things: new piston rings, new tires, a new windshield. "At least," said my wife, "we should put on seat covers." So off we went to town. By one of those marvelous coincidences that shows up only around cunning women, we parked next to a second hand car lot. "Oh, look," said my wife, feigning surprise, "a station wagon. Just what we need for the four kids." Without bothering to recount the painful details, we'll just say I went to town to buy seat covers and drove home in a station wagon. "It made a hit with the kids, too, with one minor exception. Judith, who is five, was given a ride by herself, in the back seat. "How do you like it?" I asked. "I'm lonely," she said. Still the station wagon—which is merely a fancy name for an over-dressed turk—was all right. I especially like the leather seats, easy to clean of footmarks, melted crayons and bubblegum. The birthday party given by SQR in honor of 44 years of continuous operation in Anaheim was a huge success. Mrs. A. E. Schumacher who is largely responsible for the high style of SQR's wearing apparel for women, did not know how many friends she had until she started shaking hands with an unending stream of well-wishers on Saturday afternoon. Mrs. Schumacher looked lovely in a trim black suit with a spray of dark red orchids pinned at the shoulder. Three hundred orchids were given away by SQR and nearly as many gardenias. All visitors to the second floor were treated to a piece of delicious cake made in honor of the occasion. It was as good as it looked. While descending to the street floor via the elevator, I heard one lady say she had three pieces! THOUGHTS FOR EASTER Most women whom I know are busy this week preparing for owner must have had insomnia. I am guessing this from what appeared to be hoof marks on the floor. I figured he was the only insomnia sufferer in history who ever counted real live sheep. We have seen houses with enough room but no yard, enough yard but no room, and with no room and no yard. I didn't know how it happened. Easter. Since it comes this year and the weather chilly for a while, we then perhaps winter clothes for the occasion, but the spring weather makes it new spring outfits are of the day. As I shopped around day, I found a rush ofute shopping. Fortunately unnecessary to go farther than Anaheim plung center because stores are well supplied Easter and have an selection from which to choose. For instance, the d Walburg's window is not parade in itself. The C line for juniors caught me. The dressy cottons in even of the rainbow are apt for church and later, by movel of a jacket, can converted to active sportswear. The style minded you appreciates the crisp white shirt featured at Lake's soft collar will not ever. Is it possible to swift suit for church Easter and a badly needed sport the same time? It is the berger way by taking advantage of the "three way casual combination includes one coat with one pair of tweed trousers and one contrasting pin cord slimming down." It made a hit with the kids, too, with one minor exception. Judith, who is five, was given a ride by herself, in the back seat. "How do you like it?" I asked. "I'm lonely," she said. Still the station wagon—which is merely a fancy name for an over-dressed turk—was all right. I especially like the leather seats, easy to clean of footmarks, melted crayons and bubblegum. Then I began to worry. The station wagon had wood sides. Wouldn't it rot in this damp climate? Didn't we need a garage? "We certainly do," said my wife. "Let's get a house with a nice garage." So we started to hunt. Finding a four bedroom house in Washington, at a price we could afford, proved about as easy as finding a capitalist in the Kremlin. The houses we've seen! We looked at one house which had a perfectly charming spring in the basement. We saw another whose former "And when those ware opened, several smaller mines in this country were forced to close, throwing many workers out of jobs," snapped Anderson. He recalled that American miners had testified in May, 1950, that they had been forced to shut down their mines, stopping production and throwing 2000 men out of work. "You feel you are in a position to give Mr. Wilson impartial advice?" demanded Anderson. "If you can persuade him not to give help to open and expand mines in the United States, then we must look to sources outside of the United States for raw materials." owner must have had insomnia. I am guessing this from what appeared to be hoof marks on the floor. I figured he was the only insomnia sufferer in history who ever counted real live sheep. We have seen houses with enough room but no yard, enough yard but no room, and with no room and no yard. I didn't know how it happened, but somewhere along the line we decided we really didn't need a garage, which was the point of the search in the first place. We still haven't found what we want, but we've learned a few things. If the ad says, "will take twin beds," we now know that this is true, if you stand the beds on end. "Out where it's peaceful and quiet" means that you'll have to hire an Indian guide to find your way back to Washington. "Excellent financing" means exactly that: excellent financing for the finance company. And if the ad says, "prewar built," we now know enough to ask, "which war?" Well, we were coming back from a particularly fruitless house hunting trip the other day. The weather matched our moods, gloomy and cold. Finally Mrs. E. broke the silence by saying: "You know, these leather seats get awfully cold. I wonder if we don't need seat covers." Since then I haven't been the same. Jumpy, irritable, with a tendency to whimper. As I said in the beginning, sometimes it takes only the slightest thing. owner must have had insomnia. I am guessing this from what appeared to be hoof marks on the floor. I figured he was the only insomnia sufferer in history who ever counted real live sheep. We have seen houses with enough room but no yard, enough yard but no room, and with no room and no yard. I didn't know how it happened, but somewhere along the line we decided we really didn't need a garage, which was the point of the search in the first place. We still haven't found what we want, but we've learned a few things. If the ad says, "will take twin beds," we now know that this is true, if you stand the beds on end. "Out where it's peaceful and quiet" means that you'll have to hire an Indian guide to find your way back to Washington. "Excellent financing" means exactly that: excellent financing for the finance company. And if the ad says, "prewar built," we now know enough to ask, "which war?" Well, we were coming back from a particularly fruitless house hunting trip the other day. The weather matched our moods, gloomy and cold. Finally Mrs. E. broke the silence by saying: "You know, these leather seats get awfully cold. I wonder if we don't need seat covers." Since then I haven't been the same. Jumpy, irritable, with a tendency to whimper. As I said in the beginning, sometimes it takes only the slightest thing. owner must have had insomnia. I am guessing this from what appeared to be hoof marks on the floor. I figured he was the only insomnia sufferer in history who ever counted real live sheep. We have seen houses with enough room but no yard, enough yard but no room, and with no room and no yard. I didn't know how it happened, but somewhere along the line we decided we really didn't need a garage, which was the point of the search in the first place. We still haven't found what we want, but we've learned a few things. If the ad says, "will take twin beds," we now know that this is true, if you stand the beds on end. "Out where it's peaceful and quiet" means that we'll have to hire an Indian guide to find your way back to Washington. "Excellent financing" means exactly that: excellent financing for the finance company. And if the ad says, "prewar built," we now know enough to ask, "which war?" Well, we were coming back from a particularly fruitless house hunting trip the other day. The weather matched our moods, gloomy and cold. Finally Mrs. E. broke the silence by saying: "You know, these leather seats get awfully cold. I wonder if we don't need seat covers." Since then I haven't been the same. Jumpy, irritable, with a tendency to whimper. As I said in the beginning, sometimes it takes only the slightest thing. owner must have had insomnia. I am guessing this from what appeared to be hoof marks on the floor. I figured he was the only insomnia sufferer in history who ever counted real live sheep. We have seen houses with enough room but no yard, enough yard but no room, and with no room and no yard. I didn't know how it happened, but somewhere along the line we decided we really didn't need a garage, which was the point of the search in the first place. We still haven't found what we want, but we've learned a few things. If the ad says, "will take twin beds," we now know that this is true, if you stand the beds on end. "Out where it's peaceful and quiet" means that we'll have to hire an Indian guide to find your way back to Washington. "Excellent financing" means exactly that: excellent financing for the finance company. And if the ad says, "prewar built," we now know enough to ask, "which war?" Well, we were coming back from a particularly fruitless house hunting trip the other day. The weather matched our moods, gloomy and cold. Finally Mrs. E. broke the silence by saying: "You know, these leather seats get awfully cold. I wonder if we don't need seat covers." Since then I haven't been the same. Jumpy, irritable, with a tendency to whimper. As I said in the beginning, sometimes it takes only the slightest thing. This is the week that Alege and high school cruisers in the swim at the beach Mason of Clarke Spool Shop had beach needs when she very recently rent her new stock of bathing beach robes, pedal shorts and strapless what-all designed to conforming pin cord slack 'em or match 'em in light brown or grey-blue. Clothes that set the Anaheim on Easter morning probably bear an SQR lance extensive millinery design of dresses and suits seen. The little folks like to be on Easter too. Their shoes so built for action and fit as well as for smartness. That is why the Red shoes at William's Shoe rate is high. Mother step with the youngster she wears William's line of Goers that are advertised densely in Life Magazine. Boys of any age can bepletely outfitted at Terry shop. A mannequin in the suggest just the thing short pants set. A colorful jacket is combined with white checked frouser (Continued on Page) OBLONG VIEWS FROM AN EGG-SHAPED HEAD BY WALDO HUNTER WELL, IT WON'T be long until Easter Sunday, that day when a lot of people will be mildly surprised to learn, after all, that the interior of a church doesn't look anything at all like a post office. If men took half as much care of their health as they do their automobiles, a lot fewer MD's would be driving Packards. A man will recoil in horror at the thought of pouring low-grade oil into the innards of his new Defence, yet he will blithely pour dry martini into his protesting stomach before dinner, forming in that abused one poisonous emulsion of alcohol, vermouth, juniper, which reacts violently upon contact with enzymes, gastric and pancreatic juices. The dry martini may be ranked alongside the A-bomb as a destroyer of man, except that the latter is more so and saddener. Now that we have dealt a mortal blow at the dry martini, let's move on to another monumental social problem. ALWAYS ALERT to fight against injustice to the common man! this column has commented before on that great menace to the public peace of mind—the post office pen. The United States Post Office Department, however, took little note of the article, and no improvement is to be seen in these instruments which the post offices issue to the taxpayers as writing implements. It would be more economical for The Department to issue pieces of plain No. 10 wire. It would serve the same purpose. You couldn't write with THEM, either. Feeling not too happy with the world last week after sending my right arm to the government on March 15 hr. lice of immediately available tax money. I interviewed a clerk in the Santa Ana post office on the subject of post office pens. Taxpayers at the various counters were grumbling, jabbing at forms, waving pens in the air, splattering the walls, and gouging the woodwork in futile efforts to inveigle these peaky things to yield just a little ink. I asked the clerk if it were true that these pen points are really rejects from crochet hook factory on good terms with the administration. He laughed and countered with a typical bureaucratic witciam: "No." One elderly woman, grimly trying to fill out a money order blank, finally threw in the towel and waspishly asked her husband why he Easter. Since it comes so early this year and the weather was so chilly for a while, we thought that perhaps winter clothes might do for the occasion, but the gorgeous spring weather makes it plain that new spring outfits are the order of the day. As I shopped around town today, I found a rush of last minute shopping. Fortunately it is unnecessary to go one step farther than Anabeim's shopping center because Anabeim stores are well supplied for Easter and have an excellent selection from which to choose. For instance, the display in Walburg's window is an Easter parade in itself. The Carol King line for juniors caught my eye. The dressy cottons in every color of the rainbow are appropriate for church and later, by the removal of a jacket, can be converted to active sports wear. The style minded young man appreciates the crisp white dress shirt featured at Lake's, because the soft collar will not wrinkle—ever. Is it possible to swing a new suit for church Easter morning and a badly needed sport outfit at the same time? It is the Swanberger way by taking advantage of the "three way casual suit." The combination includes one tweed coat with one pair of matching tweed trousers and one pair of contrasting pin cord slacks. Mix om or match them. I asked the clerk if it were free that these pen points are really rejects from crochet book factory on good terms with the administration. He laughed and countered with a typical bureaucratic witticism: "No." One elderly woman, grimly trying to fill out a money order blank, finally threw in the towel and was spiltly asked her husband why he didn't bring his ball point pen along. I pointed this out to the clerk, and he was unsympathetic. Obviously well-coached, too. He said the reason post office pens don't work well is because the public abuses them. (Another typical bureaucratic dodge.) He went on to say that patrons of the post office bang them against the walls, stab them into the counters, and that school kids use them to carve initials in the woodwork. He said "Believe it or not, those pen points are renewed once each week." I asked him to name the day that new ones are placed on the desks and on that day I would do all my mailing. He clammed up at this proposition, and would say no more. Guess he had me pegged as a Republican. THIS COLUMN'S cat-loving reader over Stanton way may be interested to know that I am conducting a diligent search for the dastardly person who placed a pellet of buckshot in the nether extremity of our old tomcat, Simba. When this party is located, it will be my great pleasure to seize him, hale him into town at the earliest opportunity, and buy him a beer. Anyone who voted for FDR. -Colony QuipsBy the Gasette Farm Editor THE FINE NAVEL ORANGE is reaching the end of its season. True there are a lot more to go to market and we in Orange county are all in a dither to see them get out of the way of what should prove to be one of the best valencia crops in a decade. In three seasons anyway. Whether the all-powerful Exchange can do a job will be amply demonstrated this year. Whether the know-it-all Exchange will deem it proper to tell the world that it will be selling (?) or perhaps "rolling" would be more exact, the finest California orange, the VALENCIA, to market this spring, summer and fall, we do not know! We do know this: that this top-heavy, bureaucratic, over-rated group of the best excuserators the world has ever seen have the bulk of this year's valencias right in their hands and that they will be held accountable by the grower. We also think that if the Exchange advertising is not brought sort of up-to-date then the grower will have another headache. Any group so controlled by the navel people that they will not mention the VALENCIA orange in their advertising merely points up the fact that the valencia grower should do a little thinking. He might even want to start a Valencia Something or Other. THE NAVEL ORANGE has been featured for months now. But do you ever remember the word "Valencia" mentioned in Exchange advertising? We did not see it last year. shirt featured at Lake's, because the soft collar will not wrinkle—ever. Is it possible to swing a new suit for church Easter morning and a badly needed sport outfit at the same time? It is the Swanberger way by taking advantage of the "three way casual suit." The combination includes one tweed coat with one pair of matching tweed trousers and one pair of contrasting pin cord slacks. Mix 'em or match 'em in shades of light brown or grey-blue. This is the week that the college and high school crowd gets in the swim at the beach. Mary Mason of Clarice Sportswear Shop had beach needs in mind when she very recently unveiled her new stock of bathing suits, beach robes, pedal pushers, shorts and strapless you know what—all designed to conceal or reveal, as the case may be. Clothes that set the style in Anaheim on Easter morning will probably bear an SQR label. The extensive millinery department adjoins the most glamorous collection of dresses and suits we've seen. The little folks like to look nice on Easter too. Their shoes have to be built for action and perfect as well as for smart appearance. That is why the Red Goose shoes at William's Shoe store rate so high. Mother keeps in step with the youngsters when she wears William's line of Easy-Goers that are advertised so extensively in Life Magazine. Boys of any age can be completely outfitted at Terry's Boys shop. A mannequin in the window suggests just the thing for the short pants set. A colorful Eaton jacket is combined with black and white checked trousers and a (Continued on Page 7)