anaheim-gazette 1951-02-22

3 Anaheim Gazette THURSDAY, FEBRUARY 22, 1951 ANAHEIM, CALIFORNIA Fashions for SPRING In An By JOAN S. WHITE Heralded by a warming sun, lush green fields and the lacy blooms of the flowering almond and cherry, California springtime is well on its way. Time now to cast off the dark trappings of winter to welcome the Southland's earlier than it has been away. In accordance with wide showing of 1951 sprin EXCLUSIVE—Swanberger exclusive, designed by Swanberger and made under his direction, the Donkgal Tweed fabric has been transformed into a sporting man's suit with the distinctive look. The three-some, with contrasting trousers, comes in blues, grays and browns. You'll find them in all sizes. Oxford cloth shirt with the French cuff and fashionable contrasting stripe tie, with this outfit will compliment the discerning man's taste. Roger Pannier, who is modelling the suit, is wearing the Florsheim brogue style shoe, also carried by Swanberger in his two extensively stocked men's stores in Anaheim and Fullerton. (All Anaheim fashion photos by Myles Bradley) EASTER hats are more flattering this spring than ever before. The proof is shown by this Gilland and Wollin chateau from Penney's, modeled by Jo Burdick. A nylon braid poke bonnet, it is trimmed with nylon net and a spring fresh spray of posies. A basic for any wardrobe, this crepe-romaine dress, trimmed with bird's eye pique, features the removable bolero jacket with the new shorter sleeve and wide neat cuffs. Loma of New York manufactures this particular two-piece dress in black and navy, the hat is available in pink, black, navy, white and lilac. RING In Anaheim come the Southland's joyous new season for Easter, further than it has been in years, is a scant four weeks y. In accordance with this pre-Easter season, the city showing of 1951 spring fashions will begin tomorrow. At that time, Anaheim stores will unveil superb collection of the latest spring fashions. Beautifully decorated sho windows will highlight the event which is sponsored by the Retail division of the Chamber of Commerce. This comprehensive showing of new spring apparel for every member of the family reflects the skillful prochasing of Anaheim's fashion buyers who keep in cla touch with Los Angeles and New York markets. Town folk are offered not only the last word in fashion but Easter parade of values as well. The fashions pictured on the pages of today's Anaheim Gazette serve as a partial pre-view: They are modeenthusiastically by some of Anaheim's most attractiv young people. You will remember glamorous Helen W whose beauty won her the title of queen of the OranCounty Fair. Notice how she models the dress and cofrom Walberg's. Mrs. John Knight is the former PhyOfficer. She is an ex-Occidental college student who h done professional modeling. She is modeling a suit and accessories from Cotler's fine selections. "A woman is as smart as the fit of her clothes," said Mrs. Don Organ. She and nearly-two-year-old son, Bru left their new ranch type home long enough to choose n Easter outfits. They are Ballard's models today. Jackson's Drug store employs strawberry blond CaSteele but she still finds time to model for Maxine's at hi styling shows. Jo Burdick is head majorette at the hi school and a veteran of U.S.O. and television shows. Floyd, one of the Trapp twins, and Roger Pann spark plug of the city basketball league, offer convinci her direction, the Donl-istinctive look. The threethem in all sizes. Oxford his outfit will compliment ing the Florsheim brogue stores in Anaheim and In otos by Myles Bradley) CHARLES COOPER CREATION—Thelma Brandt shows an SQR exclusive with an Agnes Original atop her head suggestive of grandma's day. A demure smile and rugulish eyes peep from under the navy white stripe braided sailor. A perky bunch of white and yellow corn flowers and wheat tufts add a note of youthful interest. A white silk shantung shirtwaist is worn beneath the short, navy blue and white striped wool jacket. Pencil slim wool navy skirt and navy calf belt, bag and flattering ankle strap sandals complete this especially smart outfit. SMART STYLE CONSCIOUS Floyd Trapp shows for Lake's B featuring the long-roll lapel. A mark, is shown in pastels and Fifth Ave., New York, manufac SOPHISTICATED INGENUE—Mrs. Phyllis Knight, chooses with exquisite taste an original Etta Gayne's navy Miron Sheen gabardine with the detachable linen collar and cuffs. Accent of the collar is achieved with a bold design embroidered with red yarn. This number is shown exclusively in Cotler's women's apparel department. A navy straw with pique flowers and a wisp of net perches on her head. Over the chair is thrown a window pane check pyramided topper in blue and white. It also is an Etta Gaynes and comes in navy, red and black. Sleeve has adjustable cuff. CHARMING—Joanne Wood is the California featured at the Bettie boasts permanent washable pli-lura products by Koret came in using stripes, the solid color back line of Koret products are available sun-top and sun-back dresses an unveil superb collections beautifully decorated show which is sponsored by the of Commerce. ing of new spring apparel reflects the skillful purveyors who keep in close New York markets. Townsword word in fashion but an se pages of today's Anaheim's most attractive glamorous Helen Weir of queen of the Orange models the dress and coat light is the former Phyllis college student who has is modeling a suit and reactions. the fit of her clothes," says two-year-old son, Bruce, long enough to choose new models today. is strawberry blond Carol model for Maxine's at hair and majorette at the high and television shows. ins, and Roger Pannier, league, offer convincing proof that if clothes don't make the man, they certainly help. Notice the clothes they are showing for Lake's and Swanberger's. Too bad that true color photos are no more available to newspapers than to television because color is the current keynote of style in both men's and women's clothing. The figure flattering blues through to shades of lilac are popular with the ladies. Mulberry crystal is the name for one smart new lavender shade and other good colors include cascade blue, the fabulous sunset pink, and eggshell or biscuit. Some of the smartest costumes will be made up of black with black or black and white with one sharp color accent in accessories. World affairs have had a decided effect on our fashions at home. The oriental influence is seen in mandarin jackets and in the intricate basket weaving that trims sportswear so charmingly. Men in our armed services have never appreciated women's styles which tend toward the plain and severe and so as more men go into uniform, clothes for the ladies happily follow a bewitchingly feminine trend. Shoes are following slimmer lines, stocking shades are lighter. Skirt lengths seem to remain about average, 15 inches from the floor. Penney's contribution to Anaheim's fashion picture is clearly described by assistant manager W. J. Paprocki when he says: "Our stocks of new spring merchandise represent both the Los Angeles and New York markets. The Penney Co. contracts for spring merchandise during the previous sum- (Continued on Page 6) RT STYLE CONSCIOUS men this season will be dressed in the new spring pastels of the type that Trapp shows for Lake's Men's Wear. This particular suit is a one button, double breasted casual, wearing the long-roll lapel. A Pacific Mills plateau gabardine, this style, with the Timely Clothes trade, is shown in pastels and dark shades for evening wear, in sizes 36 to 44, and priced right. Malloy of Ave., New York, manufactures the soft gray, stitched brim hat, designed for youthful smartness. MING—Joanne Wood is the summer picture of perfection in cool, washable Nytura by Koret of Nisia, featured at the Betty Rose shop this spring. The carefree Concertina Tublett skirt literally permanent washable pleats—just wash and hang up, it's dry in minutes and needs no ironing. Nyproducts by Koret came in patroffs. Betty Rose shop carries the attractive Joseph's vest in harmonistiples, the solid color back matches the skirt, and the unique Shawl Collar Blouse. An extensive Koret products are available this spring, in all colors and all sizes. Also comes in the ever-popular p and sun-back dresses and play-suits.