anaheim-gazette 1946-03-21

Thursday, March 21, 1946 ANAHEIM BUSINESS "Orange Capitol of the World" PHYSICIANS & SURGEONS DR. J. W. TRUXAW PHYSICIAN Phone: office 3213; Res 2610 Golden State Bank Bldg. Center & L. A. — Anaheim Open Evenings and Sunday Mornings J.C. Osher D. D. S. M. D. Eye, Ear, Nose and Throat Dentist — Extractions Glasses Fitted 1224 W. Center, Anaheim Phone 3212 MIMEOGRAPHING — MIMEOGRAPHING FROM POST CARD TO LEGAL SIZE Reasonable Rates. Immediate Service. NORTHERN ORANGE COUNTY CREDIT BUREAU 408 Bank of America Bldg. Phone Anaheim 2248 MOVING - TRANSFER — ADVERTISING — ANAHEIM GAZETTE Orange County's Oldest NEWSPAPER Established 1870 "Everybody Reads The Gazette" 259 E. Center — Ph. 2206-2207 ATTORNEYS — SAM L. COLLINS Attorney-at-Law Floor Leader Calif. Assembly Office: Chapman Bldg. Ph. 568 Fullerion, California BIRTH CERTIFICATES — BIRTH CERTIFICATES OBTAINED FROM ANY STATE PROMPT AND RELIABLE SERVICE REASONABLE CHARGE NORTHERN ORANGE COUNTY CREDIT BUREAU 408 Bank of America Bldg. Phone Anaheim 2248 FUNERAL HOMES — BACKS CAMPBELL KAULBARS Mortuary PRINTING THAT'S A CREDIT TO YOU The printed matter that goes out of your offices reflects your standards. We do a good job for you. Stock, ink and design in the modern manner — at moderate cost. ANAHEIM GAZETTE Theo B. Kuchel, Gen. Mgr. 259 E. Center — Ph. 2206-2207 AUTOMOBILES— NOTICE I DO NEED YOUR USED CARS TOP PRICES PAID FIG'S PLACE 334 S. Los Angeles St. USED CARS BOUGHT AND SOLD ALFRED BENNETT 311 N. Los Angeles St. Anaheim Ph. 3939 Calif. REFRIGERATION— Anaheim 4652 SODEN REFRIGERATION SPECIALTIES CO. Refrigeration SALES - SERVICE Quick Freeze Equipment Office and Shop 623 So. L.A. Street Anaheim PAINTING CONTRACTOR— Phone 4605 Box 461 A. J. (Jack) DRISKILL For Those Who APPRECIATE SPEED and REASONABLE RATES Our company aims to please and DOES with careful moving, insured shipments, and packing. ANAHEIM TRUCK & TRANSFER B.A.I.S. 1873) 505 S. Los Angeles—Ph. 2123 Shipping, Crafting, Storage Local and Long Distance. NEWSPAPERS— Everybody Reads The ANAHEIM GAZETTE Orange County's Newspaper "bible" since 1870. Only $224 Per Year 259 E. Center — Ph. 2206-2207 NOTARIES - PUBLIC— NOTARY PUBLIC always on duty to serve you at ANAHEIM BUDG. & LOAN ASS'N Center & Lemon — Ph. 4204 OPTICIANS - Optometrists— DR. HOMER A. NELSON OPTOMETRIST Phone 8104 114 N. Lemon — Anaheim PERSONAL SERVICE— PAY YOUR DEBTS Let Us Explain Our Plan. No Co-signers. Employers Not Contacted. NORTHERN ORANGE COUNTY CREDIT BUREAU 408 Bank of America Bldg. Phone Anaheim 2248 PAINT - WALL PAPER— ARTISTIC HOMES FREE FUNERAL HOMES— BACKS CAMPBELL KAULBARS Mortuary Phone 3209 251 N. Lemon HILGENFELD MORTUARY Faithful, Courteous Service 120 E. Broadway Phone 4105 LOMA VISTA Cemetery and Mausoleum Fullerton, California Endowed for Perpetual Maintenance. Arthur G. Porter Secretary-Manager Office at Cemetery Office—Phone Fullerton 158 Residence — Ph. Anaheim 3811 INSURANCE BROKERS— A. P. M. BROWN "A Full House of Insurance Service" You Can't Afford To Be Under-Insured 501 N. Los Angeles — Ph. 2275 ALFRED H. HANSEN Agent State Farm Insurance Companies Writing every form of Insurance, Including Lite 515 N. Los Angeles — Ph. 4423 FRANK TAUSCH INSURANCE Reputation — Service 275 E. Center, Anaheim Phones: Office 2401 Res. 3575 LEGAL PUBLICATIONS— The "Public Notice" is an important function of the Ameri- SPECIALTIES CO. Refrigeration SALES - SERVICE Quick Freeze Equipment Office and Shop 623 So. L.A. Street Anaheim PAINTING CONTRACTORPhone 4605 Box 461 A. J. (Jack) DRISKILL Color Harmony in Painting and Decorating 240 E. Center Anaheim GOOD USED CARS Wanted BAD CONE BROS. CHEVROLET DEALERS 215 N. Los Angeles Phone 2215 CASH PAID FOR YOUR USED CARS Any Make, Any Model See Us Before Selling McCoy Motor Co. YOUR FORD DEALER 323 N. Los Angeles St. Phone 4974 Oranges and grapefruit may soon be on the market with all their first-picked freshness; they will be enclosed in a tight-wrapping of Pliofilm, a transparent film made by reacting natural rubber with hydrogen chloride. Penn State and Pitt, football opponents since 1893, will clash for the 46th time in 1946. PAINT - WALL PAPER — ARTISTIC HOMES FREE! BOOKLET Call and Get Your Copy. GIBBS LUMBER 417 SO. LOS ANGELES Anaheim, Calif. PITTSBURGH PAINTS ROBIN'S PAINT STORE 200 North Los Angeles St. Phone 3219 The Gazette wants your personal news items. Please phone 2206. INSURANCE Reputation — Service 275 E. Center, Anaheim Phones: Office 2401 Res. 3575 LEGAL PUBLICATIONS — The "Public Notice" is an important function of the American system of Government. The ANAHEIM GAZETTE is an authorized legal publication, established 1879. 259 E. Center — Ph. 2206-2207 LITHOGRAPHERS — A complete photographic and off-set printing plant is at your service. ANAHEIM GAZETTE Plant is equipped to supply your every printing need. 259 E. Center — Pn. 2206-2207 (Pub. Anaheim Gazette March 7, 14, 21, 28 and April 4, 1946.) No. P. A. 258 NOTICE TO CREDITORS ESTATE OF OTTO KREET, DECEASED. NOTICE IS HEREBY GIVEN to the creditors of and all persons having claims against the said decedent or said estate to file them with the necessary vouchers in the office of the Clerk of the Superior Court of the County of Orange, State of California, or to present the same, with the necessary vouchers, to the undersigned at his or her place of business, to wrt: 407 Bank of America Bldg., Anaheim, California, within six months after the first publication of this notice. Dated March 1, 1946. E. R. ABBEY, Administrator-with-the-Will-Annexed of said decedent. WM. P. WEBB. 407 Bank of Amer. Bldg., Anaheim, California. A total of 586 radio stations throughout the United States is now using the weekly American Legion 15-minute transcribed programs which are professionally produced. ANAHEIM GAZETTE Directory of Reliable BUSINESS AND PROFESSIONAL MEN AND FIRMS (FOR LISTING ON THIS PAGE CALL THE GAZETTE, PHONE 2206) Classified Ads find Buyers Minimum charge 30 cents for 15 words or less; over 15 words 2 cents per word for first insertion; one cent per word for each additional insertion. Standing ads run by the month, 6 cents per line per issue. A flat charge of 50 cents is made for Cards of Thanks. If you have a telephone your ad will be taken over the phone and billed to you at regular rates. This extra service is for your convenience and "want" ad accounts should be paid upon receipt of statement. NOT RESPONSIBLE for bills against Pickwick Grill after March 7, 1946. Signed: Catherine Diminuco and Jean Sather. FOR SALE — '29 Ford; private party; $200 as is. Phone Anaheim 27378. 132-1c CANARIES FOR SALE—Males and females. 520 No. Vine st. Phone 4517. 327p WANTED—Companion, 40 to 55 years of age, help in home and live as one of family of two members. Salary, room, board. Ph. 2528. 125-tf LIST YOUR property and groves with J. C. Kratz, "the old reliable broker." Phone 3979. 516p NOTICE OF INTENDED SALE AT PUBLIC AUCTION OF TAX DEEDED REAL PROPERTY PUBLIC NOTICE IS HEREBY GIVEN that on the 28th day of March, 1946, at the hour of 10 o'clock A.M. of that day, in the office of the Tax Collector of the County of Orange, State of California, the undersigned, Don S. Mosley, as Tax Collector of the said County of Orange, in pursuance of law and the written authorization of the State Controller of the State of California, dated February 11th, 1946, having been so directed by the Board of Supervisors of the said County of Orange, intends to sell, will offer for sale and sell as provided by Division I, Part 6, Chapter 7, of the Revenue and Taxation Code, in separate parcels at PUBLIC AUCTION to the highest bidder for cash in lawful money of the United States, the real property situated in the County of Orange, State of California and described as follows: to-wit: PROPERTY IN CENTRALIA SCHOOL DISTRICT (Pub. Anaheim Gazette Mar. 7, 14 and 21, 1946.) NOTICE OF INTENDED SALE AT PUBLIC AUCTION OF TAX DEEDED REAL PROPERTY PUBLIC NOTICE IS HEREBY GIVEN that on the 28th day of March, 1946, at the hour of 10 o'clock A.M. of that day, in the office of the Tax Collector of the County of Orange, State of California, the undersigned, Don S. Mosley, as Tax Collector of the said County of Orange, in pursuance of law and the written authorization of the State Controller of the State of California, dated February 11th, 1946, having been so directed by the Board of Supervisors of the said County of Orange, intends to sell, will offer for sale and sell as provided by Division I, Part 6, Chapter 7, of the Revenue and Taxation Code, in separate parcels at PUBLIC AUCTION to the highest bidder for cash in lawful money of the United States, the real property situated in the County of Orange, State of California and described as follows: to-wit: PROPERTY IN CENTRALIA SCHOOL DISTRICT (Pub. Anaheim Gazette March 28, April 4, 1946.) IN THE SUPERIOR COURT OF THE STATE OF CALIFORNIA LAND FOR THE COUNTY OF ORANGE. No. A-13987 NOTICE OF TIME SET FOR PROVIDING WILL AND HEARING APPLICATION FOR LETTERS TESTAMENTARY. In the Matter of the Estate of DONALD J. DAVIS, Deceased. Notice is hereby given that a petition for the probate of a document now on file in the office of the Clerk of this Court purporting to be the law will of the above named decedent, and for the issuance to ANNA JEANETTE DAVIS of Letters Testamentary has been filed in this Court, and that prune, April 5, 1946, at 10 o'clock A.M. of said day, at the Court room of Department S of this Court, in the Court House in the City of Santa Ana, County of Orange, State of California, have been set as the time and place for the hearing of said petition when and where all persons interested may appear and contest the same and show cause. If any they have why said petition should not be granted. For further particulars reference is hereby made to said petition on file in my office. Dated March 19, 1946. B. J. SMITH. County Clerk Wm. P. WEBB. Attorney for Petitioner. (Pub. Anaheim Gazette March 21, 1946.) NOTICE OF INTENTION TO SELL NOTICE IS HEREBY GIVEN that the undersigned Vendor GEORGE H. LINCOLN intends to sell, transfer and convey to the undersigned Vendee HAZEL E. CAMPBELL, all of his right, title and interest in and to the fixtures, equipment, stock in trade and merchandise and goods on hand located at and used in connection with the poultry, feed and milling business known as "ORANGE COUNTY GRAIN AND MILLING CO.," at Cypress, In Orange County, California. The address of said Vendee HAZEL E. CAMPBELL is RFD. 2, Box 240, Anaheim, California. The date when and the place where the purchase price will be paid is on Monday, March 25, 1946 at 10:00 A.M. of said day at 205 Bank of America Bldg., Anaheim, California. Said sale will be at private sale and not at public auction. WITNESS our hands and seals this 13th day of March, 1946. BACKS CAMPBELL KAULBARS Mortuary Phone 3209 251 N. Lemon RESPONSIBLE TELEPHONE EMPLOYEE wants to exchange 3-bedroom house in West Los Angeles for same in Santa Ana or vicinity. Southern California Telephone Co. Anaheim 2001 37c FOR SALE—3000 yards of dirt, excellent for lawns and groves. High nitrogen test. We deliver while it lasts. Also cement and plaster material. Al DeWitt. Phone Garden Grove 6456 —2284tp FOR SALE—One set overload springs and clamps. Will fit several makes of automobiles; $10. A. C. Moran, 702 South Emily. 314-nec DISTRICT REPRESENTATIVE We are looking for a man interested in a lifetime career in professional sales work to represent one of America's oldest and largest business organizations in the Anaheim district. Guaranteed income to start with, excellent on-the-job training course. Commissions and service fees, later, plus liberal retirement plan. Write Box 151, giving age, education, marital status, general background. (Pub. Anaheim Gazette Jan. 31, Feb. 7, 14, 21, 28, Mar. 7, 14, 21 and 28, 1946.) IN THE SUPERIOR COURT OF THE STATE OF CALIFORNIA IN AND FOR THE COUNTY OF ORANGE. SUMMONS Action brought in the Superior Court of the County of Orange, and Corpaint filed in the Office of the Clerk of the Superior Court of said County. JOHN NICHOLLS, Plaintiff, vs. STEPHEN C. MORGAN, ADINA E. MORGAN, MARIA FREVINO. Estate of DANIEL W. EMMETT, Deceased, ELIZABETH EMMETT, Executrix, ELIZABETH EMMETT, MANUEL GAVAY, also known as MANUEL GARAY, COUNTY OF LOS ANGELES, CALIFORNIA, a municipal corporation, and JOHN DOE ONE TO FIVE, Inclusive, Defendants. THE PEOPLE OF THE STATE OF CALIFORNIA SENDS GREETINGS TO: STEPHEN C. MORGAN ADINA E. MORGAN Collector of the said County of Orange, in pursuance of law and the written authorization of the State Controller of the State of California, dated February 11th, 1946, having been so directed by the Board of Supervisors of the said County of Orange, intends to sell, will offer for sale and sell as provided by Division I, Part 6, Chapter 7, of the Revenue and Taxation Code, in separate parcels at PUBLIC AUCTION to the highest bidder, for cash in lawful money of the United States, the real property situated in the County of Orange, State of California and described as follows, to-wit: PROPERTY IN CENTRALIA SCHOOL DISTRICT TRACT NO. 280 As per Map recorded in Book 14, Pages 5 and 6, Miscellaneous Maps, records of Orange County, California. LOT 29 YEAR TO WHOM ASSESSED 1930 to 1936 inc.... Luella S. Terry 1937 to 1945 inc....State of California (School District changed to Cypress in 1934. In 1935 transferred back to Centralla School District.) Minimum acceptable bid $30.00, plus cost of advertising. NORTH ONE-HALF LOT 30 YEAR TO WHOM ASSESSED 1930 to 1936 inc.... R. E. Ibpbeton c/o E. Louise Turner 1937 to 1945 inc....State of California (School District changed to Cypress in 1934. In 1935 transferred back to Centralla School District.) 1940 assessed as Lot 30 Minimum acceptable bid $30.00, plus cost of advertising. SOUTH ONE-HALF LOT 30 YEAR TO WHOM ASSESSED 1937 to 1933 inc...Katherine Simmons 1934 transferred to Cypress School District. 1934.....State of California (School District) 1936 to 1945 inc....State of California (School District) 1940 assessed as Lot 30 Minimum acceptable bid $30.00, plus cost of advertising. NORTH ONE-HALF LOTS 31 AND 32 YEAR TO WHOM ASSESSED 1934 Cypress School District 1934.....Sarah Brunyer 1935 transferred to Centralla School District 1935 to 1940 inc....Sarah Brunyer 1941 to 1945 inc....State of California (Minimum acceptable bid $30, plus cost of advertising). If the property is not redeemed before it is so sold, the right of re-remission will cease. No bid will be accepted for less than the minimum amount shown set forth following the legal description of each lot or group of lots, or parcel or parcel of land as described above. The purchase price is to be paid in full at the time of purchase at the above sale. After said sale, the undersigned, as such Tax Collector, will execute a deed to the purchaser of each lot or parcel. Dated this 27th day of February, 1946. Don S. Mozley, as Tax Collector of the County of Orange, State of California. Date of Sale March 28th, 1946. Date of Publication March 7th, 14th and 21st, 1946. Anaheim Gazette. (Pub. Anaheim Gazette Mar. 14, 21 and 28, 1946.) IN THE SUPERIOR COURT OF THE STATE OF CALIFORNIA IN AND FOR THE COUNTY OF ORANGE. No. A-6348 NOTICE OF SALE OF REAL PROPERTY AT PRIVATE SALE. Notice is an imitation of the American Government. Gazette March 7, 14, April 4, 1946.) P. A. 258 O CREDITORS OTTO KREET, DEHEREBY GIVEN to and all persons have test the said decedent to file them with the ers in the office of the Superior Court of California, State of California, this 15th day of October, 1945. B. J. SMITH, County Clerk and Clerk of the Superior Court of the State of California, in and for the County of Orange. By E. R. KOLBE, Deputy. (SEAL SUPERIOR COURT ORANGE COUNTY) More than 30,000,000 complete ball and roller bearings were made each month during the last two war years by the anti-friction bearing manufacturers for United States military equipment. A new television camera tube, many times more sensitive than previous ones, not only transmits scenes illuminated by candle light, but even picks up scenes with infra-red rays in a blacked out room. STEPHEN C. MORGAN ADINA E. MORGAN MARIA FREVINO Estate of DANIEL W. EMMETT, deceased, ELIZABETH EMMETT, Executrix, ELIZABETH EMMETT, MANUEL GAVAY, also known as MANUEL GARAY, COUNTY OF LOS ANGELES, CALIFORNIA, a municipal corporation, and JOHN DOE ONE TO FIVE, Inclusive, Defendants. You are directed to appear in an action brought against you by the above named plaintiff in the Superior Court of the State of California, in and for the County of Orange, and to answer the complaint therein within ten days after the service on you of this summons, if served within the County of Orange, or within thirty days if served elsewhere, and you are notified that unless you appear and answer as above required, the plaintiff will take judgment for any money or damages demanded in the Complaint, as arising upon contract, or will apply to the Court for any other relief demanded in the complaint. Given under my hand and seal of the Superior Court of the County of Orange, State of California, this 15th day of October, 1945. B. J. SMITH, County Clerk and Clerk of the Superior Court of the State of California, in and for the County of Orange. By E. R. KOLBE, Deputy. (SEAL SUPERIOR COURT ORANGE COUNTY) In the matter of the Estate of KATHERINE EVERETT, NOTICE IS HEREBY GIVEN that under and pursuant to the law made and provided, the undersigned, L. A. LEWIS, as Administrator-with-will-annexed, de bonis non, of the last will and testament of Katharine Everett, deceased, will sell at private sale, to the highest and best bidder, subject to confirmation of said Superior Court, on or after the 1st day of April, 1946, at the office of L. A. Lewis, Administrator-with-will-annexed, de bonis non, 1017 Citizens National Bank Building, Los Angeles 13. California, all the right, title and interest of said deceased at the time of her death and all right title and interest that the estate of said deceased has acquired by operation of law or otherwise, other than or in addition to that of said deceased at the time of her death, in and to all that certain real property particularly described as follows, to wit: All that certain land situated in the City of San Clemente, County of Orange, State of California, described as follows, to wit: Lot 5 in Block 12 of "Tract No. 793, San Clemente, The Spanish Village," as shown on a Map recorded in Book 24, pages 1 to 5 inclusive, of Miscellaneous Maps, Records of Orange County, California. Terms of sale cash in lawful money of the United States, on confirmation of sale. 10% of the amount bid to accompany bid. Bids or offers to be in writing, and will be received at the officesaid office at any time after the first publication or notice hereof and before date of sale. Dated this 9th day of March, 1946. L. A. LEWIS, Administrator-with-will-annexed, de bonis non, of the last Will and Testament of Katharine Everett, Deceased. Please phone your local society or personal news items to The Gazette. Call 2206. LA VERNE B. CONE, Executrix of the Last Will of said decedent. WM. P. WEBB, 407 Bank of Amer. Bldg.. Anaheim, California, Attorney for Executrix. NOTICE TO CREDITORS ESTATE OF JOHN D. GRISET, JR., DECEASED NOTICE IS HEREBY GIVEN to the creditors of and all persons having claims against the said decedent or said estate to file them with the necessary vouchers in the office of the Clerk of the Superior Court of the County of Orange, State of California, or to present the same, with the necessary vouchers, to the undersigned at his or her place of business, to-wit: Law Offices of Rutan & Tucker, 609 First National Bank Bldg., Santa Ana, California, within six months after the first publication of this notice. Dated March 21, 1946. VIOLA GRISET Administratrix of the Estate of said decedent. Rutan & Tucker Attorneys for Administratrix State Crab Meat Pack to Increase Packs of canned Dungeness crab meat along the California coast, discontinued during the war, are expected to be greatly increased for the postwar markets, it has been recently reported. The carrying of crab meat on the Pacific coast and in Alaska had made excellent progress from the experimental stage when war halted operations. With the Japanese processed crab off the market and possibly prohibited from sale in this country for some time to come, opportunities are wide open for the American pack. Everybody reads The Gazette TELEPHONE OPERATING PAYS GOOD WAGES No Experience Necessary Earn While You Learn There Are Many Other Advantages to Being a Telephone Employee Apply Room 208, 514½ North Main St. Santa Ana 217 North Lemon St., Anaheim Or Ask the Operator for the Chief Operator Southern California Telephone Company USE 666 Cold Preparations Liquid: Table Salt, Nose Drops Caution: use only as directed! Sees Human Side of Citrus Selling OMAHA—The more your reporter sees of this job of selling citrus fruit, the less it looks like a bed of roses. Yesterday morning, Ralph Timmons, Exchange District Sales Manager here, got a sharp letter from a buyer in an outlying town. The buyer had bought a certain car of navel oranges and paid ceiling on all sizes. A few hours later he learned that another branch of his own organization had bought a car of navels of the same quality from the same packing house on the same day and secured a discount on the small sizes. When your reporter read the letter, he wondered that it didn't burst into flame right there on the desk. Timmons asked the office secretary to get the buyer on the phone. While the call was going through, he got out the size lists on the two cars in question. Soon as Timmons said, "Hello, Joel" the buyer set the wires to crackling and for a minute Timmons couldn't get a word in edgewise. Eventually he called, "Wait, Joel! Listen! Those cars weren't the same... Wait now!... His car had lots more small fruit in it than yours. Let me read you the sizes." Quietly Timmons read him the list on the other car, showed him that his own car had a much better run of sizes, and proved to him that both deals were perfectly fair. The buyer ended up feeling fine about the whole thing. Then after lunch a jobber in another outlying town phoned in and began laying Timmons out for failing to hold a certain car for him. This time, to your reporter's surprise, Timmons took an entirely different tack. "You had the refusal on that car for more than two days while it was rolling to this market," he said coolly. "We talked to you day before yesterday. We tried to reach you twice yesterday—and what's more, when we failed to reach you by phone, we wired you to be sure to let us know first thing this morning. When the car arrived and we still didn't hear, we naturally sold it to someone else." Every Edison customer has 97,000 friends Edison is owned by 93,000 stockholders and there are 97,000 Edison employees—97,000 people intimately concerned about the quality of your electrical service. It takes the savings of a lot of people and a lot of work to run the Edison Company. The stockholders invested their savings and the employees invested their services—that is free enterprise at work. Edison stockholders and employees have built dams, cannels, powerhouses, substations and thousands of miles of line—an electrical system that serves 650,000 customers. The electrical service is of the best, and the rates are low. This time, to your reporter's surprise, Timmons took an entirely different tack. "You had the refusal on that car for more than two days while it was rolling to this market," he said coolly. "We talked to you day before yesterday. We tried to reach you twice yesterday—and what's more, when we failed to reach you by phone, we wired you to be sure to let us know first thing this morning. When the car arrived and we still didn't hear, we naturally sold it to someone else." The jobber didn't like this very well—in fact, he still was pretty upset when Timmons hung up the phone. By his delay he had missed out on a good car of fruit. "He knows we did the right thing," Timmons explained calmly, "But we'll try to get another car that will give him what he wants." Within five minutes he had dictated a wire to the Central Exchange Sales Department in Los Angeles: "Please make special effort to duplicate car number so-and-so, exact sizes and quality." This morning Timmons had the pleasure of telling the jobber that a similar car had been diverted to supply his needs. The jobber was very pleased—genuinely grateful. Incidents like these happen in every Sunkist sales office every day. They demonstrate clearly that the successful selling of citrus fruit is far more than the mere exchange of telegrams between shipper and buyer. The human side is as important a part of the business as price, quality, or anything else. The trade prefers Sunkist fruit. It also prefers to deal with Sunkist people. Because incident after incident has proved that they play fair and do their best to be helpful. The confidence built up in this way through the years is a priceless asset. No other citrus marketing organization has a similar standing. This outstanding reputation is one of the basic advantages that Exchange members will enjoy in the new competitive era ahead. Next report: From Milwaukee two weeks from today. California Fruit Growers Exchange Sunkist Building, Los Angeles 85, California