anaheim-gazette 1941-07-10

Anaheim Personalities E. D. (Bud) Wonders Ladies and gentlemen: Introducing one of Anaheim's newest business men and impresario of the city's longest and swankiest cocktail bar, The Navajo, at 243 W. Center St. Meet Elmer Daniel (Call Me Bud) Wonders. (One wonders why it wasn't called The Wonder Bar.) A few nights ago Wonders had his grand opening and packed 'em in until he would have put out the "standing room only" sign, if he'd had one. Lacking a sign, he turned away would-be customers because, he was unable to serve them. That Wonders is a man of discernment is proved by the manner in which he selected Anaheim for this business venture. SURVEYED SOUTHLAND "I picked Anaheim," he says, "after I had investigated a couple of dozen communities in southern California. It best combined an opportunity for a first rate cocktail bar and a desirable city in which to make my home, so I came to Anaheim." Now for some of Wonder's background. He was born January 28, 1907, at Bayden, Penn., the son of Harry and Mary Downey Wonders. He was educated in the public schools of Pennsylvania and Ohio, finishing high school at Columbus, Ohio's capital, where he established a new high school record for the 100-yard dash. Upon graduating from high school, he entered Ohio State university. Rev. H. G. Schmelzer Quits Pastorate of Zion Lutheran Dean of Anaheim Clergyman Named Honorary Pastor and Will Continue To Take Active Part in Church Affairs Dean of Anaheim's clergymen and for 33 years pastor of the Zion Lutheran church, the Rev. Mr. H. G. Schmelzer has retired from the active pastorate of that congregation. The title, honorary pastor, has been conferred upon the veteran minister and, although he has withdrawn from active management of the church, he will continue to take part in church activities of Anaheim and southeastern California. He will relieve his successor, the Rev. Mr. L. E. Elfert, during vacations and other absences from the pulpit. He also continues as chairman of the Lutheran Day Conference of Orange county and retains his visitorship of the Southern California Lutheran church. CONTINUES TO SERVE In addition, he will continue to perform christenings, marriage ceremonies and funeral services for old friends in the congregation who desire his ministrations in such times. Under the guidance of the Rev. Mr. Schmelzer, the Zion Lutheran church developed from a small congregation housed in a tiny chapel to one of the most important religious institutions in the Now for some of Wonder's background. He was born January 28, 1907, at Bayden, Penn., the son of Harry and Mary Downey Wonders. He was educated in the public schools of Pennsylvania and Ohio, finishing high school at Columbus, Ohio's capital, where he established a new high school record for the 100-yard dash. Upon graduating from high school, he entered Ohio State university. OUTSTANDING EVENT Unlike most amateur athletes, Wonders continued as an active participant after his school days were over. In 1935 he won the highest individual score in the Columbus City Bowling league, and in the previous year was pitcher on the Columbus City Championship baseball team. Wonders is an active Mason and he says that the outstanding event of his life was the night his father, a former worshipful master of East Gate lodge at Columbus, raised him to master Mason in Caledonia lodge, No. 416 at New Albany, Ohio. It was the first time in the history of the New Albany lodge that a father had raised his own son to this degree. On December 30, 1926, he married Miss Anette Swear, of Yuma, Ariz. OWNED CHEMICAL FACTORY Before entering the restaurant business, Wonders was sales manager of the Electric Chemical company in Cleveland, and at one time owned a chemical factory in Santa Ana. Music, specifically piano and accordion playing, and sports, especially golf, fishing and bowling, Please turn to page 5 Draft Board Chief Urges Men Subject To Draft to Enlist The advisibility of men who are subject to call in the draft enlisting for one year's training in the selective service army, was stressed by Robert Winchell, secretary of the Anaheim Selective Service board in an interview today. "The majority if not all of the men now subject to the draft, that is, men under 28 years of age and unmarried, sooner or later REV. H. G. SCHMELZER Chef Falls Dead After Collision At Santa Ana 20 Motorists Injured In 9 Crashes in County Over Fourth of July Christ Gathas, 51, for many years a chef at the Oyster Loaf cafe in Anaheim, fell dead Fourth of July eve in Santa Ana after an automobile collision. Gathas' death was the only holiday traffic fatality in Orange county. An autopsy revealed that a ruptured liver was the cause of his death. NATIVE OF GREECE Gathas, accompanied by Vernon R. Delgado, 33, of 305 E. Cypress St., collided with a car driven by M. Y. Holt, of Laguna Beach. Gathas, a native of Greece, had been a resident of Anaheim for 34 years. Surviving are an uncle, C. P. Gathas, and two cousins, William Gathas and William Karam, all of Anaheim. Funeral services were held Monday from Backs, Campbell and Kaulbars chapel, with burial in Anaheim cemetery. 20 PERSONS INJURED Twenty persons were injured, none critically, in nine accidents in various parts of Orange county over the holiday. Two Anaheim women were among the victims. Mrs. Carrie Peterson, of R. R. 1, Anaheim, was taken to St. Joseph's hospital with a fractured shoulder and internal injuries, following a collision of cars driven by Mrs. Julia E. Fogg, of R. R. 1, Anaheim, and A. D. Dolch, of Santa Ana. Mrs. Audra O. Elam, of 321 S. Illinois St., was injured about the face when her car collided with a machine driven by Donald Mills, of Carlton Ave. at Ohio and CONTINUES TO SERVE In addition, he will continue to perform christenings, marriage ceremonies and funeral services for old friends in the congregation who desire his ministrations in such times. Under the guidance of the Rev. Mr. Schmelzer, the Zion Lutheran church developed from a small congregation housed in a tiny chapel to one of the most important religious institutions in the city. When he assumed the pastorate on February 14, 1909, Zion Lutheran had 26 voting members and 130 souls; today there are 92 voting members and 650 souls. Under the Schmelzer regime, the congregation built a new church, a new parsonage and a parish hall. CHURCH FREE OF DEBT And when he handed over the pastorate of the church to his successor, the church was completely free of debt. As is frequently the case in the career of a successful minister, the Rev. Mr. Schmelzer's wife, Mrs. Bertha A. Schmelzer, has been much more than a silent partner. Members of the church used to call her "assistant pastor." Mrs. Schmelzer seems to have been cast for the role of minister's wife. During her husband's 43 years of service to the church, Mrs. Schmelzer was a tower of Please turn to page 8 Bank Launches New Subdivision Southern County Offers Eighteen-Lot Tract North of City Park The Southern County bank this week opened its new subdivision to the public. The subdivision officially known as tract No. 1070, is two blocks north of the Anaheim City park, at Palm and Wilhelmina Sts., and adjoins the Park Way tract where a group of Douglas Aircraft company executives will build their homes. W. W. Phelps, secretary of the Southern County bank, is in charge of the subdivision. 18 LOTS IN TRACT The tract contains 18 lots. Each lot has 63.4 feet frontage: six of The advisibility of men who are subject to call in the draft enlisting for one year's training in the selective service army, was stressed by Robert Winchell, secretary of the Anaheim Selective Service board in an interview today. "The majority if not all of the men now subject to the draft, that is, men under 28 years of age and unmarried, sooner or later will be called," Winchell said. "It is very much to their advantage to serve their year in the army as quickly as possible. AIDS IN GETTING JOBS "The first consideration is the matter of jobs. Employers are anxious to hire young men who are not subject to call, and they hesitate to put a man on a job when they know that the chances are that it will be only a matter of weeks or months until he is summoned for military service." "Thus the men who are the first to finish their year of military service will be at a distinct ad- Please Turn to Page 7 54th Traffic Victim Killed Near Anaheim Orange county chalked up its 54th auto death during 1941, today, when Zemon Estavilla, 27, of Blue Gum Rd., La Jolla, was killed as his car collided with a truck at 101 St. and Manchester Blvd. His brother Alvarado, was slightly hurt, while three other occupants of the car were uninjured. The driver of the truck was Charles F. Greenstreet, of Palm City. He was not held. An inquest will be held tomorrow afternoon at Backs, Campbell and Kaulbars mortuary. Mrs. Carrie Peterson, of R. R. 1, Anaheim, was taken to St. Joseph's hospital with a fractured shoulder and internal injuries, following a collision of cars driven by Mrs. Julia E. Fogg, of R. R. 1, Anaheim, and A. D. Dolch, of Santa Ana. Mrs. Audra O. Elam, of 321 S. Illinois St., was injured about the face when her car collided with a machine driven by Donald Mills, of Carleton Ave., at Ohio and Santa Ana Sts. Miss Mary G. Linderman, of El Monte, was injured when her car crashed, first into a light standard, then a tree, in N. Los Angeles St., after she had passed a machine driven by Paul Flynn, of Fullerton. 27 Persons Finish First Aid Course Red Cross First Aid certificates were awarded Tuesday night to a class of 27 persons who had completed the society's standard requirements. Certificates were presented by Dr. Allen Hansen, director of the course, in Anaheim union high school at the close of a session devoted to problems in first aid. Those receiving certificates were: Esther and Winona Benson, B. H. Bierenbaum, Mrs. Avis Elliott, Eloise Forsythe, Ina V. Gathas, Richard M. Glover, Everett Granere, Engene E. Hedrick, Freda and Madeline Lumsdon, Rosella Martenet, Helen Borden McLaine, Louise B. Nelson, Mrs. Aileen Rigby, Steven A. Rimpau, Warren Rust, Hugo Schulz, Faye Kern Schulz, Mrs. Grace Sharp, Mrs. Marjorie Sommerville, Madge W. Sproul, Mr. and Mrs. Eldon Stark, Enid and Corey D. Wiems and Verna E. Rigdon. 18 LOTS IN TRACT The tract contains 18 lots. Each lot has 63.4 feet frontage; six of them are 132 ft. deep, six are 145 ft. deep and six are 172 ft. deep, and sell for $750, $850 and $950, respectively, except corner lots which are higher. The lots, Phelps said, may be purchased with an initial payment of $50, and monthly payments of $20. All streets in the new subdivision are paved, curbs are in as are gas mains, electric lights, et cetera, so there will be no assessments. SALE OF LOTS APPROVED The tract is zoned for single family dwellings costing a minimum of $4,000 or containing a minimum of 1,200 square feet. The Southern County bank deeded to the city land for a new thoroughfare to service that district. It has been named N. Helena St. Sale of the subdivision was authorized earlier this week by Clarence Urban, state real estate commissioner. Farm Adviser Moves Into New Quarters The Farm Adviser's office has been moved from the Court House annex to the Ramona building at Fifth and Sycamore Sts., in Santa Ana, it was announced today by H. E. Wahlberg, farm advisor. ANAHEIM, ORANGE COUNTY, CALIFORNIÅ, THURSDAY, JULY 10, 1941 Ur Quits Lutheran Man Named to Continue Church Affairs 33 years pastor of G. Schmelzer has congregation. Conferred upon the withdrawn fromement of the church, due to take part in cities of Anaheim and California. Believe his successor, L. E. Elfert, during other absences from He also continues as the Lutheran Day of Orange county and visitorship of the California Lutheran TO SERVE he will continue toristenings, marriageand funeral servicesin the congregationhis ministrations inguidance of the Rev. r, the Zion Lutheran hoped from a smallhoused in a tinyof the most import-institutions in the City Council Passes Budget For $374,317.00 Joint Outfall Sewer Costs Boost Anaheim's Expenses $18,002 Above Last Year The City Council Tuesday night approved a 1941-42 city budget totalling $374,317.00, an increase of $18,002,000 over the $356,315.00budge for 1940-41. The increase, according to CityClerk Charles E. Griffith, is due tothe city's expenditures, totalling approximately $20,000, on thejoint outfall sewer, section 1. Please Turn to Page 7 Four Anaheim Youths Enlist In Month of June Recruiting Officer TellsAdvantages to be GainedBy Joining Regular Army Four young men from Anaheim enlisted in the regular U. S. armyduring June. They are: John H. Illingworth, of 815 S. Olive St.; Warren L.Baker, of R. F. D. No. 1; James A.McGuire, of R. F. D. No. 2, andOrson P. Arnold. Orange County Property ValuesGain $500,000 Value of Orange county property increased approximately$500,000 last year. Assessed valuation of propertyin the city of Anaheim was $3,660higher than a year ago, while theAnaheim school district showed adecrease of $19,325. James Sleeper, county assessor,early this week submitted to theBoard of Supervisors his assessment rolls for the fiscal year of1941-42. They total about $192,-500,000, as compared with $192,-000,000 last year. UTILITY VALUES HIGHER Values of public utilities haveincreased $200,000 toapproximately $15,5000,000. Exclusive of utilities,propertyof the county's 75,000 tax payersis valued at $175,451,000,with anadditional $1,500,000 to becomputed in the total, an increase of$442,000 over the preceding year. FIGURES MAY BE CHANGED Sleeper informed the supervisorsthat these figures may be subject to upward revision in Augustwhen he receives a report fromthe state board of equalizationwhich sets values onpublic utilities. He added that the auditor hasnot yet completed his check ofthe figures he submitted and that Second Victim Of Sunday Auto Collision Dies Widows of Both VictimsIn Critical ConditionAt St. Joseph's Hospital Two men were fatally injuredand six other persons hurt,tw critically, when their cars crashed late Sunday afternoon at EuclidAve. and Ball rd. Charles Heinrich, 63, of Route4, Box 257, Anaheim died as hewas being admitted to St. Joseph's hospital in Orange shortly afterthe accident. George Hatfield, 71, of Tustinan occupant of the Heinrich carwho sustained a fractured skulldied yesterday. In critical condition at the hospital, are Mrs. Nellie Heinrich, 56driver of one of the cars, and MrsAlice Hatfield, 64. The womenare the widows of the two menwho were killed. FOUR OTHER INJURED Less seriously injured were thedriver of the other car, Frank W.Pomeroy, 35, his wife, Dorothy, 31their infant son, Stephen, 15months old, and Estella Berni,aalof Altadena. Mrs. Heinrich sustained fourbroken ribs on the left side,andon the right a crushed pneumothorax which had collapsedthe lung. She also is suffering from TO SERVE he will continue to ristenings, marriage and funeral services in the congregation this ministrations in guidance of the Rev. er, the Zion Lutheran opened from a small housed in a tiny of the most importinstitutions in the assumed the pastorate 14, 1909, Zion Luthvoting members and today there are 92 persons and 650 souls. Schmelzer regime, the built a new church, manage and a parish DEEB OF DEBT he handed over the the church to his church was comof debt. ently the case in the successful minister, r. Schmelzer's wife, A. Schmelzer, has more than a silent members of the church her the "assistant Schmelzer seems to have the role of minister's ing her husband's 43 service to the church, ther was a tower of lease turn to page 8 Baunches Subdivision County Offers -Lot Tract City Park Burn County bank this its new subdivision. division, officially act No. 1070, is two of the Anaheim City alm and Wilhelmina joins the Park Way a group of Douglas bany executives will comes. helps, secretary of the county bank, is in the subdivision. TRACT contains 18 lots. Each fleet frontage: six of In Month of June Recruiting Officer Tells Advantages to be Gained By Joining Regular Army Four young men from Anaheim enlisted in the regular U. S. army during June. They are: John H. Illingworth, of 815 S. Olive St.; Warren L. Baker, of R. F. D. No. 1; James A. McGuire, of R. F. D. No. 2, and Orson P. Arnold. Arnold enlisted in the medical corps, and was assigned to the Barnes General hospital, Van-couver barracks, Washington. POINTS OUT ADVANTAGES Illingworth, Baker and McGuire were interested in radio and communications and were enlisted for the First Communications squadron, March Field. Sgt. Eldridge McCormack, in charge of the recruiting station in the Santa Ana post office, points out that one of the advantages of enlisting in the regular Army is that applicants may select the branch of service and the station or army post to which they are to be assigned. MANY VACANCIES EXIST McCormack said that there now exist regular army vacancies in Infrantry, Medical department, Engineers, Quartermasters. At Corps, Field Artillery and Coast Artillery for service in Arizona, New Mexico, Texas, Missouri, and Idaho and the Philippine and Hawaiian islands. In addition to the Anaheim quartette, six other Orange county men enlisted in June. They are: Thomas R. Trawick, Cecil B. Jordan, John B. Strawn and Harley L. Babcock, of Santa Ana; Curtis L. Bowland, of Brea, and Homer S. Swearinger, of Buena Park. Mabel Masterson Wins Radio Quiz Mrs. Mabel Masterson, proprietor of Masterson's Apparel Shop, at 180 W. Center St., won $12 on the "Don't Get Personal" radio program Sunday evening. She and Mr. Masterson attended the performance at Radio City in Hollywood and she was picked by number as one of the six persons who participated in the contest. She had to talk at least one and one-half minutes without using a personal pronoun while Art Baker, master of ceremonies, fired FIGURES MAY BE CHANGED Sleeper informed the supervisors that these figures may be subject to upward revision in August when he receives a report from the state board of equalization which sets values on public utilities. He added that the auditor has not yet completed his check of the figures he submitted and that this may cause a slight revision. The supervisors Monday began sitting as a board of equalization to hear complaints against assessments. Boney Appoints C. of C. Committees Fifteen Groups Named To Direct Year's Activity Of Trade Organization Robert H. Boney, president of the Chamber of Commerce, appointed the fifteen standing committees which will direct the trade organization varied activities during the coming year. Announcement of the appointments was made at a luncheon of the chamber's directors yesterday at the Elks club. The new committee men are: Advertising and promotion: Chairman, Victor Loly, H. E. W. Barnes, George Henry, Wm. Phelps, and Bob Ermisch. New Activities: Chairman, Joe Sowder, Chas. Pearson, Ernest Ganahl, Louis Hoskins and E. T. Bradley. Building and Housing: Chairman, Al Riutcel, August Schumacher, M. E. Beebe. Trade Expansion and Dairy Day: Chairman, T. W. Stuard, August Schumacher, Marion Pickel, Mrs. Ted Masterson, Mrs. Mary Betzsold, C. B. Chalenor. Industrial: Chairman, Oscar Renner, Pete Fluor, F. A. Yungbluth, Dr. H. A. Johnston, Henry Adams. Legislation and Taxation: Chairman, Steve Gallagher, Tom McFadden, Roy Mendoza, James A. Baker, Warren Schutz. Membership: Chairman, O. E. Hanson, W. W. Barnett, H. E. Barnes, Frank Tausch, Ray Reaf-snyder, C. B. Ralston, Joe Sowder, Bob Ermisch, Carl Lemcke and Wayne Gregg. FOUR OTHERS INJURED Less seriously injured were the driver of the other car, Frank W. Pomeroy, 35, his wife Dorothy, 31, their infant son Stephen, 15 months old, and Estella Berni, all of Altadena. Mrs. Heinrich sustained four broken ribs on the left side,and on the right a crushed pneumo-thorax which had collapsed the lung.She also is suffering from severe concussion.Mrs. Hatfield suffered a double fracture of the pelvis and a dislocated right hip. After the collision of the two cars,the Henirich machine crash- ed into a telephone pole with such force that it was literally demolished. DEATH TOLL REACHES 53 Hatfield's demise brought to 53 Orange county's traffic death toll since January 1. Ben Aguirre, 21, of La Jolla rd. Anaheim sustained a fractured shoulder and lacerations about the head Sunday afternoon when his car crashed at Blue Gum rd. and La Jolla, with another driven by Alfonso Martinez, 21, of Placentia. He is in county hospital. Six other accidents occurred Sunday in various parts of the county.None was fatal and persons involved were out-of-towners Home Series Opens, Aces Lose 2 Games Tonight is Ladies' Night, when the Aces play the third game of their series with Santa Barbara.Ladies will be admitted to La Palma park free on payment of 15 cents tax. Tied for second place,the Anaheim Aces came home Tuesday night for a series with the Santa Barbara Saints and dropped two in a row by scores of 5 to 3 and 17 to 5. Tuesday's game was somewhat of a pitcher's duel with Anaheim' s lefthander,joe Malman,and "Red" Ricketts of the Saints working on the mound.Bob Stagg,新ly acquired Ace catcher from Seattle，was behind the plate and gathered one hit in three times at bat. On Wednesday,the Aces took a trimming to the tune of 17 to 5 Three pitchers,Nettles,jeli and Smith shared the rubber dutie- and Stagg did the catching.Coffey pitcher,and Papkey,catcher worked the whole game for Santa 16 New Families Settle in Anaheim Sixteen families settled in Anaheim during the week ending July 7, according to a report issued today by John A. Morgan, secretary of the chamber of commerce. They are: W. E. McCracken, 609 W. Center; C. W. Herring, 431½ S. Lemon; J. H. Crane, 824 N. Paulina; J. W. Schaffer, 861 S. Lemon; Mary DeCock, 609 W. Center; Claude B. Scheffner, 211 S. Citrno; Walter H. Evans, 811 E. Center; Mrs. Alfred Marshall, 302 E. Wilhelmina; J. G. Helm, 410 N. Philadelphia; E. L. Wingett, 729 N. Paulina; L. W. Wilson, 318 S. Lemon; Clayton Mallcry, 120 N. Clementine, Alf Raymond, 120 N. Clementine; W. D. Brown, 719 S. Helena; Mrs. Geo. McDaniel, 113 Mills Drive; Erick Clodt, 329 S. Philadelphia. CLUB MEETS IN PARK With its meeting place still undergoing repairs, the 20-30 club meet in city park Monday night, transacted routine business and adjourned. AUTO LOOTED C. J. Kymla, of Fullerton, told Anaheim police that his car was looted of a fishing real and sport jacket, value $16.50, while parked in front of Elks club Wednesday night. Republicans to Fete County’s 3 Solons Senator Thomas H. Kuchel and Assemblymen Clyde Watson and Samuel Collins, Orange county's three representatives in the state legislature, will be guests of honor at a dinner scheduled by the Orange County Republican Central committee in Huntington Beach Memorial hall, July 22. All three solons are scheduled to address the dinner guests. They will discuss the affairs of the assembly session just closed, with emphasis on legislation affecting taxation, relief and anti-subversive activities. Tickets for the dinner may be obtained in Anaheim, from Marshall E. Beebe, Phones 3518 and 3394 and from Edward P. Backs, Phone 2136. H. Bremnermann, Pioneers' Son, Dies Henry Bremnermann, son of Mr. and Mrs. Henry Bremnermann, Pioneer settlers of Anaheim, died at Rickfield, Washington June 23. He was 83 years old. Mr. Bremnermann was a former resident of Anaheim but had moved to Washington several years ago. He is survived by two sisters: Mrs. Anna Reed of Medford, Mass.; and Mrs. Alec Wright of Balboa. Anaheim $513 Under Quota In USO Drive The United Service Organization's campaign for funds in Southern California has been extended until July 26, it was announced today by Dr. A. H. Giannini, general chairman in this district. The Southland still is approximately 20 percent below its quota. At noon today Anaheim had contributed $1,387 of its $1,900 quota, City Clerk Charles E. Griffith, the campaign treasurer, and noones. Anaheim still is $513 below its quota. Contributions will be received at the city clerk's office in city hall. THE GAZETTE IS THE OLDEST NEWSPAPER IN ORANGE COUNTY Now In Its 71st Year Phone: Anaheim 2206 Anaheim Merchant Leaders Open Trade Expansion Drive Campaign Mapped to Attract Customers And Residents from 35,000 Employes Who Will Man Douglas Lakewood Plant Spurred on by prospects of literally an army of additional workers, all possible customers and residents, within 15 minutes ride of the city, Anaheim merchants, industrialists and civic leaders are hard at work on a promotional campaign to acquire a goodly portion of this new business. Plans for the business promotion program were outlined at a breakfast given by the Merchants and Manufacturers association at the Elks club Thursday. More than 100 Anaheim leaders attended. The "army" of prospective customers are the 35,000 men who will be employed at the Douglas Aircraft plant at Lakewood, and their families. GUIDED LONG BEACH DRIVE Jack Horner, manager of the Retail Merchants association of Long Beach, was the principal speaker at the breakfast at which Truman W. Stuard, president, presided. Horner was the presiding genius in Long Beach's business revival drive after its earthquake, a drive which resulted in an $18,000,000 increase in the annual retail sales of that city. The speaker told of the various steps taken by Long Beach in its business campaign and suggested TRUMAN W. STUARD City Officials Issue Reports of June Activities Council Receives Survey On Allocation of $47,081.21 In State Gasoline Tax Fund After approving the 1941-42 budget of $374,317, the city council Tuesday night sat as a board of equalization to hear complaints against assessments. None was received. Warrants and demands totaling $25,693.38 for the last half of June were approved. Heads of various city departments submitted reports for June. The city treasurer reported a total of $159,115.29 in city funds on deposit. Thirteen building permits were issued during the month, the building superintendent reported. Also five plumbing, eight sewer, two curb and two firecracker permits. 24 ARRESTS MADE Police made 24 arrests in June; two cars were stolen, two recovered. City Judge Frank Tausch reported 44 fines totalling $724 Please turn to page 8 Mother, Daughter Crash 2 Columns Past and Present Few people have the strange experience of seeing their current doings recounted in the news columns of a paper, while an adjoining column, devoted to episodes from the past, carries an account of their activities of a quarter of a century ago. Such... however, is the experi- Jack Horner, manager of the Retail Merchants association of Long Beach, was the principal speaker at the breakfast at which Truman W. Stuard, president, presided. Horner was the presiding genius in Long Beach's business revival drive after its earthquake, a drive which resulted in an $18,000,000 increase in the annual retail sales of that city. The speaker told of the various steps taken by Long Beach in its business campaign and suggested ways and means for applying these methods to Anaheim's problems. TELLS OF "FOREIGN" TRADE "Customer traffic," he said, can be an important source of revenue. This, he said, is the sales made to persons attracted to a city by special events, even events which, in themselves, have no relation to the retail business of the community. It also is important, he told the assembled merchants and business men, that a master calendar be maintained, a calendar showing the various events scheduled so that there will be no conflict in merchants' promotional campaigns. In emphasizing the importance of customers from outside the city, Horner said that in Long Beach a survey of 9,700 customers selected at random, showed that 20 per cent resided outside the city. ACCESSIBLE TO ANAHEIM To obtain support, a trade association must prove its worth by cooperating with the business men and citizens of a community, Horner said. Please Turn to Page 7 2 Anaheim Pastors Returned To Posts Pastors of two of Anaheim's three Methodist churches were returned to their pastorates while the third was retired by Bishop James C. Baker at the Methodist conference in Long Beach. The Rev. Mr. Thomas L. Burden was reassigned to the White Temple Methodist church, and the Rev. Mr. William Rogatzky to the Broadway Methodist church. The Rev. Mr. G. Carroll Rector, pastor of the Wesley Methodist church, was granted retirement. The Rev. Mr. Fred M. Essig succeeds him in the Wesley pupit. The Rev. Mr. Rector entered the California conference 23 years ago. Few people have the strange experience of seeing their current doings recounted in the news columns of a paper, while an adjoining column, devoted to episodes from the past, carries an account of their activities of a quarter of a century ago. Such, however, is the experience of Mrs. Eva Boyd and her daughter, Jessie, in the July 3, 1941, edition of the Gazette. "In The Days of Long Ago" column conducted by Mrs. Henry Kuchel, co-editor of the Anaheim Gazette, carries, under the date July 6, 1916, the brief personal: "Mrs. Eva Boyd and daughter, Jessie, were visiting in Los Angeles Friday." And in the adjoining column, Here-n-There, devoted to today's social activities, there appears the following: "Mrs. Eva Boyd, of 129 S. Olive St., enjoyed a visit from her daughter, Miss Jessie E. Boyd, lecturer and librarian from Berkeley, Monday. Miss Boyd left for New York and will stay there for six weeks. She will stop for a week in Anaheim on her return." Summer Schedule Told By Red Cross Although Anaheim Red Cross sewing rooms will be closed during July and August, persons desiring to continue their work may obtain material during this period, officials announced today. Knitting may be obtained from Mrs. Ralph W. Focht, of 507 S. Citron St., Phone 3785, and cut garments from Mrs. F. R. Alden, 601 S. Claudina St., Phone 4673. James C. Baker at the Methodist conference in Long Beach. The Rev. Mr. Thomas L. Burden was reassigned to the White Temple Methodist church, and the Rev. Mr. William Rogatzky to the Broadway Methodist church. The Rev. Mr. G. Carroll Rector, pastor of the Wesley Methodist church, was granted retirement. The Rev. Mr. Fred M. Essig succeeds him in the Wesley pupit. The Rev. Mr. Rector entered the California conference 23 years ago, coming from Virginia. He has held pastorates in San Diego, Los Angeles, San Bernardino and Orange counties. FURNITURE REDUCTIONS! as Much as 50%! What a whale of a sale you'll find at the Furniture Dealer's store where he is conducting his 15th Anniversary Sale—Furniture articles and sets reduced as much as 50%. Turn now to classification— FURNITURE— V..... F.....Co. 2 More Days! Read-Use Gazette Want Ads Regularly for PROFIT!