anaheim-gazette 1940-10-03

Citrus Institute Speakers Named Annual Meeting to be Held at Orange High School Next Friday Citrus industry leaders, marketing officials and growers will pool their best thoughts and findings on current marketing problems when they assemble Friday, October 11, at Orange high school: New developments in citrus distribution and marketing, a review of affecting citrus prices, and re-the citrus prorate, national factors quirements of a successful citrus orchard are among the topics to be discussed. The program committee, headed by C. J. Mauerhan of Anaheim, chairman of the Farm Bureau citrus department, has just released the complete program in its final form. The morning session at 10 o'clock will be under the chairmanship of George Vandenberg of the Anaheim Cooperative Orange association. Speakers will be H. E. Wahlberg, farm advisor, on "Minimum Requirements for a Successful Citrus Orchard;" J. C. Johnston, citrus specialist, University of California, on "Building up Orchard Productivity for Better Income," and John Schneider, University of California marketing specialist, on "Current Factors Affecting Agricultural Income." A question period will follow the talks. Mauerhan will be chairman of the afternoon session, starting at 1:30 o'clock. Speakers will be L. H. Wohlwend, California Fruit Homes, Boats, Recreation Featured Know Your Orange County Editor's note: Following is another of a series of special articles on Orange county communities. These articles are being prepared and distributed under direction of the Orange County Associated Chambers of commerce. Another will follow at an early date. To make Orange county's harbor, Newport bay, into the greatest recreational and yachting center in the United States is the aim of the Newport Harbor Chamber of commerce and the residents of Newport-Balboa. The harbor is already "tops" wherever California yachting activities are concerned. With the lower half of Newport bay developed To add an area which will provide facilities for another four thousand boats and yachts and the homes of these boat owners and many others is a work effort. Today home building at the bay and harbor is adding large number of desirable cents to Orange county. There are some 2500 boats kinds in the harbor. They from rowboats and small sail to great ocean going, your Homes vary in size from cottages with a Cape Cod a phee to stately residence with Mediterranean appeal. The Newport Harbor Chamber of commerce hopes to increase producing type of development. New methods in we are the order of the day. Avocado Growers Meet October 31 Avocado grower of Orange county and southern California have again chosen La Habra as the mecca for their annual field trek and institute on Thursday, October 31. The morning will be devoted to economic and marketing discussions by industry leaders. The afternoon session will be conducted by the extension service in the George Beck orchard, north of La Habra, where demonstrations on sprinkler irrigation, orchard thinning, tree diseases and soil management will be staged. A joint committee from Orange and Los Angeles counties is in charge of the program. Members of the committee include S. C. Crawford, Orange, chairman; H. H. Gardner, Orange; Ray Frantz and Ray Marsh, La Habra; H. H. Brokaw, Whittier; Harold E. Wahlberg and Kenneth Smoyer, Agricultural Extension service. High School’s Grid Game to be Aired When Anaheim high school's footballers team up with Orange university of California, on "Building up Orchard Productivity for Better Income," and John Schneider, University of California marketing specialist, on "Current Factors Affecting Agricultural Income." A question period will follow the talks. Mauerhan will be chairman of the afternoon session, starting at 1:30 o'clock. Speakers will be L. H. Wohlwend, California Fruit Growers Exchange, on "Developments in Citrus Distribution and Marketing;" W. C. Frackleton, secretary, C. and A. agreement, "A Review of the Citrus Prorate," and H. J. Ramsey, Fruit Growers field department official, on "Citrus Standards and Standardization." Conclusions will be given by a growers’ panel comprising R. W. Hull, Frank Latham, Elbert B. Griffith, C. E. Myers and C. J. Marks. Citrus growers of all marketing affiliations in Orange county are invited to attend both sessions, which have the support of the growers’ cooperatives. What Citrus Growers “The old bus doesn’t look so hot, but we can’t afford a new one this year. My trees really needed a heavier application of fertilizer, and I should have added some of the minor elements, but I simply couldn’t afford it. The government has re-amortized my loan; but for the life of me, I can't see how I am going to pay even these small interest and principal payments and, at the same time, give the youngsters the schooling we had planned on giving them. This list of “can't affords” represents only a few which we have heard growers express in the past several months. They have ranged all the way down to growers who are concerned about the next meal and in some cases have discontinued using their cars for lack of money for gas. To this list we would like to add the following “can't affords,” for they seem to us more vital and represent greater extravagance than the ones we have heard growers mention so far: 1. I can not any longer afford to waste my time simply condemning our marketing situation when I should be busy working with my fellow growers on a program for improvement. 2. I can no longer afford blindly to expect conditions to get better when I kindles in the harbor. Orange county's harbor, Newport bay, into the greatest recreational and yachting center in the United States is the aim of the Newport Harbor Chamber of commerce and the residents of Newport-Balboa. The harbor is already “tops” wherever California yachting activities are concerned. With the lower half of Newport bay developed all efforts should and will be directed to working with Orange county and land owners to bring into being a great program for improvement of the upper half of the bay area, as yet untouched. Orange county's future growth will probably be chiefly along residential and recreational lines.” High School’s Grid Game to be Aired When Anaheim high school's footballers team up with Orange against Santa Ana and Tustin high schools in a quadrangle game at Santa Ana municipal bowl Saturday at 8:30 o'clock, KVOE, the county's radio station in Santa Ana will broadcast a play-by-play account of the game with Bill Hynds at the microphone. The Santa Ana station also will present an exclusive broadcast of the Santa Ana junior college and Pasadena junior college game on Friday, beginning at 8 o'clock. The third game of the 1940 World Series will be aired exclusively by KVOE-Mutual at 10:15 a.m. Saturday. Coat Stolen from Ferrells Returned A fur coat and other articles stolen from their home several months ago were recovered late last week by Mrs. Leslie Ferrell. The coat was recovered by police in Fresno, she said. The burglar is reported to have been sentenced to San Quentin penitentiary. Want Ads 25c, 3 lines, 1 time. Any Garment “It’s Needless to Pay More—Risky to Pay Less.” See Austin's American Cleaners ad—Class. “Cleaning, Pressing” To this list we would like to add the following "can't afford," for they seem to us more vital and represent greater extravagance than the ones we have heard growers mention so far: 1. I can not any longer afford to waste my time simply condemning our marketing situation when I should be busy working with my fellow growers on a program for improvement. 2. I can no longer afford blindly to expect conditions to get better when I know that production and price trends clearly indicate lower prices in the future. 3. I can no longer afford to permit prejudice against individuals, or unfounded prejudice against a marketing plan, to blind me to a logical, sensible solution of my problems. 4. I can't afford any longer to confine my efforts to producing fruit when the marketing of it represents my major problem. I can no longer afford to have my fruit marketed by sales agencies whose practices I am convinced are destroying the value of my crop. An editorial from the August 16, 1940, "Citrus Grower," Citrus Growers, Inc., an organization of over 7,000 California and Arizona Growers are no better able to afford these things than those in Florida. But they are better able to do something about it. For here we have a majority group defending the growers' interests on all CALIFORNIA FRUIT GROWING THE LEADING CITRUS CO-OPERATIVE Growers Service Department Sunkist Building, 707 West Fifth Street Los Angeles (MUtual 7211) REcreation Featured at Newport Harbor The Newport harbor district has been growing at an astounding rate in recreation, and annually it attracts thousands to its quiet bay. Build homes and two of the boats. Add an area which will provide facilities for another four or five thousand boats and yachts and for many others is a worthy port. Today home building around the bay and harbor is adding a large number of desirable residences to Orange county. Today there are some 2500 boats of all kinds in the harbor. They range on rowboats and small sailboats in great ocean going, yachts. Times vary in size from daintyages with a Cape Cod atmosphere to stately residence places in Mediterranean appeal. The Newport Harbor Chamber commerce hopes to interest range county in plans to advance residential, cultural and revealing producing type of development. New methods in warfare the order of the day and we were the only means of access and a hundred families were a great throng. Today 10,000 people can be catered to in comfort and ease. Where once a hundred houses made a community, today a hundred homes are added annually. Where once the harbor was known chiefly for its mud flats and sand bars; today a thousand boats can sail and cruise at will, in safety and ease. The city was incorporated a little more than 30 years. It was at Newport bay that Glenn Martin, pioneer in aviation, startled a waiting world with the first over-water flight. His ship of 1912 was on a par with the small community of that day. Progress in aviation has been tremendous; progress in community development if given the same intelligent direction and earnest effort can be made on an equal basis. La Habra Slates "Pioneer Fiesta" Whiskers, ancient costumes and automobiles, vigilantes, kangaroo courts, relics of pioneer days, will be in evidence when La Habra holds its "Pioneer Fiesta" October 19 and 20. There will also be something of a novelty, a "carnival" conducted by local organizations, which will have all the features of the usual affair of that kind, without any of the "gyp" artists, according to announcement of the La Habra Chamber of Commerce, which is sponsoring the affair. On Saturday, Oct. 19, there will be a parade which will have many floats illustrating early day conditions, and in which all the really pioneer residents of the valley will have a prominent place. Sunday, Oct. 20, the La Habra Valley Riding club, which has members in many communities of north Orange county, will stage a horse show and field meet at its grounds on the edge of the city. Plenty of other amusement offerings for both days are promised by the chamber of commerce committee in charge. Some of Fullerton jaysees rabid supporters are beginning dream of a championship when the Hornets and Ana's Dons tangle on the income Thanksgiving day while this writer doesn't throw cold water he can't board on the Yellowjacket. Perhaps the fact that F.Jaysee has never won a championship has something with our feelings in the True, the Hornets booster stock considerably with the 0 victory over Long Beach Friday night, and that may be the tip-off that Ed Cullerton's new coach, has it takes this fall. An obvious weakness defensive play of the F ends, and the apparent abode good reserve men in the field are two factors which moment, appear to be obscuring the path of the Hornets: those conditions can be overcome before the conference seals under way two weeks before they are, Fullerton can o S Growers Can’t Afford 5. I can no longer afford to remain ignorant on marketing problems and I am going to avail myself of every opportunity to learn more about them. 6. I can no longer afford to be a part of any marketing organization which in any way increases the competition between growers and results in unnecessary price-cutting. 7. I can’t afford to ship immature, ricey, insipid, poor quality fruit to my consumers, nor can I any longer afford to permit such a practice to be followed by the industry as a whole. 8. I can no longer afford to have one penny wasted in extravagant or unnecessary processing of my fruit, and I intend to make sure that the service charges of my packing house compare favorably with the most efficient houses in the state. 9. I can no longer afford to follow costly, obsolete production practices when I know that only the most efficient growers will be able to produce citrus at a profit under future economic conditions. 10. I can no longer afford to remain an individualist when my self respect demands that I join with my neighbors to improve our marketing situation; when I realize that I, as an individual, have contributed my part in bringing about the present unsatisfactory conditions. NEW HOME OF SAFTY THIS WEEK Safeway announces the opening of a brand new home for Safeway Guaranteed Meats. Your purchases made it so great has been the demand for meats brought to market by Safeway’s exclusive five-step plan that the original meat plant—first in the West outgrown in less than four years. Safeway’s new plant, which is three times as large as the means BETTER MEATS for thousands of additional homes in South Florida. Here, using the latest type scientific equipment, a well-trained staff plan: (1) Improved meat selection. (2) Scientific methods. (3) Waste-free meat cutting. (4) Constant temperature control,icular deliveries to markets. CANNED FOODS VALUES Pineapple Juice Stokely Brand No. 2 8¢ can Apricots Hemet Brand Whole Unpeeled No. 2½ 25¢ can Peaches Golden City Brand Yellow Freestones No. 10¢ can Stokely Grapefruit No. 10¢ can Del Monte Sauerkraut No. 10¢ can Stokely Succotash No. 14¢ can Stokely Tomatoes Solid Pack No. 2½ 13¢ can Cut Green Beans Briargate Fancy No. 2 11¢ can Stokely Corn Country Gentleman No. 2 11¢ can Tomato Sauce Del Monte Brand Spanish Style No. 8½ 7¢ can Mushrooms Jacob Fancy Buttons 2 oz. can 10¢ can Jacob's Mushrooms Hotel Style 2 oz. can 9¢ can Spaghetti Franco-American Brand No. 1 15¢ can Mission Tuna Choice Quality Light Meat No.¼ 12¢ can Stuffed Olives Los Olivos 16¢ 1½ oz. jar 10¢ can Green Olives Los Olivos Queen Type 4½ oz. jar 14¢ can TYPICAL SAFEWAY PRICES Yolo Tomato Catsup 14 oz. bottle 10¢ bottle Gingerbread Mix Dromedary 14½ oz. pkg. 18¢ Magic Milk Eagle Brand Condensed 7½ oz. can 10¢ Light Molasses Brer Rabbit Gold Label 1½ lb. can 15¢ Dark Molasses Brer Rabbit Green Label 2½ lb. box 25¢ Comet White Rice 2 lb. box 15¢ box 8¢ Comet Brown Rice Natural Type 1 lb. box 8¢ Kingsford Corn Starch 2 lb. box 15¢ pkgs. Mayonnaise Krattee 39° pint 24° QUALITY SPREAD Cream Cheese Philadelphia Brand Pabst-ett More Than Cheese Standard or Pimiento Pabst Cheezham Spread for Sandwich cheese Peanut Butter Real Roast Brand Grape Jelly Or Strawberry Jelly Kopper Kettle Bran HOUSEHOLD ITEMS Woodbury Facial Soap (Price ex-tax). .06798; sales tax Laundry Soap Crystal White (Price ex-tax). .02718; sales tax Su-Purb Soap Granulated Easy on Hand (Price ex-tax). .14563; sales tax Lighthouse Cleanser (Price ex-tax). .03236; sales tax Johnson's Floor Wax (Price ex-tax). .57281; sales tax Johnson's Glo-Coat For Sale (Price ex-tax). .57281; sales tax Purex Liquid Bleach (Price ex-tax). .10194; sales tax Bowl Kleen (Price ex-tax). .09709; sales tax Scot Tissue Petal Soft Toilet Tissue (Price ex-tax). .06798; sales tax Waldorf Toilet Tissue (Price ex-tax). .04207; sales tax BREAD Julia Lee Wright's bread. Your choice of white or wheat. ORISCO 9. I can no longer afford to follow costly, obsolete production practices when I know that only the most efficient growers will be able to produce citrus at a profit under future economic conditions. 10. I can no longer afford to remain an individualist when my self respect demands that I join with my neighbors to improve our marketing situation; when I realize that I, as an individual, have contributed my part in bringing about the present unsatisfactory conditions. It seems to us that there is a direct relation between the first set of "can't affords" and the second set. It is our opinion that the first set would not be nearly so pronounced if greater thought were given to the second set. To the wife who gave up the buying of the new dress without a word of protest and to the family who gave up the vacation this summer, we are most sympathetic. But to the citrus grower who continues to follow extravagances by disregarding the second set of "can't affords," we have less sympathy, for he is simply paying the price which must be paid for such extravagances." 16, 1940, "Citrus Grower," official publication of Florida an organization of over 7,000 individual growers. Growers are fronts—building demand, stabilizing prices, cutting costs. Note how many of the above ten points can be answered by full industry support of the California Fruit Growers Exchange. You can do your part by shipping through a Sunkist packing house. FRUIT GROWERS EXCHANGE ING CITRUS CO-OPERATIVE FOR 47 Sunkist ORANGES • LEMONS GRAPEFRUIT TYPICAL SAFEWAY PRICES Yolo Tomato Catsup 10¢ bottle 10¢ Gingerbread Mix Dromedary Brand 14½-oz. pkg. 18¢ Magic Milk Eagle Brand Condensed 7½-oz. can 10¢ Light Molasses Drer Rabbit Gold Label 1½-lb. can 15¢ Dark Molasses Brer Rabbit Green Label 2½-lb. can 25¢ Comet White Rice 2-lb. box 15¢ box 8¢ Comet Brown Rice Natural Type 1-lb. box 8¢ Kingsford Corn Starch 2¹8-oz. pkgs. 15¢ Mayonnaise Kraft's quart 39¢ pint lar 24¢ PET FOODS French's Bird Seed 10¢ box 10¢ (French's bird Gravel 24-oz. box 7¢ (French's bird Gravel 24-oz. box 7¢ Airway Coffee Edwards Coffee Nob Hill Coffee Oleomargarine Swift's Prem Post Toasties Pop't Wheat Leslie's Salt Royal Satin PRICES ARE EFFECTIVE THROUGH MONDAY With exceptions noted, prices in this advertisement are effective in Safe-way-operated departments of stores in this area, through Monday, Oct. 7 Sportopix by RUSS McCOMB Some of Fullerton jaysee's most faithful supporters are beginning to dream of a championship contest when the Hornets and Santa Ana's Dons tangle on the girdiron some Thanksgiving day, and while this writer doesn't like to throw cold water he can't go overboard on the Yellowjackets yet. Perhaps the fact that Fullerton jaysee has never won a football championship has something to do with our feelings in the matter. True, the Hornets boosted their stock considerably with that 13 to victory over Long Beach last Friday night, and that may have been the tip-off that Ed Goddard, Fullerton's new coach, has what it takes this fall. An obvious weakness in the defensive play of the Fullerton hands, and the apparent absence of good reserve men in the backfield are two factors which, at the moment, appear to be obstacles in the path of the Hornets: Maybe those conditions can be corrected before the conference season gets under way two weeks hence. If they are, Fullerton can certainly before an important element in the title race. New punch was apparently added to the Hornet backfield with the discovery of Livingstone as a left halfback. His performance against Long Beach was spectacular, and he should prove to be a valuable man. Certainly, nothing much is wrong with the first backfield of Carlin Coffman, George Mickelwait, Louis Solesbee and Livingstone, but good replacements so far seem to be limited pretty largely to Tad Iwata, veteran midget, and Al Foster, another half-pint, at the ball carrying halfback spots. Fullerton's line is big enough but more strength certainly is needed at the end posts. Both Glendale and Long Beach made their best gains around the Fullerton flanks. Burl Gist of Anaheim got the starting call at one end last Friday and showed signs of developing into a capable wingman. Down the county aways, at Santa Ana, followers of the Dons also are seeing visions of another championship as the result of their convincing 32 to 0 win over Santa Monica Friday. Bill Cook's boys tangle with Pasadena tomorrow night in what should be a good game to watch and to give some line on just how strong the Angeleno is New Hotel Operator H. L. Haley has taken over the management of the Pickwick hotel on South Los Angeles street, it was announced this week, and is being assisted in its operations by Mrs. Haley and George Cason. Haley, formerly with the Shell Oil company in San Francisco and a son of a long-time operator of hotels, is himself not new in the business. For the past 10 months he has operated a hotel in Los Angeles, which he sold to take over the establishment in Anaheim. William Raymond, former operator of the Pickwick, has established his new residence at San Diego, it was reported. Dons are. Meanwhile, Fullerton takes on Oceanside Saturday afternoon at Oceanside, and then has a date with Pasadena a week from tomorrow night. Comparisons of the showings the two county teams make against the powerful Bulldogs should be interesting and somewhat enlightening. Want Ads 25c, 3 lines, 1 time. THE OPENING OF A BRAND NEW $430,000 MEATS. Your purchases made it necessary. Meats brought to market by Safeway's national meat plant—first in the West—was three times as large as the first one, of additional homes in Southern Californiac equipment, a well-trained crew saves the full benefit of Safeway's five-selection. (2) Scientific meat aging, constant temperature control, (5) RegQUALITY SPREADS Cream Cheese Philadelphia Brand 3 oz. 9¢ pkg. Pabst-ett More Than Cheese 6½ oz. 13¢ Standard or Pimiento pkg. Pabst Cheezham Spread for Sandwiches 4 oz. 10¢ Peanut Butter Real Roast Brand 2 lb. 21¢ Jar Grape Jelly Or Strawberry Jelly 2 lb. 25¢ Kopper Kettle Brand Jar HOUSEHOLD ITEMS Woodbury Facial Soap per 7¢ bar (Price ex-tax,.06798; sales tax,.00204) Laundry Soap Crystal White for 5 bars 14¢ (Price ex-tax,.02718; sales tax,.00082) Su-Purb Soap Granulated Easy on Hands box 24 oz. 15¢ (Price ex-tax,.14563; sales tax,.00437) 50 oz. 29¢ Price ex-tax,.28155; sales tax,.03845 Lighthouse Cleanser 3 cans for 10¢ (Price ex-tax,.03236; sales tax,.00097) Johnson's Floor Wax 16 oz. 59¢ can (Price ex-tax,.57281; sales tax,.01719) Johnson's Glo-Coat For pint Floors bottle 59¢ (Price ex-tax,.57281; sales tax,.01719) Purex Liquid Bleach 2 quart bottles 21¢ (Price ex-tax,.10194; sales tax,.00306) ½-gal. 2 for 39¢ Price ex-tax,.18932; sales tax,.00568 Bowl Kleen 22 oz. 10¢ can (Price ex-tax,.09709; sales tax,.00291) Scot Tissue Petal Soft Toilet Tissue per 7¢ roll (Price ex-tax,.06798; sales tax,.00204) Waldorf Toilet Tissue 3 rolls for 13¢ (Price ex-tax,.04207; sales tax,.00126) BREAD 1-pound loaf 7¢ Julia Lee Wright's bread. Your choice of white or wheat. 1½-pound loaf 9¢ BIG VALUES IN GUARANTEED MEATS! In celebration of the opening of the new central meat plant, Safeway offers these big meat values in all Safeway-operated meat departments. Take advantage of this opportunity to try these finer meats. ROUND STEAK lb. 35¢ Bottom round steaks, cut from Safeway Guaranteed quality beef. (Best cuts, round steak, lb. 37c) PORTERHOUSE STEAK--per lb. 47¢ T-BONE or CLUB STEAK--per lb. 43¢ SIRLOIN STEAK--lb. 36c PRIME RIB BEEF ROAST lb. 32£ Cut short from first five ribs of Safeway Guaranteed beef. Fully trimmed, ready for the oven. BEEF ROAST lb. 23£ Center cut seven bone roasts from Safeway Guaranteed beef. (Round bone shoulder roasts, lb. 26c) GROUND BEEF lb. 15£ Safeway Guaranteed beef, ground and packed in Visking, under state government inspection. SMOKED PICNICS lb. 17° Cudahy's Puritan brand, smoked shoulders of pork. HERE IS SAFEWAY'S SAFEWAY Sales tax will be added to the retail prices on all taxable items. PRIME RIB ROAST Cut short from first five ribs of Safeway Guaranteed beef. Fully trimmed, ready for the oven. BEEF ROAST Center cut seven bone roasts from Safeway Guaranteed beef. (Round bone shoulder roasts, lb. 26c) GROUND BEEF Safeway. Guaranteed beef, ground and packed in Visking, under state government inspection. SMOKED PIGNIGI Cudahy's Puritan brand, smoked shoulders of pork. WILSON'S BACON Oil Fashund brand, sliced on the rind. Excellent flavor. SLICED BACON Un - x - ld brand, the better bacon. ½-lb., in Callophane. SLICED LIVER From grain - fed pork. Cook with bacon for a tasty meal. PORK SPARE RIBS Choice meat, spare ribs, cut from grain-fed pork. PORK LOIN ROAST Large cuts from either end of loin of grain-fed pork. FRYING CHICKENS Milk-fed dry-picked chickens — Serve fried chicken tonight. HERE IS SAFEWAY'S GUARANTEE TO YOU: Cook any cut of our Safeway meat the way you prefer it. Test it for tenderness, juiciness, flavor. If you don't like it for any reason whatsoever — your money back, without any fuss or quibble. To secure refund, simply write your name and address on a piece of paper, attach cash register slip and take it to the Safeway market where you bought the meat. This offer holds good on all your meat purchases at Safeway. Fresh Fruits and Vegetables! Selected fresh fruits and vegetables, rushed from the principal growing areas of the West to your neighborhood Safeway. Crisp, tender, flavorful — Safeway produce is truly farm-fresh. RED APPLES 8 lbs. 25¢ Crisp, juicy Jonathans. Northern grown, excellent flavor. TOKAY GRAPES 3 lbs. 10¢ Flaming Tokay. Sweet, juicy, flavorful table grapes. Apples 10 lbs. 18¢ Bellflower California grown Persian Melons 2¢ Breakfast Melons Thick meated, fine flavored CAULIFLOWER 2¢ Snow White Fully Trimmed Potatoes 49-lb. sack Slected Russets SAFEWAY