anaheim-gazette 1939-11-23

CALIFORNIA AND ARIZONA CITRUS SHIPMENTS EXCEED 84,000 CARS Over 90 million boxes of citrus fruits grown in the United States were consumed as fresh fruit during the year ending October 31, reported General Manager Paul S. Armstrong in his annual report to the board of directors of the California Fruit Growers Exchange last week. This total exceeds the previous record made in 1938 by over eight million boxes. In comparing recent production to the 1925-29 five year average of 55 million boxes, Armstrong commented, "Had the crop of 1938-39 been no larger than in these prosperous days, the marketing problem would have been a simple one indeed." The general manager reported that total citrus shipments from California and Arizona for the season amounted to 84,586 carloads of packed fruit. The aggregate is divided into 626,000 cars of oranges, 3,551 of grapefruit and 18,375 of lemons. The California Fruit Growers Exchange handled 75.35 per cent of the entire movement of packed citrus fruit from California and Arizona in the 1938-39 season. Its shipments were 45,499 cars of oranges, 2,153 of grapefruit and 16,081 of lemons. Southern navels faced a 20 per cent increase in domestic shipments of oranges and grapefruit and late in the season ran heavily to small sizes which had to compete with more desirable sizes from Florida. However southern California navels consistently outsold their competitors, averaging 65 cents more per box than Florida oranges in the auctions. Through an assessment of five cents per box on oranges, ten cents on lemons and three cents on grapefruit the 1938-39 Sunkist advertising fund amounted to over $1,500,000. This fund represented only 1.71 per cent of the delivered value of the crop. As a part of the advertising and sales promotion program Sunkist dealer service men made 65,908 retail calls in 754 markets of the United States and Canada. In addition, calls were made by representatives from district sales offices and merchandising representatives of various advertising media used. These calls were made to help the trade arrange displays to increase sales and reduce margins. The grand total of contacts with retail stores, soda fountains, hotels and restaurants was 114,770. Over a fifth of the Exchange advertising budget in the past year was used for dealer service activities. Small sizes were a difficult marketing problem in both navel and valencia seasons. The valencia advertising campaign featured use of newspaper advertising to direct attention to the economy of small sizes for juice use. "Through the efforts of Exchange representatives it is the market the trade was thoroughly advised of the size situation in valencias," said Armstrong. "Their complete cooperation was secured throughout the season, resulting in a much greater proportion of small fruit being merchandised than seemed possible from previous experience." Over 64,000 tons of unmerchant-ties of the citrus industry." Mrs. W. T. Kirven of Garden Grove was elected president of the new Orange county chapter of the National Foundation for Infantile Paralysis when that group was organized Thursday evening. Other Officers chosen are Dr. Edward Russell of Santa Ana, vice chairman; Harry Smith of Fullerton, treasurer, and Mrs. Eva Copeeland, Fullerton, secretary. Formal application was made to the national foundation for a charter, presentation of which will be made in January. At that meeting the public will be told of the Work of the foundation, support of which comes from the public through donations of dimes, which makes the work of prevention, emergency care and rehabilitation possible. Prompt Transfer of Title Required Owners of motor vehicles who fail to obtain legal transfer of cars within 40 days after receipt of property must pay 100 percent penalty for delaying certificate corrections in their favor. This announcement was made following an opinion from the attorney general which obligates department of motor vehicles to collect a $2 transfer fee when a penalty accrues. Laxity of motorists in transferring ownership frequently proves a disadvantage to future transactions and to heirs and assignees, according to Howard R. Philbrick, director of motor vehicles, who express- Southern navels faced a 20 percent increase in domestic shipments of oranges and grapefruit and late in the season ran heavily to small sizes which had to compete with more desirable sizes from Florida. However southern California navels consistently outsold their competitors, averaging 65 cents more per box than Florida oranges in the auctions. Returns to Exchange shippers, f.o.b. packing house, were $59,-225,000 for their 1938-39 citrus crop, the value of the few cars yet unsold being estimated. The delivered value to the wholesale trade was $91,052,000, nearly eight million dollars less than last year. Few marketing years have been confronted with so many field problems as the 1938-39 season. At the start of the season low temperatures on the evening of Armistice day caused serious damage in many districts. Winter winds were particularly damaging in southern California. Extremely high temperatures caused great damage to valencias and lemons in September, until lessened by early rains. All of these conditions adversely affected the merchantable quality of the crop, adding to the cost and handling difficulties in the packing houses. The annual report indicates that losses from insect pests during the past year were not excessive, though the cost for pest control treatment was close to the $5,000,-000 total for the previous season. Approximately 45,000 acres were fumigated, 155 acres sprayed and 140,000 acres dusted. Armstrong emphasized that Sunkist advertising is constantly changing to conform to economic and marketing conditions but at the same time "retains its primary objective of encouraging more people to use citrus fruits and promoting greater consumption by those already using them through various appetite and health appeals. "Increasing consumer demand is the solution to all of the difficult NOTICE OF INTENT TO SELL KNOW ALL MEN BY THESE PRESENTS, THAT J. LOUIS JACK OSHERENKO doing business as the "R & B CUT RATE DRUG STORE," located at 151 W. Center Street in the City of Anaheim, County of Orange, State of California, intend to and will sell to Sylvan Mendelshon, located at "Through the efforts of Exchange representatives in the market the trade was thoroughly advised of the size situation in valencias," said Armstrong. "Their complete cooperation was secured throughout the season, resulting in a much greater proportion of small fruit being merchandised than seemed possible from previous experience." Over 64,000 tons of unmerchatable oranges were salvaged by the Exchange Orange Products company during the past season. Sales of the Sunkist subsidiary's products were appreciably greater than last year, in both volume and gross dollar value, although the per-unit sales price was in many instances lower. Plant facilities at the Exchange Lemon Products company were increased to meet the growing needs of the industry. The equivalent of over 8,000 carloads of lemons were processed at the Corona plant. The total value of citrus by-products sold by these two plants exceeded all previous years. Sales of pectin and orange oil were the largest on record. The Exchange continues to supply about three-fourths of all the lemon oil used in the United States as well as considerable quantities exported to Europe and other continents, according to the report. Due to the lighter packed fruit shipments packing house supplies such as boxes, tissue wraps and nails purchased by the Fruit Growers Supply company showed a slight decrease. However, the value of supplies furnished to members by the company during the past year amounted to nearly $7,000,000. A substantial saving in operating expenses was secured by moving its lumber sales office from San Francisco to the mill at Susanville. "Exchange membership shows a net gain in valencia and lemon acreage of nearly 4,000 acres during the membership year which ended May 31, and within the last two months four prominent shippers, handling principally navels, have affiliated with the Exchange," announced Armstrong. "David Harum" Next at Noted Playhouse Banknotes were his bread and butter, but start talking hoss trades and David Harum got a sudden light in his shrewd eyes. This announcement was made following an opinion from the attorney general which obligates department of motor vehicles to collect a $2 transfer fee when a penalty for delaying certificate corrections in their favor. Laxity of motorists in transferring ownership frequently proves a disadvantage to future transactions and to heirs and assignees, according to Howard R. Philbrick, director of motor vehicles, who expressed the opinion that the attorney general's action will prove a benefit to owners by forcing correct registrations. One of the greatest causes for delay in reregistration of vehicles each year is unavoidable discovery of cars operating under former owners' names, said Philbrick. Immediate checking of ownership certificates is urged to prevent penalties and embarrassment to owners when applying for license plates. Bumper Citron Crops In County Revealed A bumper crop of citron now being harvested and candied by La Habra Heights by Edwin C Hart will avert a shortage of the crop in this country. Citron is the chief ingredient for fruit cake in this country. Hart is the only sizeable grower of the fruit in the United States. Italy, Sicily and Greece usually export much citron to the United States, but this supply has been cut off by the war. Hart began raising citron fruit principally as a hobby, but has enjoyed considerable success. The fruit matured the year around and resembled a huge green lemon in appearance, but is almost entirely peeled. Extend Period for Closing of Forest Forest Supervisor Norman Farrell of the Cleveland Nation forest announces that the closure in effect over the forest during summer season have been extended from November 16, to December 31. Farrell said that authority extending these closures has been received from Regional Forest S. B. Show and is granted under government regulations. CHRISTIAN SCIENCE CHURCH These words from the book Isaiah: "When they shall say u NOTICE OF INTENT TO SELL KNOW ALL MEN BY THESE PRESENTS, THAT J. LOUIS JACK OSHERENKO doing business as the "R & B CUT RATE DRUG STORE," located at 151 W. Center Street in the City of Anaheim, County of Orange, State of California, intend to and will sell to Sylvan Mendelshon, located at 2459 Cedar Avenue, in the City of Long Beach, County of Los Angeles, State of California, for the consideration of TEN DOLLARS ($10.00) and other valuable considerations as outlined in a written agreement executed on the 23rd day of October, 1939. SAID SALE, will be consummated on the 30th day of November, 1939, 10:00 A.M., at the CALIFORNIA TOBAGCO & SUPPLY COMPANY, 1415 East Anaheim Street, in the City of Long Beach, County of Los Angeles, State of California, escrow holder. SAID SALE, covers the above location only. SIGNED LOUIS JACK OSHERENKO, VENDOR. STATE OF CALIFORNIA, COUNTY OF LOS ANGELES. On this 18th day of November, 1939, before me M. M. Hillinger, Notary Public, in and for said County personally appeared Louis Jack Osherenko, known to me to be the person whose name is subscribed to the foregoing instrument, and acknowledged that he executed the same. Witness my hand and official seal. M. M. HILLINGER, Notary Public in and for the County of Los Angeles, State of California. My Commission Expires June 25, 1940. "David Harum" Next at Noted Playhouse Banknotes were his bread and butter, but start talking hoss trades and David Harum got a sudden light in his shrewd eyes. 'David Harum', classic fixture of American stage and bookshelf, becomes a revival of prime theoretical importance when it hits the Pasadena Community Playhouse on Tuesday, Nov. 28. NOTICE OF INTENTION TO ENGAGE IN THE SALE OF ALCOHOLIC BEVERAGES Nov. 16, 1939 TO WHOM IT MAY CONCERN Notice is hereby given that fifteen days after the above date the undersigned proposes to sell alcoholic beverages at these premises, described as follows: S. S. Manchester Blvd. and Brookhurst, Anaheim. Pursuant to such intention, the undersigned is applying to the State Board of Equalization for issuance of alcoholic beverage licenses for these premises as follows: On Sale Died Spirits. On Sale Bottles Wine. Anyone desiring to protest the issuance of such licenses may file a verified protest with the State Board of Equalization at Sacramento, California, stating grounds for denial as provided by law. EDWARD V. O'DOWD, The Press Club of the Pacific Coast. 11/23/39 ANAHEIM GAZETTE PIONEER FOOD AND BEVERAGE 315 E. CENTER Anaheim, Calif. 100 Thanksgiving SPECIALS Del Monté—No. 2½ can PUMPKIN 8¢ BULK YELLOW POP CORN 4 lbs. 15¢ ALBER'S — Large Pkg. FLAPJACK FLOUR 16¢ VAL VITA — No. 1 Tall Can PORK & BEANS 5¢ Ocean Spray—17½ oz. Cranberry sauce 11½¢ WILLOWPOINT OYSTERS 10 oz. can 11¢ Ei Campo — No. ½ can TUNA 9¢ BULK YELLOW POP CORN 4 lbs. 15¢ ALBER'S — Large Pkg. FLAPJACK FLOUR 16¢ VAL VITA — No. 1 Tall Can PORK & BEANS 5¢ PHILLIP'S CUT STRING BEANS 2 for 15¢ OUT WEST COFFEE lb. 10¢ MASTERPIECE HOMINY No. 2½ can 7½¢ CALIFORNIA GIRL APRICOTS No. 2½ can 10¢ Purity Asst. Flavors—qt. ICE CREAM 15¢ MOJAVE MONEY 5-lb. can 31¢ GOLD CREST PLUM BUTTER, 28-oz. jar 13¢ King City Pink BEANS 5 lbs. 27¢ WILLOWPOINT OYSTERS 10 oz. can 11¢ Ei Campo — No.½ can TUNA 9¢ LARGE EXTRAS CERTIFIED EGGS doz 29¢ GOOD OLEOMARGARINE lb. 12¢ SPANISH STYLE — 8-oz. can TOMATO SAUCE 3¢ MONTE RIO CATSUP 14-oz. bottle 6£i MARIPOSA PEACHES No. 2½ can 11¢ KRAFT'S PARKAY lb. 20¢ LAUB'S SOLID PACK TOMATOES No. 2½ can 7£i LIBBY'S PEAS No. 2 can 1£i Marvel Soda Crackers, 1-lb. bx 7¼¢ 315 East Center — ANAHEIM — 100 East Center 701 American Avenue, LONG BEACH PIONEER BEVERAGES PIONE CHALLENGE (½ pt. 28c) WHISKY Pt. 49¢ CHALLENGE (1/2 pt. 28c) WHISKY Pt. 49¢ TROGIN DISTILLED GIN Pt. 59¢ PIONEER THANKSGIVING SPECIAL KENWOOD 4-YR. OLD 100 PROOF—Bottled in Bond WHISKY ½ Pt. 43¢ Pt. 79¢ LUCKY LAGER—Full qt. BEER or ALE 25¢ NOW 4 YEARS OLD OLD QUAKER Pt. $1.05 GRACE BROS.—Full Qt. Beer or Ale 20¢ ICE COLD CANNED KOOL BEER 4 cans GOOD CALIFORNIA CLARET WINE Gal. RON PALATINO 90 PROOF PUERTO RICAN RUM 1-5 gal. Pabst Blue Ribbon Canned Beer, 2 for 25 OUR GOOD CALIFORNIA BARREL WINE Gal. 7 (No Charge for Jug) ICE COLD—11 oz. bottle Coronado Beer 5 NEER BEVERAGE STORE 100 E. CENTER SPECIALS ½ oz. sauce 11¹/² c 10 oz. can 11¢ ½ can 9¢ Del Monte—No. 2 can PEAS ... 11¢ DEL MONTE SLICED PINEAPPLE No. 2½ cm 15¹/² c HILL'S RED CAN COFFEE 1-lb. can 26¢ WELCH'S GRAPEJUICE qt. 39¢ FRESH SALTED 10-oz. can 11¢ ½ can 9¢ EGGS doz 29¢ ARINE lb. 12¢ E —8-oz. can AUGE 3¢ 14-oz. bottle 6¼¢ No. 2½ can 11¢ AY lb. 20¢ PACK No. 2½ can 7¼¢ No. 2 can 10¢ 1-lb. bx 7¼¢ DEL MONTE SLICED PINEAPPLE No. 2½ cm 15½¢ HILL'S RED CAN COFFEE 1-lb. can 26¢ WELCH'S GRAPEJUICE qt. 39¢ FRESH SALTED CASHEWS, 1-lb. cello bag 27¢ Alber's CORN FLAKES pkg. 5¢ WONDERFOOD — 1-lb. cello bag MARSHMALLOWS 9¢ CALO ... 1-lb. can 2½¢ DOG FOOD ½-lb. can 4¢ Old English, Pint can LIQUID WAX 49¢ CRYSTAL WHITE LAUNDRY SOAP 3 bars 9¢ PALMOLIVE TOILET SOAP 2 bars 11¢ Skippy Dog—1-lb. Cans FOOD 3 for 13¢ 315 E. Center Street, ANAHEIM Only PIONEER DELICATESSEN SLICED MINCED HAM lb. 16¢ HOME MADE POTATO SALAD lb. 15¢ PIONEER DELICATESSEN SLICED MINCED HAM lb. 16¢ HOME MADE POTATO SALAD lb. 15¢ LARGE DILL PICKLES 3 for 10¢ STEAMING HOT TAMAIES Each 5¢ PICKLED PIGS FEET each 5¢ Fresh Ground Peanut Butter lb. 9¢ PURE SHORTENING lb. 10¢ BADGER LIMBURGER CHEESE lb. 23¢ Yellow American CHEESE, lb. 19¢