anaheim-gazette 1936-12-24

ANAHEIM GAZETTE Established 1870 Orange County's Oldest Newspaper HENRY KUCHEL, Editor and Publisher 1887-1935 The Anaheim Gazette has been owned and edited by the same family since 1875. Published every Thursday at 259 East Center Street, Anaheim, Calif. MRS. HENRY KUCHEL — THEODORE B. KUCHEL Editors and Publishers CLIMBING UP A few days ago, an appellate judge in one of the southern states determined, as a matter of law, that the depression—economic and otherwise—in America had become a thing of the past. Upon that conclusion, he made his decision concerning the case before him. No one would contend that the American business man is as blissful today about his business as he was in the boom days of the last decade, but that very fact itself should be most encouraging. Everyone these days hopes that progress is being on a firm foundation, and that business is not building itself up for another fall. Maybe the southern jurist was a mite too ambitious in his findings concerning the depression. Or, perhaps, the south is farther ahead than this section in commerce and trade. And, yet again, the Californian may be a bit more conservative in his viewpoint. But, be that as it may, it is pleasant to contemplate the statistics which the Anaheim Chamber of Commerce has released. Fifty-six new homes grace the city and it cost $215,475 to build them. Nine new business houses have been added, and $84,400 was expended in constructing them. Besides this, miscellaneous activities, such as re-roofing have amounts to $35,795. That's not all. Anaheim's assessed valuation amounts to $9,806,000, and its rate of taxation (70c on each $100) is the lowest of any city in the entire state. The United States Department of Commerce has com- Fifty-six new homes grace the city and it cost $215,475 to build them. Nine new business houses have been added, and $84,400 was expended in constructing them. Besides this, miscellaneous activities, such as re-roofing have amounts to $35,795. That's not all. Anaheim's assessed valuation amounts to $9,806,000, and its rate of taxation (70c on each $100) is the lowest of any city in the entire state. The United States Department of Commerce has compiled figures for Anaheim's business turnover in 1935, and it is stimulating to see their contrast with local business in 1933. Sales in that period increased nearly $2,000,000. In 1933, sales here amounted to $3,457,000; in 1935, they jumped to $5,118,000. And all indications point to another material rise this year. The depression over? Perhaps that is merely an academic question; it is a matter of degree, something like "How high is up?" But the particularly warm fact remains that some evidence exists in this city to bear out his honor's findings. CHRISTMAS GIVING At this happy season of the year we are all imbued with that spirit whose expression is: "It is more blessed to give than to receive." Most of us are anxious to do something about it. We are trying to show our loved ones in a material way how much they mean to us. The men who cater to this desire of ours are the merchants. They put merchandise on their shelves for us to look at and to buy. They participate in a large way in our expression of the Christmas season. They do their share in making our city what it is. They deserve our support. There are two ways in which we can show our appreciation that will not really cost a penny. We can buy from them and be assured of getting a good value for our money. We can pay up that old account and show that we have had a square deal. Either will be a Christmas expression that is worthwhile. A Christmas Though For Fathers and Husbands Your wife and children naturally expect a remembrance from you as For Fathers and Husbands Your wife and children naturally expect a remembrance from you after token of your affection on Christmas Day. Have you ever stopped to think of the disappointment that will be the on the first and subsequent Christmas mornings after their provider has been taken away? You can prevent that. At a cost of only about 10c a day you can provide on Income Policy that will guarantee a check of at least $30 every Christmas as long as your d ones live. Larger amounts in proportion. What more pleasant memory could you leave than this check for Christ cheer as a result of your love for your family and your thoughtfulness providing for their happiness even after you are gone? If this Idea Appeals to You Get in Touch with Me PAUL W. NEFF, District Agent Phone 360 SANTA ANA 203 Moore Bldg. The FARMERS CORNER by RALPH H. TAYLOR Executive Secretary Agricultural Council of California EDITOR'S NOTE: What is the farm outlook in California in 1937? This is the first of two articles by Ralph H. Taylor, executive secretary of the Agricultural Council of California, forecasting farm prospects for the New Year. In his second article, Taylor will give the forecast for the majority of California's principal crops. The California farmer, greeting neighbors on the eve of 1937, says "Happy New Year" and only mean it! He can bid goodbye to 1936 as parts with a good friend, a helper man for the relationship. He can welcome 1937 as one gets a new acquaintance who does well recommended. Unless all signs and portents of the New Year will bring more cash income, more happiness than the old year just coming to a close. And the old farmer, though far from a farmer's dream of the one great harvest, has decided improvement on its immediate predecessors. Looking backward on 1936 and ending the stars on 1937, with an annual outlook reports of the United States bureau of agricultural economics as guide and men, here are the high spots of the picture as California agriculture during the new year should be the affected by the drought—dropped to low levels. 4. A quickened demand for farm properties. Farm purchases, during 1936, were almost as numerous as during 1929. Emergency financing by governmental agencies is steadily giving place to normal activities in the field of mortgage credit, with private agencies beginning to lend money more freely on farm security. Low interest rates are playing a significant part in farm financing. Should such low rates continue they will undoubtedly serve to increase farm land values. In the nation as a whole, farm real estate values are four per cent higher than a year ago—12 per cent higher than in 1933. 5. A sharp decline in the number of farm bankruptcies. The number of farm bankruptcies rose to a peak of 7,872 in 1925; declined gradually to 4,023 in 1931; then increased to 5,917 in 1933. Since then they have again been declining. The number last year was 4,311. Such are some of the happy highlights. Worst among the unhappy incidents of 1936, so far as California is concerned, have been the farm labor disputes, fanned to white heat by radical agitators. And one of the primary objectives of California agriculture during the new year should be the... Looking backward on 1936 and ending the stars on 1937, with annual outlook reports of the United States bureau of agricultural economics as guide and menagerie are the high spots of the farm picture as California agriculture makes ready for the new year. Materially increased consumption for farm products during 1936; a prospect of continued improvement during 1937, with most economists expecting about 10 per cent upturn in general business and industry. Promise of a better standard living for farmers during the new year. The gross cash income from agriculture (nationally) increased 11 per cent during 1936 and the outlook for '37 is a continuation of the upward trend. The improvement in income during the year just ending reflected a larger volume of farm products marketed together with higher prices for meat animals, dairy products and fruits. A 15 per cent gain in agricultural exports from the United States during 1936, with exports reaching a total of $766,304,000, with the future unpredictable due to unsettled European conditions. The increase in export volume (the first since 1932) was accounted for by heavier sales in foreign markets of cotton, fruit and tobacco. Exports of meats, meat and several other grains—the commodities most seriously Since then they have again been declining. The number last year was 4,311. Such are some of the happy highlights. Worst among the unhappy incidents of 1936, so far as California is concerned, have been the farm labor disputes, fanned to white heat by radical agitators. And one of the primary objectives of California agriculture during the new year should be the solution of the farm labor problem. The farmer's existence, during the long years of depression, has been fully as hazardous and tragic, in many instances, as the farm laborer's. As conditions improve, labor will share in the improvement and there should be a new spirit of cooperation between farmer and farm worker in achieving their common objective. Photo Contest Open To County Photographers Cash prizes and wide recognition as an amateur photographer await Orange county people who take part in the new and unique contest announced by the Santa Ana chamber of commerce. The Santa Ana chamber, in cooperation with other communities of the county, is endeavoring to call to the attention of the nation the outstanding attractions of Orange county as a desirable place for all-year homes, or seasonal homes combined with recreations. The underlying purpose of the camera competition is to help discover new beauty spots in Orange county and to secure new and attractive views of those already familiar to residents. Any number of pictures made on or after December 15, 1936, may be entered in the contest. Entries must be postmarked not later than April 1, 1937, the closing date. The contest is open to any amateur. Each picture submitted should be accompanied by a coupon, which can be obtained by writing the Santa Ana chamber of commerce, 606 N. Broadway, Santa Ana, or call at Mary Betzold's. Anaheim’s Newest And Most Modern Drug Store Gift Sug Bill Fold Sets Make an Excellent Gift Genuine leather with zipper and keytainer— A Gift he will enjoy throughout the year. $119 Delicious Candies Any number of pictures made on or after December 15, 1936, may be entered in the contest. Entries must be postmarked not later than April 1, 1937, the closing date. The contest is open to any amateur. Each picture submitted should be accompanied by a coupon, which can be obtained by writing the Santa Ana chamber of commerce, 606 N. Broadway, Santa Ana, or call at Mary Betzsold's, 110 E. Center, or the Mission Studio, 314 W. Center. The first prize is $25 in cash. Second prize is $10, and third prize is 5. Huge Grandstand For Rose Parade Nears Completion Re-creation of the Carmelita civic grandstand, a huge reviewing stand at Colorado and Orange Grove avenue in Pasadena for the famous Tournament of Roses Parade, is expected to be completed this week and public sale of tickets will open immediately according to an announcement made today. Public spirited citizens organized a non-profit association to build and operate the stand and by the association's charter all of the profits are to be applied to the bonded indebtedness of Carmelita Gardens, the title to which is in the Pasadena Art institute. A sturdy and comfortable reviewing stand directly opposite the judges stand, the nearest to the Rose Bowl and with ample parking space provided, the Carmelita structure is considered at an eminently desirable location. A capacity audience of 4520 is expected to fill the stand this New Year's day. Delicious Candies A complete line of Hoffman's and Schraft's boxed candies. 2-lb. Christmas box of Sequoia chocolates— Perfume A Gift that's always appreciated. We have a great line of gift perfume boxes—COTY'S, YARDLEY, HOUBIGAUNT, and many others BOXED CIGARS FOR DAD All Brands at Lowest Prices Eroded Soils at Ventura Tested Lima bean yields were reduced as much as 75 percent as a result of erosion on sloping lands included in test plots on the soil conservation service demonstration area in Ventura county, it was announced today. The studies showed the yields on moderately eroded soils were from one and one-half to four times greater than yields on severely eroded soils. Pairs of plots ranging in size from one-tenth to one acre were staked out in the bean fields. The plots in each pair were identical in slope, exposure and soil type, but differed in the amount of erosion which had occurred. The plots were seeded and cultivated in the normal course of farming. At harvest the yields from the plots were carefully measured. In every case the less eroded soil produced a higher yield than did the more eroded soil. Soil conservation service officials pointed out that erosion control measures should be installed before erosion has so reduced yields that farming is unprofitable. Pasadena Theater Plans Chinese Play Almond eyes will sparkle with laughter as the Pasadena Community Playhouse reaches far into the glamorous history of China for its next play offering, "The Chalk Circle," slated for Dec. 28 to Jan. 9. The rich story of a famous Chinese legend, a legend as old as The Wall itself, forms the intriguing basis for "The Chalk Circle." Comedy is uppermost in the staging of "The Chalk Circle." Joan Wheeler, popular Pasaden stage and screen player, will be seen at Haitang, with Mary Wilsey, Herschel Daugherty, Fred Erick Blanchard and Paul Regan Maxey in supporting roles. Direction is by Robert Tyler Le and Thomas Browne Henry, with dance movements planned by Lee Correct this sentence: "I shall be truthful, frank and honorable, said the young politician, 'and that will carry me to the top.'" SALE OF ROOFING GIBBS LUMBER PHONE 2271 417 So. Los Angeles St. Anaheim, Calif. MCCOYS Cut Rate DRUG Corner of Center and Los Angeles Streets MCCOYS Cut Rate DRUG Corner of Center and Los Angeles Streets Suggestions d Sets Make an Excellent Gift Genuine leather with zipper and keytainer— A Gift he will enjoy throughout the year. $119 Borg Bathroom Scales in colors to match your bathroom. Guaranteed for 5 years— $395 Military Brush Sets A complete line of Hughes and Prophylatic sets. WE THANK YOU FOR The Manner In Which You Have $119 Military Brush Sets A complete line of Hughes and Prophylatic sets. 69¢ up Cocktail Sets Beautiful cocktail Set including Shaker and Six Glasses. Finished in blue, white and chrome-$139 Per Set WINES AND LIQUORS DRESSER SETS A-3 piece Set Including mirror, brush and comb in Assorted colors $149 The Manner In Which You Have Accepted Us And Wish You, One And All A Very Merry Christmas