anaheim-gazette 1936-08-27

ACME'S SERVICE IS — READ IT THIS MAY SURPRISE YOU So many folks have expressed surprise when they have first learned of the many services available to them at Acme's, and we thought perhaps everybody would like to know of the hundred and one things we are called upon to renew. This is not a complete list, but it will give you some idea of how Acme can serve YOU. Auto Upholstery Auto Robes Auto Covers Bed Sets Blankets Blouses Bathing Suits Bloomers Bathrobes Breeches Caps Coats Carpets Comforters Curtains - California Missions - Mission San Jose de Guadalupe In the heart of almost unknown land east of San Francisco Bay inhabited by treacherous Indians, Mission San Jose de Guadalupe was established on Trinity Sunday, June 11, 1797, and dedicated to the foster-father of Christ, San Jose. It will be recalled that in November, 1794, the padre of Mission Santa Clara petitioned the commandante at the presidio of San Francisco for permission to go into this country in search of converts. Their request was refused on the ground that the natives were perverse and the adventure too hazardous. However, on November 15, 1795, Ensign Hermenegildo Sal set out from Monterey with a detail of leather-jacket soldiers and accompanied by Fr. Antonio Danti to locate sites for missionary stations between Mission San Carlos and Mission Santa Clara and between Santa Clara and San Francisco. On the 17th they fixed a spot for Mission San Juan Bautista and then proceeded to Santa Clara where they were joined by Ensign Raímundo Carrillo. On November 22nd they passed Alameda Creek, which Fr. Daniel named Arroyo de San Clemen and went to a point east of San Francisco Bay where, from an elevation, they could see Mission Dolores in San Francisco and Yuba Buena Island in mid-day. He Fr. Danti set up a cross on the elevation which he called San Francisco Solano. Fr. Fermin Francisco de Lasuze Presidente of the Missions, on January 12, 1796, recommended Governor Borica that a mission be established on Fr. Danti's site in February the governor forwarded Fr. Lausen's recommendation Viceroy Branciforte in Mexico City together with a petition authority to found four other missions. The Viceroy gave his approval on August 19, 1796, an appropriation was made from the Pico Fund for the five additional stations and ten friars' volunteers for California service. On May 1797, Fr. Lausen informed Borica that the new missionaries were their way and that the work founding the missions might begin. Says Fr. Zephyrin Engle. THE FARMER'S CORNER By RALPH H. TAYLOR Executive Secretary Agricultural Council of California Thousands of miles from their principal markets, with all of the added problems and difficulties to California increased from approximately 43,000 carloads to nearly 100,000 carloads; avocado production THE FARMER'S CORNER By RALPH H. TAYLOR Executive Secretary Agricultural Council of California Thousands of miles from their principal markets, with all of the added problems and difficulties to the long trek from the producer to consumer, California fruit growers nonetheless command top prices for their products in the leading trading areas of the Eastern seaboard. More than that, California's market for its specialty products—despite the handicap of long-distance bargaining—has been constantly expanded and extended in competition with growers much closer to the great metropolitan buying centers. And the California farmer, although he seeks out his buyers in distant markets, far from the scene of production—shipping highly perishable produce to the four corners of the globe—is an exceedingly effective bargainer, with an enviable record in narrowing the spread between wholesale prices and producers' prices! Such are the high points of California agriculture's fight for its place in the sun—given new and eloquent confirmation throughout the years of depression, when the state's farming industry, despite all of its tribulations, rode out the economic storm with better success than any other farming area in the United States. But what are the factors in the background? What is the "inside story" of California's successful fight to hold and expand its markets in face of depleted buying power, over-production and ruthless competition for the consumer's dollars? Undoubtedly the greatest single factor contributing to the remarkable record of accomplishment chalked up by the state's fruit industry has been superior bargaining power, and superior marketing facilities, made possible by collective selling. Approximately 90 per cent of the fresh deciduous fruits are dis- Skirts Suits Scarfs Shirts Sheer Hose Suede Chamois Jackets Tapestries Ties Uniforms Vests, plain and fancy Velvet Dresses There can be no better evidence of our desire to serve the public than is shown by our scope of services. Look about you — perhaps even now there are some things you'll like to send to Acme's For Renewing We offer you the finest grade of Cleaning, Pressing, Dyeing, Tailoring, Moth Proofing, Rug Cleaning, Fur Cleaning and Knit Blocking. All done by experienced Craftsmen. Cash or Carry or one of our courteous well informed drivers will call at your request. MERLE E. WEST'S Acme Cleaners & Dyers Plant 920 N. L. A. Phone 2405 CASH & CARRY BRANCH 502 W. Center Undoubtedly the greatest single factor contributing to the remarkable record of accomplishment chalked up by the state's fruit industry has been superior bargaining power, and superior marketing facilities, made possible by collective selling. Approximately 90 per cent of the fresh deciduous fruits are distributed through co-ops; 70 per cent of the commercial production of avocados; 75 per cent of the nut crops, including walnuts and almonds; 50 per cent of the olives, and 30 per cent of the dried fruits. California farmers, in short, have learned the simple lesson that "in union there is strength." Abandoning the old policy of "going it alone," they have been able to assemble, grade, pack, ship and market their products—co-operatively—at greatly reduced overhead, and with greatly increased efficiency. With control of a major share of production, they have been able to stabilize the market and maintain profitable price schedules; to stimulate sales by highly geared selling organizations in the great centers of distribution, backed by closely coordinated advertising programs; to reduce the great gap between producer and consumer prices, to maintain quality and strengthen public demand for standard products. Of especial significance is the fact that the producers of those crops which have experienced the most rapid increases in production have developed cooperative organizations to find the new markets were essential to their industry. Between 1925 and 1935, for example, citrus production in Cal- ANAHEIM GAZETTE missions - November 22nd they passed a Creek, which Fr. Danti Arroyo de San Clemente sent to a point east of San Francisco Bay where, from an elephant they could see Mission in San Francisco and Yerma Island in mid-day. Here it set up a cross on the sun which he called San Co Solano. ermin Francisco de Lasuen, mate of the Missions, on January 2, 1796, recommended to Borica that a mission be held on Fr. Dapi's site and January the governor forward-ausen's recommendation to Branciforte in Mexico together with a petition for July to found four other missions. Viceroy gave his approval August 19, 1796, an appropriations made from the Pious for the five additional stand-in friars volunteered for service. On May 5, Fr. Lausen informed Borica the new missionaries were on day and that the work of the missions might be days. Fr. Zephyrin Engel- hardt, mission historian: "The governor immediately directed the commandte at San Francisco to detail Corporal Alejo Miranda and five men for the new mission of San Jose. On June 9th, Fr. Lasuen and Sergeant Pedro Amador with a party of soldiers started out from Santa Clara for the spot known as San Francisco Solano. Here on Trinity Sunday, June 11th, he raised and blessed the cross. In a shelter of boughs he celebrated holy Mass, and thus dedicated the mission in honor of the foster-father of Christ, San Jose. On the same day Fr. Lasuen returned to Santa Clara and reported the event to the governor. The first missionaries appointed for San Jose were Fr. Isidore Barcenilla and Fr. Augustine Merino." While it never grew to extensive proportions, Mission San Jose in 1931 had the greatest number of neophytes of any other California mission with the exception of San Luis Rey. It had 1,866 persons on its rolls. Crops averaged 1,630 bushels annually during the period of its existence from 1797 to 1834. Its total number of baptisms during that time was 6,737; marriages numbered 1,984, and there were 5,109 burials. In nine years time, the mission furnished $15,125 worth of supplies to the San Francisco presidio. George Wharton James says that the mountain Indians near San Jose did not like the presence of the missoinaries, consequently the padres were apprehensive of trouble from the start. However, there was no serious trouble until January, 1805, when Fr. Cueva was called upon to visit some sick neophytes on a rancheria some fifteen miles east of the mission. He went to see them escorted by Majordomo Higuera and two soldiers. They party was set upon by hostile natives. Higuera was killed, a soldier badly wounded, three neo-phytes and the expedition were killed, a soldier badly wounded, were killed and Fr. Cueva badly beaten up, barely capped with his life. The remaining soldier one of the Indians and met to get the padre back to tion. A report of the affair sent to San Francisco armed force under Sergeant alta, reinforced by 34 settler San Jose, pursued the fleecians, killed eleven of the captured thirty, mostly Peralta made another February, but found the submissive and repentant chief came from as far as the San Joaquin River to sergeant that he d his had taken no part in tha on Fr. Cueva. Von Langsdorff in his ages," published in Loris 1814, tells of a visti he Missino San Jose in April (To be continued) CORNER TYLOR council of California increased from approx-43,000 carloads to nearly carloads; avocado produc-"EVERY" "EVERY USED CAR IN THIS SALE A BARGAIN" 1934 Dodge Sedan $57500 1934 Ford V-8 Sedan Air Wheels $46500 1935 Dodge Touring sedan with Radio $77500 1935 Dodge Touring sedan with Radio $77500 1936 Dodge Pickup $61500 OPEN EVENINGS 'til 9 and All Day Sunday BONEY & DODGE 333 West Center Street Anaheim, Calif., Aug. 27, 1936 FREE ENTERPRISE "The issue before the country is the preservation of free enterprise."—Colonel Frank Knox. Finland won't get the Olympics next time. It seemed inadvisable to encourage people who set a bad example by paying their debts. A Word of Appreciation: I wish to take this first opportunity to express my appreciation for the co-operation and support of my friends throughout the third district which was successful in placing my name on the ballot for the November general election for supervisor in the third district. Very Sincerely, Your Supervisor, LeROY E. LYON. OF EXCEPTIONAL USED CARS Quick thinking young people know a good buy when they see it! And they're plenty critical — because they know cars! The value presented by these used cars needs no emphasis by us—once you see them. Be young—drive a good used car. Plymouth 1935 Touring Sedan $665.00 ford cake Truck Driven 10,000 Miles $225.00 Buick Sedan New Tires, Paint $265.00 Dodge Sedan New Tires and Paint $275.00 Buick Sedan New Tires, Paint $265.00 Dodge Sedan New Tires and Paint $275.00 1931 Buick Sport Roadster New Paint and Tires $265.00 Dodge Fine Shape $69.00 These Cars have all been Reconditioned and Triple-Checked and Guaranteed. 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