anaheim-gazette 1933-09-07
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Is Now In Its 63d Year
OLDEST PAPER IN THE COUNTY
THE GAZETTE
108 NORTH EMILY STREET
VOL. LXIII
STUDENTS WILL ENTER SCHOOLS EARLY MONDAY
Anaheim Elementary Opens Week Hence; High School Registrations This Week:
With exception of Anaheim's elementary schools, all educational institutions in and near this city open their classrooms Monday for the beginning of the fall semester.
Thursday freshmen and sophomores began enrolling at the Anaheim union high school. Buses rolled their regular routes at 9 a.m. to pick up students too far to walk to school. The same operations will be observed Friday for juniors and seniors, excepting that buses will start at 8 instead of 9 o'clock, and return at noon instead of 2 p.m.
School hours start at 8 instead of 8:10 a.m. this fall, allowing the extra ten minutes for a new "home room" period to supplant the regular assembly period which has been ruled out because of precautions taken in closing the auditorium, slightly damaged in the March 10 earthquake. The board of trustees Monday night instructed Principal J. A. Clayes to write again to the state board of education and find out the status of the local auditorium, use of which is withheld pending answer.
Northwest Wheat Belt Farmers Sign for Creation
Thomas Peterson, (center) of Cass County, North Dakota spring wheat farmer of the Northwest belt to apply for a government in trying to solve the problem of getting a refor wheat. Right, is County Extension Agent, E. A. Calhoun Madison, neighbor wheat grower who also signed.
School hours start at 8 instead of 8:10 a.m. this fall, allowing the extra ten minutes for a new "home room" period to supplant the regular assembly period which has been ruled out because of precautions taken in closing the auditorium, slightly damaged in the March 10 earthquake. The board of trustees Monday night instructed Principal J. A. Clayes to write again to the state board of education and find out the status of the local auditorium, use of which is withheld pending answer. The auditorium was inspected several times by local inspectors and declared perfectly safe, but a new state law passed after the temblors last spring forced closing until action by the state. The "home room" classes will be handled in groups of 30 with an instructor for each.
Elementary schools in this city will start September 18, a week later than elsewhere in the county. Local school buildings have been placed in first class condition and ready for opening. Superintendent Melbourne A. Gauer announces.
Elsewhere in the county, elementary schools open Monday. Among those that will open their doors near Anaheim are the Centralia, which has undergone extensive repairs because of earthquake damage; Magnolia schools Nos. 1 and 2, also repaired from temblor damages; Katella, Loara, Cypress and Savannah.
Private schools also will open Monday. St. Catherine's Military academy, St. Joseph's girls' school, the Orange County School of Fine Arts and the Etta Maas school, all open their doors for instruction in the fall terms next week.
Thomas Kuchel Addresses Lions
Importance of the individual's responsibility toward good, or bad, government was stressed by Thomas Kuchel, son of Mr. and Mrs. Henry Kuchel of 315 South Claudina street, in an address entitled "Business Men's Part in Government," given before the Anaheim Lions club Friday at its regular luncheon-meeting at the Elks clubhouse.
The young man, a student in the University of Southern California law school, declared that business men are as apt to forget their individual responsibilities to government as the college student. He gave a resume of political history from the crusaders to the present time, and urged his listeners to "fight for a cause—the cause of better government."
Jail Penthouse Plans Completed
Morgenthau Gets Bureau Arguments
President Blackburn Stresses Seven Points for California Agriculturists
Acting as spokesman for the farmers of the state, R. W. Blackburn, president of the California farm bureau federation, has presented to Henry Morgenthau, Jr., governor of the farm credit administration, a statement of the needs of agriculture in the application of the relief machinery of the federal government.
Blackburn and a group of the directors of the farm bureau federation, have held a series of conferences with Governor Morgenthau and his aides with other additional meetings scheduled for Fresno and Los Angeles. The object of the farm bureau, according to Blackburn, has been to secure a greater liberalization of the policies of the farm credit administration.
Blackburn presented seven points which he urged in behalf of agriculture:
1. The building up of a machine competent to bring the applications up to date, so that applicants may not be kept in anxiety for months.
2. An attack upon problems requiring immediate solution, such as analysis of closed areas, determination of method of appraisal of different varieties of trees, vines and intensive farming land.
3. Revision of rules that disqualify operators of range properties.
4. Adoption of a ruling providing for consideration of applications on their individual merits, even when received from closed areas.
5. Adoption of a helpful attitude that recognizes that the system was built for the use of farmers and requires all concerned to try to help the farmer to avail himself of its benefits.
6. Adoption of a policy that enables farmers in irrigation and reclamation districts to receive proper consideration.
7. Keep the farmers advised of the activities of the bank.
300 Attend Big Concordia Picnic
St. Michael's Change
Alters Hours of Both Church Services at 10
Changes of hours Michaels Episcopal announced this week by D. Howard Dow, who schedule was adopted ence of members of a church.
Morning worship, has been at 11 o'clock and August each year o'clock hereafter, whi (Sunday school) will o'clock instead of 9 o'clock schedule allows parents children to church self attend worship to arrange to take them for someone else to attend services.
Children and parents a short joint service promptly at 10:30 a.m. after which the church will retire to the Parish parents will remain at the regular service has been held at 11 o'clock.
During the summer 1 to the second Sunday the church school w morning worship wa 11 to 10:30 o'clock.
Etta Maas Adopts
Mrs. Tipton and Take Over Which Open
Mrs. Bertha H. This superintendent of Montana and previous California elementary Georgia Bingham, w California kindergarten
Jail Penthouse Plans Completed
Purchasing Agent F. W. Slabaugh Tuesday submitted to the board of supervisors plans for constructing a penthouse on top of the county jail. Plans drawn by Architect F. W. Lansdown provide for two bedrooms, a living room, breakfast room, kitchen and bath, to be occupied by Jailer Theodore Lacy and his wife upon completion.
Slabaugh announced that on September 26 bids for alterations on the second floor of the jail to provide offices for the fruit patrol will be opened. The patrol recently was transferred from the district attorney's office to the sheriff's department.
Anaheim’s Productive SHOW WINDOWS
are the pages of the Anaheim Gazette.
Have you noticed the large number of people who motor up to a store, hop out, buy and drive away without joining the sidewalk parade?
In the quiet of their homes, Anaheimers read your message and make their decisions to buy.
300 Attend Big Concordia Picnic
The Concordia club picnic, arranged by the Herman Sisters and Brothers and held at the local grounds Sunday, was attended by 300 persons. A Los Angeles concert orchestra furnished music, while a variety of games and contests were held in the afternoon. Dinner was served on the picnic grounds.
Dick Blankmeyer and W. Fledderman were in charge of the barbecue while other members of the men's committee were Carl Piegel, Joe Lautenbach and J. Wagner, Mrs. John Molt was chairman of the women's committee with Mrs. Piegel, Mrs. Fleddermann, Mrs. Wagner, Mrs. Alma Pressel, Mrs. B. Groos, Mrs. Clara Heying, Mrs. Mary Krams and Miss Elizabeth Arnold assisting.
Pleads Guilty and Receives $500 Fine
Confronted with intoxicating liquor seized by police in a raid on his home Saturday night, Jim Donnelly pled guilty Tuesday morning when he appeared before Recorder Frank Tausch, and was sentenced to pay a fine of $500 or spend 250 days in jail.
Intruder Searches Two Local Houses
Neighbors L. H. McIntyre of 515 East Chartres street and Fred Schmidt of 519 East Chartres street Monday night reported to Anaheim police that somebody with a pass key had entered their homes, lighted matches in search for money, and left without obtaining any.
Adopts
Mrs. Tipton and Mrs. Take Over Pro Which Open
Mrs. Bertha H. Tip superintendent of coMontana and previousCalifornia elementary Georgia Bingham, wCalifornia kindergarten have taken over the Etta Maas school and "an individual school child."
Mrs. Tipton will work. Miss Bingham classes, and Alpha K art classes in the next Monday for registration.
"We are institutitinem which is a proginstruction for each Tipton states." This a series of goals in instance, in arithmetical mentals of addition, division are set up by student must pass perfect mark before next. This allows st according to their al time assuring a cert subject."
Mrs. Tipton was given Chico Teachers' Collegeham from the San college.
Trash Rummage Get Pe
Trash can rummin warning of what is they persist in their limos Concepcion recall sentence and V suspended sentence o days in jail, when the Recorder Frank Tausch ing. They were arrived found them scaveng Concepcion, an aged for his second offence.
ANAHEIM GAZETE
ANAHEIM, CALIFORNIA, THURSDAY, SEPT. 7, 1933
Farmers Sign for Crop Control
NRA PROGRAM TOUCHES ALL U. S. CITIZENS
Wherever Production Planned for Next Two Years, Recovery is Vital Factor
The recovery program radiates into every home and store, factory and mine, and forest, and literally into every field where for the next two years production was planned. This week it reached out to cover every ship that files the Stars and Stripes with the submission of a code by the American steamship lines. As the president told his neighbors at his New York farm, "Recovery cannot be applied to one industry or one section. The national government must think and act in national terms."
Delays in starting work immediately on numerous local public works projects throughout the country have been due to failure of regional governments to comply promptly with the provisions of the federal law, for which many sessions of state legislatures were called. Projects for the federal government alone are going forward very rapidly, resulting in tens of thousands being put to work daily, and scores of approved regional jobs, for which there is available instantly the federal government's advance of 30 percent to cover cost of materials, are being started as local
Federal Home Loan Save
Mr. and Mrs. John P. Flanagan, Philadelphia Loan Bond, No. 1 in Pennsylvania, to the picture above, happy with the loan bond
6,720 Home-Owners Paying Make Up the $84,000 Savings In County Under H
Scheme Plucks More Feathers From Golden Egg—the Property-Owner; Owners Receive Greatest Benefits,
St. Michael’s To Change Schedule
Alters Hours of Worship With Both Church School, Morning Services at 10:30 o’Clock
Changes of hours of worship at St. Michael’s Episcopal church were announced this week by the rector, Rev. D. Howard Dow, who says that the new schedule was adopted for the convenience of members of and visitors to the church.
Morning worship, which heretofor has been at 11 o’clock except for July and August each year, will be at 10:30 o’clock hereafter, while church school (Sunday school) will be held at 10:30 o’clock instead of 9:30 o’clock. This schedule allows parents to bring their children to church school and themselves attend worship without having to arrange to take the children home for someone else to care for while the elders attend services.
Children and parents will gather for a short joint service in the church promptly at 10:30 a.m. each Sunday, after which the church school members will retire to the Parish house and the parents will remain in the church for the regular service which previously has been held at 11 o’clock.
During the summer months from July 1 to the second Sunday in September, the church school was not held, and morning worship was moved up from 11 to 10:30 o’clock.
Etta Maas School Adopts New Plan
Mrs. Tipton and Miss Bingham Take Over Private School Which Opens Monday
Mrs. Bertha H. Tipton, for six years superintendent of county schools in Montana and previously a teacher in California elementary schools, and Miss Georgia Bingham, who has taught in California kindergartens for eight years,
Delays in starting work immediately on numerous local public works projects throughout the country have been due to failure of regional governments to comply promptly with the provisions of the federal law, for which many sessions of state legislatures were called. Projects for the federal government alone are going forward very rapidly, resulting in tens of thousands being put to work daily, and scores of approved regional jobs, for which there is available instantly the federal government’s advance of 30 percent to cover cost of materials, are being started as local action is taken. Allotments of funds to speed up the movement and create jobs are being made at the rate of more than $50,000,000 per day.
The objective of the 1,500,000 volunteer workers now busy throughout the United States is to secure the signatures of 20,000,000 consumers’ cooperative pledges the first week and reports to NRA headquarters indicate that the campaign will be highly successful. Many large towns and hundreds of villages in all parts of the country signed up 100 percent during the first three days. In sections of New York, New England, Iowa, Texas, Oregon, Michigan, Colorado, Missouri and Georgia, every family in entire city blocks signed. In 80 small towns the people went to central points and qualified for the Blue Eagle without waiting for the canvassers to visit them.
Returning by plane from a call by the president to Hyde Park, Jesse Jones, chairman of the reconstruction finance corporation, began conferences immediately to set up a medium for granting prompt temporary credit for deserving firms which have committed themselves to the reemployment program. The purpose is to tide them over until their sales prices can take care of increased expense.
Following the success of the initial cotton reduction campaign, plans are being rushed to reduce the existing oversupply of that and other crops to obtain a proper balance between production and consumption and restore prices to a fair exchange value. Hearings on the milk marketing agreements are being held in a dozen states. A national policy to supervise the government of the dairy industry by itself under a national code of fair competition is being studied, with the code submitted by the fluid milk industry as a basis.
Labor President Is Picnic Talker
President A. W. Hoch of the California State Federation of Labor and
6,720 Home-Owners Paying Make Up the $84,000 Savings Gets In County Under H
Scheme Plucks More Feathers From Golden Egg—the Property-Owner; Owners Receive Greatest Benefits,
It takes 6,270 Orange county home-owners which Standard Oil company of California was alone in this county, under the Riley-Stewart June 27 special election.
These figures became available this week together with mandatory school taxes state, were obtained from County Assessor James Sleeper.
Standard Oil company alone has a $12,000,000 assessed valuation on mineral properties in this county. Its direct saving under the shifting of the 41-cent elementary and 29-cent high school mandatory tax, is $84,000. The company probably saves that much more when its assessed valuations on such property as service stations, trucks, equipment and other holdings are considered. But on the one item of $84,000, 6,270 home-owners averaging properties valued at $1800 and spending only $1,000 on taxable commodities, make up the difference.
In James Irvine’s case, not less than 3,360 average home-owners make up the minimum difference of $42,000 he saves, while 560 home owners dig down in their jeans to pay for the $7,000 which the Santa Marguerita ranch whittles off its annual tax bill.
The estimated savings to the giant land-owners of the county are placed at the minimum. If one had the time and skill to wade through the assessor’s books (an expert would need a week on the oil firm alone), the true savings probably would mount from half to 100 per cent more, in each case.
In arriving at these figures, the Gazette has attempted to be fair. Standard Oil, Irvine and the Santa Marguerita ranch pay something in sales taxes, but the amount would no where approach their savings. Irvine, for instance, would do well to eat five times as much meat, digest five times as many eggs, wear five times as many clothes, as the average man. Suppose he did. His sales tax would be $125. That is just a drop in the bucket as compared with his $42,000 saving on assessed valuations of not less than $6,000,000. The same proportionate expenditures would hold good for the two large land holders mentioned.
But for the average home-owner, the tax story is entirely different. In Anaheim, the average five-room home lot and improvements, is assessed at $1800. It is this figure we have used, although
Adopts New Plan
Mrs. Tipton and Miss Bingham Take Over Private School Which Opens Monday
Mrs. Bertha H. Tipton, for six years superintendent of county schools in Montana and previously a teacher in California elementary schools, and Miss Georgia Bingham, who has taught in California kindergarten for eight years, have taken over the management of the Etta Maas school and plan to make it "an individual school for the individual child."
Mrs. Tipton will handle all grade work. Miss Bingham all kindergarten classes, and Alpha Knox Salverson all art classes in the school, which opens next Monday for regular fall work.
"We are instituting Winnetka system which is a program of individual instruction for each student," Mrs. Tipton states. "This system works by a series of goals in all subjects. For instance, in arithmetic certain fundamentals of addition, or subtraction or division are set up in each goal. The student must pass each goal with a perfect mark before progressing to the next. This allows students to progress according to their ability, at the same time assuring a certain grasp of each subject."
Mrs. Tipton was graduated from the Chico Teachers' College and Miss Bingham from the San Jose Teachers' college.
Trash Rummagers Get Penalty Hint
Trash can rummagers received a warning of what is in store for them if they persist in their ways when Adalmos Concepcion received a five-day jail sentence and Victor Gonzales a suspended sentence of a $10 fine or five days in jail, when they appeared before Recorder Frank Tausch Tuesday morning. They were arrested when officers found them scavenging trash cans. Concepcion, an aged Mexican, was up for his second offense.
Labor President Is Picnic Talker
President A. W. Hoch of the California State Federation of Labor and a member of the state NRA advisory committee, and San Clemente's H. H. Cotton were chief speakers at the joint Union labor and Orange county's democratic central committee program at Orange county park Labor day. Officials estimate 4,000 attended.
Hock stressed labor's efforts in support of President Roosevelt and declared it is keeping faith. Cotton in a lighter vein talked of the "inactivity of the preceding republican administration," and compared it with the present federal activity. He urged support of the buyer's campaign now underway, but advocated buying "wisely as well as often."
Other speakers included: President James L. Davis of the central committee; Anaheim's Robert W. Ramsey, and Mrs. Esther Lea.
Reno 100 Miles West of Los Angeles, While Alaska Farther West Than New York, East
Relative locations of certain points often are far different from impressions gained by cursory perusal of maps, recent studies reveal.
Among "discoveries" not always appreciated at first glance, the following are brought out:
The westernmost point of Alaska is farther west of San Francisco than New York is east.
New York lies to the west of some cities on the Pacific Coast in Bolivia and Chile, South America.
At Panama the sun reverses the usual order of things, rising in the Pacific ocean and setting in the Atlantic.
Santa Barbara, by reason of its peculiar location, sees the sun both rise and set in the Pacific. So does Point Fermin, at San Pedro.
Reno, Nevada, is 100 miles farther west than Los Angeles, and Jacksonville, Florida, is farther west than Cleveland, Ohio.
In going from Detroit to Canada the traveler moves southward.
Through the Panama canal from the Pacific to the Atlantic the direction traveled, instead of due east, is northwest; from the Atlantic to the Pacific, southeast.
ZETTE
NUMBER 48
Real Home Loan Saved Their Home
John P. Flanagan, Philadelphia received Federal Home Loan in Pennsylvania, to thus save their home They are happy with the loan bond
e-Owners Paying $12.50 Each to the $84,000 Saving Standard Oil County Under Riley-Stewart Plan
More Feathers From The Goose That Lays the Property-Owner; Absentee and Large Land-Greatest Benefits, Average Citizen in "Red"
ANAHEIM'S TAX RATE SLASH IS LAUDED HIGHLY
Council Sets 90-Cent Rate for Current Year, a Slash of Five Cents; Best Cash Reserve
Tentative adoption of a 90-cent tax rate at the city council's informal meeting Tuesday night, moves Anaheim to the head of California cities in economy programs by bringing the tax rate reductions down 28 per cent and assessed valuations down 12 per cent for a total decrease of 40 per cent from the peak year of 1930-31.
Anaheim's 1933-34 tax rate of 90 cents per $100 of assessed valuation, the municipal facilities afforded, is looked upon by officials as one of the lowest in the state. The council cut the rate from 95 cents to 90 cents, at the same time decreasing assessed valuations $303,580, or from $10,679,750 last year to $10,376,170 this, which is a drop of 9.5 per cent in tax rate, and 9.7 per cent in assessed valuations over last year.
In the same period from 1930-31, the cash balance in the general fund has increased, as of April 30, from $78,-988.61 in 1930 to $128,724.19, in 1933, a total of $49,735.58. Cash reserves, due entirely to economies effected in city government during the past year, rose from $113,586.48 to $128,724.19, an increase of $15,137.71, since the auditor's
More Feathers From The Goose That Lays the Property-Owner; Absentee and Large Land-Live Greatest Benefits, Average Citizen in "Red"
Orange county home-owners to make up the $84,000 tax saving company of California receives on its mineral properties under the Riley-Stewart plan voted by Californians at the election.
Came available this week when approximate assessed valuation mandatory school taxes shifted from the county to the county from County Superior.
Company alone has a valuation on minihis county. Its district shifting of the land 29-cent high tax is $84,000. The saves that much lessed valuations on service stations, and other holdings on the one item of homeowners averaging $1800 and spending exxact commodities, since.
Case, not less than these owners make upence of $42,000 he home owners dig down way for the $7,000 Marguerita ranch equal tax bill.
Savings to the giant county are placed at time had the time and through the assessor's would need a week (he), the true savings count from half to 100 each case.
These figures, the need to be fair. Standard and the Santa Mara something in sales count would no where rings. Irvine, for in-cell to eat five times last five times as five times as many average man. Suppose tax would be $125. Up in the bucket as is $42,000 saving on of not less than one proportionate exxold good for the two mentioned.
Large home-owner, the city different. In Ana-live-room home, lot is assessed at $1800 have used, although County Tax Rate Formally Adopted
Supervisors Tuesday Set 90-cent Inside and $1.04 Outside Rate; Anaheim School, $1.73
County tax rates for the current year, as formally adopted by the board of supervisors Tuesday, are: Inside, 90 cents, outside, $1.04.
This rate compares with the $1.55 inside, and $1.77 outside of last year, the decrease being accounted for largely by transfer of mandatory county school charges to the state. Rates for city taxes collected by the county were set as follows: Santa Ana, $1.79; Fullerton, $1.88; Laguna Beach, $1.07; and Tustin, $1.37.
The inside tax rate as established allocates: general fund, $.20; salary, $.21; health, $.031; hospital, $.083; welfare, $.20; interest and sinking, $.082; advertising, $.006; unbudgeted reserve,.006; general reserve,.02; and county park,.008. The difference between the inside and outside rates was through addition of a 14 cent road tax to outside areas.
Rates established for school districts were: Alamitos, $1.85; Anaheim, $1.73; Brea, $1.36; Buena Park, $1.78; Centralla, $1.05; Costa Mesa, $3.26; Cypress, $1.19; Diamond, $2.44; El Modena, $1.52; El Toro, $.53; Fountain Valley, $1.40; Fullerton, $1.40.
Garden Grove, $2.34; Greenville, $1.32; Huntington Beach, $1.48; Katella, $1.22; Laguna, $1.21; La Habra, $1.34; Laurel, $1.80; Loara, $1.20; Lowell joint school district,.96; Magnolia, $1.81; Newport Beach, $2.24; Ocean View, $1.45; Olinda, $1.54; Olive, $1.19; Orange, $1.66; Orangethorpe, $.54.
Paularino, $1.41; Peralta, $.95; Pla-
In the same period from 1930-31, the cash balance in the general fund has increased, as of April 30, from $78,-988.61 in 1930 to $128,724.19, in 1933, a total of $49,735.58. Cash reserves due entirely to economies effected in city government during the past year, rose from $113,586.48 to $128,724.19, an increase of $15,137.71, since the auditor's accounting as of 1932.
Illustrating economies effected, tax receipts for the year ending April 30, 1930, were $145,181.58,and for the year ending April 30, 1933 ,were $98,874.Estimated receipts under the tax slash of five cents for the present year ending April 30, 1934 ,are $93,078.93,a drop of$5,796.The actual reduction of tax receipts from the peak year is 37 per cent ,while the actual increase in cash reserves of the city jumped from $78,-988 to $128,724 .It is this remarkable double economy which places Anaheim among the forefront of California cities.Most communities are facing actual flcits ,heavy indebtedness ,or excessive tax rates.Instead ,Anaheim's cash reserves are better than ever ,her tax rate among the lowest ,despite assessed value reductions from $11,769.870 in 1931 ,to $10,376.170 for this year.
Breaking down the tax rate of 90 cents for the current year ,finds the bond redemption and interest on a total outstanding city indebtedness of $599,-450 ,requiring a tax rate of 54 cents ,which is greater by 18 cents than the combined library rate of 13.5 cents and the general fund rate was 51.5 cents ,library 16 cents and bond interest and redemption ,57.5 cents ,making a total of$1.25 for each$100 of assessed valuation.
Similiar ,tax receipts show a corresponding decrease.Estimated receipts for the current annum are: General fund,$23,346 ; library,$14,007.83 ; bond interest and redemption,$55,726.10.In 1930-31,general fund receipts were$60,939.90 ; library,$18,840.61 ;and bond interest and redemption,$63,326.
In setting the rate this year the city council had to take into consideration the new state law as adopted under the Riley-Stewart plan passed by the vote of the people on June 27 ,which limits municipal expenditure increases to five per cent for any one year.The city's admirable financial status permitted a reduction of the tax rate in the face of possible demands for increased expenditures against an inflexible state law limiting increases.More than 800 school districts and nearly as many cities in the state have applied this year for permission to increase expenditures this year more than the minimum of five per cent.
The new rate will be set officially by adoption of an ordinance at the formal council meeting to be held next Tues-
Makes Demand for All Hoarded Gold
Collector of Internal Revenue John P. Carter states that all persons possessing gold coin, gold bullion or gold certificates must make a return of such holdings to his office on or before September 18, 1933, or be subject to a fine of $10,000 or 10 years imprisonment, or both. This return is required pursuant to an executive order by President Roosevelt, dated August 28, 1933.
Collector Carter states that this return must be made by every one owning gold coin, gold bullion or gold certificates or holding such articles for some one else, and either person is liable to the penalty for failure to make the report. If owned by one person and held by another, both must make returns.
The return is to be made on Form T G 1 which can be secured by persons liable by writing to or applying in person to the collector's office, 939 South Broadway, Los Angeles. The return must be in the collector's hands on or before September 18, 1933, to avoid liability to the penalties prescribed.