anaheim-gazette 1933-07-27

Successful Co-operative Must Benefit Public As Well As Industry—Teague Head of California Fruit Growers Exchange Tells Marketing Conference Delegates That Mutual Benefit Necessary and That Elimination of Cash Buyer and Other In-between Handling "To be successful, cooperative marketing organizations must confer benefits on the public as well as serve the industries they represent," was the theme of the address by C. C. Teague at the final session of the marketing conference held at Stanford University, July 19, 20, 21. In the absence of Mr. Teague, who as president of the California Fruit Growers Exchange, headed the California delegation now meeting in Washington to work out a national citrus marketing program under the agricultural adjustment act, the paper was read by Dalton A. Field, of the Sunkist organization. "One of the first steps taken by successful cooperative groups has been standardization of their products in order to give the trade and the public a definite and dependable buying standard," said the citrus industry leader. "Another important step in cooperative development is a sales organization that will distribute the products to the consumer as directly as possible, eliminating the cash buyer or other selfish and speculative interests that serve neither producer nor consumer. "Cooperatives advertise, and much of their advertising has been educational and has taught the public sound knowledge of the healthfulness and varied uses of citrus and other fruits and farm products. The federal government is going a long way to help agricultural groups, as it is all industries, and practically all California farm products are now considering ways and means to come under the agricultural adjustment act, according to Mr. Teague. The citrus industry is attempting to work out a national set-up with Florida, Texas, Arizona and other citrus producing states to help orange and grapefruit growers. "Without a sympathetic appreciation of public needs, no cooperative can succeed," said Mr. Teague. "At every step, cooperatives and the public must walk..." long way to help agricultural groups, as it is all industries, and practically all California farm products are now considering ways and means to come under the agricultural adjustment act, according to Mr. Teague. The citrus industry is attempting to work out a national set-up with Florida, Texas, Arizona and other citrus producing states to help orange and grapefruit growers. "Without a sympathetic appreciation of public needs, no cooperative can succeed," said Mr. Teague. "At every step, cooperatives and the public must walk hand in hand. Their aims and ideals are identical, and what is for the welfare of one is for the well being of the other." Don Francisco, Pacific coast manager of Lord & Thomas, advertising agency, discussed, "Maintaining Consumer Demand." Other speakers and program chairman included A. J. McFadden, director of the Orange County Fruit Exchange; Frank Daybell, director, Tulare County Fruit Exchange; C. C. Perkins, president, California Lima Bean Growers Association, and other marketing, banking and railroad officials. Speeders Head Public Enemies Outrank In Deadliness All Other “Killers”; Auto Death Toll 20,443 in 1932 A worn bit of steel, a glaring headlight, the lack of a few links of chain, an invisible tail light, slightly too much pressure on a small pedal, a slight error in judgment—these apparently trivial things, aided by human carelessness, annually play major roles in taking more lives in the United States than one hundred California earthquakes, and destroy property valued at a sura that would meet the present annual federal deficit more than two times over. With all returns not yet in, owing to incomplete coverage in some states, the 1932 national death toll from motor vehicle accidents in the United States may be conservatively set at 20,443 men, women and children in 556,519 accidents—also a conservative estimate. The total economic loss from all accidents has been estimated at approximately $1,300,000,000. Faulty equipment—lights, brakes, steering gear, etc., which caused accidents during 1932. The original assessed valuation of property upon which adjustments were made totalled $4,792,690, according to the report. These values, because of damage done buildings on the property during the earthquake, were reduced to a total of $4,562,775. The heaviest adjustment was made in Santa Ana, where a total of $81,930 was cancelled from the value of property involved. Adjustments were asked on Santa Ana property with an assessed value of $1,073,130 which, after the adjustment, was revalued at $991,200. In the nine cities of the county property with an original assessed valuation of $1,585,765 was revalued at $1,464,265, showing cancellation of $121,-500. In school districts outside the cities property upon which adjustments were made had an original assessed valuation of $3,206,925. Following the requested adjustment the property was revalued at $3,098,510, showing cancellation of $108,415 for quake damage. The original assessed valuation and valuations cancelled in the cities are: Anaheim, assessed valuation, $337,395. amount cancelled, $14.840; Fullerton, valuation, $336,810; cancelled, $1780; Huntington Beach, valuation, $67,145. cancelled, $5550; Laguna Beach, valuation, $13,490; cancelled, $1675; Newport Beach, $25,245; cancelled, $2370; Orange valuation, $670; cancelled, $70; San Clemente, valuation, $8435; cancelled,$7920; Santa Ana, $1,073,130; cancelled,$81,930; Seal Beach, $23,445; cancelled,$5365. Original assessments and cancellations in outside school districts are: Alamitos, $135; cancelled $80; Brea,$668,840; cancelled,$7885; Buena Park,$32,150; cancelled,$5240; Centralia,$1510; cancelled,$150; Costa Mest,$18,390; cancelled,$4625; Cypress,$2,126,940; cancelled,$57.475; Diamond,$2120; cancelled,$125; Garden Grove,$48,325; cancelled,$12.450; Greenville,$1950; cancelled,$195; Huntington Beach,$4420; cancelled,$440; Laurel,$5475; cancelled,$2775; Loara,$1530; cancelled,$305; Magnolia,$2415; cancelled,$665; Ocean View,$273.625; cancelled,$11.670; Santa Ana,$280; cancelled,$55; Savanna,$6225; cancelled,$1495; Serra,$4155; cancelled,$285; Westminster,$8440; cancelled,$2500. Played a large part in this drama of death and destruction. Reckless drivers still outrank in deadliness all other public enemies. They accounted for approximately 40 percent of the 1932 mishaps and fatalities. Speeding hogging the road, disregarding signals, failing to signal and similar offenses raised the accident and death totals. Robert Fryer, Duarte, and Verne. An advice to the boys is correct Miller of the Commerce; E. supervisor of W. R. Rawford fororia Extensione Over 1500 club members will be the first Rangers. The Los Angeles County feature displays mechanics. Many schools of the city in the stock jungle. An invitation to 3000 boy scouts fair. Various exhibits. While not a member of the department also present the boys and girls the largest in the county schools displays so number form a very own itself. Building Stairs Zoners Claim Junk Heaps of Prison Sounding the building trends started upward June,and suggest of "Coney island entrances" to method of maint members of the regional planning meeting in Santiago commission Orange Los Angeles Santa Barbara,a attended. Zoning Engineer Los Angeles declare auto junk yards hinderances to benefit to a city through proper zitable method of he said. Both Chairman tary Markel of thening commission Orange county f experts to assist zoning law now L. Deming Tilt explained the urgency Atwater Kent — R. C. A. Victor Auto Radios FEARN ELECTRIC RADIO SHOP As easy to install $39.95 as a spark plug ... 273 E. Center St. — Phone 3111 Lindberghs On Air Flight Surveys To Europe Here are the Lindberghs, Colonel and Mrs. Charles A., as they climbed in their plane for the take off from New York to survey a northern air route to Europe via Labrador, Greenland and Iceland. Mrs. Lindbergh, as radio operator and observer, is shown climbing into the plane. Col. Lindbergh is at the right in the foreground. Boys and Girls Play Big Part In Giant Fair Pomona Exhibits to Draw Entries From Score of Junior Organizations Boys and girls of the southwest are destined to play a much more important part than ever before in the combined Los Angeles, Riverside and Orange county fair in Pomona, Sept. 15 to 24. The junior fair, a novel fair within a fair, conducted by and for the young people, will be one of the major attractions of the big exposition. It will occupy over 30,000 square feet of space. Thousands of members of 4-H and Future Farmer clubs, Boy Scouts, Woodcraft Rangers and other organizations will participate. Preparations are being made for 2000 different entries of boys and girls in the dozen major divisions. These divisions include cattle, sheep, hogs, poultry, pigeons, rabbits, bees, agricultural and horticultural products, working models of planes, engines and boats, club projects, agricultural mechanics and feature displays. Over $1500 will be distributed in cash and trophy awards. Harold Hays, member of the 4-H and Future Farmer clubs of Chino High School, is superintendent of the junior fair. His assistants, each in charge of some phase of the work, are Dean Keller, Upland; Gerald Smith, Ontario; Robert Fryer, Spadra; Davis Carman, Duarte, and Donald Butterbaugh. La Verne. An advisory board working with the boys is composed of Howard A. Miller of the Los Angeles Chamber of Commerce; E. W. Everett, regional supervisor of agricultural education, and W. R. Rawlston, University of California Extension Service. Over 1500 4-H and Future Farmer club members will take part in the big camps maintained on the grounds. This will be the first year for the Woodcraft Rangers. There are 2000 of them in Southern California this week mourned the death of Rev. Mgr. St. John O'Sullivan, restorer and padre of the historic mission San Juan Capistrano. Father O'Sullivan died Sunday at St. Joseph's Hospital. Orange, after a quarter of a century's work in restoration of his beloved mission. Solemn requiem mass was held Monday morning at the mission, after which the body was taken to Los Angeles where solemn high mass was held Tuesday morning with burial following at Calvary cemetery. More than 2,000 friends and church workers, Indians and Spanish gathered at the mission Monday morning toered the most sacred spot of the mission which then was used as a warehouse. Walls were restored to their original size, with details of construction along the lines first laid down by Spanish padres and their converts. In 1929 the church was completed, and dedicated. A modern school was orphaned. Robert Fryer, Spadra; Davis Carman, Duarte, and Donald Butterbaugh, La Verne. An advisory board working with the boys is composed of Howard A. Miller of the Los Angeles Chamber of Commerce; E. W. Everett, regional supervisor of agricultural education, and W. R. Rawlston, University of California Extension Service. Over 1500 4-H and Future Farmer club members will take part in the big camps maintained on the grounds. This will be the first year for the Woodcraft Rangers. There are 2000 of them in Los Angeles County alone. Among new feature displays will be agricultural mechanics. Many of the leading high schools of the state will be represented in the stock judging contests. An invitation has been extended to 3000 boy scouts to take part in the fair. Various troops will sponsor exhibits. While not a part of the junior fair, the department of school exhibits will also present the accomplishments of the boys and girls. It will be by far the largest in the history of the fair. For the first time Los Angeles city and county schools will enter as units with displays so numerous and varied as to form a very creditable exposition in itself. Building Curve Starts Upward Zoners Claim Elimination of Junk Heaps at City Entrances of Prime Value Sounding the optimistic note that building trends in Southern California started upward about the middle of June, and suggesting that elimination of "Coney island highways and tin-pan entrances" to cities is the surest method of maintaining property values, members of the Southern California regional planning commission held its meeting in Santa Ana Friday. Planning commissioners numbering 40 from Orange, Los Angeles, San Bernardino, Santa Barbara, and San Diego counties attended. Zoning Engineer A. E. Williamson of Los Angeles declared that sign boards, auto junk yards, and other "trashy" hinderances to beauty are a real detriment to a city. Their elimination through proper zoning is the most profitable method of planning the city has, he said. Both Chairman Bingham and Secretary Markel of the Orange county planning commission stressed the need of Orange county for advice from other experts to assist them in the proposed zoning law now being drawn here. L. Deming Tilton of Santa Barbara, explained the urgency of demands upon O Sullivan, restorer and padre of the historic mission San Juan Capistrano. Father O'Sullivan died Sunday at St Joseph's Hospital. Orange, after a quarter of a century's work in restoration of his beloved mission. Solemn requiem mass was held Monday morning at the mission, after which the body was taken to Los Angeles where solemn high mass was held Tuesday morning with burial following at Calvary cemetery. More than 2,000 friends and church workers, Indians and Spanlards gathered at the mission Monday morning to pay farewell tribute to their departed leader. Father O'Sullivan was told by doctors 25 years ago that he only had a few weeks in which to live. He began life anew in a tent near the mission, recovered his health and devoted the balance of his life to restoration of the mission. He began with a desire to do it appropriately. The first work that attracted his attention was Father Serra's own church, which he consid-ered the most sacred spot of the mission which then was used as a warehouse. Walls were restored to their original size, with details of construction along the lines first laid down by Spanish padres and their converts. In 1929 the church was completed, and dedicated. A modern school was established, conducted by three nuns of the Order of St. Francis. He established an art gallery, collecting a number of beautiful works during the years. Pope Pius XI in December last year awarded him the rank of monsignor and appointed him a domestic prelate in the pop's household. Because of illness, Father O'Sullivan was not vested with the purple robes till July 3, when Bishop Cantwell officiated. KNOW YOUR OWN GOLD RUSH —words that signaled a stamp to California . . . hin grand vacation for you OLD TOWNS where vigilantes made history. Old saloons. Crooked streets. Worn board walks and wooden awnings warped by time. You see them, scarcely changed by almost a century, in a visit to the gold towns of our own California. There’s an adventurous vacation for you in this land where prospectors still pan gravel in quest of color. Fine highways make motoring easy through this Mother Lode Country—through the southern mines district and further north to Downieville and Rough and Ready. Los Angeles declared that sign boards, auto junk yards, and other "trashy" hinderances to beauty are a real detriment to a city. Their elimination through proper zoning is the most profitable method of planning the city has, he said. Both Chairman Bingham and Secretary Markel of the Orange county planning commission stressed the need of Orange county for advice from other experts to assist them in the proposed zoning law now being drawn here. L. Deming Tilton of Santa Barbara, explained the urgency of demands upon county funds for welfare and unemployment work and urged that planning commissions in proposing public works projects submit those things which were not only desirable but necessary. Mr. Tilton pointed out the vexing problem of officials in arriving at the proper proportions of new indebtedness to be incurred in an attempt to solve the recovery situation of the present. Louis W. DeWall, engineer of the San Diego county planning commission, reported on the value of extensive surveys conducted there by using unemployed "white collar" men. Traffic count, trend of growth, tax delinquency ratios and other facts were developed. De Wall pointed to a major problem for planning control in one phase of the report which indicated that 52 per cent of the 103,000 building lots which had been sold in San Diego county were less than 50 by 100 feet. It was also shown that subdivision and lot sale was greater in the boom of 1887 than in the 1926 boom in San Diego county. William J. Fox, chief building engineer of the Los Angeles county planning commission, also talked, explaining the adoption and operation of the building code in Los Angeles county, a problem which Orange county planners and supervisors are wrestling with at the moment. Mr. Fox urged a single inspector for a job from foundation to roof, a proper districting of county territory and the application of a higher law to all minimum building requirements, in that all buildings must be structurally sound regardless of previous precedent or practices as to building. Mr. Fox also expressed the opinion that the upward curve in building in Southern California started about the middle of June. You see them, scarcely changed by almost a century, in a visit to the gold towns of our own California. There’s an adventurous vacation for you in this land where prospectors still pan gravel in quest of color. Fine highways make motoring easy through this Mother Lode Country—through the southern mines district and further north to Downieville and Rough and Ready. On every hand are other wonders to be seen. You may run over to the Sierra’s mile-high Tahoe, or explore the wondrous Yosemite. A day away is San Francisco, America's coolest summer city. You'll enjoy golf above the Golden Gate, a night-time tour of Chinatown, a bright morning in the gardens of Golden Gate Park's thousand acres, the afternoon at Fishermen's Wharf or the Zoo, dinner in a quaint restaurant of any one of many other lands, dancing in famous hotels or bohemian restaurants. Other days you might see Del Monte, Carmel, Monterey, Big Trees at Santa Cruz, the Universities of California and Stanford, the impressive Redwood Empire, or Sacramento, our capital. Or you could visit beautiful Mt. Shasta and Mt. Lassen in the near North. There are many other interesting things to see and right here in California. A FREE new book, with early a hundred illustrations, will tell you about them, and show you how low costs are this year. Californians Inc.—a non-profit community organization advertising California to the nation. CENTRAL and NORTHERN California (Last of a series of advertisements sponsored by the California Newspaper Publishers Association) "Araheim, Calif., July 27, 1933 "Raises Cain," So Must Raise A Fine Jose N. Pacheco, 35, of Los Angeles, "raised cain" about midnight Tuesday, first awakening and then rousing to action residents from Philadelphia to Claudina street in the 600 block. The disturbed sleepers telephoned police who arrested the Mexican on charges of intoxication. Pacheco was fined $25, in lieu of which he was to spend 12½ days in jail, when he was taken before Justice Charles Kuchel Wednesday morning. Sunstroke Fatal To Atwood Grower Stricken with sunstroke while working in his orchard at Atwood Tuesday afternoon, John J. Van de Putti went to his home and consumed a large quantity of cold water. Wednesday morning he was violently ill. He was taken to the Fullerton general hospital, where efforts to save him proved futile. He died at noon. The body was taken to the McAulay-Suters funeral parlors in Fullerton. The Time to Buy Furniture is NOW! Prices NOW are at the very bottom of "Depression" standards — BUT — manufacturing costs are NOW fast RISING — materials, wages, are on the climb — TODAY'S prices will cost you a lot LESS than later! 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