anaheim-gazette 1933-05-18

History of Anaheim Officially Recorded In Minutes of Anaheim Water Company, Which are Copyrighted, 1932, by Anaheim Gazette, and Printed In Weekly Installments Anaheim, June 5, 1869. Meeting of board of trustees called to order by President Heyermann. Minutes of last meeting read and approved. Treasurer reported $232.00 cash on hand. Bill from zanjero salary and labor, $78.50, ordered paid. Mr. Strodthoff being absent, owing to illness, zanjero rendered the report, which was accepted. As funds were growing short, was decided to write out an assessment, No. 15, of $10.00 per share, payable July 12th and to advertize same in a Los Angeles paper for four weeks. A request of people who bought land in Anaheim extension, to come into the Anaheim Water company as stockholders, was referred to a special meeting of stockholders, to be called for June 11, 2 p.m. to decide. Meeting adjourned. Water sales $8.00. Louis Dorr, Secretary. Anaheim, June 11, 1869. A quorum being present, 37 votes, special meeting of stockholders was called to order by President Heyermann. A petition was read as follows: We the undersigned having bought land in "The extension of Anaheim" wish to purchase shares in your water-ditch, and become shareholders with you in said ditch, and share with you all accruing expenses. Signed by: David Davis, John Wood, T. D. Lindermann, D. W. C. Dimark, Tim Boege and brother, T. Adams, Wm. Haynes, John Fischer. J. Fischer opened the discussion followed by Messrs Keller and Schenk. It was then moved and carried to consider the foregoing petition, and finally submitted to a committee of three, Messrs. John Fischer, J. Keller, and F. W. Kuelp. A resolution of A. Langenberger's, to apply for a charter including "The extension of Anaheim" was Anaheim, June 19, 1869. Meeting of board of trustees called to order by President Heyermann. Minutes of last meeting read and approved. Treasurer reported on work of Chinese as follows: Reiser, 6 days; $7.50; Boldt, 6 days; $7.50; Luedke, 4 days; $5.00; Hardin, 2 days; $2.50; Schenk, 4 days; $5.00; Reiser, 2 days; $2.50. Mrs. Padderatz, unpaid $10.00. Cash on hand $13.26. Bill from zanjero. $7.50, for man at river; $4.00 for wagon and team one day, ordered paid. Bill from D. Strodthoff committee work, $10.00. Zanjero reported having completed strengthening dam at river. Complaint from Mr. Metz about having his vineyard flooded from faulty ditch, heard, and zanjero instructed to work Chinese one day on said ditch, so there would be no further complaints. Committee instructed to report on this work next week. Water sold $9.00. Louis Dorr, Secretary. Anaheim, June 26, 1869. Meeting of board of trustees called to order by President Heyermann. Minutes of last meeting read and approved. Committee reported it was not possible to irrigate Mr. Metz's lot from south branch ditch, instructed to use old method. Bill from zanjero $7.50 allowed. F. Korn complained about waste water running on his vineyard, causing him a great deal of annoyance. Zanjero instructed to call on water users and find out when they have finished, so he can turn off the stream. Resolved that water in the evening be divided and turned down south branch ditch and Lot A-1. Request from Catholic priest, presented by Mr. Rimpau for an extension of time allowed him for privileges allowed him on City lot, refused. Water sold $17.00. Meeting adjourned. A. Schenk, Sec. Pro.Tem. 50 AUTHORITY TO INSTITUTE SUMMER Dr. Hill of Yale Professors at Next Dr. Clyde Milton university, eminent author of educational science by hundreds of associates, and allied school of the University opens new chairman of the department at Yale is an fessors to teach in session which opens in schools where June 21 may enter units of credit, a July 3 for four u/Lester B. Rogers and "The Improvement Learning Activities Schools" is a new course by Dr. Hill in classes and seminars the needs of teachers supervisors this special summer with recent Navajo movement of teachers and activities matter fields of secondary high school. Dr. Edwin Mims at Vanderbilt university as guest-professor Summer courses ward teaching credential college degrees arelish history literature geology anatomy sociology economics journalism art spelling Anyway, The Were Things were "but studios in Hollywood A swarm of bees sown Sally Films." Signed by: David Davis, John Wood, T. D. Lindermann, D. W. C. Dimark, Tim Boege and brother, T. Adams, Wm. Haynes, John Fischer. J. Fischer opened the discussion followed by Messrs Keller and Schenk. It was then moved and carried to consider the foregoing petition, and finally submitted to a committee of three, Messrs. John Fischer, J. Keller, and F. W. Kuelp. A resolution of A. Langenberger's, to apply for a charter including, "The extension of Anaheim" was adopted. Meeting adjourned to meet again on June 19th, at 2 p.m., to hear report of appointed committee. Louis Dorr, Secretary. Anaheim, June 12, 1869. Meeting of board of trustees called to order by President. Minutes of last meeting read and approved. D. Strodthoff reported the dam still requiring some work. The southern branch is completed and the lumber for gate at junction is on the ground. Moved and carried that Mr. Strodthoff be paid for his time as required, instead of $10.00 per month. Following bills were ordered paid: $176.62 Chinese, for labor; Los Angeles News, for publishing notice of assessment, $5.00; man at river, $7.50. Zanjero's report of work done by Chinese, accepted. Zanjero was instructed to submit the work he intended to do for the trustees' consideration, at meeting the week before. Water sales $10.00. Meeting adjourned. Louis Dorr, Secretary. Anaheim, June 19, 1869. General stockholders' adjourned meeting called to order by President Heyermann, 38 votes being present. Minutes of last meeting read and approved. Following report from committee read: To the Extra Stockholders' Meeting, We, the appointed committee wish to present the following recommendations for your consideration: 1. To allow all the landowners of "Anaheim Extension" to become part owners in our ditch, under the following conditions: (a) To pay to the Anaheim Water company in U. S. Gold Coin $1.50 for every acre of land. (b) That every 20 acres, of landowners in said extension of Anaheim, be, in writing out an assessment, taxed the same as one share of the Anaheim Water company. (c) The amount of the above stated payment of $1.50 per acre, shall be equally divided among the 50 shares of the Anaheim Water company. (d) All necessary ditches to irrigate their land shall be made by said landowners. (e) Above conditions complied with, they shall have the same privileges, and waste water running on his vineyard, causing him a great deal of annoyance. Zanjero instructed to call on water users and find out when they have finished, so he can turn off the stream. Resolved that water in the evening be divided and turned down south branch ditch and Lot A-1. Request from Catholic priest, presented by Mr. Rimpau for an extension of time allowed him for privileges allowed him on City lot, refused. Water sold $17.00. Meeting adjourned. A. Schenk, Sec. Pro. Tem. Anaheim, July 17, 1869. No quorum present. Water sales,$8.00. A. Langenberger, Sec. Pro Tem. Anaheim, July 24, 1869. Meeting of board of trustees called to order by President Heyermann. Minutes of last meeting read and approved. Zanjero's resignation was read and resolved to ask zanjero to remain on the job at least until the Chinese time is up. Last month the Chinese worked 128 days, paid to the 20th,$147.69. Zanjero reported the Chinese worked 27 days this week, 18 days for Anaheim Water Co., and 9 days outside for which was received $10.75. Bill from zanjero for man at river $7.50, same ordered paid. Water sales $6.00. Meeting adjourned. Louis Dorr, Secretary. Anaheim, July 31, 1869. Meeting of board of trustees called to order by President Heyermann. Secretary absent. No minutes read. Bill for man at river,$7.50, ordered paid. The zanjero was told that when the Chinese had finished their time, his employment would end. It was moved and carried that the secretary produce the contract entered into with Davis Bros. concerning City Lot No. 33. Chinese worked past week 25½ days, for Anaheim Water Co.,7 days and outside 18½ days for $23.12.Treasurer reported $254.59 cash on hand.Water sales $9.00.Meeting adjourned. A. Langenberger, Sec. Pro Tem. Anaheim, August 7, 1869. Meeting of board of trustees called to order by President Heyermann.Minutes of last two meetings read and approved. Following bills received and ordered paid: zanjero's salary $75.00; man at river $7.50; floor in zanjero's room $22.33.The Davis contract was produced after lengthy discussion,the matter was referred to Messrs.Heyermann,Keller and Dorr,'to act on same. Chinese work 24 days the past week for the Anaheim Water Co.,and 15 days on outside. The matter concerning Chinese was laid over until next meeting. Chinese were paid $79.00.On the afternoon of Anyway, The Were Things were "the studios in Hollywood.A swarm of bees sent.Sally Eilers.Spencer Tracy run Anhai Meeting of board to order by Presidents of last meeting.Complaints from kee,and Schenk albeit bought.were heard them gratis the no.A.Heyermann.to prepare water week and post sailed allowed and ordered 4½ days.$5.62.water Sales $4.00.Lo Anai Meeting of board order by Presidents of last meeting.Treasurer report$128.00 for City L.Weglein.Cash oiof $7.50 for labor,sales $5.00.Meet Ana Meeting of board order by Presidents of last meeting.Treasurer report hand.Resolved to furn No.11 president tend to matter.Resolved to divide in the main ditches following week.Messrs.Rehm a committee to take tools belonging to Bill of $6.25 for paid.Water sales journed. Ana Regular stockholder to order by President call showed quorum.Secretary proceed.of April 19.June 11approved.The semi-annual and secretary were committee of MeFischer to audit.Mr.Kuelp report (b) That every 20 acres, of landowners in said extension of Anaheim, be, in writing out an assessment, taxed the same as one share of the Anaheim Water company. (c) The amount of the above stated payment of $1.50 per acre, shall be equally divided among the 50 shares of the Anaheim Water company. (d) All necessary ditches to irrigate their land shall be made by said landowners. (e) Above conditions complied with, they shall have the same privileges, and observe the same regulations as the old members of the Anaheim Water Co. (f) Cleaning and maintenance of main canal shall be done by Anaheim Water Co. (g) Should there be a shortage of water the original water district shall be served first. 2. If the above recommendations are accepted by both parties, then a special meeting of stockholders shall be called to consider if it be practical, and the wish of the stockholders to apply, at the next session of the legislation for a city charter. 3. At these general meetings each 20 acres shall be entitled to one vote. 4. A standing committee to be elected by ballot, to arrange all further details, until the next regular meeting of all concerned. Signed: John Fischer, Jacob Keller, and F. W. Kuelp. Resolved, to vote on each paragraph separately. Resulting, in Article (a) being accepted, with the change of asking $2.00 per acre, instead of $1.50, to become a part of the Anaheim Water Co. Article (b) accepted as read. Article (c) accepted as read. Article (d) to include the provision that the landowners also provide their necessary gates. Article (e) accepted as read. Article (f) accepted as read. Article (g) accepted as read. Paragraph 2. accepted. Paragraph 3. tabled. Paragraph 4. not accepted. Moved and carried that present committee be retained and to consult an attorney, so as to proceed in a legal manner in this matter of taking in adjacent land. Meeting adjourned. Louis Dorr, Secretary. Following bills received and ordered paid: zanjero's salary $75.00; man at river $7.50; floor in zanjero's room $22.33. The Davis contract was produced, after lengthy discussion, the matter was referred to Messrs. Heyermann, Keller and Dorr, to act on same. Chinese work 24 days the past week for the Anaheim Water Co., and 15 days on outside. The matter concerning Chinese was laid over until next meeting. Chinese were paid $79.00. On the afternoon of August 4, a zanjero was hired at $40.00 per month. Passage money for Chinese $45.00 was allowed. Water sales $10.00. Meeting adjourned. Louis Dorr, Secretary. Anaheim, August 14, 1869. Meeting of board of trustees called to order by President Heyermann. Minutes of last meeting read and approved. Report of the Davis committee submitted and resolved that secretary inform Davis Bros. not to use the Water company's property as a public street. Resolved to lay report over for further consideration. Regard the Chinese, resolved they should vacate the Water Co.'s property. Secretary instructed to collect rent from Davis Bros. $7.50, was allowed for man at river. Water sales $1.00. Meeting adjourned. Louis Dorr, Secretary. Anaheim, August 21, 1869. Meeting of board of trustees called to order by President Heyermann. Minutes of last meeting read and approved. Secretary reported collecting $30.00 rent from Davis Bros. Also paying two bills: Man at river $7.50, labor $2.50. Moved and carried that in future no water be sold after regular trustees' meeting. Secretary instructed to post such notice. Zanjero was called on to present his bills, the amount of same $22.66, ordered paid. A request from Mr. Weglein to buy City Lot No. 11, was read and secretary instructed to post notice, "For sale" of said Lot. Water sales $9.00. Meeting adjourned. Louis Dorr, Secretary. Anaheim Regular stockholder to order by Presidio call showed quorum Secretary proceeded of April 19, June 11 approved. The semi-annual and secretary were committee of Mo Fischer to audit. Mr. Kuelp report an attorney regarding Anaheim Extension who want to join Co., same attorney paragraph (g) which water shortage or will be served first Owing to the la meeting adjourned Sept: 18, 3 p.m. Anaheim Meeting of board to order by Presidio minutes of last meeting Bill for labor $1 It was moved and forth the zanjero's for the use of Anah Regarding the rule cided to distribute in the main ditche Committee reportpleted the inventory Resolved to prepare for the Catholic church of Anaheim Water same. Water sales journed. Anaheim Meeting of board order by Presidio minutes of last meeting Two bills ordered W. Kuelp, committe other for labor Decided not to bring into Anaheim for sales $2.00. Meetin 50 AUTHORITIES TO INSTRUCT AT SUMMER SCHOOL Dr. Hill of Yale Among Visiting Professors at Trojan School Next Month Dr. Clyde Milton Hill of Yale university, eminent authority in the field of educational science, will be welcomed by hundreds of admirers, adherents, associates, and allies when the summer school of the University of Southern California opens next month. Dr. Hill, chairman of the department of education at Yale, is among 50 visiting professors to teach in the U. S. C. summer session which opens June 21. Teachers in schools which close later than June 21 may enter on June 26 for six units of credit, a full program; or on July 3 for four units of credit, Dean Lester B. Rogers advises. "The Improvement of Teaching-Learning Activities in Secondary Schools" is a new course to be conducted by Dr. Hill, in addition to other classes and seminars. Designed to meet the needs of teachers, heads of departments, supervisors, and administrators this special summer course will deal with recent developments in the improvement of teaching learning situations and activities in various subjects matter fields of secondary schools, from junior high school to junior college. Dr. Edwin Mims, professor of English at Vanderbilt university, also is to teach on the Trojan campus this summer as guest-professor. Summer courses granting credit toward teaching credentials and advanced college degrees are scheduled in English, history, literature, social sciences, geology, anatomy, botany, zoology, psychology, economics, foreign languages, journalism, art, speech, and music. Anyway, Things Were "Humming" Things were "humming" at the Fox studios in Hollywood the other day. A swarm of bees settled on state 9, and sent Sally Filters Colleen Moore and an extraordinary number of strange hiding places for contraband, such as engine hoods, coat linings, tool boxes, automobile side pockets and the silky folds of the contents of feminine luggage. It is noted that during the year Crescent City was eliminated as a terminal inspection postoffice and Mill Valley and Sausalito in Marin County were designated as terminal inspection posts. Babies Enthroned On Best Padding Seventeen hundred baby chair pads, shipped into California by an eastern manufacturer, have been condemned by the division of weights and measures, state department of agriculture, because they contained second hand material. The pads were ordered returned to the manufacturer with the warning that prosecution would follow if any further attempt was made to market the pads in this state. 10 Mediterranean Fruit Fly Interceptions Made by Quarantine Service During 1932 Number of Trans-Oceanic Steamers Decreases Slightly With Small Decline of Passengers but Increase of Luggage; Inspectors Find Melon Fly, Japanese Beetle, Many Others The number of trans-oceanic steamers and out of state automobiles entering California declined somewhat in 1932 from the figures for the previous year, but there was an increase in steamer passenger arrivals, in San Diego and in the number of airplanes from Mexico, according to the annual report of the division of quarantine administration, state department of agriculture. Both the steamer and the automobile totals for 1932 are subject to decided qualification, however, the quarantine service reports, as many of the smaller and older boats were withdrawn from service and replaced by a reduced number of newer and larger crafts, and separate checks were made for the first time on cars containing luggage and camping equipment and cars that were not so burdened. There were 11,317 fewer oceanic passengers arriving at San Francisco, as against a decrease of but 176 such passengers for the port of San Pedro. The number rose in San Diego by 814 passengers. Despite the decided drop in water arrivals at San Francisco still had 1,654 more deep sea going visitors touch her shores than San Pedro. The increase in the number of airplanes arriving at San Diego from Mexico is interesting, the total being 1609 for 1932 as against 1561 in 1931. There was a decrease of 159, however, in the number of passengers so carried. The most interesting air arrival inspected by quarantine service in 1932 was the ill-fated dirigible Arkon, which tied up at San Diego after her maiden transcontinental trip from Lakehurst, New Jersey. The total steamer arrivals at the port of San Francisco was 3,018 as against 3,472 for 1931. The total passengers so carried was 25,594, as against 36,911 for 1931. The San Pedro steamer arrivals numbering 3,936 as against 4,447 in 1931, and the passenger arrivals 23,940 as against 24,116 in 1931. Anyway, Things Were "Humming" Things were "humming" at the Fox studios in Hollywood the other day. A swarm of bees settled on state 9, and sent Sally Eilers, Colleen Moore and Spencer Tracy running for cover. Anaheim, August 28, 1869. Meeting of board of trustees called to order by President Heyermann. Minutes of last meeting read and approved. Complaints from Messrs. Korn, Luedke, and Schenk about not getting water bought, were heard, and water allowed them gratis the next week. A. Heyermann, president, was asked to prepare water program for next week and post same. Two bills were allowed and ordered paid; Zanjero duty 4½ days, $5.62; work on dam $2.00. Water sales $4.00. Meeting adjourned. Louis Dorr, Secretary. Anaheim, Sept. 4, 1869. Meeting of board of trustees called to order by President Heyermann. Minutes of last meeting read and approved. Treasurer reported having received $128.00 for City Lot No. 11 from Mr. Weglein. Cash on hand $214.85. Bill of $7.50 for labor, ordered paid. Water sales $5.00. Meeting adjourned. Louis Dorr, Secretary. Anaheim, Sept. 11, 1869. Meeting of board of trustees called to order by President Heyermann. Minutes of last meeting read and approved. Treasurer reported $218.10 cash on hand. Resolved to furnish deed to City Lot No. 11, president and secretary to attend to matter. Resolved to divide the water to run in the main ditches in Anaheim for the following week. Messrs. Rehm and Dorr, appointed a committee to take inventory of all tools belonging to company. Bill of $6.25 for labor allowed and paid. Water sales $1.00. Meeting adjourned. Louis Dorr, Secretary. Anaheim, Sept. 11, 1869. Regular stockholders meeting called to order by President Heyermann. Roll call showed quorum present, 26 shares. Secretary proceeded reading minutes of April 19, June 11 and 19, which were approved. The semi-annual reports of treasurer and secretary were read and given to committee of Messrs. Luedke and Fischer to audit. Mr. Kuelp reported having consulted in the number of passengers so carried. The most interesting air arrival inspected by quarantine service in 1932 was the ill-fated dirigible Arkon, which tied up at San Diego after her maiden transcontinental trip from Lakehurst, New Jersey. The total steamer arrivals at the port of San Francisco was 3,018 as against 3,472 for 1931. The total passengers so carried was 25,594, as against 36,911 for 1931. The San Pedro steamer arrivals numbering 3,936 as against 4,447 in 1931, and the passenger arrivals, 23,940 as against 24,116 in 1931. At San Diego 1,226 steamers arrived as against 1,311 in 1931, but despite this decrease the passenger figures were 4,832 for 1932 as against 3,918 for the preceding year. It is notable, however, that there was a substantial increase at the three major ports of the total parcels examined. This is attributed to both an increase in freight traffic and the larger carrying capacity of the new steamers coming into service. The total number of luggage carrying cars entering the state in 1932 was 683,313 as against a figure of 847,320 for all types of cars in 1931. To the 1932 figures may be added, however, the 105,206 cars not bearing luggage or other equipment or non-transit cars which were also halted at the border stations. Thus the total automobile inspections for 1932 falls but 7 percent under those of 1931. Dividing interest with the traffic statistics in the report is the number of major plant pest interceptions, and the manner in which some of these interceptions were made possible. There were ten interceptions of the Mediterranean fruit fly from Hawaii and other important interceptions of meon fly, Japanese beetle, apple maggots, sweet potato weevils and a host of other pests. The arrival of overseas shipments of horses for the Olympic games, the attempts to smuggle in contraband narcissus and pomelos for various celebrations of the Chinese New Year and such events as 206 interceptions of the citrus mealy bug, presented special problems to the quarantine force, many of which had to be met on the spur of the moment and by quickly improvised devices. The report indicated a general tightening up of the quarantine service to meet the new hazards created by the present economic disturbance, and the introduction of newer and faster transportation, both by sea and by land. In their work the versatile quarantine inspectors were compelled to uncover- This medicine does a lot for children Have you a youngster who doesn’t eat enough—isn’t gaining—isn’t getting on in school? Sluggish children need a stimulant. Indeed, the healthiest child’s stomach, liver and bowels need stimulating at times. Here’s a preparation that stimulates the little system in a perfectly harmless manner—it is, in fact, a family doctor’s prescription. It is used on the youngest children—even babies—with such happy results that a million mothers use it. The first thing it does is cleanse the system of all lingering poisons that make children bilious or sluggish. (They will never need any other cathartic, and their little bowels move regularly and thoroughly without any other help.) Dr. Caldwell's Syrup Pepsin is the name of this famous prescription. Every druggist keeps it ready for use. Dr. Caldwell's Syrup Pepsin is made of fresh herbs, active senna, and purest pepsin, and is so pleasant-tasting and pleasant acting that the children love to take it. There is no better regulator of the bowels for anyone, of any age. Whole families rely on it. Older people find it to be the very best protection from auto-intoxication. Syrup Pepsin has the same action at any age: Mild enough for babies. In adult doses, it is strong enough to keep any man or woman in condition. Interceptions During 1932 Slightly With Use of Luggage; Many Others State automobiles enter-guages for the previous arrivals, in San Diego to the annual report department of agriculture. A number of strange or contraband, such as boat linings, tool boxes, pockets and the silky contents of feminine luggage, during the year Crescent eliminated as a terminal office and Mill Valley in Mario County were terminal inspection posts. Unthroned Best Padding Hundred baby chair pads, California by an eastern have been condemned by weights and measures.nt of agriculture, be-tained second hand ma-sse were ordered returned trumper with the warning man would follow if any it was made to market state. TWO-FOR-ONE IN ASSEMBLY DOES FINE TEAMWORK “Ex-Officio” 81st Is Wife Who Is “Eyes” for Blind Suisun Assemblyman California may have 80 assemblymen, but there actually are 81 persons working on the laws of the state in the house. The “ex-officio” member is Mrs. Ernest C. Crowley, of Suisun, wife of the assemblyman from that district. For three sessions, Mrs. Crowley has been on the job beside her husband’s desk day in and day out, always with a smile for everyone, and uncomplaining when long night sessions beset assembly members. There’s a good reason for her constant attendance. She is the “eyes” of her husband, who is blind. Untrained Mongrel Proves “Train Wise” Chief, an unclaimed dog of advanced age, is fed by chefs on the various dining cars that stop in Gerber. Chief is “train wise,” and never meets a train that doesn’t have a dining car. Bee Swarms Pay No Heed to Law Disregarding traffic laws, three swarms of bees flew down the main street of Turlock. At East Main street they separated. One swarm took possession of a clothing store, another set up business in a garage and the third swarm took to flight across country. Must Pay Growers Or Just “Fold Up” The state department of agriculture means business in curbing the activities of “cash buyers” of deciduous fruits and grapes, when these buyers are unable to pay growers as promised, it became evident when three previous operators in San Joaquin county received letters from the division of market enforcement informing them that they must remain out of the fruit business until growers to whom they owe money are satisfied. Chinchiolo Pros., Denjamino Strangio, and Joseph and Angelo Costa, all of Stockton, received official injunctions upon their conduct until growers’ claims have been satisfied. The department’s letter pointed out to each former “cash buyer” that he would not be permitted to register as such this year, or operate as a field agent, or buyer for any other concern, until his house was placed in order. Governor Gives “Lengthy’ Study Governor Rolph has received a par-don application that promises to command “lengthy” consideration. The document, one of the longest ever filed with the governor’s office, contains 286 pages, including 39 full-page cartoons, and was submitted in behalf of Milford B. Martin, sentenced to San Quentin prison in 1930, following conviction on a bribery charge. Text of the application seeks freedom for the convict on the ground he was innocent of the charge and had been "railed" to prison. PSYCHOLOGY IN ADVERTISING To merchants, particularly in times when there are fewer and more valuable dollars than ever before, the question of proper advertising psychology is paramount. Unless the prospective customer wants to see or hear your message no amount of ballyhoo will accomplish any favorable results. Trying to force attention to certain advertising merely arouses antagonism, which works to the detriment of the advertiser. That is why there is increasing resentment by the public against any form of advertising which it does not want. This applies with equal force to sound apparatus, obnoxious signs or cluttering up of porches and lawns with paper debris. What kind of advertising does the public want? That is important. Upon the proper answer lies the success of advertising campaigns. Obviously, the kind of advertising the public wants is the kind it pays for. For instance, subscribers of the Gazette, knowing full well that this newspaper carries adver- That is important. Upon the proper answer lies the success of advertising campaigns. Obviously, the kind of advertising the public wants is the kind it pays for. For instance, subscribers of the Gazette, knowing full well that this newspaper carries advertising of responsible merchants of this city, pay two dollars per year to have this newspaper delivered every Friday morning by Uncle Sam's mailman. Of course, among the considerations of the subscriber is the editorial merit of the publication. The fact that store news, in the form of advertising, is carried lends weight to the reason for subscribing. That, then, is the type of advertising the public wants. It is the only type of advertising, outside of courteous service, pleasant surroundings and attractive show windows, which pays both advertiser and customer. ANAHEIM GAZETTE Phone 2414