anaheim-gazette 1933-05-11

200-Foot Cave-in Cause of Wonder Thousands of Southern Californians milled around San Clemente this week, peering over embankments and down crevices, uttering exclamations of astonishment and then returning home to tell their friends of the phenomenon of nature which wrecked Mayor Thomas F. Murphine's $50,000 home at the beach city on the morning of May 5. Not only was the elaborate stucco house torn apart until it is utterly ruined by the slippage and cave-in of the embankment, but the Santa Fe railroad tracks, which skirt under the abrupt palisades and back from the ocean bed a few hundred feet, was covered with an avalanche of debris for several hundred feet. A spur track was constructed immediately to permit moving of trains between Los Angeles and San Diego within 24 hours. Work of clearing away the cave-in was still underway this week. Members of Murphine's family, noticing cracks in the ground and hearing "queer noises" the previous day, moved to a friend's home because they feared some disaster. They went none too soon, because that evening the slippage began, and by 6:30 there was a terrific roar when portions of the embankment slipped as much as 40 feet. Altogether, approximately a block of the palisades was affected. What caused the odd slippage was speculated upon by geologists and laymen this week. Mayer Murphine of San Clemente believes that when a spring dried up several weeks ago, the water was diverted to underground channels causing a gradual soaking of the ground, weakening its base and permitting the wide cave-in. Grandpa, Indians Get Free Licenses Grandpa can do a little free hunting and fishing now, if he feels so inclined. Of course he must be a veteran of the California citrus industry has been trying for in fact for years, to accomplish the very same type of Roosevelt is now asking of all branches of agriculture to C. C. Teague, president of the California Fruit national leader in cooperative marketing and agriculture. The California citrus industry has been trying for in fact for years, to accomplish the very same type of Roosevelt is now asking of all branches of agriculture to C. C. Teague, president of the California Fruit national leader in cooperative marketing and agriculture. Tuesday evening to over 400 citrus growers and business leaders at the annual meeting of the Inter-Service Clubs of Whittier. "I am told that over 95% of the citrus fruit in this district is marketed through the Exchange, which makes me very happy and assures me that I am among friends," said Mr. Teague. "It shows that the principles of cooperative marketing are pretty well understood, not only by growers, but by your bankers and business men, as well," said he. Mr. Teague said that the president's statement about the willful minorities that are retarding and destroying so many industries constituted one of the problems of the citrus business today. Mr. Teague explained that while he is known as a lemon and walnut grower, he also has $75 acres of valencia oranges in properties owned by companies under his management. These properties constitute the largest acreage of this variety under one management in the Exchange. "Although there was produced in California 40 years ago, less than 5,000 carloads of oranges annually, there was overproduction," said Mr. Teague. "As a result of distress in the industry, the California Fruit Growers Exchange was born to stabilize prices by establishing orderly marketing, to be accomplished by regulating shipments to the demand, and creating new relationships with farmers." "The first rangement with Conference B studies of causes and effects of this As a result mittee for the program which some of the and by a large leaders, managing a nation-heads of the organizations. "This program the President members of are that these recommend by Congress press. "It has been growers of our prices receive properties tha market the sale as it did of 90% of the loss in the Exchange have pro-rated the supply have maintained the past seven done in the fiftieth of 25%, which on a salvage..." Grandpa, Indians Get Free Licenses Grandpa can do a little free hunting and fishing now, if he feels so inclined. Of course he must be a veteran of the Civil war to come under the terms of a measure just signed by Governor Rolph. The new law provides that veterans, most of whom are over 90, are exempt from paying hunting and fishing license fees. The exemption also applies to Indians, who owned the country in the first place. Criticizes Boss, So Loses Her Job Criticising the "boss" apparently is serious business these days. Alleged to have openly voiced her opinion of the Marysville city council, Miss Maxine Rogers was removed by that body from her position as city librarian. According to Councilman Frank H. Bartlett, head of the library commission, he called Miss Rogers to his office and she frankly admitted denouncing the council as a "set of dirty politicians." FOX THEATRE Gen. Adm. 25e—Children 10e NOW PLAYING — "The WHITE SISTER" with Helen Hayes - Clark Gable Travelogue - News - Cartoon Matinee Saturday at 2:30 Sun., Mon., Tues. May 14-15-16 Sunday Continuous from 2:30 JOE E. BROWN in "ELMER THE GREAT" also "KRAKATOA" Every Teacher and Scholar Although there was produced in California 40 years ago, less than 5,000 carloads of oranges annually, there was overproduction," said Mr. Teague. "As a result of distress in the industry, the California Fruit Growers Exchange was born to stabilize prices by establishing orderly marketing, to be accomplished by regulating shipments to the demand, and creating new consumer demand to take care of the rapidly increasing production. During the past five years, 70,000 carload crops have returned an average of 112¼ million dollars, besides paying 42½ millions annually for transportation. Consumer demand has increased 1420% during the 25 year period in which the Exchange has invested almost 17 million dollars in Sunkist advertising. "Up to the past three seasons the Exchange was able to satisfactorily stabilize the prices of oranges by controlling distribution, even though it had only 75% or less of the production. This system was followed for many years, and results were generally good. Growers were prosperous. The values of citrus properties were maintained and enhanced. But for the past three years there has been another story. Prices have been low, and most growers have not received a return equal to the cost of production. What has happened to bring about this great change? "First, production has continued at an increasing rate. The average production for the three years, 1926 to 1928 inclusive, was 64,800 carloads. The average of the last two years, 1931 and 1932 inclusive, was $1,100 carloads, indicating an increase in production of 16,300 carloads per year. Besides this, there are 45,000 acres of oranges and grapefruit that have not reached a bearing age. "Second, we have been going through a period of world wide depression, the most serious of modern times. Nearly all of the countries of the world have gone off the gold standard. The United States until recently maintained the value of its dollar on a gold basis. As a result, countries with depreciated currencies have brought in the products of industry and agriculture, over our tariffs, to compete with our industries and to depress our prices. On the other hand, on account of these depreciated currencies we have been able to do very little trading with the rest of the world." Mr. Teague stated that the total value of the entire agricultural production of the United States a few years ago ranged from 10 to 12 billion dollars. The total annual value of all of the agricultural crops has now shrunk to about 4½ billion dollars. In addition oranges in properties owned by companies under his management. These properties constitute the largest acreage of this variety under one management in the Exchange. "It has been growers of our prices receive properties that market the sale as it did of 90% of the loss in the Exchange have pro-rated the supply have maintained the past seven done in the fifties on a salvage." "I leave it whether the price on lemons are of that industrial program I our hear advanceship all your fellow hold here the advertising competition sary. I submit 7 years of coo by 90% to 95% ing under the sufficient answer which is the." "After signitions several navel and valet to the Exchange Exchange signification agreed livered them to of the committee that we were thus set the whose cooperative place the stateration. "The farm I able to secure shippers prom plan effective know, the pla valencias. The thing it can plan a success best opportunity per acre for t" "Controlling not the only butution and sai not overlook ting consumers if we are ever big production years. Likewise in nation of citing in the ma ple should be of a product c market at a fa on a demoralize." "Whether sl and controlled under an ind such as has no will go into ments, it is o Matinee Saturday at 2:30 Sun., Mon., Tues. May 14-15-16 Sunday Continuous from 2:30 JOE E. BROWN in "ELMER THE GREAT" also "KRAKATOA" Every Teacher and Scholar should see it Cartoon - Sport News Events Starting Wednesday for 4 Days "KING KONG" No Advance in Prices W-A-N-T A-D-S RATE: Five cents the line (count five words to the line) for each insertion. Phone 2414 for want ads that bring results. REV. COMMIE I. DAVIES Ordained Medium — Reading Dally 621 E. 5th St., Phone 4066-W Santa Ana, California Painting & Paperhanging Painting, paperhanging. J. E. Saylor, 840 S. Los Angeles St., Phone 2761. Pianos For Sale 100 PIANOS to choose from; Knabe, Bechstein, Steinway, Chickering, Kimball, etc., new and used, $35 up. Danz, Anaheim. $10 FREE! Send name of friend who wants piano and get $10 Free when we sell. Danz, Anaheim. Mr. Teague stated that the total value of the entire agricultural production of the United States a few years ago ranged from 10 to 12 billion dollars. The total annual value of all of the agricultural crops has now shrunk to about 4½ billion dollars. In addition to this, in the last 10 years, 11,000 banks have been closed which have not reopened, which tied up 10 billion deposits, after deducting interdeposits of banks. Deflation has destroyed 175 billion dollars of property value in this country since the depression began in 1929. To sum up, there has been a decreased annual buying power of at least 12 billion dollars from the 12 million unemployed; another 5½ billion dollars lost in the income of agriculture; another 5 billion at least in closed banks; or a total of 22½ billion dollars that can be directly accounted for. "It would be strange indeed if the citrus industry did not share in this situation, and we have," stated Mr. Teague, "but if there is any comfort in the contemplation of others worse off, note these comparisons: comparing the 1929 peak sales with 1932 — automobile sales have fallen off 74% in volume; radio 44%; railroad passenger travel 71%; textiles, 29%. By comparison California orange sales declined only 9% in volume and 29% in price between 1929 and 1932." More nearly normal business conditions and re-employment of labor are pre-requisites to the prosperity of any industry, he said. It was with this in mind that a group of men last January got together in New York and formed the Committee for the Nation to rebuild prices and purchasing power. Among this group were some of the leading industrialists, as well as those at the head of national agricultural organizations. This committee proposed to make a careful study of all of the conditions responsible for the depression and to formulate a remedial program for presentation to the National Administration, and to the people. Funeral service Cook, 42, resident years who died Friday after a Monday morning funeral parlor. Ledbetter, of church, officiated the Anaheim cemetery. She is survived Thomas Cook over Mrs. Claytie Calif.; one son, heim; father, J. five sisters, Mrs. Kansas, Mrs. F.E. Williams of Schiff of Pho Sybil Schaff of J. C. Schaiff of Ralph Schaff membership in Arkansas. Citrus Industry Just Beginning Willful Minorities by Stabilization Marketing Pacts Business Leaders Hear Exchange Presidency Club Meeting in Whittier Tuesday Production and Marketing Problems Industry has been trying for the past several months, with the very same type of cooperation that President all branches of agriculture and industry, according to the California Fruit Growers Exchange, have marketing and agricultural circles, who spoke at the citrus market which makes me that I am Teague, of cooper-well under-but by your as well." President's minorities deroying so none of the business today, while he nut grow-fal valencia by comment. These largest acreage manage-roduced in than 5,000 there wasague. "As industry, the change was establishing complished the demand. "The first step was to make an arrangement with the National Industrial Conference Board to make a series of studies of national conditions and the causes and effects of the monetary systems of this country and of the world. As a result of these studies, the Committee for the Nation adopted a 6 point program which has been endorsed by some of the nation's leading economists and by a large number of the business leaders, managers of large businesses, doing a nation-wide business, and by the heads of the leading national farm organizations. "This program has been presented to the President, his Cabinet and the members of Congress. The indications are that a large part, if not all, of these recommendations may be adopted by Congress, according to the daily press. "It has been most unfortunate for the growers of oranges in the city on the prices received and the values of their properties that the Exchange did not market the same percentage of oranges as it did of lemons. With well over 90% of the lemon production signed up in the Exchange lemon agreement, we have pro-rated shipments and regulated the supply to meet the demand, and have maintained a stable market for the past seven years. This has been done in the face of an average surplus of 25%, which had to go to by-products on a salvage basis. School Costs Are Meeting Subject complished, without a single bond being voted, and with the bonded debt reduced from $199,000 to bonded debt on June 30, 1933, is $71,000. One bond issue will be retired on June 1, 1933. Bonding capacity is at present $477,242. Redemption of bonds and interest until January 1935, is $19,050 annually. In January 1935 the district will pay off second bond issue, thereby reducing payments of principal and interest $11,500. “This policy will result in tremendous savings to taxpayers in about 10 years from now. Officials at that time will be given much applause for their economies, when, as a matter of fact, the foundation for these economies was laid eight years ago, and will become effective only by continuous adherence to the policy.” Superintendent Gauer lamented the fact that Anaheim’s elementary schools have been “used as a training ground” for Long Beach and Fullerton schools, simply because of the policy of paying salaries well below those obtainable elsewhere. Asked where he would have to cut were an arbitrary 10 per cent reduction demanded, he replied: “From teachers’ salaries, most of it. We could let the lawns and flowers around school houses die, and save $1,000.” Principal J. A. Clayes of the Anaheim union high school, called upon by President Bonney, specifically replied to the questions brought up in the farm bureau discussion. “We are reducing our capital outlay by 50 per cent. Our teachers’ salaries already have been reduced on a graduated scale from 10 to one per cent. No amounts are stated in contracts now being let. We are cutting out all adult education, with the exception of those classes which are self-sustaining. “In comparing our school with Fullerton, you must consider that high schools with junior colleges get a refund from the junior colleges. We have adhered as closely as possible to the teacher load of 19 recommended by Mrs. Santa Ana Votes On Beer Jun- Santa Ana’s city council, anxious get it over with.” Monday decided hold the city election on whether not to sell three point two June 8. The election was sponsored by Santa Ana Cafe Owners’ association which circulated a petition calling the balloting when the city fa- refused to repeal the ordinance; made safe of beverages containing more one-half of one per cent alcohol in Tentative date previous lead beer for June 22, but final date was not in order to “get things settled” Pickwick Manager Says Trade Bet “Business is getting better,” Mr. Samuel E. Adams of the Pickwick announced this week. “For six weeks we have noticed an improvement Especially is this true since scaffolding around the tower of the hotel has removed, and since the dining room rearranged and redecorated.” Manager Adams this week has combination gas-electric sign erected the entrance to the cafe. The sign purchased through local merchants. Orange Bride-Elect Complimented H Miss Irina Goodrich of Orange, lar bride-elect, was honored at a bar shower Monday evening by Miss ardine Bettendorf at her home on coin avenue. Miss Muriel Wagner high score and Miss Bernice Kroelow. After refreshments were so presents were given the compliment guest. Guests were Miss Wagner, Charl Peitzer, Olga Peitzer, Evelyn Cu Helen Wollenmann, Mrs. Robert Po Mrs. Margaret J. Battree of Anahi Misc Geneva Waldman State Anhei "It has been most unfortunate for the growers of oranges in the city on the prices received and the values of their properties that the Exchange did not market the same percentage of oranges as it did of lemons. With well over 90% of the lemon production signed up in the Exchange lemon agreement, we have pro-rated shipments and regulated the supply to meet the demand, and have maintained a stable market for the past seven years. This has been done in the face of an average surplus of 25%, which had to go to by-products on a salvage basis. "I leave it to you lemon growers whether the prices we have maintained on lemons and the relative prosperity of that industry are the result of the program I outlined, or the programs we hears advanced that propose to let you ship all your fruit and let the other fellow hold his fruit back and pay for the advertising; or in the program that competition among shippers is necessary. I submit the results of the past 7 years of cooperative lemon marketing by 90% to 95% of the growers operating under the lemon agreement, as a sufficient answer to the question of which is the sound program. "After signing our own local associations several weeks ago to Exchange navel and valencia agreements, similar to the Exchange lemon agreement, the Exchange signed the farm bureau stabilization agreements and promptly delivered them to Dr. Waynick, chairman of the committee. I am happy to say that we were in position to do so, and thus set the example for other shippers, whose cooperation was necessary to place the stabilization program in operation. "The farm bureau committee was unable to secure the signatures of other shippers promptly enough to make the plan effective in navels, but as you know, the plan is now in operation on valencias. The Exchange will do everything it can to make the stabilization plan a success, because therein lies the best opportunity to improve our returns per acre for the balance of this season. "Controlling volume of shipments is not the only essential factor in distribution and sale, however, and we must not overlook the importance of increasing consumer demand by advertising; if we are ever to profitably market the big production of citrus fruits of future years. Likewise, continued reduction in nation of competition and price cutting in the markets. One other principle should be clearly understood. More of a product can be sold on a stabilized market at a fair price than can be sold on a demoralized market, at a low price. "Whether shipments are regulated and controlled by the Exchange, or under an industry prorate agreement such as has now been signed and which will go into effect on valencia shipments, it is of the utmost importance." Miss Irina Goodrich of Orange, Jalar bride-elect, was honored at a bridal shower Monday evening by Miss Lardine Bettendorf at her home oncoln avenue. Miss Muriel Wagner high score and Miss Bernie Kroeger low. After refreshments were served presents were given the compliments guest. Guests were Miss Wagner, Charl Peltzer, Olga Peltzer, Evelyn Cul Helen Wollenmann, Mrs. Robert Po Mrs. Margaret J. Battree of Anah Miss Geneva Welder o Santa Ana Zoe Quiggle of Hunting Beach Bernice Kroeger of Whittier Peltzer and Mrs Leonard Peltza Visalia and Mrs N. Bettendorf, no of the hostess. In conclusion, Superintendent G made a plea for wider spread of the base, with a revision for rather the reduction of taxes." big production of citrus fruits of future years. Likewise, continued reduction in nation of competition and price cutting in the markets. One other principle should be clearly understood. More of a product can be sold on a stabilized market at a fair price than can be sold on a demoralized market, at a low price. "Whether shipments are regulated and controlled by the Exchange, or under an industry prorate agreement such as has now been signed and which will go into effect on valencia shipments, it is of the utmost importance that they be regulated if the industry is to get anything above production cost. "Being somewhat of an optimist after all, I can see better times ahead," said Mr. Teague. "The prorate or stabilization agreement for this season's valencias is accomplished, and as long as it is complied with, will undoubtedly result in an improvement in prices. If this agreement has to be abandoned through lack of support or compliance, the industry has, as a great bulwark, the California Fruit Growers Exchange, which has stood the test of time for 40 years, and which can be built up to a percentage of control so as to regulate Funeral Monday For Mrs. Cook Funeral services for Mrs. Thomas J. Cook, 42, resident of California for 13 years who died at the Orange hospital Friday after a sudden illness, were held Monday morning from the Hilgefeld funeral parlor, with Rev. Virgil K. Ledbetter, of the Calvary Baptist church, officiating. Burial followed at the Anaheim cemetery. She is survived by her widower, Thomas Cook of Anaheim; one daughter, Mrs. Clayton Leffler of Wasco, Calif.; one son, T. Gerald Cook of Anaheim; father, J. C. Schaiff of Anaheim; five sisters, Mrs. John Phillips of Arkansas, Mrs. F. L. Owen and Mrs. M. E. Williams of Anaheim, Miss Elizabeth Schaff of Phoenix, Ariz., and Miss Sybil Schaff of Anaheim; two brothers, J. C. Schaiff of Citter, Arkansas and Ralph Schaff of Anaheim. She held membership in the Pentecostal church in Arkansas. Member Louis Hoskins replied in the most forceful talk of the evening. He declared that Fullerton was no model of economy, that he did not know how it got such low figures of operating expense but that the costly equipment and higher teacher salary schedule certainly made its expense much more. "Nobody ever made any friends by being on the high school board," he said. "Frankly, I got tired of seeing Anaheim defeated year after year on the football field and I wanted a change of coaches because I felt our boys on the average could hold their own with boys from other institutions. Now we have a team which has won a few games, and we have two of the finest high school coaches in California. This is no extra expense, because the state laws require physical education." Three members out of five on the high school board are orange growers. We know the problems of the farmer, but in studying schools we also know the problems of education. The cheapest kind of education is that obtained from books. But many students are not suited to study books. They must get their education by their hands. At the request of the parents themselves we put in typewriting classes, shop classes, printing, basket-weaving and other departments. Now we must cut down. We are cutting out adult classes altogether, except where they are self-sustaining. We have added a class a day for teachers. We contemplate a cut in their salaries. Unfortunately, because of probable remodeling of the auditorium to prevent any danger in case of another major earthquake while the building is being used, we may have to expend many thousands of dollars we had expected to save. But we do not want to cut teachers' salaries too much for this reason. If we cut salaries 25 per cent and then inflation makes money 25 per cent less valuable by raising the cost of living that much, we do not want to be guilty of entire unfairness to our teachers by cutting their income in half. "If we are forced to make further cuts next year, you will see a vastly different type of school than we have at present. We will have to eliminate entirely all the expensive classes, that is those like typewriting, domestic science, etc. I do not believe you want that." Anaheim, Calif., May 11, 1933 For Ana Votes On Beer June 8 Anaheimers awoke Wednesday morning to find a gentle rain beating down on the roofs of their houses and washing the dust off the leaves of their citrus trees. After threatening for two weeks to give this district a good soaking, Jupiter Pluvius finally ordered his storm gods to release .27 of an inch of rainfall, bringing the season's total to 8.87 inches, as compared with 15.16 inches last year. Gentle Rainfall Is Welcomed Here Anaheimers awoke Wednesday morning to find a gentle rain beating down on the roofs of their houses and washing the dust off the leaves of their citrus trees. After threatening for two weeks to give this district a good soaking, Jupiter Pluvius finally ordered his storm gods to release .27 of an inch of rainfall, bringing the season's total to 8.87 inches, as compared with 15.16 inches last year. Boy Scouts Hold Court Friday Eve When the Boy Scouts hold their district court of honor at the Elks clubhouse Friday evening at 7:30 o'clock, four troops will take part. Scoutmaster Carl Schweiss' troop No. 74 has charge of the program; Scoutmaster Tex Middleton's troop No. 75 will be hosts; Scoutmaster Earl Fulcher's troop No. 72 will give the opening ceremony; and Scoutmaster Davis' troop No. 71 will give the closing rites. NOTHING DOES SO MUCH FOR SO LITTLE AS YOUR TELEPHONE She is Remembered Mother’s Day is Sunday, May 14. Go to her if you can. But if you cannot, what is more truly personal than She is Remembered Mother’s Day is Sunday, May 14. Go to her if you can. But if you cannot, what is more truly personal than your voice? Counties, states, oceans are spanned readily and clearly. How much your voice will mean to her... on Mother’s Day and many another day. SOUTHERN CALIFORNIA TELEPHONE COMPANY Business Office: 217 N. Lemon Street Telephone 2101 Certo JAM MAKERS CHEER SPECIAL 25¢ Ovaltine 6 ounce can 39¢ 14 ounce can 75¢ Pineapple BROKEN SLICED No, 2½ CAN ... 2 for 27¢ Jello All Flavors ... 3 pkgs. 19¢ Spinach DEL MONTE No. 2 CAN ... 9¢ No. 2½ CAN ... 13¢ Layer Figs 14 oz. pkg.-special... 5¢ Raisins Seedless-2 lb. pkg... 9¢ Pickles CALIFORNIA HOME SWEETS, SOURS OR DILLS ... 6½ oz. glass 10¢ Layer Figs 14 oz. pkg.-special...5c Raisins Seedless-2 lb. pkg...9c Pickles CALIFORNIA HOME SWEETS, SOURS OR DILLS 6½ oz. glass 10c Olives El Molino-9 oz. can...9c Tuna Flakes MADISON'S IDEAL No. ½ CAN 2 for 19c Grapenuts Flakes pkg. 2 for 19c Soap Prices are Advancing and now It’s House Cleaning Time Ivory Soap ...6 oz 5c Chipso ...large 15c Ivory Flakes, lge 19c P & G Soap 5 for 14c Oxydol ...large 21c Camay ...bar 5c Specials for Friday and Saturday, May 12 and 13 ED P. PAULE STORE NO. 1 Cypress STORE NO. 2 Anaheim Drive-In Market Cor. Adele & Los Angeles, Anaheim