anaheim-gazette 1933-05-04

Expect Favorable Action On Bill to Limit Legal Advertising to Bona Fide Newspapers Measure Designed to Outlaw Commercial Papers Which Exist for Advertising Only; Defines Minimum Requirement for Regular and Continuous Paying Subscribers, Amount of News, Size A measure designed to limit legal advertising to bona fide newspapers has been introduced in the assembly by Assemblyman Albert Ross, Reeding. The bill defines more clearly a newspaper of general circulation and would remove from the field of legal advertising those papers which exist only for advertising. "I feel a newspaper conducted as such in a community is entitled to recognition as a newspaper of general circulation as against those papers whose purpose is not dissemination of news but is commercial," Ross said. The bill amends the present act by adding the following qualifications for a newspaper of general circulation: "In any city or town of five hundred population or more such newspaper must have had a subscription list of at least one hundred fifty regular and continuous paying subscribers for the full period of one year. "In any case such newspapers contain (1) at least four pages of five columns to the page, each column to be not less than fifteen inches in length, or (2) eight pages of four columns to the page, each column to be not less than twelve inches in length; or the equivalent of the requirements expressed by the provision of clause (1) or of clause (2). "In any case each column shall be, at least eleven ems pica wide. "At least twenty per cent of the space in any newspaper must be devoted to reading or news matter and the newspaper must be printed in the English language and entered as second class matter in the United States post-office." The bill is before the assembly judiciary committee and is expected to receive favorable approval Ross said. Mule Shipments Show Increase Dairy Cattle Imports Less, Every Phase of Animal Industry Shows Loss A significant revival of mule shipments into California is noted in the annual report of the division of animal industry, state department of agriculture, which was submitted to A. A. Brock, director of the department. Virtually all of the mules are from Texas. The division has been given no reason for the re-awakening of the mule shipping industry, but it is presumed that the useful and durable animals are being utilized for work on the smaller farms. No increase in the number of farm work horses is noted. Importations of dairy cattle into the state was reduced by approximately 23 percent from the 1931 figures, it was noted in the report. Over half of the dairy cattle imported were received by Los Angeles county, with Santa Clara county second on the list. Utah, Idaho, Oregon and Nevada, in the order named, were the principal shippers of this type of cattle into California. Every phase of animal industry has "At least twenty per cent of the space in any newspaper must be devoted to reading or news matter and the newspaper must be printed in the English language and entered as second class matter in the United States post-office." The bill is before the assembly judiciary committee and is expected to receive favorable approval Ross said. 59th Anniversary Will Be Observed Program for celebration of the fifty-ninth anniversary of St. Michael's Episcopal church, to be observed by special services Sunday, May 14, and by a party at the Parish house Monday evening, May 15, was being prepared this week by the rector, Rev. D. Howard Dow. Tentative appearance here Sunday morning at 11 o'clock of a clergyman from Los Angeles, with appropriate music and program, is planned, while the Orange County Little Theatre group will present a one-act play at the Parish house party, which will begin at 7:45 o'clock. Speeches and refreshments also are planned. Next year the church will observe its sixtieth anniversary, for which the rector and other officials are laying plans now. The bishop already has been asked to be here for the occasion. Last year a double celebration, the pentacostal and anniversary, were observed. FOX THEATRE Gen. Adm. 25c—Children 10c NOW PLAYING "CAVALCADE" Picture of the Generation Cast of 3500 40 Featured Players Matinee Saturday at 2:30 Sun., Mon., Tues. May 7-8-9 Sunday Cantinuous From 2:30 Richard Barthelmess Sally Ellers - Tom Brown in "CENTRAL AIRPORT" Andy Clyde Comedy Palestine Moves Big Citrus Crop Exports Largest On Record; Oranges in Lead, Grapefruit Increasing Palestine Moves Big Citrus Crop Exports Largest On Record; Oranges in Lead, Grapefruit Increasing Exports of citrus from Palestine this season have been the largest on record according to a report just received by the farm advisor's office from Consul C. Thiel at Jerusalem. This increase is accounted for by the favorable growing conditions in Palestine this year and the upward trend of production. Total exports of citrus to the end of February, 1933, were 3,400,000 boxes to the same date in the preceding season, or an increase of 700,000 cases. The balance remaining which was available for shipment was 600,000 to 700,000 cases. Most of the citrus fruit exported from Palestine consists of oranges. Grapefruit exports, however, have increased rapidly in the last few years and may exceed 250,000 boxes this season. Shanghai Gets More The feature of the Shanghai citrus market during the winter season has been the large volume of citrus fruit from Palestine (Jaffa), according to O. L. Dawson, agricultural commissioner at Shanghai. Arrivals of Jaffa lemons and grapefruit since January have exceeded those of former years. The price has been below that ruling for American fruit. Arrivals from Palestine are expected to cease by May 1. The quantity of foreign oranges imported has not been large this winter owing to the abundance of cheap Chinese oranges. Stocks of Jaffa and Italian lemons are heavy in Shanghai. The moderate apple stock are mostly of American origin. Chinese oranges and pears have practically disappeared. The arrivals of foreign oranges at Shanghai in the period October—February, 1932-33 amounted to 7,700 boxes against 6,900 boxes last year. RATE: Five cents the line (count five words to the line) for each insertion. Phone 2414 for want ads that bring results. REV. COMMIE I. DAVIES Ordained Medium — Reading Daily 621 E. 5th St., Phone 4066-W Santa Ana, California Painting & Paperhanging Painting, paperhanging. J. E. Saylor, 840 S. Los Angeles St., Phone 2761. Planos For Sale 100 PIANOS to choose from; Knabe, Bechstein, Steinway, Chickering, Kimball, etc., new and used, $35 up. Danz, Anaheim. $10 FREE! Send name of friend who wants piano and get $10 Free when we sell. Danz, Anaheim. Fashion Decrees High Collars in Burma Some of the last of the giraffe-necked women of Burma have come to America to show us their styles in neckwear... via the circus route. The women of Burma encircle infant girl's neck with four or five brass bands a ring being added each year. An adult woman wears from 21 to 25 of the brass bands, the custom stretching their necks to startling lengths. Orange Grove Income Averaged $263 Per Acre In 1932, or $96 Over Cash Costs Farm Advisor Harold Wahlberg Gives Seventh Annual Cost Survey of Group of Orchards in Orange County; Best Groves Brought Profit of $114 per Acre; Average Loss per Acre $54 Orange county’s best class of orange groves earned a profit of $114.13 per acre during 1932. In contrast, the poorer groves in the county bring the total average loss to $54.21 per acre. These figures were arrived at by Farm Advisor Harold E. Wahlberg, who recently completed his seventh annual cost summary on a group of orange groves in the county. Nine tenths of the groves he surveyed, however, brought more than the cost of Sunset Beach Man Not To Test Law Frank Haegele of Sunset Beach who was convicted of having in his possession and giving away beer of 3.2 alcoholic content decided he would not appeal the decision of the superior court, paid $20, the remainder of a $25 fine and more effective such co-operation has been proven to be. BAUMGARTNER FAVORS CITRUS STABILIZATION Declares Orange Market Control is “Salvation of Industry, Cites Reasons “As a banker, as an owner of business property and of orange grove property and, above all, as a public spirited citizen and a rather heavy payer, it is difficult for me to understand why there should be any difficulty putting over the orange market stabilization program 100 per cent. Therein lies the salvation,” said Mr. P. Baumgartner, president of the Commercial National bank, Santa Ana, “only of the major industry (orage growing) of Orange county and of southern California, but of all business and property investments and operations. “I can conceive of no possible permanent advantage that anyone can obtain or maintain by staying out of agreement, but can readily and clearly see how the refusal of even a comparatively small number of the operating units of the citrus industry to therein may cause infinite economic harm, not only to themselves but to entire business and industrial structure of the community. “My direct interest in orange groves properties is comparatively small, as of recent acquirement; but, as a new paper man and property owner, I have closely and, I think, intelligently served the development of the citrus industry of southern California for past forty years, and have seen it perform only in proportion to the amount intelligent co-operation that prevails among growers and marketing agencies. And always the more desperate the conditions of the industry due to economic pressure, the more need there has been for intelligent co-operation, and the more effective such co-operation has proven to be.” Orange county's best class of orange groves earned a profit of $114.13 per acre during 1932. In contrast, the poorer groves in the county bring the total average loss to $54.21 per acre. These figures were arrived at by Farm Advisor Harold E. Wablberg, who recently completed his seventh annual cost summary on a group of orange groves in the county. Nine tenths of the groves he surveyed, however, brought more than the cost of labor, material and taxes. The average income was $263.12 per acre, with cash costs amounting to $166.91, leaving a balance of $96.21 to meet interest and depreciation charges. It is on the basis of interest and depreciation that the large average deficit per acre was found, but these charges, the farm advisor holds are justified and must be met sometime if the grower is to remain solvent. Nearly two-thirds of the orchards showed a balance greater than the $96.21 per acre, while a third showed much less. The farm advisor quotes Dr. H. R. Wellman of Berkeley for authority on stating that had the pro-rata agreement of last year remained in effect, the growers would have realized an average of $40 to $50 more per acre. To prepare the report, complete records of yields, cost and returns have been furnished by a group of approximately 60 growers over a period of seven years. The analysis for this year embraces cost data submitted by 56 growers for the calendar year 1932, followed by a review of annual average costs and data for each of the past seven years. Costs Lower The years 1931 and 1932 were years of high yields averaging 250 to 240 packed boxes per acre. Trends of lower costs in labor and materials as well as returns were reflected in both year's costs as compared with previous years. The study shows that 10 groves of the group studied during the year which were classified as the profitable group, showed a net profit of $114.13 per acre. The income per acre above cash costs was $264.42; income above cash costs and depreciation was $225.91. Divided into profitable, unprofitable and average groups the study shows the profitable group to have had more than twice the average yield per acre of the unprofitable group. The more profitable group in addition to having a heavier yield also had better fruit and thereby received a greater price per box. Expenses were about the same so the larger income in the more profitable group resulted in a nice profit, whereas the income in the unprofitable group was insufficient to cover labor and cash costs by $3.14 an acre. The capital and management income for the profitable group was enough to pay 6 per cent interest on a value of... The capital and management income for the profitable group was enough to pay 6 per cent interest on a value of $3760 an acre. This, according to Wahlberg, shows that even under 1932 conditions superior orange groves have a satisfactory earning power. Labor Comparison Total labor costs for the profitable group averaged $84.31 per acre while the average for the unprofitable group was $79.81. Cultural labor cost averaged $39.96 for the high profit group and $58.91 for the unprofitable group. Breaking down cultural costs into the various operations the report revealed that irrigation costs ranged, for running water, from $2.20 to $17.25 per acre. The average for the profitable group was $6.06 and the unprofitable group paid $7.31. Cultivation costs varied from $2 to $20.70 per acre. The high return group averaged $8.28 per acre for cultivation. The low return group spent $16.19 per acre for cultivation or $8 per acre more than the high profit group. In that portion of the study devoted to investment, interest and depreciation per acre, a uniform schedule of tree values for each age of tree is used. The study is based on the assumption that trees are in profitable bearing at the age of 10 years and at that time they have cost about $1085 an acre. It was estimated that a depreciation or replacement charge of $31 an acre will replace this initial outlay to the growers by the end of the forty-fifth year. The report points out that interest on investment is not an actual cash expense except where the grower is using borrowed capital upon which interest must be paid. It is included in the study as a part of the production cost to cover the cost of invested capital just as bond interest and stock dividends are recognized as legitimate costs in public utility rate regulation. Depreciation is also usually a non-cash cost although it represents the current year's share of former cash expenditures for exhaustible facilities. Growers practically never set aside a reserve for replacing facilities but rather make replacement facilities as needed from current available income. In computing costs, however, depreciation is a legitimate charge, the report shows. Seven Year Average Depreciation and interest, however must ultimately be met over a long period of time in one way or another if an orange enterprise is to continue solvent. They make up about 47 percent of the total costs in 1932. These items tend to be lower on acreages of sufficient size to utilize equipment and improvements more nearly to capacity. While the high return group of 10 orchards cooperating in this study showed a profit of $114.13 the average grove showed a loss of $54.21 per acre or a new low in return over the seven year period during which this study has been made. Last year the average was a loss of $53.66 per acre. The greatest return during the past seven years was in 1930 when the average net profit was $306.41 per acre. Over the period of seven years, however, the groves show a net profit of $134.95 for the entire period. The study indicates that while the return per acre has dropped the general average of operation costs also have dropped and are at a general low mark for this year. This indicates that the decreased return is due to the general market depression which has reduced demand and cut the market price. Varied Program For Rotarians Rotary club members Monday had a busy luncheon-meeting. They heard D. D. Waynick tell of the progress of the valencia market stabilization agreement, then heard Anaheim's O. E. Steward, representative on the Metropolitan Water District board, tell of progress made in building the gigantic aqueduct in the few months since the first contracts were let, and elected Wilbert H. Bonney, E. P. Hapgood, A. H. Kirchmann, K. B. Rigby and H. B. Pearson, on the board of directors of the club. BLIND WARDS The "blind pig" and the "blind tiger" will be put under the supervision of the states by the latest federal prohibition order. The animals will continue to be fed by the public—Louisville Courrier-Journal. Eyes Examined — Glasses fitted HOMER A. NELSON, Opt. D. Optometrist TELEPHONE FOR THE HARD OF HEARING Phone 3101 114 X. Lemon St. ANAHEIM, CALIFORNIA Nothing does so much for so little as your telephone What important anniversary, what loved one's birthday is approaching? Mark it down. Then call up. The call over distance small or great will mean more than you can guess to Birthdays mean more when you have a telephone What important anniversary, what loved one's birthday is approaching? Mark it down. Then call up. The call over distance small or great will mean more than you can guess to the one who is remembered. The telephone is the quick, personal way to bridge the miles. "Long Distance" is glad to give personal service. SOUTHERN CALIFORNIA TELEPHONE COMPANY Business Office: 217 N. Lemon Street Telephone 2101 Coffee MAXWELL HOUSE Drip or Regular pound 27c Orange Empire Stores Catsup CALIFORNIA HOME 18 oz. Bottle 15c Flour DRIFTED SNOW ...24½ lb. bag 71c Corn Poppy Boy No. 2 can 3 for 23c Libby PINEAPPLE TIDBITS, 8 oz. can ...EACH BARTLETT PEARS, 8 oz. can...EACH 5c Best Foods Mayonnaise pint 29c Leslie Salt Plain or Iodized, 2 lb. pkg. 2 for 15c Pork & Beans PHILLIPS DELICIOUS 16 oz. can 4 for 19c Libby BARTLETT PEARS, 8 oz. can...EACH 5c Best Foods Mayonnaise pint 29c Leslie Salt Plain or Iodized, 2 lb. pkg. 2 for 15c Pork & Beans PHILLIPS DELICIOUS 16 oz can 4 for 19c String Beans PHILLIPS DELICIOUS No. 2 can 2 for 19c Libby Pears ...No. 2½ CAN 15c SOAP Lux Toilet Soap 4 bars ...for 25¢ Jig-Saw Puzzle FREE BAKER'S COCOA ½ lb can 12¢ 1 lb 20¢ La France POWDER 3 pkgs ...for 25¢ With 3 Small Powder or Satina FREE Specials for Friday and Saturday, May 5th and 6th ED P. PAULE STORE NO. 1 Cypress STORE NO. 2 Anaheim Drive-In Market Cor. Adele & Los Angeles, Anaheim