anaheim-gazette 1931-07-23

Gas Tax Income Bounds Upward End of Price War Only Increases Consumption By Motorists (Correspondence to The Gazette) SACRAMENTO—Despite termination of the price war by oil companies, California motorists have continued to buy gasoline in large quantities and have enriched the state's highway funds accordingly. John C. Corbett, chairman of the State Board of Equalization, revealed this in an announcement that the June gasoline tax at three cents a gallon amounted to $4,014,580.87. Gain of 12.07 Per Cent Contrasting 1931 revenue from the gasoline tax with that produced from the same source in 1930, Mr. Corbett points out that the tax for the quarter ended June 30, 1931, is 12.07 per cent more than for the same three months of the previous year. "During the first six months of 1930, the gasoline tax was $19,073,851.94," said Mr. Corbett. "Almost $2,500,000 increase is to be noted by June 30th of this year. If this rate of gain continues, it is more than likely that the gross tax for 1931 will approximate $45,000,000." More Than $40,000,000 "While it is true that refunds allowed by the state controller on account of non-highway uses and exports will reduce this total approximately ten per cent, there will still remain more than $40,000,000. With this amount available in times when the buying power of the dollar is materially greater than it has been, California can look forward to unparalleled activity in road maintenance and construction." June is the third month for which gasoline taxes have been assessed on a monthly basis following amendment of the law as an emergency measure by the last legislature on April 1, 1931. Newspapers as Important Factors In Bringing Back Prosperity Mr. Charles Presbrey Says Press Selldon In Selection of News and That Advertising Moves Money MR. CHARLEES PRESBREY President, Frank Presbrey Company, New York Advertising Agency, who states that newspapers will be an important factor in the return of normal business conditions. NEW YORK—Newspapers will be a strong factor in bringing about the return of prosperity, according to Mr. "The average newspaper leader of its readers. A new reads the paper he believes ideas he is ready to accept editorial writer finds his weapon than ever. Without discussing the value of certain government or regulation of business, newspaper can serve its industries by wielding its their behalf. Political science are doing much to overcoat of government programs holding back many businesses. All Departments Here "The business side of a city is just as valuable a means turn of good times as is department, however. The efforts in obtaining advertising nue is helping their com well as themselves—and they." "Enormous savings in being alone show a latent buying promises adequate return to vertising. Advertisers are reluctant to spend their money markets. The energetic business is unlocking these appropriate through successful campaigning the business of the adv business cannot increase without putting money into." Retail store advertising only the businesses themselves manufacturers whose good The manufacturer's advert particular products helps but even more it While it is true that returns allowed by the state controller on account of non-highway uses and exports will reduce this total approximately ten per cent, there will still remain more than $40,000,000. With this amount available in times when the buying power of the dollar is materially greater than it has been, California can look forward to unparalleled activity in road maintenance and construction. June is the third month for which gasoline taxes have been assessed on a monthly basis following amendment of the law as an emergency measure by the last legislature on April 1, 1931. The changed method for assessment and collection is viewed with satisfaction by Corbett, who disapproved unsecured retention by oil companies of gasoline tax funds for quarterly periods. Anaheim Library's Growth in Year The annual report of the Anaheim public library as of June 30, issued today, shows that that institution is one of the fine cultural influences of the community and that the public is showing its appreciation by drawing liberally upon its rich resources both for reading and for research. The treasurer's report shows that the last fiscal year, which began on June 30, 1930, opened with a cash balance on hand of $8,725.34 and that the receipts for the following twelve months brought the total receipts for the year that recently closed up to $29,088.12. The chief source of income was from taxation, which amounted to $18,831.79. Borrowers of books who for one reason or another were tardy in returning them paid " fines" totaling $869.94. Book rent receipts amounted to $399.60. One chief item of expenditures was for new books, amounting to $4,191.94. Another was $878.15 for newspapers and magazines. Salaries of the library staff amounted to $10,314.50. The institution had a balance of $8,-860.35 on hand at the close of the fiscal year, June 30. The librarian's report shows that there has been a substantial gain in the number of books placed in circulation. For the previous fiscal year the circulation figures totaled 81,445 for adults, compared to 92,918 for the year which recently closed. The juvenile circulation totaled 39,-576 for the previous year, and increased to 43,975 in the year just closed. The total circulation for 1929-30 of both adult and juvenile books, magazines and pictures was 121,021, and for the year recently closed the total was 136,893. The gain for the year was 15,8772. The librarian reports that 1,928 new books were added during the year, bringing the total number of books in the library up to 16,628. The number of card holders is now 6,443, compared to 6,818 for the previous year. In the children's department the store-hour attendance for the year was... Long Beach Band in City Park Concert The Long Beach Municipal band, which has national fame, will give the third of the free concerts in Anaheim City Park tonight, when the largest audience of the season is expected. The band will be directed by Herbert L. Clark and will give a popular program, including patriotic numbers, Sousa marches and gypsy love songs. The concerts are being attended by music lovers from all over Orange county, as well as from Anaheim. Ernest Dubois Is Rapidly Recovering Ernest DuBols, resident manager of the National Lead Company of California store, is recovering rapidly from a major operation which he underwent last Saturday at the St. Joseph hospital at Orange. Mr. DuBols, according to attendants, probably will be out of the hospital within the next two weeks. Mrs. DuBols says that numerous friends of her husband have visited him this week, and that all are impressed by his rapid recovery. AUTO TAXES MOUNT The average tax per motor vehicle in the United States has increased 114 per cent in the past nine years, according to nationwide survey received by the Automobile Club of Southern California. Trend of Taxes in Five-Year Period Increase of Ten Cents on Inside and Outside Orange County Property The trend of the cost of county government in Orange county during the past five years is indicated by the increase of 10 cents in inside and increase of 10 cents in outside county tax rates during this period, according to a study of county tax rates completed by California Taxpayers' association. The tax rate for the fiscal year 1925, according to the association, was $1.35 per $100 of assessed valuation inside and $11.75 per $100 of assessed valuation outside of the incorporated areas of the county. The 1930 inside county tax rate was $1.45 while the outside rate was $1.85. In Five-Year Period The county tax rate for 1930 was applied upon an assessed valuation which was 28.87 per cent of the actual value of the properties in the county inside incorporated areas and 29.25 per cent of the outside properties, while the 1925 rate was applied upon an assessed valuation which was 31.71 per cent of the actual value for inside properties and 33.56 per cent for outside properties. During this five-year period the assessed valuation of the county increased from $146,732,680 in 1925 to $177,446,500 in 1930. Twelve California counties showed decreases in assessed valuation during this period. They were Butte, Colusa, Fresno, Kern, Mendoza, Napa, Nevada, Plum Sierra, Trinity and Tuolumne Showing in Seven Cities Seven California counties creases in county tax rates outside, and increases in assessed to actual values five-year period. These cities Alameda, Imperial, Lake Macquarie, San Joaquin and Sacramento showed decreases in tax increases in assessment ratio. Decreases in tax rates are in the ratio of assessed to actual taxes shown in Calaveras Bernardino, Santa Cruz, Yuba counties. Nineteen counties, include showed increases in tax showing decreases in the assessed to true value. Water Supply In One City While the county--wide of the water situation coves has been made this wells on south Los Angeles which Anaheim gets some supply is at the 127-foot is only 12 feet above sea no longer producing water mains. A new pump has and the well is expected its job again as soon as in operation. Records keep show that the water level an inch a day. Maybe the reason there Tamany politicians with is due to the fear of a war New York during the pass This is the kind of wear like to look at a picture Falls frozen over. Important Factors Back Prosperity Days Press Seldom Errs and That Adverses Money "The average newspaper today is a leader of its readers. A man usually reads the paper he believes and whose he is ready to accept. Thus, the editorial writer finds his pen a stronger sapon than ever. "Without discussing the harm or value of certain government activities, regulation of business, I believe the newspaper can serve its communities' industries by wielding its influence in their behalf. Political science writers do much to overcome the fear of government programs which are holding back many businesses. All Departments Help "The business side of a newspaper just as valuable a means to the return of good times as is the editorial department, however. Their redoubled efforts in obtaining advertising revenue is helping their communities as well as themselves—and the advertisers. "Enormous savings in bank deposits one show a latent buying power which omits adequate return for good advertising. Advertisers are naturally reluctant to spend their money in idle markets. The energetic business staff unlocking these appropriations and through successful campaigns, increasing the business of the advertiser. This business cannot increase, however, without putting money into circulation. "Retail store advertising benefits not only the businesses themselves, but the manufacturers whose goods they sell. The manufacturer's advertising for his particular products helps himself, of course, but it helps the real estate market." Indian Life in Baja California Only 300 Left Out of 22,000 and More Before White Men Carve As part of a series of studies of the culture of Lower California Indians as it existed in days before the coming of the white man, Fred B. Kniffen, former faculty member of the University of California, has just completed an investigation of the Indians of the Colorado River delta. This report has just been published by the University Press as a department of geography bulletin. Only Three Tribes Now In explanation of the changes that have taken place in the Indian population on the delta, he states that the earliest estimates set the number of Indians previously occupying this region as about 22,000 and that there may have been double this number. Today there are 300 or less. Of all the Yuman tribes once occupying the delta land, only three, the Yuma, the Diegueno and the Cocopa, were strong enough to survive into recent times. Of these the Cocopa were the most numerous in the heart of the delta, and Kniffen describes them in the greatest detail as being typical of the people of the region. Cocopa on Hardy River Concerning the Cocopa, Kniffen states that "the Cocopa say they were created and have always lived about the Hardy river. It was to the west of the river, along the base of the Cocopahs, that they moved when the bottom land was inundated during the summer months. On the gravel terraces they erected their summer dwellings, by raising flat roofs on four poles, the thatching being of willow and arrow—weed, more rarely of tule. These simple structures provided protection from the burning sun." were gathered the seeds of the water grass and wild rice. A portion of the harvest was stored away in earthen jars. "At the same time others were gathering the seed of the quelite, which was found on the higher open ground subject to annual floodings. Still others were gathering the beans of the mesquite and screwbean. Along the gravelly slopes of the mountains other leguminous trees, the palo flerro and palo verde, yielded their fruit. Mush Made of Seeds "The seeds were pounded, or parched and pounded, and the meal was made into mush or pinole. The quelite seeds were first leached. The mesquite pods were dried and stored. In their preparation pods and beans were pounded in a large wooden mortar, using a mesquite club as a pestle. The pounded mass was placed in a jar with water and permitted to ferment. The result was an agreeable food, evidently with some power intoxicate." Deserts Were Respected Even these Indians, toughened as they were to hardships of travel in surrounding desert country, took no chances, Mr. Kniffen discloses. In their annual trips to the Sierra Juarez mountains to gather pinon nuts and acorn skins, it was customary for friends to to trade with the Palpal for wild sheep accompany the expedition to a water hole part way across and wait there until smoke signals apprised them of the safe arrival of the party at the most important water hole. Wildflowers in Gen. Grant Park "It seems to be spring" in General Grant National Park now; the meadows are brilliant with the pink of the Cyclamen surrounded with white buckwheat and blue Aster and the whole bordred by the rose-hued Azalea, forming a picture that is a delight to everyone. The lower slopes are white with mountain illac blooms, while underneath may be found numerous small flowers such as the Iris, Phlox, Gilia, Fuschia and various other lovely specimens, according to information received by Some show a latent buying power which promises adequate return for good advertising. Advertisers are naturally reluctant to spend their money in idle markets. The energetic business staff unlocking these appropriations and through successful campaigns, increasing the business of the advertiser. This business cannot increase, however, without putting money into circulation. "Retail store advertising benefits, not only the businesses themselves, but the manufacturers whose goods they sell. The manufacturer's advertising for his particular products helps himself, of course, but even more, it helps the retail and wholesale outlets through which the product is distributed. Employment is increased or lay offs or large reductions minimized. The financed goods must be transported to the market." From Good Markets Now "Even the newspapers' circulation department can be helpful in restoring good times. Forced methods of boosting totals are not only costly but wasteful. Requiring a proper advertising rate, they add to the cost of advertising without increasing its effectiveness. They lower the average of the value of the newspaper's readers. They are an economic waste. By keeping its circulation expansion confined to those new readers who are voluntary subscribers and who represent a purchasing influence, the newspaper is further aiding the return to sound business conditions." "As advertising agents we are very much aware of the sales problems of our clients, most of whom are eager to utilize advertising wherever it can be shown that the expenditure will be productive. Our department of business research is constantly studying business conditions, not only nationally, but in various localities." "Some areas will return to normalcy before others, many are already good markets for certain products. It is our duty to point out to our clients those points which are apt to be most responsive to advertising in the light of business conditions and the strength and influence of the newspaper in that market." "The manufacturer who has let his advertising lapse, and the producer of new product are not apt to start their advertising in a national way on a large scale. They will first select specific areas that seem to be most responsive. One advertising will increase in popularity because it permits the selection of productive areas—skimming the cream as it were—with new 'cream' areas coming into the picture every day as prosperity returns. Newspapers who show their markets as being in the preferred class will find many advertisers now ready to make an investment in their advertising columns." Cocopa on Hardy River Concerning the Cocopa, Kniffen states that "the Cocopa say they were created and have always lived about the Hardy river. It was to the west of the river, along the base of the Cocopahs, that they moved when the bottom land was inundated during the summer months. On the gravel terraces they erected their summer dwellings, by raising flat roofs on four poles, theATCHING being of willow and arrow--weed, more rarely of tule. These simple structures provided protection from the burning summer sun. As they were largely without walls and stood on the terraces they were exposed to all the winds. The exposure was of decided advantage in that it tended to hold down the sensible temperature and to reduce the number of mosquitos. Were Good Agriculturists "As the flood waters receded, the Cocopa moved out onto the delta and planted their crops. Along the banks of streams and near lagoons they planted beans, pumpkins, watermelons, squashes and gourds. Particularly favored sites for corn and melons were the dried and cracked depressions. The hardened crust was removed and the seeds were planted in the moist soil below. In the late summer the Cocopa moved down stream to a large island near the mouth of the Hardy Here" "It seems to be spring" in General Grant National Park now; the meadows are brilliant with the pink of the Cyclamen surrounded with white buckwheat and blue Aster and the whole bordred by the rose-hued Azalea, forming a picture that is a delight to everyone. The lower slopes are white with mountain lilac blooms, while underneath may be found numerous small flowers such as the Iris, Phlox, Gilia, Fuschia and various other lovely specimens, according to information received by the National Automobile Club from the San Joaquin Valley Tourist and Travel association. What is true of General Grant National Park is true of the other mountain areas. Huntington Lake's meadows are gorgeous with color, and here is found the brilliant firecracker flower, with its quaintly formed blooms. Sequoia National Park is favored with flowers, as is Yosemite's high country at this time. In fact, wildflowers may be found now in almost every section above the 5000-foot level.. To find such beautiful spring-like flowers now, is indeed a surprise and source of attraction to visitors and vacationists visiting these places at this time. Prosperity may be just around the corner but the trouble is there is a gasoline filling station right on the corner. MAIL ORDER PRICES Backed By H. C. KIER'S SERVICE AND GUARENTEE mean a better buy—more honest-to-goodness value—than ever before in tire history. Look These Prices Over! mean a better buy—more honest to good ness value—than ever before in tire history. Look These Prices Over! FOUR-PLY STANDARDS 4.40x21 $4.26 4.50x20 $4.84 4.50x21 $4.92 4.75x19 $5.73 4.75x20 $5.81 4.75x21 $5.97 5.00x19 $6.01 5.00x20 $6.16 5.00x21 $6.28 Other sizes not listed priced accordingly Gasoline, Oils, High Pressure Lubrication, Tire Service H. C. KIER CHATRES AT LOS ANGELES STREETS Phone 8318—ANAHIM HOSPITAL IMPROVEMENTS The county supervisors will on the morning of August 4 open bids for improvements in the kitchen and dining room of the Orange county hospital, which will cost approximately $20,000. Plans which were drawn by Everett Parks, architect, have been approved by the board. Now that the Fourth of July is over did you ever stop to think that there is no such thing as an independence day for a married man? On July 1, Indiana became the fourth state in which bovine tuberculosis has been virtually eradicated. No county has more than one-half of 1 per cent of tuberculosis cattle. Second Radio Sale If you have a home set, buy one of these fine repossessed Radios for the cabin or beach TO MOVE AT ONCE WE WILL SELL AT 75 per ct. Off original price. These prices are good only if you now have a radio. That is: A $219.00 Radio Goes for $54.60 Fern Radio-Electric Shop 273 E. Center Street, Anaheim. Phone 3111. "Good Clothes Deserve Good Care" Saveway Cleaners 313 EAST CENTER STREET "Good Clothes Deserve Good Care" Saveway Cleaners 313 EAST CENTER STREET In Response to Demand From Their Many Customers ANNOUNCE---A CALL AND DELIVERY SERVICE To start at once in addition to their popular cash and carry service. Usual moderate prices will prevail—with the highest quality work obtainable. Phone 4413 COLLECTOR WILL CALL AT ONCE NEW LOW SALE PRICES NOW ON SALE PRICES NOW ON FLORSHEIM SHOES All Men's Styles now $785 and $885 Feeture Arch Shoes $9.85 F. A. YUNGBLUTH THE HOME OF HART SHAFFNER & MARX 145 W. Center Street ANAHEIM