anaheim-gazette 1930-01-23

Going To Europe For Information Systems of Propagation Will Be Studied by California Authority Methods of propagation from seedlings will be studied in Europe by Dr. W. L. Howard, professor of pomeology at the University of California College of Agriculture at Davis, who leaves for England next month. Results of his study will be viewed with keen interest by California agriculturists for many systems of propagation not used in the United States are known across the Atlantic. The common practice in California is to bud or graft to the seedlings. In Europe propagation is accomplished also by hardwood cuttings and by layering. As layering here has been accomplished by suckering from the roots, Dr. Howard hopes he may find how this is overcome in Europe and to bring back information useful to California. Dr. Howard will be on leave for six months, and before returning will attend the ninth international horticultural congress, August 7 to 15, in London. 4-H Clubs Are Starting New Year The large interest in 4-H work being shown by the rural boys and girls of Orange County indicates that more and better work will be done by the agricultural clubs in 1930 than ever before. Re-enrollment of old members in existing clubs is proceeding rapidly and several new clubs are in the process of formation in different parts of the county. Yorba Linda and San Jaun Capistrano will each have two clubs this year; the boys of high school age maintaining separate organizations. The Tustin Club apparently will maintain its portion as the largest club in the county. Savannah, the youngest club, is out for an efficiency record. Villa Park and Buena Park clubs are reorganizing and will furnish real competition creation, which is challenge to the best that is in a boy and his leader. The purpose of the 4-H Club work is admirably expressed by Theodore Roosevelt. "I believe in the free public training of both the hand and the mind of every child born of woman. I believe that by the right training of men we add to the wealth of the world. All wealth is the creation of man and he creates it only in proportion of the trained use of the community; and the more men we train, the more wealth everyone may create." The 4-H Club member "learns by doing." Daily Radio Program Beginning each day at 12 p.m., and continuing 10 minutes, talks of interest to farmers, growers and producers will be given during the week. Beginning January 27, under the auspices of the Agricultural Extension Service, cooperating with Radio Station KFI, as follows: January 27—The Walnut and Citrus Extension School."—M. H. Kimball: Assistant Farm Advisor, Los Angeles County. January 28—"Truck Crop Question Box."—Franklin H. Ernst: Assistant Farm Advisor, Los Angeles County. January 29—"The Control of Bulb Nematode."—R. R. McLean: Agricultural Commissioner, San Diego County. January 30—"Improving the Watershed Cover."—E. R. Stanford: Forester. January 31—"The Citrus and Walnut Extension School."—M. B. Rounds, Farm Advisor, Los Angeles County. February 1—"Does It Pup to Keep a Registered Bull?"—Jay Dutter: Southern Representative, California Dairy Council. Distribute Pheasants In California Superintendent August Bade, of the Yountville State Game Farm, operated by the Division of Fish and Game, reports the distribution of several shipments of pheasants to areas in California not formerly stocked with these birds. More than 100 birds, the first of several shipments to that refuge, were liberated last week on the lands of the California Water Service Corporation. Advertising Of Fry Nearly Two Sunkist Pies In an address Convention of farmers Association January 11th, tasting manager Growers Exchange organization vertisers of $11,800,532 single advertiser Mr. Geissinger convention bride side-lights and position in the Comparing of New York advertising nationally. M. York state's pice per cent for fornia and haired with 637 fernia newspaper 903,455 lines on and 77,525,632 lineage as co local display national display papers. In otried $2.3 per advertising and national listing New York state Speaking of cooperation mited the Calif change and sustained politising. In 1990 paper campaign investment of son the Exchei advertising thirteen twenty-two years and sales p citrus fruits while the population 39 per cent. In addition advertising can now better work will be done by the agricultural clubs in 1930 than ever before. Re-enrollment of old members in existing clubs is proceeding rapidly and several new clubs are in the process of formation in different parts of the county. Yorba Linda and San Jaun Capistrano will each have two clubs this year; the boys of high school age maintaining separate organizations. The Tustin Club apparently will maintain its portion as the largest club in the county. Savannah, the youngest club, is out for an efficiency record. Villa Park and Buena Park clubs are reorganizing and will furnish real competition. Costa Mesa club boasts a club house of its own, surrounded by two acres of arable land. The Garden Grove club will probably be the second largest in the county. The West Orange club is completely organized but still growing. Other clubs, such as Katella, are ready to start reorganizing for the coming year. The Club Council has adopted sixteen projects for competition in 1930. This is an increase of three over 1928; namely, baby beef, sheep and sugar beets, all of which have been requested by members in dothers interested in furthering the production of these commodities in Orange County. A complete four-fold program of activities has been adopted by the County 4-H Club Council, which embraces individual improvement, community service, agricultural projects and re- Distribute Pheasants In California Superintendent August Bade, of the Yountville State Game Farm, operated by the Division of Fish and Game, reports the distribution of several shipments of pheasants to areas in California not formerly stocked with these birds. More than 100 birds, the first of several shipments to that refuge, were liberated last week on the lands of the California Water Service Corporation, George Kennerley, the Contra Costa Golf Club an dthe Slater ranch, near Martinez. The setting aside of this area as a game sanctuary was made possible through the activity of Luis M. Denio of Martinez. Another plant of pheasants was made last week in Mono County. The birds in that shipment were sent first to Reno then to Minden, Nevada, and back by truck to the Antelope Valley, where they were liberated near Bridgeport. Eleven ranchers of the Antelope Valley section have set aside over 7,000 acres as a refuge, which is posted against all shooting. Plans are being made at this time for an initial plant of pheasants from the Yountville farm on the new game refuge recently created in San Luis Obispo county, which will be made during the first week in January. 25,000 of your Neighbors will say... "Seize this Opportunity" ...and Hundreds of Happy Homes already ha... ...and Hundreds of Happy Homes already have. A BRAND NEW, standard four or three burner HOTPOINT AUTOMATIC ALL WHITE ENAMEL ELECTRIC RANGE ... at a special price so low as to be astounding ... plus immediate advantage of Edison's remarkably low combination rate for all household electricity. 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SOUTHERN CALIFORNIA EDISON COMPANY BETTER HOMES DEPARTMENT THIRD AND BROADWAY, LOS ANGELES, CALIFORNIA GENTLEMEN: Without obligation to me, (unless entire sold) please reserve for my inspection* a MATIC ELECTRIC RANGE at your special low sale price, until I can get in to see it. NAME ADDRESS ANAHEIM GAZETTE Advertising Bill Of Fruit Exchange Nearly Two Millions Spent for Sunkist Publicity Last Year In an address before the 42nd Annual Convention of the Newspaper Publishers Association held at Long Beach on January 11th, W. B. Geissinger, advertising manager of the California Fruit Growers Exchange disclosed that his organization is one of the biggest advertisers of the west having invested $11,800,532 since the inception of Sunkist advertising twenty two years ago. Mr. Geissinger in his talk before the convention brought out some striking side-lights and facts on California's position in the advertising world. Comparing California with the state of New York in regards to amount of advertising space used both locally and nationally, Mr. Geissinger said, "New York state's population of 11,550,000 is 153 per cent greater than that of California and has 605 newspapers compared with 637 for California. The California newspapers in 1928 carried 272,903,455 lines of local display advertising and 77,252,632 lines of national display line as compared with 330,846,191 local display lines and 94,012,116 national display lines for the New York papers. In other words California carried 82.3 per cent as much local advertising and 82.5 per cent as much national line as the newspapers in New York state." Speaking of the uses of advertising in cooperative marketing, Mr. Geissinger cited the California Fruit Growers Exchange and the results obtained by a sustained policy of educational advertising. "In 1907 the first Sunkist newspaper campaign was conducted with an investment of $6,000. During last season the Exchange invested $1,680,000 in advertising their products. During the twenty-two years of Sunkist advertising and sales promotion, consumption of citrus fruits has increased 336 per cent while the population has only increased 39 per cent." "In addition to the three national advertising campaigns in newspapers this publication are to be placed in rooms and apartments for rent in Orange County and will be sent to those who may take up residence here during the year. A number of articles are to appear in this issue including one entitled 'WHY GO TO CHURCH?' A capital prize of a $10.00 gold piece is offered for the best essay on the above subject, written by an Orange County resident between the ages of 15 and 25 and shuld contain 250 and 300 words. This contest closes Feb. 11th. Your manuscripts should be handed to the pastor of your church not later than this date. A second prize of $5.00 is also offered by the publisher of this book. The time is short, so hurry. Health Specialist Speaks in White Temple Church Arrangements have been made with Dr. J. C. Elliot, noted lecturer, traveler, author, and dietician, of international reputation, to give a series of addresses on "Prevention of Disease by Right Living," and the Relation of Religion and Health," in the White Temple church of which Dr. Ralph W. Lee is pastor, and German Methodist, B. C. Voll, pastor. The Relation of Religion and Health, subject of opening address, Sunday night at 7:30 at the White Temple Methodist church. The addresses will be given daily at 2:30 and 7:30 thereafter. Admission will be free to the entire series of lectures and the public is cordially invited to attend. Mr. Elliot has recently returned from a tour of the larger cities of Canada where he spoke to capacity audiences in the largest churches of the Dominion, in Wesley Methodist, Vancouver; Knox Presbyterian, Calgary; Grace Methodist, Winnipeg; Cooks Presbyterian, Toronto; Dominion Methodist, Ottawa; and St James Methodist, Montreal; and First Congregational, Winnipeg; most of these churches seated from two to three thousand people. The subject of the opening address Monday 7:30 will The birds first to Keno and back by Valley, where Bridgeport, Elope Valley, 7,000 acres against all this time for ads from the game released during cooperative marketing, Mr. Gelssinger cited the California Fruit Growers Exchange and the results obtained by a sustained policy of educational advertising. "In 1907 the first Sunkist newspaper campaign was conducted with an investment of $6,000. During last season the Exchange invested $1,680,000 in advertising their products. During the twenty-two years of Sunkist advertising and sales promotion, consumption of citrus fruits has increased 336 per cent while the population has only increased 39 per cent. "In addition to the three national advertising campaigns in newspapers we now schedule in a normal year, we have the important dailies and weeklies in the leading citrus belt communities of California for the past three seasons in an institutional campaign," said Mr. Gelssinger. "We appreciate the splendid cooperation and editorial support which many of the publishers have given this campaign." In speaking of advertising throughout the United States, he said, "A reasonable estimate for 1228 places the expenditure for newspaper advertising in the United States at $800,000,000 and the share for periodical advertising of all kinds including business and farm newspapers at $300,000,000. Including other forms of advertising a total of $1,210,000,000 is spent yearly and another billion dollars for direct by mall advertising. National advertising has grown some 350 per cent during the past fifteen years. Write an Essay and Win a Prize Within a few weeks a book of Church and Sunday School information is to be published for Orange County. Copies ANNOU OF AMAZINGLY AND NE MEMBER... SHING TO PAY NOW; installation Charges; extras...your Old Range and own payment. NEED not pay a penny to have beautiful range installed in your enn. Your old range will cover the down payment...generously since the balance payable in easily installments. can't delay another day. Such an opportunity may never come to you. Visit your local Edison office at...see these marvelous ranges, the model you prefer. Or phone until the coupon and reserve a range you can inspect it. 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The 1929 total was a gain of $5,541,000 over 1928, when the vegetable production in California netted growers $77,638,000. Lettuce was the highest individual crop in point of value, returning nearly $23,009,000 to the growers. Cantaloupes were second at $13,242,000, asparagus third with $8,776,000, and peas fourth with $5,106,000. As a general rule were lower in 1929 than in previous years according to E. E. Kaufman, federal-state crop statistician, who prepared the report on truck crops. The decrease in yield was caused by long cold spring weather and a dry summer. A general increase in cereals kept the total production in practically all crops above that of 1928. M. P. THOMPSON CO. Anaheim California Remodeling For Better Service May we ask your indulgence while alterations are being completed in our parts and accessory departments. May we ask your indulgence while alterations are being completed in our parts and accessory departments. Better Service for Ford Owners M. P. 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