anaheim-gazette 1927-03-24

THE ANAHEIM GAZETTE ESTABLISHED 1870 HENRY KUCHEL, Editor and Proprietor ISSUED EVERY THURSDAY SUBSCRIPTION PER YEAR ... $2.00 SIX MONTHS ... 1.25 THREE MONTHS ... .75 Entered at the Anaheim, California, Post Office as second class matter. DISARMAMENT? THE reason given by the French government for refusing to agree to the Coolidge proposal for a naval armament reduction conference was that it might interfere with the plans of the League of Nations for reducing armament and promoting world peace. Yet it is evident that France does not rely very much on any early tangible results from what the League may be able to do along this line. For the government, according to press dispatches, has recently adopted a scheme for increasing greatly the fortifications on the Italian and German frontiers. In addition to this, the French chamber of deputies is perfecting a plan for the mobilization of all French citizens, men and women alike, and French resources in case of war. The first article of this plan reads: "In time of war all French nationals without distinction of age or sex, and all legally constituted groups are engaged to participate, under the conditions fixed hereafter, in defense of the country, either as combatants in defense of the country, or as non-combatants for the upkeep of the material and moral life of the country." This article passed the chamber of deputies by a vote of 300 to 30, only the communists voting against it, and the communistis, of course, are against any militarism outside of Russia. It is not up to us, of course, to criticize any military preparations which the French may deem necessary for the defense of their country. That is their business and not ours. But the action taken shows conclusively that the French do not put any faith in any immediate results from a disarmament conference even though it has the backing of the League. The French are evidently suspicious of the Germans and Italians and the other European nations are suspicious of one another. That is why it will be almost impossible to get through any effective, all embracing disarmament program. The only plan which could possibly succeed is one which would attack the phases of disarmament one at a time, as in the Coolidge proposal. It is not up to us, of course, to criticize any military preparations which the French may deem necessary for the defense of their country. That is their business and not ours. But the action taken shows conclusively that the French do not put any faith in any immediate results from a disarmament conference even though it has the backing of the League. The French are evidently suspicious of the Germans and Italians and the other European nations are suspicious of one another. That is why it will be almost impossible to get through any effective, all embracing disarmament program. The only plan which could possibly succeed is one which would attack the phases of disarmament one at a time, as in the Coolidge proposal. In the meantime France is getting ready to protect herself in case of trouble. That is France's business. It is the duty of us Americans to see that Uncle Sam keeps in first class physical condition. NO ALLIANCES SIR ESME HOWARD, British ambassador to the United States, in a recent address to the Twentieth Century Club in New York, very sensibly stated that what was needed between English speaking countries was not a hard and fast alliance, as has been recently suggested in various quarters, but a spirit of co-operation brought about by friendly attitude of mind and not by entangling alliances. Any Anglo-Saxon alliance, he declared, with the suspicion that it was formed for "bossing the world" would simply make enemies for the English speaking countries in the rest of the world. "The kind of unity I would like to see between us," the ambassador said, "is a fraternal attitude toward each other—a sense of confidence in each other's determination to prevent anything in the wide world rousing us to the pitch of fratricidal conflict." To use a common American expression, it might be stated that Sir Esme has the right idea. No real American would view anything but dismay the thought of conflict with Great Britain. Such an unforeseen calamity might, it would seem, almost presage the end of our civilization. Of course we don't want war with any nation, and we are willing to extend the fraternal idea to all peoples who are willing to reciprocate. But there have been recent suggestions that an Anglo-Saxon world alliance for preserving the peace, might be an excellent thing. The British ambassador very wisely voiced some of the objections to any such scheme. We want friendship with all nations and entangling alliances with none. We have had more than a hundred years peace with Great Britain and we will hope that it continues for additional centuries. Certainly our relations with the British Empire are vastly improved over what they were a hundred years ago. This improvement has been brought about without any alliance. Instead of continuing it, an alliance might have the opposite effect. At any rate, the situation would seem to justify the old slogan of letting well enough alone. There are many reasons aside from those quoted by Sir Esme Howard against any such alliance, reasons which are valid from the American viewpoint at least. But it is comfortable to know that so eminent a Britain appreciates the American viewpoint and adopts it as his own. USE THE NEWSPAPERS THE value of newspaper advertising is no longer seriously questioned by any economist. A realization of this value not only to the advertiser but to the consumer as well is now almost universal. The latest tribute to newspaper advertising comes... USE THE NEWSPAPERS THE value of newspaper advertising is no longer seriously questioned by any economist. A realization of this value not only to the advertiser but to the consumer as well is now almost universal. The latest tribute to newspaper advertising comes from J. C. McQuiston, manager of the publicity of the Westinghouse Electric Company, and comes with the announcement that beginning April 1, the advertising appropriation of this company will be expended entirely among metropolitan and local newspapers. "Newspapers," said Mr. McQuiston, "seem to offer the only medium by which we can both 'nationalize' and 'localize' our various sales campaigns, thus permitting us to conduct a nationwide campaign on products and at the same time vary our program to fit the needs of specific districts. "For many years we have been users of a considerable amount of newspaper space for certain of our merchandising lines, and the results so obtained have prompted us to expand this advertising to cover all of the many lines in which the company is interested. "Our decision to concentrate on newspaper space came after a careful study of all factors entering into the marketing, selling and advertising situation. One important item was flexibility, whereby we could vary our plans to conform to various factors, such as weather conditions and peculiarities in the economic situation with respect to any particular district of the country. "Certain cities present a greater industrial market opportunity than others. Others are outstanding in the character and extent of their new building operations. In still others a greater market is offered for certain products in our merchandising lines than others. The flexibility of newspaper space will permit us to cover all such points with advertising of a specific character." The firm which fails to appreciate the value of newspaper advertising cannot hope to keep up with the progress and prosperity of the times. The best place to put the liquor which the bootlegger brings you these days is in the radiator. WE'RE NEVER SATISFIED BY A. B. CHAPIN SHUCKS—WISH I HAD HIS JOB! NOTHIN’T TO DO ALL DAY BUT RIDE AROUND IN A TRUCK DELIVERING GROCERIES—NO BACK ACHE FOR HIM NO SORE FEET, PRETTY SOFT, I'D SAY —! GOSH—WISH I HAD HIS JOB! NOTHIN’T TO DO ALL DAY BUT JERK SOPAS AN LABLE ICE CREAM—NO BAWLIN’OUT FOR HIM FELL BEEN’LATE WITH AN ORDER, HE DON’T HAFTA TRY’T PLEASE A LOT OF FUSSY OU DAME’S PURTY SOFT, I’LL TELL THE WORLD! GROCERY GO OH DEAR—WISH I HAD HIS JOB! NOTHIN’T TO DO ALL DAY BUT RIDE AROUND ON B’LOOM TIRES AND SELL AUTO MOBILES — NO BRAIN PAG FOR HIM, NO TRIAL BALANCE READ AGES—PRETTY SOFT JOB, HE’S GOT! YE GODS—WISH I HAD HIS JOB! NOTHIN’T TO DO ALL DAY BUT SIT AROUND LOOKING-WISE AN FIGGERUN UP HIS DISCOUNT PROFITS—NO WORRY ‘BUT BEING STUCK WITH USED CARS, NO BODY TO TAKE His AGENCY AWAY FROM Him—PRETTY SOFT, I’LL SAY !! GOOD GRIEF—WISH I HAD HIS JOB! THAT MAIL MAN DOESN’T KNOW HE’S WELL OFF—NO RESPONSIBILITY OF KEEPING THE INDUSTRIES OF THE COMMUNITY IN A FLOURISHING CONDITION—NO TREMENDOUS FINANCIAL WORRIES—He Certainly Has It Soft !! AND So ON INDEFINATLY Start Advertising Sunkist Oranges ing markets wherever possible, the exchange has undertaken a campaign of advertising and merchandising in Los Angeles to provide wider distribution for good oranges. Recent years have on the development of the by-products PRESS AND THE REDS While American newspapers, engaged in administering the anaesthetic as communism plans to perform the Start Advertising Sunkist Oranges High Grade Fruit to Take Place of Culls in the Market A Sunkist orange advertising campaign started in Los Angeles newspapers the week of March 7, as the opening gun in a concerted drive to establish the local metropolis as a market for good oranges, and let consumers know that this widely known brand is always on sale in Los Angeles, the same as in all other parts of the country. This schedule in Los Angeles dalles and the educational series appearing in citrus belt papers places Southern California newspapers on a par with those of any other section of the country in Sunkist advertising plans. What orange grower in Southern California has not had the somewhat embarrassing experience of having a city friend or a visitor from the east take him to task about the quality of oranges offered for sale in Los Angeles? "Why can't I buy a Sunkist orange or any good quality orange right here where they are grown, the same as in any other part of the country?" is the every day question, according to the California Fruit Growers' Exchange. Los Angeles, now the fifth city of the United States and a potential market for hundreds of carloads of the same grades of oranges which are regularly supplied to the rest of the country, has for years been largely a loose fruit and a cull fruit market. Just as the shoemaker's children wear cast off shoes, so local consumers have had the left-overs in oranges, the Los Angeles market using one car of packed oranges to San Francisco's ten cars. It is logical that some of the loose fruit not suitable for shipment cast should find its way to Los Angeles, but there is no sound reason for permitting Los Angeles residents to go without oranges because they find satisfactory ones difficult to obtain. In line with their policy of expand- ing markets wherever possible, the exchange has undertaken a campaign of advertising and merchandising in Los Angeles to provide wider distribution for good oranges. Recent years have seen the development of the by-products industry and of the orange juice business, which take the bulk of the culls and low grade fruit off the fresh fruit market altogether, causing an improved situation on the part of the trade and consumers. With an abundant crop of oranges of excellent quality and Sunkist trademark in effect, it was felt that this was a logical time for a local advertising campaign. Los Angeles consumers are familiar with Sunkist products, there being 5,770,720 Sunkist magazine advertisements circulating in the Los Angeles market yearly. Four dealer service men were called in and are covering the local retail trade thoroughly, arranging displays and promoting better merchandising methods on Sunkist oranges. At meetings of Sunkist representatives with both retail and wholesale trade, plans were outlined to them and a very good spirit of co-operation manifested. With the same co-operation from shippers and trade that is generally given Sunkist advertising efforts, packed orange sales in Los Angeles should be greatly increased and consumers assured satisfactory oranges. JAYHAWKERS TO PICNIC All who ever lived in Kansas are called to meet for a great picnic reunion all day Saturday, April 2, 1927, in Sycamore Grove park, Los Angeles. Go as early as possible and spend the day with friends. There will be county registers and headquarters so all may find the old friends and neighbors, even with 10,000 present. The brief program will open about 2 o'clock with songs, short talks, and roll call. Dr. and Mrs. Ed M. Hiner will be there with cornet and voice. All the tourists and visitors from the old home state will be made welcome and may meet thousands of old-time friends. Coffee will be served free to all who buy the souvenir bridges. Each one who learns of this is asked to pass the word along. PRESS AND THE REDS While American newspapers engaged in administering the anaesthetic as communism plans 'to perform the operation on the American people, are sneering at Secretary Kellogg's apprehensions with regard to communism. President Green of the American Federation of Labor, whose opportunities for knowing the real character and size of this movement are unusual, says: "Organized labor today is battling continuously with a force (communism) which has pitted itself against not only labor, but against all other groups of society and even the American government." It is a noteworthy fact that the newspapers and periodicals conducting this sneer campaign are at the same time advocates of the recognition of soviet Russia. Their campaign to belittle the magnitude of the communist movement in the United States is a part of the strategy of Moscow; which is clearly shown by the fact that the communist daily, weekly and monthly papers of the United States applaud this refrain and join in the chorus. Levang's Weekly says an Albert Leo doctor, got three neckties from Blind Pawnee Bill about Christmas time, for which he was requested to remit $1. The doctor sent Blind Pawnee a prescription attached to a letter which read: "Dear Sir: Your neckties at hand. Thanks. I am sending you a prescription which will cost you $1. As I did not order the neckties and you did not order the prescription and as you will get just as much good out of the prescription as I will out of the neckties, we will call the account closed." Salt Lake City Excursions For Livestock Show March 29th to April 2nd and Mormon Conference April 3rd to 6th, the Union Pacific will sell round trip tickets at reduced fares. Selling dates March 26th to April 4th. Return limit April 17th. Full particulars at all Union Pacific offices. I KNOCKED ON THE FRONT DOOR, AN'RAN THROUGH THE BACK DOOR TO LET ME IN! THEN I RAN AROUND TO THE FRONT DOOR TO THANK ME, BUT I WASN'T FAST ENOUGH, I WASN'T THERE! AH, SO YOU ARE GOING RIGHT AFTER PHYSICS! IT TAKES TWO FELLAHS TO DO IT! OH-H-H-H, I AM NOT! I DON'T LIKE THEM! ALLRIGHT! ALLRIGHT! HAVE IT YOUR WAY! DON'T START A RIOT (Copyright, 1927) OBSERVATIONS BY A CONTRIBUTOR EVERYBODY'S WONDERING WHAT'S IN STORE WITHIN 60 days the initial well in the newly-leased territory east of Placentia avenue, will be spudded in, it is reported on good authority. This new area lies north of Orangethorpe avenue, where it is said bonuses have been given several land owners ranging from $350 to $500 per acre. As near as can be learned, the first well will be located just southwest of the Placentia packing house. Should a commercial well be brought in, there is liable to be some excitement in this neck of the woods. Some orange grove owners out there are already figuring just what they will do with the money. Others are consulting the train schedules and the sailing dates of vessels, while pa is humming that touching ballad entitled, "We'll Be Home When We All Get Back." THEM'S GOOD WORDS A CANADIAN says: "The Pacific coast is on the move, make no mistake about that. Right out here on the shores of the Pacific we are laying the foundation for one of the finest civilizations the world has ever seen. It has youth, it has vision, it has courage. It has its future to build and we, who are privileged to live here, might well be the envy of the rest of the world." The tremendous tourist flow from the Atlantic coast to Southern California is incidentally proving a great boon to British Columbia and the whole Pacific Northwest. Many tourists coming to Southern California visit British Columbia before returning east. The result has been greatly to stimulate business up north. Conditions on this continent are tending more and more to economic unity between Canada and the United States. At the present time Canada buys some $600,000,000 worth of United States products annually. Complete economic unity, with the minor but harassing tariff barriers between the two nations is the hope of Canadian leaders. Such unity would be particularly beneficial to the Pacific coast, since a new empire, essentially kindred in spirit, tradition and culture, is being developed in the west on both sides of the border. LEAF FROM HISTORY Some people became alarmed recently when a bit of high water visited the Southland, but it was really a blessing. During the past five years barely half the normal precipitation has fallen here. The average yearly rainfall is about 15.60 inches. More rain is needed, and in all probability the total this year will be LEAF FROM HISTORY SOME people became alarmed recently when a bit of high water visited the Southland, but it was really a blessing. During the past five years barely half the normal precipitation has fallen here. The average yearly rainfall is about 15.60 inches. More rain is needed, and in all probability the total this year will be increased from the amount already recorded. Looking backward, it is of record that the year of 1861 brought 50 inches of rain, amounting to a flood. Anaheim and all contiguous territory was under four feet, or more, of water. After that deluge came a severe drought, beginning in the fall of 1862 and continuing to the winter of 1864-65. The rainfall of 1862-63 was about four inches, and that of 1863-64 was just a trace. Cattle died by thousands of starvation. The herds of gaunt forms between here and San Diego moved about slowly in search of food. The only green seen anywhere was right here in Anaheim. It was the vineyards the colonists kept green by irrigation. These lands were surrounded by a close willow hedge. The starving cattle would gather around the enclosure and make desperate efforts to break through. Men were kept on guard, and many cattle were shot when they attempted to gain entrance to the vineyards. The loss of cattle was tremendous, the plains being strewn with their carcasses. MAY HAVE HEARD ABOUT COTTON SURPLUS IT IS said investigators who were sent to Manila to determine the cause of a riot among the island students, reported that the trouble arose over the prevailing fashions in men's wearables. It had been ordered that students must wear gee strings, instead of trousers, while working in the fields. The students, it appears, had taken a liking to the new-fangled idea of pantaloons, while the big boss allowed gee strings were good enough for ordinary field work. And then the trouble started. MAKING IT SAFE FOR DEMOCRACY THE death penalty for mail bandits is to be asked for the carrying on of the postal business of this country. It is to be urged that legislation impose the extreme penalty upon any man who undertakes to rob the mails by firearms or who places the lives of the postal employes in jeopardy. BE CALM, BOYS—IT'S UP IN CANADA THE papers say beer, under the new liquor control law, is to be sold at cost. The government planned to derive no profit from the sale of beer, and that only the necessary handling charges will be added to the cost of the product. Permits, which will be necessary for the purchase of all liquor, will cost either $1 or $2. In case of residents, the permits will be good for one year, and for tourists, good for one month. The tourist permits may be sold at a slightly lower rate than those for residents. WATER IS KING SEVERAL years ago a man drilled for oil on an acre of land out in the west section, but instead got a large supply of water, which upon analysis proved to be 100 per cent pure. The water has been delivered to homes throughout the Southland for drink- WATER IS KING SEVERAL years ago a man drilled for oil on an acre of land out in the west section, but instead got a large supply of water, which upon analysis proved to be 100 per cent pure. The water has been delivered to homes throughout the Southland for drinking. The other day the owner sold the acre of land for $67,000. GOT A BEAR BY THE TAIL IT IS said a grave situation exists between the Chinese government and soviet Russia on account of the seizure by the former of a soviet vessel and the arrest of several couriers of the latter country. Report has it that the captives may be executed. The Russians have sent warning that extreme measures will be taken should mischance befall them. The note warns the Chinese that any violation of the safety of the couriers might certainly bring most serious consequences and compel them to appeal to exceptional measures, which in plain language means war—maybe. AND, LET NATURE TAKE ITS COURSE A VERY interesting discovery has been made by a scientist regarding the fruitless orchards in this state and elsewhere. After five years of research work, it has been found that there is "a new and astonishing type of flower behavior involving daily reversal of sex." This work was started in an effort to solve the difficulties of growers of the avocado. It is declared that the flower of the alligator pear is divided into two groups. It is said in one group the flowers are male in the morning and female in the afternoon, while in the other group just the reverse applies. This fact being previously unknown, growers have planted blocks of similar type together, with the astonishing result that fertilization among them was impossible. The scientist has discovered these sex secrets, making possible new methods of mating through interplanting of the types which will check the decrease in the yields of the fruit when trees of only one variety have been planted together.