anaheim-gazette 1927-03-10

Falkenstein Talks At Kiwanis Meet Veteran Merchant Speaks on 'Anaheim, Old and New' William Falkenstein, for more than a quarter of a century one of the leading merchants of this city, addressed the weekly meeting of the Kiwanis Club Tuesday, his subject being "Anaheim, Old and New." Joe Spitzer of the Falkenstein store presided. Mr. Falkenstein gave some sidelines on the history of this city since the founding of Falkenstein's, 27 years ago. Mrs. Leah Pemberton sang, accompanied at the piano by Mrs. Marion Wallace Miller. Adolph Hirsch, bowling alley proprietor, was admitted to membership. "The dry goods business is far more romantic than are many of the professions," declared John N. Kemp, Los Angeles wholesaler, and speaker of the day. "Every item on the merchant's shelves has back of it a wealth of interesting stories. For the merchant brings his goods from every corner of the earth, and the stories of these goods would be the stories of the doings of men." "This business is one of the nation's greatest." Last year there was a total drygoods business in excess of $100,-000,000 done by five Los Angeles stores. What it amounted to in the entire nation is too stupendous a figure to reckon. "Within seven years this business has increased 214 per cent, and this has been accomplished largely through advertising. Advertising is the life of trade. Competition may be a stimulant, but it is not the life of trade." Mr. Kemp urged merchants to regard kindly the advertising of outside merchants which might come into Anaheim. "When Los Angeles papers come into your territory bringing their great advertising, they only stimulate people to a buying frame of mind," he said. "Readers see articles advertised in Los Angeles stores, and this brings to mind a need which they at once fill from Anaheim stores." "The advertisement of the shoe merchant will stimulate trade for the dry goods business." Mrs. Emery Salter entertained with a five-table bridge party on Wednesday afternoon. Her guests were Mrs. J. T. Donnell, Mrs. L. F. Ardis and Mrs. Joe Turner of Downey, Mrs. John Cook, Mrs. Curtis Case, Mrs. J. P. Probst of Anaheim, Mrs. B. R. Shinn, Mrs. Ralph Winger of Santa Fe Springs, Mrs. Sherman Salter of Santa Barbara, Mrs. M. E. Kroeger of Newport Beach, Mrs. William Schumacher, Mrs. Ed Salter, Mrs. John Guthrie, Mrs. Jack Golden, Mrs. A. L. Bennett, Mrs. W. T. Clark, Mrs. Jerry Cole, Mrs. George Trapp, Mrs. Harold Blythe and Mrs. L. T. Wilsey. The prizes were silver bud vases and went to Mrs. Harold Blyte, Mrs. George Trapp and Mrs. B. R. Shinn. Mrs. Salter served a two-course luncheon at the end of the games. The Woman's Club held a business meeting Thursday afternoon, in the rain, with about twenty present. Mrs. T. B. Gottschalk resigned as corresponding secretary, successor to be elected next meeting. Plans were completed for an anniversary dinner Wednesday, March 9, at which past presidents will be honor guests. Mr. and Mrs. T. B. Gottschalk have and have moved there, bought a grocery store at Garden Grove, Mrs. J. B. Robison and sons, Albert and Lewis, were Sunday guests of Mr. and Mrs. A. H. Hammond of Fullerton. Mr. and Mrs. W.B.Shaw and sons, Bailey and Bob, motored to Seven Pines Sunday. Mrs. E.E. Thurman entertained the Jolly Stitchers Wednesday afternoon Those present were Mrs.E.L.Cole, Mrs.George Cole,Mrs.G.M.Shear,Mrs.M.B.Shear,Mrs.E.Ketler,Mrs.Walter Knott,Mrs.Irene Couts,Mrs.J.E.Wagg,Mrs.Duell and Mrs.W.W.Hart. Mr. and Mrs.E.W.Turman were Wednesday evening dinner guests of Mr. and Mrs.Caryl Snyder, after which they all attended the Californian. Mr. and Mrs.C.N.Brown and Mr. and Mrs.C.H.Brown and Mrs.J.E.Anderson and children were Wednesday luncheon guests of Mrs.W.F.Sheets of Los Angeles. The Fullerton Bethel of Job's DaughExchanges Does Hug Receipts More a Quarter B In a year of sunkean selling conGrowers' Supply ness of $8,286,675, than during the operating costs w per $100 of busine ting to the annu ating December by General Mana The supply congerated by membe r Fruit Growers' Exits members in th sundry purchases 1926. Owing to condi tion the Pacific coastion 1926,the luna first time since showed a loss, also effected a of boxes,and acconslger's report.Ho if it were not for ability to produce boxes to protect its requirements have this co-oporganization would the same position paying excessive piles in many in By organizing Supply Company requirements,the change were abtention among seller volume and also o supply.Wh however.as was difficult for a cogroup to make s of its billing out ket quotations,s stated that such about their own der normal supphasing power o its advantages,c the old-timers c Whitsell Favors Steel River Bridge Wooden Santa Fe Bridge Above Olive Should Be Junked That the wooden bridge used by the Santa Fe railroad across the Santa Ana river above Olive should be replaced with a steel bridge and that, as a member of the state railroad commission, he will endeavor to have the steel structure put in, is the word contained in a letter received from Leon O. Whitsell by the Orange Community Chamber of Commerce. The assurance of Whitsell's interest in the affair came in reply to a letter sent him by the chamber officials, enclosing a resolution adopted at a recent meeting of the chamber, recommending the change from the wooden type of bridge to an improved steel span. In introducing the resolution at the chamber meeting, K. V. Wolfe, secretary of the Olive-West Orange flood protection district, maintained that the closely set wooden piers caught debris and caused the entire passage to become clogged. The water thus was caused to press with increasing power on the banks of the stream until it broke through in several places. Wolfe advocated the stell span because it would allow a greater space between piers and the stream would be allowed to carry its debris unhindered. Whitsell's letter follows: "Your letter addressed to the state railroad commission enclosing resolutions passed by the Orange Community Chamber of Commerce on February 24 just called to my attention. "I appreciate the conditions which obtained in the Olive and Orange district during the flood last month. Upon being advised by K. V. Wolff of Orange of the condition there, I visited the bridge during the flood time with Mr. Hunter, the railroad commission's transportation engineer. We made a thorough investigation of the conditions and were of the opinion that something should be done to give proper clearance and to guarantee a passage way through and under the bridge for debris. We have taken the matter up with the railroad company and in all probability will have a reply within two weeks. The members of your Chamber of Commerce may be assured that those present were Mrs. E. L. Cole, Mrs. George Cole, Mrs. G. M. Shear, Mrs. M. B. Shear, Mrs. E. Ketler, Mrs. Walter Knott, Mrs. Irene Couts, Mrs. J. E. Wagg, Mrs. Duell and Mrs. W. W. Hart. Mr. and Mrs. E. W. Thurman were Wednesday evening dinner guests of Mr. and Mrs. Caryl Snyder, after which they all attended the Californian. Mr. and Mrs. C. N. Brown and Mr. and Mrs. C. H. Brown and Mrs. J. E. Anderson and children were Wednesday luncheon guests of Mrs. W. F. Sheets of Los Angeles. The Fullerton Bethel of Job's Daughters assisted in initiation and installation of a Job's Daughter Bethel at Pomona Saturday evening. Those from here to attend were Mrs. J. H. Page, Helen and Bertha Page, Mrs. H. E. Warren, Florence Warren, L. J. Roberson and Virginia Robson. Mr. and Mrs. M. R. Parker and children of El Centro are visiting at the James Cole home. Fred Van Loenen went to Texas last week on a six weeks' business trip. Mrs. Elizabeth Feagan of Los Angeles visited Mrs. May Fengan Sunday. The foundation is laid for E.W. Thurman's ne whome on Orangethorpe. A double election for the sanitary district occurred Monday, when extension of territory was voted on and officers elected. J. F. Simpson, H.G. Blixby and O.C. West were elected members of the sanitary board. There were 120 votes cast, 90 for the proposed addition of territory. The Eastern Star had a "pot luck" supper Monday evening. Potash Deposits Of Great Value America may be released from its dependency upon Europe for its annual potash supply if the potash fields located in Texas and New Mexico prove as valuable as investigators believe them to be. The discovery of the minerals was made by the geological survey working under the auspices of the departments of interior and commerce. Congress had recently appropriated $100,000 for these departments to carry on potash explorations. The existence of these beds, from 750 to 1800 feet below the surface, was discovered by drilling of an oil prospecting company, assisted by geological survey officials. The beds are thick enough for a mining average of about 12.5 per cent strength. The average run-of-the-mine materials at the Strassfurt, Germany, beds have a potash content of only 8 to 10 per cent. Ten beds in all have been found. They range between 11 inches and 5 feet in thickness. "It must not be imagined that this is simply a lucky strike made at random," says Dr. G.R.Mansfield of the geological survey."We have believed for years that if paying potash deposits ever to be found in this country, the most likely place to seek them would be the Panhandle region of Texas and the adjacent corner of those present were Mrs.E.L.Cole,Mrs.George Cole,Mrs.G.M.Shear,Mrs.M.B.Shear,Mrs.E.Ketler,Mrs.Walter Knott,Mrs.Irene Couts,Mrs.J.E.Wagg,Mrs.Duell and Mrs.W.W.Hart." The report includes 23,000,000 box creds and to the import central office for distribution of the successful mills of equal importance of lower prices function of the six materials on hand when needed. During this chapter, the variance source of supply fully demonstrates half million hectares each with a cap gallons of oil pail of this protective service of the promptly securing oil. Approximately 10% formation record growers and nurseries bud selection depends on supply shown a satisfactory industry of the root stock. The management changes in policy to meet situation and remeasure stockholders due Under new rules created—a lumber includes all the open plants and the with headquarters and a purchasing role to be responsible distribution including boxes. The plan also pools for major and provided thence in advance chase through theft or other required by any point for the protectionization has been materially by shipping apt 1:1 per cent. Likewise, a new mention to purchases has been by 99:73 per cent. In making diced chicken in a French dress "marinating" it most of the time being advised by K. V. Wolff of Orange of the condition there, I visited the bridge during the flood time with Mr. Hunter, the railroad commission's transportation engineer. We made a thorough investigation of the conditions and were of the opinion that something should be done to give proper clearance and to guarantee a passage way through and under the bridge for debris. We have taken the matter up with the railroad company and in all probability will have a reply within two weeks. The members of your Chamber of Commerce may be assured that the railroad commission will do everything within its jurisdiction and the law to see that this deplorable condition is remedied. "I will keep you advised as to the developments in this matter." SILENCE WINS FAME Those who may believe that the only way to secure attention is to figure as a party to sensational litigation may consider the two boys of Tonopah who walked into town with samples of ore which assay $75,000 to the ton. The boys have the ore and won't tell where they found it. Tonopah waits the revealing hint to start a rush. Men stand ready beside their fully-primed automobiles and when that signal is given the whole town will join the race. The two boys of Tonopah are keeping their own counsel because one wishes to wait until his father returns from the south. In the meantime, an historic mining city looks upon samples of a kind to kindle the imagination and promise untold riches, ore which delivers an eloquent assurance that somewhere in the surrounding territory is a deposit which may write a new chapter in Nevada's romantic story. Everyone watches the two boys, treats them well, and regards them as famous. And because they are saying nothing. Ford may have refused a billion dollars for his automobile factory, but we kno wa fellow who has a new pair of boy twins and wouldn't take a billion apiece for them. The average run-of-the-mine materials at the Strassfurt, Germany, beds have a potash content of only 8 to 10 per cent. Ten beds in all have been found. They range between 11 inches and 5 feet in thickness. "It must not be imagined that this is simply a lucky strike made at random," says Dr. G. R. Mansfield of the geological survey. "We have believed for years that if paying potash deposits were ever to be found in this country, the most likely place to seek them would be the Panhandle region of Texas and the adjacent corner of New Mexico, and we have actually been hunting for them since 1915. "Of course, we cannot tell from a single core drilling how extensive the new beds are, but we do know definitely now that working quantities of rich potash minerals exist at this place, and our previous effort indicates potash deposits of some sort exist in many places." The new potash field is well served by railroads. Two lines run through it and three others have branches into it at various points. Galveston is the nearest salt water port. Geological survey officials believe that for certain types of soil the minerals as they came from the shaft would need only grinding to make them satisfactory fertilizers. More or less rock salt occurs in between the layers of potash minerals, but this can easily be picked out by the cheapest labor or by machinery. The potash imports from Europe now amount to about $17,000,000 annually. A small amount is produced at Scarles lake, in California, the bed of the dried up sea, but this barely meets 10 per cent of the requirements. There is a lot of talk about radio legislation nowadays, and we can't understand why some forward-looking statesman doesn't introduce a bill either in congress or his state legislature to eliminate static. Now that we have telephonic connection with London, wonder what would happen if we were to put in a call for King George. Exchange Supply Co. Does Huge Business Receipts More Than Million and a Quarter Dollars in 1926 In a year of surplus of materials and keen selling competition the Fruit Growers' Supply Company did a business of $8,286,675, almost a million more than during the previous year, and operating costs were reduced 27 cents per $100 of business transacted, according to the annual report for the year ending December 31, 1926, just released by General Manager Earl G. Dezell. The supply company, owned and operated by members of the California Fruit Growers' Exchange, distributed to its members in the form of refunds on sundry purchases $75,059 at the end of 1926. Owing to conditions which existed in the Pacific coast lumber market during 1926, the lumber operations for the first time since they were acquired showed a loss. These same conditions also effected a lowering in the cost of boxes, according to the general manager's report. He states, however, that if it were not for the supply company's ability to produce in its own mills boxes to protect a large proportion of its requirements, growers who now have this co-operative purchasing organization would find themselves in the same position they were years ago, paying excessive profits for their supplies in many instances. By organizing the Fruit Growers' Supply Company and combining their requirements, the members of the exchange were able to create competition among sellers for the single larger volume and also to develop new sources of supply. When a surplus exists, however, as was the case last year, it is difficult for a co-operative purchasing group to make satisfactory comparison of its billing out prices with open market quotations, says the report. It is stated that such conditions always bring about their own readjustment and under normal supplies the quantity purchasing power of the co-operative has its advantages, clearly apparent to all the old-timers in the business. The report calls attention to the first solid carload of avocados to leave Southern California, containing 2184 boxes of "Calavos," and valued at $12,000, was shipped from Los Angeles December 17. It was billed to Chicago. There the car was to be reconsigned, a large portion going to New York, a considerable percentage being sold in Chicago and smaller lots being sent to favorable points in the east and south. This is the first serious effort on the part of the California Avocado Association at national distribution. Previous to this, the largest eastern shipment amounted to 800 boxes, and was made but a few weeks before that carload lot. Heretofore Florida avocados have had almost a monopoly of the markets in the east. The Florida fruits are usually larger, but are said to contain more water and less oil than the California product. WAR ON THE TARIFF The wholesale war against the American tariff principal engineered largely by those anxious to secure an easier entry for European manufactured goods is now plainly evident on all sides. Back of the farm legislation the anti-tariff people can be found standing in line aiming to create a situation by which having apparently given the farmers additional protection they can ask for their aid in removing the protection which now guards the industrial workers. One of the latest assaults was the attempt which happily has been frustrated by the United States customs court of appeals which refused to declare the flexible tariff provision unconstitutional. Had the importers won their case, it would have meant that the President, who under the law in time of emergency has the right to increase a tariff or decrease tariff rates 50 per cent, would be deprived of that privilege. When it is remembered that under the so-called flexible tariff provision the President in 1924 was able to stop the onrush of Canadian wheat by increasing the duty 50 per cent and later was able to save the dairy product farmer by increasing the rate on butter; the importance of this decision is self-evident. Even at change were able to create competition among sellers for the single larger volume and also to develop new sources of supply. When a surplus exists, however, as was the case last year, it is difficult for a co-operative purchasing group to make satisfactory comparison of its billing out prices with open market quotations, says the report. It is stated that such conditions always bring about their own readjustment and under normal supplies the quantity purchasing power of the co-operative has its advantages, clearly apparent to all the old-timers in the business. The report calls attention to the 23,000,000 box crop in prospect for 1927 and to the importance to growers of a central office for the purchase and distribution of the supplies necessary to the successful marketing of this crop. Of equal importance with the securing of lower prices for growers, it is the function of the supply company to have materials on hand for prompt delivery when needed. During the short cold period in December, the value of a centralized source of supply for heater oil was fully demonstrated. With one and a half million heaters in members' groves, each with a capacity of three to five gallons of oil per night, the efficiency of this protection depended upon the service of the supply company in promptly securing and delivering fuel oil. Approximately 331,613 buds from performance record trees were furnished growers and nurserymen by the nursery bud selection department, maintained by the supply company. This work has shown a satisfactory net income in addition to the value to the entire industry of the experimental work on root stock. The management calls attention to the changes in plan of operation and policy to meet the company's present situation and requirements, which were made effective by the directors and stockholders during the past year. Under the new plan two divisions were created—a lumber division, which includes all the operations of the lumber plants and the sale of their products, with headquarters at San Francisco, and a purchasing division in Los Angeles to be responsible for the purchase and distribution of all supplies, including boxes. The plan also established separate pools for major packing house supplies and provided that members shall evidence in advance their intention to purchase through the supply company all of their requirements for supplies covered by any pool. A pool agreement for the protection of the entire organization has been executed for most materials by shippers representing all except 1.1 per cent of outstanding stock. Likewise, a new revolving fund agreement to purchase entire box requirements has been approved and adopted by 99.73 per cent of the stockholders. In making chicken salad let the diced chicken meat stand several hours in a French dressing. This is called "marinating" it. If you like to make most of the chicken flavor use clare the flexible tariff provision unconstitutional. Had the importers won their case, it would have meant that the President, who under the law in time of emergency has the right to increase a tariff or decrease tariff rates 50 per cent, would be deprived of that privilege. When it is remembered that under so-called flexible tariff provision the President in 1924 was able to stop the onrush of Canadian wheat by increasing the duty 50 per cent and later was able to save the dairy product farmer by increasing the rate on butter, the importance of this decision is self evident. Even at this time a battle royal is going on between the Cuban cane sugar growers and our own American best sugar producers, and for the protection of our American farmers engaged in this industry the operation of the flexible tariff law is an absolute necessity. A rug that curls up and wrinkles on the edges needs resizing. Stretch it face down on the floor, tack it firmly and sprinkle generously with a solution made by soaking and dissolving one-quarter pound of flake glue in half a gallon of water. Let it dry for at least 24 hours. The glue should not penetrate to the right side of the rug. A New York broker who says that he left his wife to test her love for him, has returned and been forgiven. Seems to us that he was taking a mighty long chance. Just at present there is war in China, Portugal and Nicaragua, and preparation in Moscow, but the government at Geneva still lives. Be Kind to Your Eyes Do not torture your eyes. To neglect your eyes when they trouble you is to torture them. They are delicate organs, and neglect of them very often results in permanent injury. As a precaution, we recommend that you have them examined. If your eyes smart, tear, or are strained, let us examine them. We are here to keep your eyes in good condition. We can supply you with glasses that will correct your eye trouble and fit your face. Phone 207 For Appointment Banner Produce Co. Quality—Service—Value 233 East Center St.—401 South Los Angeles St., Anaheim Fullerton—105 South Spadra EXTRA FANCY FRESH GREEN PEAS 4 lbs. 28c for... NEW POTATOES— 3 lbs. for.....25c ALL BUNCH VEGETABLES— 4 for.....15c SWEET POTATOES— 6 lbs. for.....25c Don't fail to see our stands on Saturday —Many Specials Not Listed Here—Best Values in Town— Patterson's --Satisfaction! People don't see how we can do such good work so reasonably, but the proof is they're willing to send in their friends. THAT'S OUR BEST AD—SATISFIED PATIENTS— Patterson Optical Co. 109 So. Los Angeles Street Phones 794 and 795 DRESS WELL AND SUCCEED Copyright 1927 Hart Schafner & Marx A brief spring style survey for men A brief spring style survey for men Colors Hazel tan is one of the leaders; the rich shades of the hazel nut. Pigeon grey is another good one. Silver blue and Mountain such in favor, too. Styles Topcoats are longer; many have Raglan shoulders; many are in the dressy Chesterfield style. They're here; all of the best styles—Hart Schaffner & Marx made them. "By All Means Get a Fit" R. A. YUNGBLUTH "The Home of Hart Schaffner and Marx" Dutchess Trousers Jantzen Sweaters The S.Q.R. Store Center at Lemon Telephone 60 Spring Opening Friday and Saturday March 11th and 12th Spring Opening Friday and Saturday March 11th and 12th Fashion Show Friday Afternoon March the Eleventh from 2:30 to 4:30 on the Second Floor Live models will display the latest creations in Spring styles. The S.Q.R. Store Center at Lemon