anaheim-gazette 1924-12-25

One of the stores reporting a satisfactory Christmas trade is The Togery, formerly the Keen Hat Store. Some months ago the big stock was purchased by N. C. Applebaum, of Yakima, Washington. Mr. Applebaum is a merchant of long experience and had a large business in the north, but being desirous of making a home for his family in the Sunny Southland, he took advantage of the opportunity to purchase this establishment. He is not only pleased with Anaheim as a place of residence, but is satisfied with his business. Ronald Teeters of the Buena Park Meat Market, lacking a safe in his store, has been in the habit of placing his change over night in a waste paper basket, covering it with old papers, and then sleeping peacefully in the belief that the money was safe from all harm. He put some $130 in checks and currency there last Saturday night on closing. Monday morning he opened up the store, swept out, and absently dumped the contents of the waste basket on a bonfire, checks, currency and all. He has been busy this week trying to recall the writers of the various checks so that they can be recovered. Today the University of Southern California meets in an intersectional football game, the Univesity of Missouri, champions of the big ten. U. S. C., captained by Johnny Hawkins a ger net return at a lower scale of prices. The day when John Smith ran an advertisement in the home paper to help sustain it and encourage home enterprise, if such a day ever obtained, is no more. John Smith advertises today as a square business proposition. He no longer considers advertising a bit of philanthropy, but views it strictly upon its merits as the money-making proposition, which it is. He has studied advertising and realizes that a very small percentage of his expenditures properly invested in some newspaper advertising brings him a very big per centage of his receipts. In a word, the John Smith in the local field has made the same discovery that the great advertisers of the land in the national field have made—that nothing pays bigger or better returns to the man who has goods to sell—good goods—than money judiciously expended in advertising. BRIDE'S AGE IS BASIS OF PERJURY CHARGE Van V. Wagner, 25, furniture man of Los Angeles, was brought to the Orange county jail Monday night by Los Angeles police officers. Charged with herjury he was arrested on a complaint made by his mother-in-law alleging that he gave a wrong age for her daughter, Evelyn H. Dehkes, when he obtained a marriage license in Santa Ana on November 18. No charge has been made against Wagner, it was explained by jail officials, who stated that members of the district attorney's office were investigating the case. Court records show Wagner and the girl obtained a marriage license here on November 18, her age being given as 19 years. The complainant, it was said, swore that the girl was only 16 years old, and R. R. Miller, probation officer, stated this week that the girl had remarked that her husband knew her correct age at the time she obtained the license. Wagner will be held in archy has been Trotzky of power, he has made a self-Lonine saw clearly over-reached itself the end must be tried to modify consistent with human intoxicated comrades of it. France is having munism, the result arouse the French politicalism. Now that face with the opportunities of the bolshevism only by the bayonet of freedom of speech and prohibition of imitation in government al invertis of the transfer of suf free country. And vism seeks to conquer world by machinery long will all free upon it with fear. The worst enemy the revolutionary make the world ove cese in a night. The least stands for tthe results of past olutionary radical thing humanity ha struggle toward flerer with the mere thing better will r character and abil sives no ground fo an experiment. Today the University of Southern California meets in an intersectional football game, the University of Missouri champions of the big ten. U.S.C., captained by Johnny Hawkins a star Trojan, will play and fight with all they have got. If Southern California wins it will show that they have a championship team. If they lose it will only be because Missouri has a better team. Gus Henderson will probably start his defense backfield, Anderson, Riddle and Cook, who will, for a time at least, play for Hank Lefebre, who was injured in the battle with Syracuse, a couple of weeks ago. Hank may go into the game in spite of his injuries. Cook who started on the Anaheim High School team a few years back, has a chance to show what he is made of and to show what Anaheim has got in the line of fottball. When Gwyn Henry sends his show me team on to the gridiron Gus Henderson will try to show him. And, let us hope, that Gwyn and his Missouri athletes are shown. MONEY JUDICIOUSLY EXPENDED A local citizens commenting on the statement that the manufacturer of a well-known commodity had expended in the past decade something like $24,000,000 for advertising, remarked. "And yet he has amassed a fortune of many millions, a fortune so great that probably even he does not know its extent." Certainly he has. It's another clear case of cause and effect. The manufacturer didn't accumulate his great fortune in spite of the vast sum he expended for advertising, but very largely because of it. He educated the public in the use of his product by advertising and since has steadily increased his sales by keeping his product constantly before them. And such is the way the majority of the great fortunes amassed in the business world have been made. Business and many lines of industry today appreciate the value of advertising as never before and are making bigger appropriations for publicity. William Wrigley Jr. spends $3,500, officials, who stated that members of the district attorney's office were investigating the case. Court records show Wagner and the girl obtained a marriage license here on November 18, her age being given as 19 years. The complainant, it was said, swore that the girl was only 16 years old, and R.R. Miller, probation officer, stated this week that the girl had remarked that her husband knew her correct age at the time he obtained the license. Wagner will be held in the county jail pending the investigation. HOOT GIBSON AND GIFT NITE AT CALIFORNI SATURDAY "In the spring a young man's fancy lightly turns to thoughts of love," and seriously turns to baseball. There is a little love-and lots of baseball in "Hit and Run". Hoot Gibson's latest Universal feature, which comes to the California theatre for Saturday only. It's a hilarious comedy, woven around the adventure of a cowboy who was the heavy hitter of the sagebrush country and who broke into major league ball. The picture is one of Gibson's funniest and is well flavored with romance and thrills. It was directed by Edward Sedgwick, with a big cast of favorites. "It I were a boy again," said Governor Richardson. "I would want to be poor so as to have to struggle and work for success. I would perefer to attend a school there where were none of the easy methods so popular today, but where education methods were difficult and to have ateacher who would administer the rod when necessary. I would want to be raised in the country where people have time to think. I would have an ambition to remain in the country and be a farmer, not too poor and not too rich. Poor enough to have to do some manual labor and rich enough to have a few good books and some time to devote to them. The manual labor would insure good digestion, the country life good health, and the books a contented mind. I would want congenial neighbors. I would want to go to the cities occasionally so as to observe and marvel that some people would consider the noise, the bustle, the froth, the mad rush, the pursuit of the frivolous as a life worth living. I would keep out of politics and refuse to hold any office. I would help those who needed help." The Division of not changed its reprint certificates be presented or mobile licenses for 19 and will still insist tificate be forthcased at Sacramento H. Marsh, Chief of statement said: "Reports to the changed our ruling locale have been written number of leadings recently. These eous and were means of protection we are insisting us before we can asking, though no white certificate sent to shorten the fication of records. Where registered are the same then simple. All that cases is to send by fee to Sacramento and new certification due time. If registered are not the same then should send his mark to the law latter secure t" "The there may be es in the state we owner will find it the pink certificate with the legal own the registered cwe white certificate on his app aside until such therely verify from proper verification his plates and se of ownership to t nearing in our rec." "I want to cautio lic that the above necessity be exceede He educated the public in the use of his product by advertising and since has steadily increased his sales by keeping his product constantly before them. And such is the way the majority of the great fortunes amassed in the business world have been made. Business and many lines of industry today appreciate the value of advertising as never before and are making bigger appropriations for publicity. William Wrigley, Jr., spends $3,500,000 a year to tell the public about chewing gum. Ford expends $6,000,000 to accelerate the sales of Lincoln, Ford cars and Fordson tractors. The electric light and power industries of the land expend over $4,000,000 in advertising. The Campbell's pay out $1,500,000 to tell about their soups and canned vegetables. The advertising appropriations of electric railway companies total over $2,500,000 annually. To keep their tooth pastes, powders, soaps and perfumes before the public Colgate pay out yearly $1,185,000. The firm of Proctor & Gamble expend $1,170,000 a year to advertise their soaps. Gas companies pay out about $2,000,000 judged by local expenditure and that in nearby cities, chiefly to educate the public to the necessity for higher rates. An expenditure of $1,120,000 was made last year in advertising the Victor talking machine. And so the list goes on and on, all advertising for a greater volume of sales, the volume standing for a big- and some time to devote to them. The manual labor would insure good digestion, the country life good health, and the books a contented mind. I would want congenial neighbors. I would want to go to the cities occasionally so as to observe and marvel that some people would consider the noise, the bustle, the froth, the mad rush, the pursuit of the frivolous as a life worth living. I would keep out of politics and refuse to hold any office. I would try to help those who needed help within my circle of observation. I would endeavor to be contented and useful to my neighbors, and try not to be too contemptuous of the poor moths who flutter about the bright lights of the big cities." THE WORLD SWINGS TO THE RIGHT The western world is swinging to the Right. The general elections in Germany indicate the decline of radical sentiment. The British elections of October and the American elections of November were triumphs of conservatism. Italy and Spain after being menaced by bolshevism, have become conservative by revolutions which manifestly have the support of prepanderant public opinion. The world seeks security and stability rather than innovation and experiment. Perhaps the Russian radicals have done the world a service in opening its eyes to the perils of radicalism. The people of Russia have paid a heavy price, but the rest of he world has profited by the example their masters have set. Even in Russia the reigning olig- archy has been compelled to strip Trotzky of power, because like Lenin, he has made a seizure of practicality. Lenine saw clearly that radicalism had over-reached itself in Russia and that the end must be disaster. Trotzky has tried to modify communism to make it consistent with human nature, but his intoxicated comrades will have none of it. France is having a foretaste of communism, the result of which will be to arouse the French masses against radicalism. Now that France is face to face with the open revolutionary activities of the bolsheviks, the swing of public sentiment is sure to be strongly against even an approach to communism. If the Moscow fanatics were endowed with saintly, they would realise the road to triumph for their cause is through the justification of communism in Russia by economic results. So long as bolshevism can be maintained only by the bayonet, with suppression of freedom of speech and of the press, and prohibition of real popular participation in government, only the mental inverts of the world will propose the transfer of such a system to any free country. And so long as bolshevism seeks to conquer the rest of the world by machination and force, so long will all free governments look upon it with fear and loathing. The worst enemy or real progress is the revolutionary radical who would make the world over by patented process in a night. The reactionary at least stands for the maintenance of the results of past progress. Ahe revolutionary radical would risk everything humanity has gained in the long struggle toward freedom in the complete destruction o fthe existing order with the mere theory that something better will rise in its place. The character and ability of these radicals gives no ground for risking all in such an experiment. RULING STILL HOLD5 MERRY CHRISTMAS To all the people of Anaheim and greetings of the season, since all may enjoy a Merry Christmas happiness and prosperity in the year to come. RULING STILL HOLD5 The Division of Motor Vehicles has not changed its recent ruling that the pink certificates of ownership must be presented or mailed before automobile licenses for 1925 will be renewed and will still insist that the pink certificate be forthcoming. This was asserted at Sacramento Tuesday by Will H. Marsh, Chief of the Division. The statement said: "Reports to the effect that we have changed our ruling on the pink certificate have been widely published in a number of leading papers of California recently. These reports are erroneous and were unauthorized. As a means of protecting the title of cars we are insisting that the pink be sent us before we can renew. We are also asking, though not insisting, that the white certificate of registration be sent to shorten the time need for verification of records. Where registered and legal owner are the same the transaction will be simple. All that is necessary in such cases is to send both certificates with the fee to Sacramento and the dates and new certificates will be mailed in due time. If registered and legal owner are not the same the registered owner should send his money and white certificate to the legal owner and have the latter secure the plates. There may be a few scattered cases in the state where the registered owner will find it impossible to secure the pink certificate or to get in touch with the legal owner. In such cases the registered owner should send his white certificate and fee to the division and his application will be put aside until such time as we can properly verify from our records. After proper verification we will mail him his plates and send new certificates of ownership to the legal owner appearing in our records. "I want to caution the motoring public that the above procedure will of necessity be exceedingly slow because..." the registered owner should send his white certificate and fee to the division and his application will be put aside until such time as we can properly verify from our records. After proper verification we will mail him his plates and send new certificates of ownership to the legal owner appearing in our records. "I want to caution the motoring public that the above procedure will of necessity be exceedingly slow because of the volume of business. Persons who send in the pinks will get first consideration and will save themselves much embarrassment and delay. It will be much better for motorists to exhaust every means to get in touch with their legal owners. "The statement that automobile clubs and branch offices of the division may renew licenses on white certificates of registration is erroneous. These agencies are permitted only to receive such certificates and forward them to Sacramento for verification." The salvation of the weak lies in the lack of temptation. BROOKHART MAY GET BOUNCED When the senate recanvenes a contest will be launched to determine the validity of the reelection of Senator Brookhart in Iowa. In the recount of the votes in the state he was declared to have a majority of several hundred but it is said that thousands of votes for his opponent were thrown out on a technicality where it was plainly evident what the intention of the voter was. Under the constitution the senate is the sole judge of the election of its own members, and may exercise what discretion it chooses. When it is apparent on a ballot that the voter intended to vote for Brookhart it will doubtless be so recorded, and vice versa. obbody should criticise those in charge of the recount in Iowa, for they were bound by the laws strictly construed, but the result of the senate inquiry is likely to be more according to the justice of the case. Wishing all our Friends and Patrons a Merry Xmas FRED H. SCHNEIDER MARKET 146 EAST CENTER STREET CHRISTMAS of Anaheim and vicinity we extend season, sincerely wishing that a Merry Christmas, and that and prosperity will be theirs the year to come. National Bank National Bank an Savings Bank GREETINGS To the people of this community we extend greetings of the season. A Merry Christmas to all is our wish for today, and may happiness and prosperity be theirs throughout the year. To the people of this community we extend greetings of the season. A Merry Christmas to all is our wish for today, and may happiness and prosperity be theirs throughout the year. Anaheim Building and Loan Association