oc-plain-dealer 1924-10-04

SEVEN CONCERNS SELF NEW STATUTE HITS MANY DEALERS No Market in State For Heavy Stocks of Outlawed Lenses With the new headlight regulations of the state taking effect Jan. 1, ignition shops and stores carrying supplies of lenses, etc., have given up hope of selling their stocks of to-be-banned goods. Consequently they will be out several thousands of dollars. Their only hope appears to be to transfer the goods to dealers in other states where the regulations aren't so strict. One dealer in Anaheim has some $300 worth of the lenses on 8 Months' Output Still Leads 1923 Cars registered in the United States during the first six months of this year numbered 15,552,077, an increase of 20 per cent over the corresponding period of 1923, according to the American Automobile Ass'n. The figures are based upon the semi-annual count of the U.S. Bureau of Public Roads, made public in dispatches from Washington. During August, however, production was 19 per cent less than in August of last year. In July there was a 6 per cent increase, leaving the total for the eight months still considerably ahead. VENTURA USED ON RECORD RUN When Ralph DePalmia set out to drive a Chrysler stock car, 1000 miles in 1000 minutes on the Freeway, he knew that he could not afford to lose any time taking on fuel during the run. CARS MAY STOPPED A SCHOOLS City Council Considere Ordinance Like Of L.A. The matter of an ordinance regulation requiring drivers motor vehicles to stop at street crossings nearest schools will be seriously disfaced at the meeting of the city council next Thursday evening. Councilman Dean Hassak taking the initiative in the act of whether Anaheim will follow the lead of Los Angeles such regulation. With the new headlight regulations of the state taking effect Jan. 1, ignition shops and stores carrying supplies of lenses, etc., have given up hope of selling their stocks of to-be-banned goods. Consequently they will be out several thousands of dollars. Their only hope appears to be to transfer the goods to dealers in other states where the regulations aren't so strict. One dealer in Anaheim has some $300 worth of the lenses on hand in one make alone and almost everybody has been left holding the bag. Both rear lights and spotlights are included among the things to be outlawed. A prominent Los Angeles store has some $12,000 worth of the lenses on hand. Nearly every week a list of light accessories, approved or rejected, arrives in the city from Will H. Marsh, head of the state division of motor vehicles. The manufacturers have been trying to make their lenses conform to the new law in time, but that doesn't protect the dealers. Lenses approved by California meet the law anywhere in the United States, according to one dealer, so that all the manufacturers need do is set their standard high enough. Arizona's law and the laws of a few other states are about the same as California's. One prominent lens was rejected three times within about a week. 12 BUICKS; RECEIPTS Twelve Buicks of the new line were received by the Motor Sales Co., Inc., of Anaheim and Fullerton during the week ending yesterday. They were mostly enclosed cars or cars with closures. Try a Classified Ad for results. VENTURA USED ON RECORD RUN When Raip DePalma set out to drive a Chrysler stock car 1000 miles in 1000 minutes on the Fresno speedway, he knew that he could not afford to lose any time taking on fuel during the run. Every minute saved meant an extra mile, he figured. So he put considerable thought on the problem of devising the quickest way to fill his gas tank whenever his supply ran short. He decided finally to call to his aid the well-known force of gravity. To do this he arranged for the erection of a substantial platform 12 feet high at the edge of the board track. Running from the end of the platform to the ground was installed an inclined runway, up which his husky helpers could roll 50-gallon iron barrels of Ventura gasoline which DePalma had selected for his fuel. A hose connection in each barrel furnished the means of attaching a 12-foot length of 1-1/4-inch gasoline hose, with a quick-opening faucet on the lower end, which completed the unique "filling station." Each time DePalma stopped for fuel, 12 gallons of "Ventura" shot down the big hose into the Chrysler tank, and DePalma was on his way again in less than 60 seconds. Though DePalma's elapsed time was seven minutes over the 1000-minute record he was trying for, the mark he sat was amazing. Considerable time was lost in changing tires and making minor mechanical adjustments, but his average for the 1000 miles was 59.52 miles per hour—a reasonable feat for a stock car. Ursally DePalma chose Ventura gasoline because he could ride to take chances with his He depended upon a regular merrial Ventura gasoline to liver the power which his pace demanded. NASH Nash Leads the World in Motor Car Value A National Tribute to Nash 7,800 Cars Oversold Despite Record-breaking Output Though Nash production is at the highest level ever attained A National Tribute to Nash 7,800 Cars Oversold Despite Record-breaking Output Though Nash production is at the highest level ever attained —still the demand from every section of the country for these new Advanced Six and Special Six models has swept sales to a point so far beyond the best previous mark that unfilled orders total 7,800 cars. Nothing that we might say could add the weight of a straw to this irrefutable evidence that men and women everywhere do see clearly in these new cars unparalleled excellence and value. Happily, with increased output unreasonable delay is eliminated for those who act with promptitude in placing orders. And deliveries will be made on the rotation basis which is fair to all. In the meantime—October 5th to 12th is national Nash Oversold Week in honor of the extraordinary success of these new models and we are staging a special exhibition. NASH-BOYES COMPANY 420 S. Los Angeles St. Phone 799 Anaheim, Ca PLAIN DEALER automobile Secti Anaheim, California, Saturday, October 4, 1924 S SELL NEARLY 200 CARS DU CARS MAY BE STOPPED AT SCHOOLS City Council Considering Ordinance Like One of L. A. The matter of an ordinance or regulation requiring drivers of motor vehicles to stop at the crossings nearest to the oots will be seriously discussed the meeting of the city council next Thursday evening. Councilman Dean Hasson is ing the initiative in the pro- tion of whether Anaheim should low the lead of Los Angeles in highway regulation. Ford, Dodge, Chev, Stude, Lead Sales Past Month The customary rank in sales of new cars in Orange co was somewhat changed during September, according to Motor-Fax. Ford led, as usual, with 93 new cars sold, but Dodge nosed but all other makes for second place with 29 cars, while Buick with 12, Star with 11 and Maxwell with 10 were almost neck and neck. These figures cover Sept. 1-29, both inclusive. Chevrolet was an easy third with 24 and Studebaker an easy fourth with 18. The Studebaker total, however, includes three cars sold in Anaheim for which no reports had been turned in in time. To what extent the adjustment of price classes which has been going on affected the totals named can of course only be guessed at. The showing of Maxwell con- MEMBERSHIP IN COUNTY DOUBLES A.C.S.C. Gains 119 Per Cent in 3 Years; New Service Registering a gain of approximately 119 per cent over three years ago the Auto Club of So. Calif. now has in Orange co more than 5000 members, according to District Manager Dillworth of the Anaheim office. The membership is distributed among three different offices—Anaheim, Fullerton and Santa Ana. Three years ago the last named office had around 900 FIXING ROAD FOR FOR THOUSANDS Thanksgiving Day Races to Draw mendous Crowd LOS ANGELES, Oct., long deferred revival of bile road racing in Calif. be assured with the ruin Ascot Gold Cup race on giving Day. Fifty-two dollars in gold coin will to the fortunate pilots in contest. The Ascot Go valued at $7900 will also winner. The race will The matter of an ordinance or regulation requiring drivers of motor vehicles to stop at the meet crossings nearest to the pools will be seriously discussed the meeting of the city council Thursday evening. Councilman Dean Hasson is ing the initiative in the pro-pt of whether Anaheim shouldlow the lead of Los Angeles in high regulation. Anaheim, since the new admin-ation came in, has been catch-up with some of the other cities in the matter of traffic regi-ation, altho its traffic officers have been doing good work for a or more past. Its parking ordinance compares that of other cities of the Northland, and its marking off of restrians' space at crossings attains similar action in such areas as Pasadena, etc. Not long ago the number of tons was multiplied, even if center of crossings was indi-enced merely by a circle painted on the pavement. If the regulation is decided on City Attorney William P.ub. Jr., probably will be inspected at the next meeting to prepare the ordinance. L. A. CO. FAIR TICKETS Tickets for the Los Angeles entry Fair to be held at Pomona 14-18 are available at the lo-C. of C. offices. 52 miles per hour—a remark-feat for a stock car. Nat- nally DePalma chose Venturnotion because he could not af-fed to take chances with his fuel, depended upon a regular, com-mercial Ventura gasoline to de-er the power which his terrific demanded. OVERLAND'S RUN PROVES KNOCKOUT Not satisfied with breaking all known non-stop records, the Willys-Overland dealers are now rallying over what they call their "Wheelsale Non-Stop Run". Monday morning they sent away about 30 Overland cars on a 100-hour non-stop test. One left from the doors of the Willys-Overland plant in each town in So. Calif., where Willys-Knight and Overland cars are sold. This novel test, characterized as the most spectacular demonstration ever staged by a dealer organiza-tion, was launched simultan-cously, each car leaving at the same time. Competition between the various dealers is said to be keen, for each car was sent out with the idea that it would make the best showing of any, for economy and stamina. To make the test more interest-ing to the general populace, people in each locality were invited to drop in and make a guess as to the number of gallons of gasoline the car from their town would use during the 100-hour run. The run ended Friday noon. Officials of the Willys-Overland Pacific company are planning a special treat for the sponsors of the Overland that proved to be the most economical and finished the run in the best condition. "The Willys-Knight has proved what the sleeve-valve engine can do in the way of continuous and economical running with its record of 23,254 miles completed in 45 days without a stop. Now we have proved what the Overland can do along the same line, says Ray Schanhals, local distributor. Sehanhals' car traveled 2559 miles, was driven 97½ hours, averaged 32.8 miles to the gallon of gas and used only a quart of oil to 639 miles. The average almost neck and neck. These figures cover Sept. 1-29, both inclusive. Chevrolet was an easy third with 24 and Studebaker an easy fourth with 18. The Studebaker total, however includes three cars sold in Anaheim for which no reports had been turned in in time. To what extent the adjust-ment of price classes which has been going on affected the totals named can of course only be guessed at. The showing of Maxwell, consider-ing the fact that there had been no Anaheim distributor here for many months, may be regarded as extraordinary. Some of the well recognized makes of car, which always have sold well, were completely out of the running or in some instances hardly represented at all. NEW Service Registering a gain of approximat-ately 119 per cent over three years ago the Auto Club of So. Calif. now has in Orange-co more than 5000 members, according to District Manager Dillworth of the Anaheim office. The membership is distributed among three different offices—Anaheim, Fullerton and Santa Ana. Three years ago the last-named office had around 900 members, now it has 2200. Anaheim had some 400 and Fullerton some 1000 members. Fullerton's much larger geographical area enabled it to jump from around 1000 to 1500 members. During the same period Anaheim's aggregate gate was tripled. The new emergency road service, added to the patrol started in July, is expected to boost the membership of the club in the county as well as outside as no other means has done in years. There are now 103,000 members of the club all, told south of the Chaechapis. This new emergency road service is for free mechanical first-aid and towing to official garages, of which there are 129 carefully selected at strategic points throughout this section. This amplification of club work means that members of the organization may tour in comfort anywhere in the state, as reciprocal arrangements have been made with the California State Automobile Ass'n, which operates a similar service in northern and central California, whereby members of the southern organization will be extended the courtesy of the northern club's affiliations in this line. Primarily the purpose of this department is to get immediate relief to the members whose car is disabled on roads anywhere in the state. The new system amplifies the tow service which has been operating only in Los Angeles-co over a period of years, and which was conducted by service cars operating from the club headquarters in Los Angeles. Official garages have entered into contract with the club whereby they will cover a radius of ten miles in answer to calls for service on the highways, and to either correct mechanical difficulties on the road, if this can be done in half an hour, or to worm the disabled car to the official garage. All points on the main routes of travel and in heavily-populated districts are within the ten-mile zone. Arrangements for launching this extension of club activities have been going on for months, and it is believed that a comprehensive system has been developed that will insure a maximum of immediate relief to members who may be victims of mishaps while touring. The Willys-Knight has proved what the sleeve-valve engine can do in the way of continuous and economical running with its record of 22,254 miles completed in 45 days without a stop. Now we have proved what the Overland can do along the same line, says Ray Schanhals, local distributor. Sebanhals' car traveled 2559 miles, was driven 97½ hours, averaged 32.8 miles to the gallon of gas and used only a quart of oil to 639 miles. The average speed was a little over 30 miles an hour, no attempt being made to break speed records. Four drivers alternated in the run. 18 VEHICLES SOLD IN MONTH BY MANN In addition to selling 12 used cars during September, Charley Mann, Dodge distributor, sold these new vehicles: Coupe, Mrs. M. Wilson of Anaheim, Graham trucks to Wilson & Bever and Shipke & Pearson, special touring car to H. Luelkeman, B sedan to E. T. Mape and touring to the Birby Land Co. Receipts of new cars have been numerous of late and almost any model can be supplied to purchasers. COOPER WINS AT FRESNO; NEW MARK A crowd estimated at 35,000 saw Earl Cooper on Thursday win the Raisin Day 150-mile classic at Fresno. Cooper set a new mark of 105.65 miles an hour. He drove a Studebaker Special, built for him by Harry A. Miller. Bennett Hill was second, Tommy Milton third and Phil Shafer fourth. AT THE HOTEL VALENCIA 5. L. Pond, San Francisco; C. W. Lewis and wife and H. J. Thompson, San Diego; L. M. Springsted, Mr. and Mrs. Frank J. Lane and Mrs. E. Roberts, Los Angeles, and W. D. Kelffer, Taicoma, Wash. A Class Ad is best little salesman. 14,000 Studebaker Output in October According to official reports from South Bend the new Studebaker models announced Sept. 14 have made a decided popular hit. The sincerity of which is being evidenced in a steady increase in orders. The new type car, called the duplex, which takes the place of the customary open car, is proving especially popular everywhere. The duplex has an all steel body, which, by a very unusual roller side enclosure, can be converted into an enclosed car in half a minute by drawing down the roller side enclosures. The steel upper structure of the body is made strong enough to mount the rugged steel rollers and room is provided to conceal them when they are rolled up. This new type car is as snug and comfortable as any enclosed car when the enclosures are rolled down and fastened—and of course been airliness and freedom are obtained when the enclosures are rolled into the roof. At this season of the year a car which combines both open car and enclosed car double service is especially popular. The September outturn was 9000 cars. Oct. one will be 14,000. There is also a complete variety of unusually handsome closed cars including five and seven-passenger sedans; three, four and five-passenger coups, and three bedline tine bodies. It is interesting to note that all the new dunlex and closed models carry a plate stating that the "bodies are by Studebaker." ECTION RS DURING SEPTEMBER FIXING ROOM FOR FORTY THOUSAND Thanksgiving Day Ascot Races to Draw Tremendous Crowd LOS ANGELES, Oct. 4.—The long deferred revival of automobile road racing in California will be assured with the running of the Ascot Gold Cup race on Thanksgiving Day. Fifty-two thousand dollars in gold coin will be paid to the fortunate pilots in the big contest. The Ascot Gold Cup, valued at $7000 will also go to the winner. The race will be con- Football To Be Mixed With Races Altering his car to meet the requirements of the technical committee, which forbids machines of more than 183 cubic inches, Daon Duray will be permitted to enter his Miller Special at Ascot next Saturday in the Indian Victory Crown race. During November and December President George Bentel will stage a series of professional football games, with auto races between periods and after games. The windup will be on Christmas Day. NASH IS OVERSOLD BY 7800 MACHINES Oversold to the extent of 7800 cars although production is at the highest point ever attained and sales are running well past the best previous record, is the remarkable business condition reported by the Nash Motors Co., Kenosha, Wis. In giving out this statement E. H. McCarty, Nash general sales manager, says: "Nash now occupies what can anticipation of New Models Slows Up Some Sales Car sales in September, new and used together, held up well, with a few houses having totals considerably better than the average of the past nine months. Sales of used cars in some instances were amazing. Harry D. Riley, for example, sold 42 used cars, and in spite of the fact that the reports of the Races to Draw Tremendous Crowd LOS ANGELES, Oct. 4.—The long deferred revival of automobile road racing in California will be assured with the running of the Ascot Gold Cup race on Thanksgiving Day. Fifty-two thousand dollars in gold coin will be paid to the fortunate pilots in the big contest. The Ascot Gold Cup, valued at $7900 will also go to the winner. The race will be contested over a five mile course, of which the present Ascot speedway will comprise a portion of the route. The road is entirely within the limits of property owned by or under lease to the Ascot association, this alone making possible the running of a road race within the state of California. Many noted foreign drivers in addition to the cream of the American dardevils will comprise the entry list. Only 30 starters will be permitted in the big Turkey Day event, which will be at a distance of 250 miles. At least 60 entries are expected, the lists being open until the 15th of November, this making necessary the running of elimination trials to lift the field down to the maximum number of starters allowed in the big race. An additional grand stand will be built to accommodate a part of (Continued on Page Two) NASH IS OVERSOLD BY 7800 MACHINES Oversold to the extent of 7800 cars although production is at the highest point ever attained and sales are running well past the best previous record, is the remarkable business condition reported by the Nash Motors Co., Kenosha, Wis. In giving out this statement E. H. McCarty, Nash general sales manager, says: "Nash now occupies what can truthfully be termed an unprecedented business position on several counts. Rarely in any manufacturing line does an oversold condition exist coincident with record-breaking output. And even greater significance is vested in this overwhelming demand for the new Nash models due to the fact that it is taking place at the season of the year ordinarily not the most productive. In point of sales and at a time when the motor car industry as a whole is well below the peak of business." Actress Rings Down Curtain At Beverly Phyllis Haver, pretty blonde actress drove the last racing car over the famous Beverly Hills board speedway. The car, a Star, rebuilt into a racing model, with a speed of 65 miles per hour. The track is being torn down to make room for a real estate subdivision. Models Slows Up Some Sales Car sales in September, new and used together, held up well, with a few houses having totals considerably better than the average of the past nine months. Sales of used cars in some instances were amazing. Harry D. Riley, for example, sold 42 used cars, and in spite of the fact that the reports of the complete new line of models rather upset things, 11 new cars. Charley Mann sold 18 new and used cars, including new Graham trucks and Dodge cars. Mann considered it a good month, all things taken into account. The Motor Sales Co., Inc., sold 18 used and 14 new cars, the new Buick models tending to stiffen business, in spite of the fact of comparatively heavy sales in recent months. Sid MeGraw reported 22 new and used Fords sold and three tractors. Inquire for tractors is growing. MeGraw, like the other Ford dealers, has an open territory. The Appleby Motor Co. sold 16 new and used cars. This concern had an accumulation of used cars recently to market, and completed its task wall. Z. B. Follette, member and lo-valued agent to saxonum rea (Continued on Page Two) With Genuine Balloon Tires—Standard Equipment You Pay No More for All Closed Car Comforts in the Coach Hudson and Essex alone have the You Pay No More for All Closed Car Comforts in the Coach Hudson and Essex alone have the Coach. No other type and no other car gives "Closed Car Comforts at Open Car Cost." Everyone knows it represents highest closed car value. That is why it is the largest selling 6-cylinder closed car in the world. Now it adds the proven superiority of balloon tires—greater riding ease, finer appearance, improved road steadiness, and almost doubled braking efficiency. It marks another margin of advantage in a leadership that all acknowledge. HUDSON SUPER SIX COACH $1500 ESSEX SIX COACH $1000 Freight and Tax Extra James L. Dunn Hudson, Essex Dealer 332 W. Center St. Anaheim, Calif.