oc-plain-dealer 1924-03-08

VOL. XXVII—NO. 162 1,300,000 MOTOR VEHICLE STATE WIDE SCHOOLS, PLAN Truck Owners' Ass'n to Spread Knowledge of Traffic Laws Schools of education for motor truck owners and drivers will be instituted in various sections of this state, according to Frank L. Allen, president of the California Truck Owners' Ass'n. The purpose will be to educate drivers in existing laws, to lessen danger of accidents, to remove from the public mind the thought that trucks are harriers of the high- Spread Knowledge of Traffic Laws Schools of education for motor truck owners and drivers will be instituted in various sections of this state, according to Frank L. Allen, president of the California Truck Owners' Ass'n. The purpose will be to educate drivers in existing laws, to lessen danger of accidents, to remove from the public mind the thought that trucks are usurpers of the highways and to plant the idea that trucks are very essential to the welfare of every community in the state. It is pointed out that in Orange county, where the first school was established, arrests of truck drivers for law violations have been almost eliminated, but one arrest being recorded in the last month. A similar school has been started in Los Angeles, and President Allen is now in the north, conferring with the representatives of the 26 different branches of the organization relative to problems that confront the truck interests. Nightly great truck trains are bringing into the cities vegetables, meats, provisions, fruits from the outlying districts. On the return they carry machinery, supplies, etc. It is declared that if trucks were eliminated, in one week's time every section would be seriously affected. Damage to highways by trucks will be borne by truck interests under the new 2-cents-a-gallon tax on gas. "Trucks now pay more for the upkeep of the highways and the building of new highways than do the pleasure cars," declared Mr. Allen. "The gas tax takes care of that. Our new system of highways will be built. I am sure, to take care of the heavy traffic that the future needs." O.C.M.C.D.A. Officially Backs Anaheim Show The Orange County Motor Car Dealers' Ass'n, at a supper last night at Ketterer's Cafe, Santa Ana, decided to back 100 per cent the coming auto show to be given with the Fourth Annual California Valencia Orange Show. Herman Stern, chairman of the executive committee of the show, was the principal speaker of the evening, which was given up almost entirely to the auto show. Fifty-two 20-foot spaces will be arranged for exhibitors, the decorations will be on a more elaborate scale than ever before and all of the appointments will be better. The ass'n heard with interest the declaration of Chairman Stern regarding the permanent character of the show. A committee of three, consisting of Bob White, chairman; NEW CAR SALES BOOST USED SUPPLIES In spite of continued sales, the number of used cars hand at the Anaheim and Fullerton markets of the Orange County Motor Car Dealers' Ass'n larger than in six weeks pawing to the improved sales new cars during February. Manager C. P. Hamm declared today everything from a Cadillac Ford is available, all re-conditioned, and re-painted where necessary. The quality of the cars is usually good. Clyde Cromer, Anaheim, brains manager of Dale & Co. and C. May of the May Motor Santa Ana, were appointed to train a manager. Herb Davis of Santa Ana, executive secretary, will not be able to take over the work as he in previous years; it was declaring here today. Good lighting increases the efficiency of a factory force 100 per cent. STAR THE 27 FEATURE CAR "We Talked It Over →My Wife and I!" More and more, the women of the West are becoming keen judges of real values in motor cars. That is one of many reasons why thousands of Star Cars grace Western roads today. For women were quick to appreciate our ideal of building the finest small car at the lowest possible cost. My Wife and I! More and more, the women of the West are becoming keen judges of real values in motor cars. That is one of many reasons why thousands of Star Cars grace Western roads today. For women were quick to appreciate our ideal of building the finest small car at the lowest possible cost. Long, low lines, glistening lustre of finish—a car to be proud of in any company—and mechanically perfect. Never before have so many high priced features been built into a low cost car. Twenty-seven distinct and exclusive features make the Star Car the lowest cost high grade car in the world. No other car offers so much real car value for so little money. Geared to the pocket-book of the family of modest income, it satisfies your every demand of a fine, substantial car. Call a Star dealer up now. Ride with him—one by one, he will demonstrate to you 27 feature reasons why the New Star Car was built for you. STAR MOTOR COMPANY OF CALIFORNIA OAKLAND, CALIFORNIA The Star Car Prices of Models Here—Tax and Freight Paid Indian $990 Coupe $830 Resident $615 Tooting Car $630 490 F. G. B. Loving, Michigan Appleby Motors Co., Inc. 119 N. Lemon St. Anaheim Santa Ana 5th & Broadway Plain Dealer Automobile Secti Anaheim, California, Saturday, March 8, 1924 VEHICLES IN STATE THIS YEAR OSSINGS CAUTIOUSLY! awn in a decorative poster s Crossings Cautiously, won klyn, N. Y. The prize was ion for a poster to be used reduce the number of grade IT/ YOU MAY LOSE S CAUTIOUSLY Insurance Cos. To War on Club For the purpose of fighting the Auto Club of Southern California and the California State Auto Ass'n. the Pacific Coast Automobile Underwriters' Ass'n has formed an automobile service club. The reguular companies are said to have lost a large volume of business during the past few years, principally to the two clubs mentioned. The Phoenix, Liverpool, London & Globe, Fireman's Fund, Insurance Co. of North America and Hartford are said to be affiliated with the new plan. TO BROADEN SAN DIEGO PLAN DRIVE "TO STOP" LEAKS" N. A. D. A. Seeke operation to Boost I ers' Net Profit The average net profits dealer on gross sales of t one-half billions of dollars were two and one-half pcs says a statement of the N. Automobile Dealers' Ass'n, arrived here this week. The organization is out campaign to "increase th per cent net in 1924 th MORE SHOWS OPEN ON COAST Many Events This Week and Next; L. A. Salon Feature The big winter auto shows are finished, but exhibitions continue to be scheduled up and down the Pacific coast and elsewhere in the country. Several shows opened this week on the slope. On Thursday the First Exclusive auto show at Sacramento, held in the State Armory, closed after a six days' successful run. On Monday the Spring Opening auto show with independent exhibits, opened in Seattle under the auspices of the Seattle Motor Car Dealers' Ass'n. On Thursday the Kelso, Wash. show opened. Next week, March 10-12, the First Annual Enclosed Car Salon will be opened in Los Angeles under the auspices of the Los Angeles Motor Car Dealers' Ass'n. Denver will hold its show March 11-15 in the Municipal Auditorium. About a dozen shows will be held in May, altho April will witness an interruption to the long string of events. HARD TO GET OAKLANDS TO BROADEN SAN DIEGO HIGHWAY State to Abolish Six Bad Spots, Widen 16 Miles Six dangerous spots will be eliminated and 16 miles of the road widened when work now under way on the San Diego coast highway is completed, according to announcement yesterday at the Automobile Club of Southern California. It is expected that the big job of reconstruction will be ended by next July. Simultaneously work of finishing the paving on the island route to San Diego is proceeding and, barring the unforeseen, this circle route to the southern nietropolis will be ready for the peak load of motor tourists which annually come in mid-summer. Approximately $1,000,000 will be spent on these two highways. The most important of the work, however, is on the coast route, which will eliminate six intersections with the Santa Fe railway at grade and a number of curves where the road ahead is obscured so as to create a dangerous condition. This route along the ocean from Los Angeles to San Diego is said to carry a heavier volume of travel than any similar piece of road in the state. At times in the past travel has been so heavy that many were deterred from making the trip, but with the widening of the narrow stretches, and the elimination of the danger spots, unprecedented traffic is expected during the summer. The work on this highway will cost $600,000, but the benefits accruing easily may be estimated at many times that sum, according to highway officials, as there is one curve north of San Mateo Creek bridge to be eliminated where $1,000,000 in property damage already has resulted from wrecks. Abolition of these grade crossings is particularly gratifying. SOME BUY! 1921 Cadillac Touring $1650 Tonneau Shields, Bumpers, Practically New Tires, Wind-Wings, a wonderful buy, original price was $4400. BETTER HURRY. Many other good buys in Fords, Dodges, Bulcks, Chevrolets and Others Orange County CERTIFIED Motor Car Market 250 North Los Angeles ANAHEIM Cor. Spadra and Whiting FULLERTON THIS YEAR IS FORECAST LAN DRIVE "TO STOP LEAKS" N. A. D. A. Seeks Cooperation to Boost Dealers' Net Profits The average net profits to thealer on gross sales of two ande-half billions of dollars in 1923 were two and one-half per cent, says a statement of the National Automobile Dealers' Ass'n, which drives here this week. The organization is out with a campaign to "increase this to 5 per cent net in 1924 through N. Sam Shortridge Prefers License 13! SACRAMENTO, March 8. A special filing case will be necessary to keep requests of California motorists for license plates on which 13 or any combination of numbers making 13 do not appear, says Will H. Marsh, chief of the division of motor vehicles. The motor vehicle chief adds that as a believer in the "hoo-doo sign" the average motorist has the sailor backed off the boards. However there is one man in California, he says who is not afraid of the hoo-doo number and that is Senator Sam Shortridge. Each year the senator makes application for number 13. He gets it without difficulty. BAN REGENERATING RECEIVERS SOON Legislation soon will be passed against the regenerating receiver, owing to its re-radiating properties, which makes its presence known in squeaks and howls on REGISTRATION IS NEARLY 1,000,000 Marsh Predicts Over 300,000 More to Get Licenses SACRAMENTO, March 8. The last chance to secure a 1924 California auto license without paying a penalty went glimmering last Saturday night at midnight. Hereafter all motorists who have operated their cars any time on the public highways since Jan. 31 and who are without a new license will have to pay double the regular fee as a penalty. Such per- Operation to Boost Dealers' Net Profits The average net profits to the dealer on gross sales of two and one-half billions of dollars in 1923 were two and one-half per cent, says a statement of the National Automobile Dealers' Ass'n, which arrived here this week. The organization is out with a campaign to "increase this to 5 per cent net in 1924 through N. D. A. leadership and add $62,000,000 to the dealers' pocket-book." During the year under the auctions of the association district meetings were held which reached 2,000 dealers, salesmen and maintenance men. The mateir of high insurance rates, freight rates and charges, many forms of taxes, audulent customers, and many other items which caused dealers to lose many millions of dollars annually were called to the attention of the retailer. "For the first time in the history of the industry," says the organization, "the N. A. D. A. went into a nationwide program to tell the truth about conditions in this business and point out the leaks that have been causing the life blood of the dealers—to arouse the dealers to a knowledge of their own conditions and prepare the way for the broader effort to apply remedies for these conditions." BAN REGENERATING RECEIVERS SOON Legislation soon will be passed against the regenerating receiver, owing to its re-radiating properties, which makes its presence known in squeaks and howls on the air, says A. Bevillard of the Anaheim Ignition Depot, exclusive distributors of the Kennedy radio set. The British government won't allow regenerating and re-radiating receivers used—one excepted—because of this nuisance. The Kennedy is the only regenerating machine that has passed the requirements of the British postoffice authorities, because it does not re-radiate. It is possible to use 20 of these receivers on the same antenna without having them interfere with one another. Another dance record we wish to see broken is the one the neighbors play until 11:30 p.m.—West Palm Beach Times. 300,000 More to Get Licenses SACRAMENTO, March 8 — The last chance to secure a 1924 California auto license without paying a penalty went glimmering last Saturday night at midnight. Hereafter all motorists who have operated their cars any time on the public highways since Jan. 31 and who are without a new license will have to pay double the regular fee as a penalty. Such persons are also subject to arrest, although they will not be molested if they can prove they made application before Sunday, March 2. Officials of the Division of Motor Vehicles stated today there were no doubt, many cars in the mountain districts which have not been used since January 31. These they added, will be exempt from the penalty if sworn affidavit of non-operation accompanies application. According to Chief Will H. Marsh, incomplete returns from all points indicate that nearly 1,000,000 cars had been registered when the renewal period closed. Marsh believes at least 200,600 more will be registered before the end of the year. SACRAMENTO, March 8 — Renewal of automobile licenses was (Continued on Page Two) HUDSON Offers a Finer Coach on a New Super-Six Chassis The Coach $1475 New Models Speedster $1350 7-Passenger Phaeton 1425 Coach 1475 Sedan 1895 Freight and Tax Extra At almost open car cost the new Hudson Coach gives all the utility you can get in any closed car, enhanced by an even more attractive and comfortable Coach body. You will note at once its greater beauty, more spacious seating, wider doors and longer body. The lines are new, too. With this finer body you also get the advancements of a new Super-Six chassis. It has the reliability and economy of maintenance and operation for which everyone knows Hudson. To these it adds a new degree of smoothness in performance that will surprise and delight even those who best know the past Hudsons. H. R. GROVE 226 S. Los Angeles St. Anaheim 112 E. Amerige Fullerton