oc-plain-dealer 1924-01-26

ASSEMBLING PLANTS TO MULTIPLY Southwest Ideal for Them Says L. A. Concern's Representative The auto market, largely thru the stabilization of used car values, is becoming settled, not only in the southwest, but on the Pacific slope. The auto business isn't dull in Orange county. Los Angeles and vicinity even now is practicable territory for the establishment of more assembling plants by factories whose sales in the southwest warrant it. More and more factories are coming to Los Angeles, and while local chambers of commerce in the back country of the metropolis are the means thru which to locate new industries, cities like Anaheim are bound to get their share of new factories. The increase in the number of different cars represented in a territory is bound to bring down re-sale values of all cars, because the demand for any single make of car is decreased. These are some of the views of C. S. Riedel, representative of an auto distributing concern which has branches throughout the coast, and on the slope. Riedel has occasion to travel thru several different states and is unusually well-informed. 800,000 Chevrolets Is Quota for 1924 1924 is going to be Chevrolet's biggest year, until eclipsed by 1925, says the sales department of the Chevrolet Motor Co. It is virtually important that Chevrolet dealers realize how much bigger 1924 is going to be, compared with any previous year. To get the right viewpoint consider our sales figures for the past three years: 1921 ... 77,627 1922 ... 242,373 1923 ... 483,310 Our 1924 quota is 800,000. This does not mean we hope it will be 800,000. Barring a national catastrophe, we will produce and sell within 5 per cent more or less than 800,000 Chevrolets in 1924. We have built additional plants and arranged purchasing, production and sales schedules on this basis, and the fact that in 1922 and 1923 we attained our quotas within a small percentage of error warrants the conviction that the 1924 quota will be attained. 50,000 Willys Knights 1923 Sales How wonderful has been the growth in the popularity of Willys-Knight cars, is evidenced by the sale of 50,000 of them last year, which was double that in 1922. How well California-played its part in their sale may be judged by a Willys-Knight registration gain of 101 per cent in the first 11 months of 1923. This year the Willys-Oversland Co. is trying to celebrate Willys-Knight's ninth birthday with an output of more than 100,000 of these sleeve-valve motored cars. Nine years ago John N. Willis met Charles Y. Knight, inventor of the Knight motor, aboard a steamship bound for the Near East. Mr. Knight had seen his motor accepted by the Daimler RECORD YEAR SAYS EDSEL "Even though 1923 all our expectations, they very reason to believe the business will attain to er proportions." says Edsel B. Ford of the L Co. "More people will buy biles during the coming ever before. Evidence lief in this is the expansion program we are trying out and which I effect new manufactures and materially production. So, in Year, we will produce and trucks and confect to sell more of the domestic and foreign." "There was a time ures conjured up by us to show sales possible placement requirements were guide posts in tha and when much time wi to discuss sales These to a great extent served their purpose. a part of the educatio palign necessary not only men but to the public passing out, just as tha of Saturation has doom the automobile b "Today America is sold' on the automobility Women are a greence in the automobile field than ever before coming year will see ceance considerably exte will be expressed part the closed car sales, f natural for women to t more comfortable mean oring, their guardianship of Women, you knot their guardianship of purse have become good judges of values knowledge in this respect tends as much to automate anything else. While a wealthy ww be able to afford a fine Anaheim are bound to get their share of new factories. The increase in the number of different cars represented in a territory is bound to bring down re-sale values of all cars, because the demand for any single make of car is decreased. These are some of the views of C. S. Riedel, representative of an auto distributing concern which has branches throughout the coast, and on the slope. Riedel has occasion to travel thru several different states and is unusually well-informed. Used car values, however, are not precisely uniform yet throut out the country because of certain modifying conditions. For example, in agricultural sections, and in their market towns, certain cars are in greater demand than others and re-sale values will be higher. As an example of the way things are improving in the county, Riedel declared that one dealer in a popular make of car had sold four more cars up to yesterday than in December. Riedel admitted, however, that orange and oil conditions unfouledly had influenced the automobile trade in the county. His concern is planning to have its car represented here, but has not yet picked a dealer to handle it. It is likely that only one or perhaps two dealers will be selected for the purpose. FEW ILLITERATES IN CALIFORNIA SACRAMENTO, Jan. 26—The workers in California are better educated than in other states, according to W. M. Coman, state supervisor of rehabilitation, in his annual report to the state board of education. "Only 2 per cent of the men applying for education are entirely illiterate," said Coman. "as compared with the United States in general. More than 16 per cent of applicants throut out the nation have had no schooling whatever." General Repair Work On all makes of cars and tractors, pins, rings, bearings and brakelling. Electrical work and welding. AGENTS FOR WALLIS TRACTOR R. T. Evans Garage W. LINCOLN AVE. ANAHEIM, CAL. SHERIFF CROWN OUT OF MONTANA MISSOULA, Mont., Over at Polson, the city of Lake county, the jail of prisoners that the been crowded out and compelled to seek up quarters. Since the she his office into a business his former office rooms have been worked over additional cell space for PILLOW. Curable without operation. My rer; no hospital; no anesthetic; mana. Send for free G. W. FULLER 715 Black Bldg. Los Angeles, C. Office Hours: Daily days 9 to 11. you'll choose The Star Car Compare the Upholstery; for texture, durability, or appearance; for comfort; for easy, yielding softness; for strong, deep springs. Compare the Harmony and Unity of its lines—stand in front of it, let your eye rest on the new radiator and hood; note how correct is the proportion of each part to the whole, how smoothly all blend together to form an artistic picture. Compare the Workmanship throughout—note the care expended on every slightest detail—care that is so often deemed unnecessary to low priced car building, but that adds value to the Star Car. The contrast will take care of the sale. Prices of Models Here—Tan and Freight Fold Touring Car - $630 Roadster - $625 Coupe - $830 Sedan - $990 $490 F.O.B. Lansing, Mich. 119 North Lemon St. Appleby Motors Co Phone 8 RECORD YEAR THIS SAYS EDSEL FORD "Even though 1923 exceeded all our expectations, there is every reason to believe that in 1924 business will attain to far greater proportions," says President Edsel B. Ford of the Ford Motor Co. "More people will buy automobiles during the coming year than ever before. Evidence of our belief in this is the extensive expansion program we are now carrying out and which is aimed to effect new manufacturing economies and materially increase production. So, in the New Year, we will produce more cars and trucks and confidently expect to sell more of them, both in the domestic and foreign fields." "There was a time when figures conjured up by statisticians to show sales possibilities, replacement requirements and such were guide posts in the industry, and when much time was devoted to discussing sales resistance. These to a great extent have all served their purpose. They were a part of the educational campaign necessary not only to salesmen but to the public. They are passing out, just as the phantom of Saturation has disappeared from the automobile horizon. "Today America is completely sold on the automobile. "Women are a greater influence in the automobile buying field than ever before, and the coming year will see this influence considerably extended. It will be expressed particularly in the closed car sales, for it is natural for women to turn to this more comfortable means of motoring. their guardianship of the family "Women, you know, through their guardianship of the family purse have become remarkably good judges of values and their knowledge in this respect now extends as much to automobiles as to anything else. "While a wealthy woman may be able to afford a finer car than ANOTHER CARLOAD OF OAKLANDS HERE Another carload of Oakland cars arrived this week for Harry L. Turton, northern Orange county distributor, making the third in the past month. Turton received a carload on Christmas day, another Jan. 1, and the third a few days ago. He announces that he has sold 15 cars so far in January, of which ten already are registered. VETERANS MADE STAR WHAT IT IS The Star Motor Co. of California has made rapid strides since it was organized approximately 18 months ago. At its head is Norman DeVaux, one of the genuine pioneers of the automobile industry—a factor of national reputation in the past 15 years—one of the many men who grew up with the bicycle industry and launched into the automotive world when motor cars first came into occasional use. DeVaux has been identified with the sale of automobiles on the Pacific coast since 1905. In those trying days of the "horse-less carriage," when motoring was still reckoned as a fad, which would die out just as the sport of bicycling did. DeVaux was associated with W. C. Durant as a factory Buick representative. In 1907 he took the northern Calif. agency for the Auburn automobile and disposed of this car in what was considered "large quantities" all over the northern end of this state. Later he was offered and accepted the Reo franchise for the territory from the Tehachapi to the Oregon line. His success with Reo was as great as it had been with Auburn. In 1908, W. C. Durant was forced out of General Motors Co. control. Almost immediately Durant started the manufacture of what he called the "Little" car, named after his former general manager at the Buick factory. BUICK DECLARED THIRD IN SALES It has been said so often that "the proof of the puddin's in the eating" that it scarce needs repetition, but it is a maxim that has been invoked many times by members of the Howard Auto Co.'s organization during the past few days since the 1923 total registration figures were released here by Motor Registration News. Every automobile man in California waited anxiously for the final figures to be released, and upon receipt of the news sheet it was rushed into the office of R. F. Thompson, general manager of the Howard Co., with great glee. For among all the technical data the paper printed was found the fact that Buick outsold every car selling above $650, delivered here, in California. The final figures showed total sales of 14,164 Buick cars in California during the year 1923. Buick stands third in total registrations, only two other cars, both of them with stock touring models selling under the $650 mark here, surpassing it. Thompson pointed out the fact in going over the total 1923 registration figures that the two cars above Buick in standing had absorbed more than half of the total auto business in the state, in the number of cars sold, and that of a total of a little more than 100,000 other cars of all makes. Buick's percentage of sales was the highest, amounting to approximately 14 per cent. The year 1923 was the greatest in the history of the Howard Automobile Co. A little more than 20,000 cars were handled by the great distributing firm that stretches all over the Pacific coast. The greater part of them was sold in this state. Buick maintained its standing in third position in total sales. Thompson said, in going over the figures, practically throughout the entire year, month for month. coming year will see this influence considerably extended. It will be expressed particularly in the closed car sales, for it is natural for women to turn to this more comfortable means of motoring. their guardianship of the family "Women, you know, through their guardianship of the family purse have become remarkably good judges of values and their knowledge in this respect now extends as much to automobiles as to anything else. "While a wealthy woman may be able to afford a finer car than one of moderate means, each will exercise the same careful scrutiny of value when she comes to make selection. "It follows, therefore, that the manufacturer who gives the greatest value for the lowest investment must certainly enjoy the greatest share of the business. And to maintain this business he must continually incorporate better quality into his product for the public is motor wise and transportation value is going to count most this year." SHERIFF CROWDED OUT OF MONT. JAIL MISSOULA, Mont., Jan. 26. Over at Polson, the county seat of Lake county, the jail is so full of prisoners that the sheriff has been crowded out and has been compelled to seek uptown office quarters. Since the sheriff moved his office into a business block, his former office rooms in the jail have been worked over into additional cell space for prisoners. PILES Curable without surgical operation. My method safer; no hospital expense; no anesthetic; more humans. Send for free booklet G. W. FULLER, M. D. 718 Black Bldg. cor. 4th st Los Angeles, California Office Hours: Daily 10-4. Sundays 9 to 11. A C. S. C. CUTS INSURANCE RATES (Continued from Page One) $28; old open car was $36, now $25. Dodge open car was $62, now $32. Buick open car was $78, now $45. Studebaker light six touring was $72, now $37; special six touring was $78, now $45; big six touring was $81, now $47. The year 1923 was the greatest in the history of the Howard Automobile Co. A little more than 20,000 cars were handled by the great distributing firm that stretches all over the Pacific coast. The greater part of them was sold in this state. Buick maintained its standing in third position in total sales. Thompson said, in going over the figures, practically throughout the entire year, month for month. WINDOW EXHIBIT Another interesting window exhibit has been obtained by E. Zitzmann, cashier of the American Savings Bank, and is being shown in one of the front windows of the First National Bank building. It consists of several butterflies, some of them as fine as any to be seen at the Southwest Museum, Los Angeles. One is the "Calligo" or owl butterfly and another a fine blue one, both from South America. The ornithoptera, green and black, from Australia is a third. India furnishes a specimen with splendid markings like dots. The collection belongs to Carl Walter of Magnolia road, a member of the Lorquin Club and was loaned to Zitzmann by him. In 1922 Walter took the silver medal award at the museum. He is busy a large part of his time collecting new specimens in California. Plain Dealer Classified Ads Always Bring Results A C. S. C. CUTS INSURANCE RATES (Continued from Page One) $28; old open car was $36, now $25. Dodge open car was $62, now $32. Buick open car was $78, now $45. Studebaker light six touring was $72, now $37; special six touring was $78, now $45; big six touring was $81, now $47. Says the club: "From the time the Inter-Insurance Exchange of the Auto Club of So. Calif. entered the automobile insurance field nearly 12 years ago so as to provide for its members equitable insurance rates, the Conference Automobile Insurance companies have found it necessary, in order to compete with our Inter-Insurance Exchange, to reduce their rates five or six times. Their last reduction, effective Jan. 14, 1924, appears to be their supreme effort to sell automobile insurance so cheap that the Club would be compelled to abandon this feature of service to its members and deprive them of the great financial saving enjoyed by them through the Club's insurance department. However, let it be understood that the Automobile club highly approves of this recent and very substantial reduction of rates by the insurance companies, which brings their charge for insurance down almost to the cost of insuring with the Club. The motoring public was entitled to such a reduction. Try a Plain Dealer Want Ad. FOR SALE SUBJECT 10 White Star Refining Units at 130 each unit, 2 preferred, 1 common. Leonards & Company Stocks & Bonds 228-229 Spurgaon Blvd. Santa Ana Tel: 2390 Just As Reminder, Here’s Law On Rights and Wrongs of Way Street intersection accidents are becoming so common that it appears to investigators many drivers do not clearly understand the right of way rule laid down in the California Vehicle Act of 1922. This reads as follows: "A vehicle entering an intersection of the public highways at a lawful speed shall have the right of way over a vehicle approaching from its left, unless such vehicle approaching from the left shall have entered first into such intersection at a lawful speed, in which event the vehicle on the left shall have the right of way." Entering an intersection is crossing the property line prolonged across the street. The motorist on the right has the right of way when he enters the intersection before the motorist on the right. A motorist about to enter an intersection first should glance to his left and, if any other vehicle has entered the intersection from the left, this latter vehicle should be allowed to proceed. Traffic blockades may be reduced if the motorist, who reaches an intersection and observes that vehicles from the right and left already are passing through, will refrain temporarily from going ahead. In fact, he has no right to proceed into the intersection and cause a blockade of traffic. One important condition in the right of way rule is that any motorist who at any time enters an intersection in excess of the lawful speed forfeits any right of way that he otherwise might have had. This provision compels every motorist to observe the speed regulations before he can claim any right of way at street intersection. Vehicles entering a public highway from a private drive or road must yield the right of way to all vehicles approaching on the public highway. Drivers generally have recognized the value of this rule as private drives are often so narrow and hidden by hedges and trees that the driver on the public highway is unable to perceive a vehicle emerging. Another provision that must be noted by drivers is to the effect that police and fire department vehicles shall have the right of way over all other vehicles. Every motorist upon hearing the given of an approach police or fire department vehicle immediately should drive to a position as near as possible and parallel to the right-hand curb of the street and remain there unless otherwise directed by an officer until the police or fire department aparatus has passed. These interpretations of the California vehicle act are given by the legal department of the Auto Club of So. Calif., which organizes city campaigning to make 1924 a minimum accident year. Casualty investigations have shown the larger part of the accident toll could be averted if drivers obeyed the law and used reasonable diligence in driving safely. WORLD-WIDE RADIO SOON IS FORECAST LONDON, Jan. 28.—New York and London will be telephoning to one another perfectly naturally and unexcitedly by the end of 1924, according to Prof. A. M. Low, famous inventor and scientist. London was excited on Dec. 29, 1923, because it heard Pittsburgh, 3500 miles away, easily and distinctly. But Prof. Low states this was only a slight development. According to him, it is just a step in the great and fascinating new era now approaching. "Very soon," says Low, "we shall be at the stage when it will be possible for a man in London to speak with ease from his own house to the United States thru an ordinary telephone. "The land line will take his voice to the coastal station, from which it will be radioed across the Atlantic. Then it will be picked up again by an American land line and be heard direct by the person with whom he is communicating. "By the end of 1924 we all shall have become tired of ordinary tunes and speeches; and the development of telephonic conversation is an obvious one." Oakland Six THE BEST LIGHT SIX. YOU OWE IT TO YOURSELF TO SEE THIS CAR BEFORE BUYING Roadster and Touring $1140 Sport Roadster and Touring 1295 2 Passenger Coupe 1410 4 Passenger Coupe 1565 5 Passenger Sedan 1620 Delivered to You Glass Enclosure for Touring and Roadster $65 and $45 Extra HARRY L. TURTON 142 So. Los Angeles St. Anaheim, Calif. -BUYociated Gasoline LOWING GARAGES AND SERVICE STATIONS ARE NOW READY TO SERVE YOU LOWING GARAGES AND SERVICE STATIONS ARE NOW READY TO SERVE YOU WEST BROS. NTH LOS ANGELES ST. ANAHEIM H. Meyers Garage NTH LEMON ST. ANAHEIM - and - 5 Points Service Station Cor. West Center and North West St. Service Station 727 South Los Angeles St. Anaheim SERVICE AND SATISFACTION BY TRADING FROM THIS T OF STATIONS HANDLING ASSOCIATED GASOLINE