oc-plain-dealer 1923-12-29

VOL XXVII, NO. 86 HUGE CUT IN USED CAR EXPENDITURE FOR ROADS HEAVY Southland's New Highways in 1923 Cost Nearly $3,500,000 New highways constructed in So. Calif. during the year 1923 cost $3,464,596, according to estimates just compiled by the Auto Club of So. Calif. This figure does not include the total value of the work performed during the year, as a large number of contracts were awarded during the latter part of 1922 which were uncompleted at the beginning of 1923. First Shipment of Essex Coaches The first shipment of the new Essex coaches will reach H. R. Grove's local branch today. Deliveries on a scale can be made after Jan. 1, Grove says. The new Essex is practically a smaller Hudson, using the Hudson patented counter balance crankshaft. Lionite split skirt piston, silent chain timing, roller tappets, Hudson clutch and rear end. A number of parts are interchangeable with the Hudson super six. 432 NEW FORD DEALERS IN YEAR DELIMIT, Mich, Dec. 29—Extension of the Ford Motor Company stores and service organization during the year has been rather remarkable, and is due, of course, to the constantly increasing demand for Ford products. There have been 432 new dealers appointed since January 1 bringing the total number of authorized dealers in the United States. SHOW DATES ARE MADE PUBLIC Most of Annual Exhibits in January, February The dates for practically all principal auto shows have been set, and preparation for them are under full swing. Oakland's show comes off Jan. 12-15, San Francisco Feb. 16-17; The Los Angeles show has been held. The first of the big east shows is at New York Jan. 5. Then follow Philadelphia's ed. Jan. 13-19 and Buffalo's on... New highways constructed in So. Calif. during the year 1923 cost $3,464,596, according to estimates just compiled by the Auto Club of So. Calif. This figure does not include the total value of the work performed during the year, as a large number of contracts were awarded during the latter part of 1922 which were uncompleted at the beginning of 1923. In addition to this sum spent on road construction, bridges on state and county highways were constructed to the value of $425,700. The total mileage added to the southland's improved highways during the year is approximately 135 miles. These figures do not include street paving work done by the various towns and cities in So. California. The city of Los Angeles, for instance, during the year has awarded contracts to the amount of $5,823,694. In addition to the above amounts the various counties and cities carried on road maintenance programs which, in the aggregate, amounted to more than $1,000,000. Road contracts in eleven of the (Continued on Page 2) 432 NEW FORD DEALERS IN YEAR DETroit, Mich., Dec. 29—Extension of the Ford Motor Company stores and service organization during the year has been rather remarkable, and is due, of course, to the constantly increasing demand for Ford products. There have been 432 new dealers appointed since January 1 bringing the total number of authorized dealers, in the United States up to 9,448, the greatest retail sales organization ever known. Authorized service stations have also been steadily increased in order to afford the best possible service to the constantly growing number of Ford owners. At present the Ford service stations total around 22,000. In foreign countries there are 3,800 authorized Ford dealers and 7,000 service stations. Sid McGraw is distributor of the Ford, Fordson and Lincoln. The human brain may or may not be an electric battery, as a scientist of the General Electric Co. is trying to prove, but a lot of current brain activity gives us a shock.—Chico Record... Exhibits in January, February The dates for practically all principal auto shows have been set, and preparation for them are under full swing. Oakland's show comes off December 12-15, San Francisco's Feb. 16-18. The Los Angeles show has been held. The first of the big east shows is at New York Jan. 5. Then follow Philadelphia's Feb. 12-19 and Buffalo's on same dates. Baltimore's exhibition will be on Jan 19-26 and will Detroit's, Cleveland's and Milwaukee's. Moving further west, Chicago will hold its show Jan. 26-Feb. Minneapolis Feb. 2-9. Portland Orc., Feb. 9-15 and Kansas City, Feb. 9-16. The St. Louis show takes place Feb. 17-24. Omaha's Feb. 18 and Louisville's the same date. Des Moines has set Feb. March 1 for its show, Indianapolis March 3-8. The shows of Akron, O., Dallas, Texas, have been set February, but the dates have been made public. Albuquerque, N.M., has fi Feb. 7-9 for its show, Cincinnati Feb. 9-16, Hartford, Conn., Another reason why Buick is There is no opening between the mudguards and the body of Buick automobiles. The car is completely protected against mud and water by the distinctive Buick design. The Standard Comparison Sixes Five Pass. Touring $1295 Seven Pass. Sedan $2283 Two Pass. Roadster 1275 Three Pass. Sport Roadster 1675 Five Pass. Sedan 2095 Four Pass. Sport Touring 1725 Five Pass. Double Service Sedan 1695 Brougham Sedan 2235 Seven Pass. Touring 1565 Four Pass. Coupe 1995 Fours Five Pass. Touring $965 Five Pass. Sedan $1495 Two Pass. Roadster 935 Four Pass. Coupe 1395 Prices f.a.b. Buick Factories; government tax to be added. Open Evenings 'til 9, Until Christmas ANAHEIM AUTO CO. WM. GOODRUM, Proprietor Anaheim, 128 South Los Angeles Street Fullerton, Californii When better automobiles are built, Buick will build them Plain Dealer Automobile Secti Anaheim, California, Saturday, December 29, 1923 ED CAR LOSSES EFFECTED BY OW DATES ARE MADE PUBLIC of Annual Auto exhibits in January, February dates for practically all the pal auto shows have been and preparation for them now under full swing. land's show comes off Jan. San Francisco's Feb. 16-23. Los Angeles show has been first of the big eastern is at New York Jan. 5-12. follow Philadelphia's show 2-19 and Buffalo's on the Record Crowd is Expected At Big Pasadena Festival Judging by the number of inquiries which have come to Harry D. Riley, Studebaker dealer, regarding the best way to go to Pasadena for the Tournament of Roses carnival on New Year's Day, fully half of the crowd who will witness the parade and football game will be driving Studebakers. Mr. Riley has referred all written inquiries to the Tournament headquarters in the chamber of commerce lobby, Pasadena, and has answered the personal inquiries as best he could. According to estimates made by W. F. Creller, president of the tournament association, the largest crowd in the history of the event will be on hand this year. And Pasadena is better organized to handle the traffic this year than ever before. New reads have been built to the stadium to relieve the congestion that attended last year's rush to the "big game" between Penn State and U.S.C. Getting to and from the Bowl will be a comparatively simple matter this year, according to Mr. Riley, who has been furnished with a map of the city showing the various parking places and the way the traffic will be handled. The navy team, which plays University of Washington, will not arrive in Pasadena until the day before the game and will have only one practice in the Bowl. The wiley coach of the middies has profited by the mistakes of other invading teams and will not give the team may have as a result of their long train trip will be more desirable than the underbuilding of their physical powers due to too much sunshine in large does. In other words the Navy team does not want to become acclimated before playing the game. They want to get it over before the acclimation process even starts. This year's game will be one of the most colorful that has ever been seen on the const. The participation of the U.S. Naval academy will bring the Pacific fleet personnel flocking to the arena with the result that the visitors will have a rooting section fully as large as those of the defenders, if not larger. TRADE TO BE GOOD IN 1924 GETTING to and from the Bowl will be a comparatively simple matter this year, according to Mr. Riley, who has been furnished with a map of the city showing the various parking places and the way the traffic will be handled. The navy team, which plays University of Washington, will not arrive in Pasadena until the day before the game and will have only one practice in the Bowl. The wiley coach of the middies has profited by the mistakes of other invading teams and will not give his team a chance to go stale as a result of the drastic change in climate they will undergo. He believes that whatever unsteadiness STATE ROAD BIDS OPENED ON JAN. 14 The coast boulevard from Huntington Beach to the Newport boulevard will be paved, but from this point to Balboa palisades the State Highway will be gravelled, with a clay surface. This was revealed in Santa Ana when notice was received that bids for the work would be opened Jan. 14 at Sacramento. In all 12 miles will be surfaced, 2.5 miles of the total to be paved. Bids for erecting a bridge over the Santa Ana river on this highway are expected by J. L. McBride County Superintendent of Highways, to be let immediately after the road contract is let. Plans and specifications are being worked out, McBride said, for a bridge to span Newport Bay between Newport boulevard and the palisades, at a cost ranging from $50,000 to $80,000, depending on the type accepted. It's awful to be president and know that the "Smith Brothers" are better known pictorially than you. But then people have been having roughs long before the United States started having presidents—San Jose News 16-23, Atlanta, Ga., Feb. 16-24, and Grand Rapids, Mich., Feb. 25-March 1, TRADE TO BE GOOD IN 1924 Easier Sledding for Tire Men Forecast, With More Cars Sold Anaheim tire dealers, whether there are too many of them for the individual good of all or apt, will find business easier sledding next year than this, if the argument of the December Tires, which reached here yesterday, holds good. And the same thing applies to service stations. "This has been a record breaking year for sales and profits in automobiles despite price reductions," says this monthly. "Automobile production jumped from 2,527,000 in 1922 to 4,000,000 in 1923." "More gasoline has been consumed this year than ever before in motor car history—and there were some decided drops in 'gas' prices." "There were more cars wearing out four tires at a time this year than ever before. It should have been a highly prosperous year for tire dealers, according to all predictions." Overstocking, price cutting and the long mileage tire, the universal use of which "revolutionized the rate of tire consumption per year" are among the factors blamed by tires for the losses to dealers. F. S. Dunlop of the No-Way Tire Co. is as confident as ever that higher prices for tires will develop early next year, as on aid to the dealer. ection TED BY APPLEBY PLAN LICENSE APPLICATIONS RECEIVED AFTER JAN. 15 Applications for the 1924 license plates will be received by the local office of the Auto Club of So. Calif., after Jan. 15. The fiscal year of the State Division of Motor Vehicles begins Feb. 1, but a 30-day limit thereafter is permitted within which to procure the plates. Only members will be accommodated. It is probable that only plates to fill actual applications will be distributed. WRECKS JAM GARAGES HERE 75 PER CENT IN QUARTER, ESTIMATE This Is Country Over; Pomona, Whittier Considering Plan Anaheim motor car distributors affiliated with the Certified Motor Car Market have been saved thousands of dollars the past eight or ten months under the Appleby plan. C. P. Hamm, manager of this market and the one at Fullerton, estimates that 450 cars were sold. Markets are being considered at Whittier, Pomona and San Pedro, Hamm said today. GARAGES HERE The holiday season, combined with the storm, has caused a big jump in the business of Anaheim garages and accessories stores and departments. Wrecked cars have been brought to Anaheim all the way from Oceanside and Hermosa Beach for repairs. The latter was the experience of Harry D. Riley, Northern Orange County Studebaker distributor. Bill Payne, Riley's foreman, reported 11 wrecks the past week. Long Beach was among the cities which sent cars here. The garage, in spite of its greatly added facilities, has been literally buried up with work. The J. E. Walter Co., Jordan distributors, received several cars to undergo minor repairs, but no wrecks. Sid McGraw, Ford dealer, received four bad wrecks, and seven minor ones this week. Pomona, Whittier Considering Plan Anaheim motor car distributors affiliated with the Certified Motor Car Market have been saved thousands of dollars the past eight or ten months under the Appleby plan. C. P. Hamm, manager of this market and the one at Fullerton, estimates that 450 cars were sold. Markets are being considered at Whittier, Pomona and San Pedro, Hamm said today. In the county as a whole, despite the fact that the plan was in only limited use, a saving of nearly 75 per cent in the third quarter of the year was effected, according to estimate just made public. Last year's losses of $100,000,-000 on used cars the country over will be shown to have been cut markedly this year, when the figures appear, says Hamm. The certified motor car markets, according to Hamm, have restored public confidence in used cars. Lack of competitive bidding among affiliated dealers, proper re-conditioning of cars and fair prices are responsible, says Hamm. As an example of savings possible to the purchaser, Hamm pointed out that one car of a well known make, the latest model, is (Continued on Page Two) The New Touring Car $295 F.O.B. DETROIT A Striking Value—at $295 Considering the improved appearance of the new Ford Touring Car, one would naturally expect a proportionate advance in price. Larger scale production, however, has made it possible to incorporate in this new type touring car a number of decided improvements without increase in its cost to the purchaser. A comparison extending over a long period of years will reveal the fact that the present price is actually the lowest at which the five-passenger open car has ever been sold. The Ford Touring Car stands today, as it always has, a most remarkable value in the motor car field. This car can be obtained through the Ford Weekly Purchase Plate.