oc-plain-dealer 1923-12-10

PAGE SIX LUCKY STRIKE *IT'S TOASTED* CIGARETTES CIGARETTE Today! Change to the Brand that Never Changes The Quality of Lucky Strike That this wonderful cigarette may reach you in perfect condition, no expense or trouble is spared by the manufacturer. Notice that each package is individually wrapped in glassine paper to protect its fragrance for you, until you yourself open it. THE PLAIN DEALER, ANAHEIM, CALIF. TAX FI We pay the Government tax of 6c dealer the coupon below with 9c 20 Lucky Strike today and tomorrow [NOTE: The United States Government, through the Inter collects 6c on every package of twenty cigarettes as eviden Why we wa Every Man in A Why we want Every Man in America to try Lucky Strike To men who have not yet tried Lucky Strike This is not philanthropy, just business. You are introduced to a cigarette today which sooner or later you're bound to try. This merely hasters that happy time. Tear off the coupon now. We have found that 88 per cent of the men who try Lucky Strike immediately adopt them. So to introduce you to Lucky Strike we can well afford to make this special offer of paying the 6c Government tax today ourselves. No words can do justice to the Toasted Process in Lucky Strike. It takes us an extra 45 minutes to toast the flavor in, but it takes you only a moment to try the flavor out—the test of the toasting is the tasting. Smoke this package tax free—you'll get acquainted with a cigarette so balanced in the blend, so mild in the flavor, so smooth in the smoking and so fragrant with the sealed-in-virtues of the toasted process, that you'll change to this brand that never changes—and you'll never change again. To men who are Lucky Strike We want you, too, to age, maybe to pass it on yet know the pleasure you Let him enjoy Lucky Strike him to try one package agrees with you and there's no cigarette with superiority. Tell him why you prefere him that the extra 45 minsures a flavor that never you have, that this is a continuously enjoyed. Some one introduced your Strike and you recall it. So pass the good word friend the same opportunity coupon now. Guaranteed by The American "IT'S TOASTED" to this brand that never changes—and you'll never change again. "IT'S TOASTED" LUCKY STR If you live out of town or if for any reason whatsoever you cannot conveniently redeem this coupon through your retail dealer, simply mail it to us with 9c in stamps for the cigarettes, tax free, and your name and address plainly written. We will forward you tax free a package of Lucky Strike Cigarettes. The American Tobacco Co. of the Pacific Coast, San Francisco Monday, December 10, 1923 FREE ent tax of 6c. Merely hand to your low with 9c and get a package of Strike Cigarettes morrow only for 9c ent, through the Internal Revenue Department] nty cigarettes as evidenced by the Revenue Stamp we want n in Anaheim we want men in Anaheim Lucky Strike to men who already smoke Lucky Strike want you, too, to get this tax free packmaybe to pass it on to a friend who doesn't know the pleasure you know. him enjoy Lucky Strike as you do. Tell to try one package and then see if he is with you and millions of others that is no cigarette with such characteristic favor. him why you prefer Lucky Strike. Tell that the extra 45 minutes of toasting ina flavor that never varies. He'll find, as ave, that this is a cigarette which can be juously enjoyed. The flavor never varies. one introduced you to your first Lucky and you recall it as a lucky discovery. pass the good word along. Give some the same opportunity. Tear out the now. Guaranteed by the American Tobacco Co. INGORPORATED GOOD for one package of 20 LUCKY STRIKE Cigarettes—TAX FREE GOOD ONLY MONDAY, DEC. 10TH TUESDAY, DEC. 11TH Must be presented to your retail dealer We simply ask you to pay 9c for the cigarettes. We pay the 6c Government tax today only. To Retail Tobacco Dealers: This coupon must be redeemed by you through your jobber within one week from above data. Redemption will be made only from dealers engaged regularly in the business of selling cigarettes and who have accepted coupons from consumers. The number of coupons you can thus redeem is limited to the number of packages of Lucky Strike Cigarettes you purchased from your jobber for this tax free plan.