oc-plain-dealer 1923-11-10

VOL XXVII, NO. 65 FALL SHOWS UNPRECIOUS ANNUAL MEET N.T.D.A. TO BE LIVE Delegation of Angelenos To Go, Sales Policies Under Fire Many important topics will be discussed at the fourth annual convention of the National Tire Dealers' Ass'n to be held in New York next week, Nov. 13-14-15. The Los Angeles dealers association has decided to send a delegation cast at the organization's expense. The Angelenos joined the national body a month or two ago. The selling policies of the industry will come in for a thorny thrashing out. Policies are likely to be changed considerably before the next sales year is on. Elimination of the consumer's subject to the fore. SPRING DATING IS PERMITTED AGAIN Spring dating will be permitted this year, as forecast in these columns some weeks ago, but even this year the time within which existing prices will be good will be limited to Feb. 15, and not extended into the summer months. The U.S. Tire and Rubber Co. has set Feb. 28 as the outside date. The dates are changed according to the zone. CHEVROLET LEADS IN ALAMEDA SALES Chevrolet was 110 cars ahead of its nearest competitor in Oakland in October, according to reports reaching Bill Hauser of the Frank P. Taggart Co. Total sales during August in the United States and Canada set a new high mark of 44,600, compared with 25,065 in August, 1922. During the first eight months of this year sales totaled 216,906 cars, and approximately 500,000 is predicted for 1923 as a whole. YEARLY AUTO SHOW IS MECCA Thousands at Open Today in L. A.; Makes of Cars LOS ANGELES, Nov. 10. precedented in completeness unparalleled in beauty, the 11th annual Los Angeles Auto Show opened here this after The biggest affair of its kind staged by the local motor dealers drew thousands ofors to admire motordom's creations. More than 55 different of cars are included in this displays, as well as access too numerous to mention, cars, sport and custom-built and all manner of latest au Barnum was wrong! The buying public doesn't want to be buncoed, that is, when it comes to digging deep into your jeans and paying out a few hundred dollars in exchange for a USED CAR. Truthful representation is the better doctrine because it makes for better understanding-truer friendship and permanent success. OUR USED CARS are sold with a tell-tale gauge, the "ASK THE ENVELOPE" plan—the buyer's guide and assurance of getting value received. You can't get buncoed-You're bound to be satisfied. That's our plan. ORANGE COUNTY Certified MOTOR CAR MARKET 250 No. L. A. St. Phone 94 Anaheim P. Taggart Co. Total sales during August in the United States and Canada set a new high mark of 44,600, compared with 25,065 in August, 1922. During the first eight months of this year sales totaled 216,906 cars, and approximately 500,000 is predicted for 1923 as a whole. subject to the fore. The matter of dealers' handling all grades of tires of a given manufacturer in order to hold the distribution will be another subject. Speakers will include men prominent in other but allied industries. According to Burt Ree manager of the Show, recorder information concerning event from every part of the have flooded his office. He this as a favorable indication the out-of-town attendance sure to break all former ree He expressed himself as pleased with the way the was received by the "firsters" yesterday. The exhibits are housed three big tents at Prager Artists have so cleverly caged the canvas and the suing poles, however, that the "tops" have been transfer into a veritable automotive land. The poles have been cealed by corinthian color beautifully decorated. These umns also carry the indirecting fixtures which house the globes for the illumination of various displays. Visitors were highly enthilie and all admiration as wandered from exhibit to exeA particularly noticeable fea of the Show this year was new mechanical features or by the various manufactures have been offered body design and refined appments, never have so many mechanical ideas been adva Shop Early STUDEBAKER SALES Recent sales of Harry D. northern Orange county distritor of the Studebaker, inc To W. J. Sebastian of Ana a light six sedan; E. E. Pe Orange, light six touring; I Reagan of Norwalk, light touring; W. G. Dawson of beim, light six touring. O who have purchased cars offare: M. Soderburg of Ana the Gross Drilling Co. of Or S. O. Stanfield of Orange and bert Tullis of Orange. FREE! FREE! 1 Quart of Eureka Motor Oil With Each 5 Gallons of SATURDAY NOVEMBER 10TH PAULEY'S EUREKA GASOLINE NONE BETTER ALWAYS UNIFORM AND SUNDAY NOVEMBER 11TH Pacific Service Station RUSH AND MYERS 919 North Los Angeles St. Anaheim, Calif. THE ORANGE COUNTY Plain Dealer automobile Sectu Anaheim, California, Saturday, November 10, 1923 INPRECEDENTED INCREASE IN EARLY AUTO SHOW IS MECCA thousands at Opening Today in L. A.; 55 Makes of Cars OS ANGELES, Nov. 10.—Uncedented in completeness, and paralleled in beauty, the 11th and Los Angeles Automobile w opened here this afternoon. The biggest affair of its kind ever need by the local motor carlers drew thousands of visitito admire motordom's latest tions. More than 55 different makes cars are included in this year's days, as well as accessories numerous to mention. Stock sport and custom-built jobs, all manner of latest automobility. Higher Cotton Is Tire Price Factor That so far as tire prices are concerned, the cost of cotton fabric is more important than that of crude rubber, is the somewhat starting statement made by a locacal tire distributor, who claims that more fabric than rubber is used. The remark came with the jump in the price of cotton, following the government report of a crop even smaller than had been predicted by the worst "pessimists" in the trade. Crude rubber prices have gained slightly, but it is so slight and extended over so many weeks that the market is called stationary. It has reached or passed a high of 29 cents, compared with the 27 cents or thereabouts, which ruled during most of the summer. Buy In Anaheim SPEEDWAY ON NEW SITE, PLAN RECOVER ALL STOLEN CARS Local A. C. S. C. Office Has Excellent Record In 10 Months With ten months of 1923 gone and November one-third over, the local office of the Auto Club of So. Calif. is able to boast that not a single car has been stolen from its members this year that has not been recovered. Practically every one, in fact, has been recovered without having been seriously damaged. This is in face of the fact that the membership has been jumping ahead, until it now amounts to around 1000 in this jurisdiction alone. Branch Manager Paul V. Allen TRIXIE FRIGANZA LAUDS STUDEBROOK Trixie Friganza, Ameririest comedienne, is booster for the Studebrook six coupe, according to Riley, Studebaker dealer my little bag o' Trix tucly away in the trunk back of the car, I and comfort in its luxuto and from the theatre Miss Friganza. "Beauty every woman wants in car today, and the beautifinements of the big s- plus Studebaker power, and economy, places it dividual class among fine motor cars. And "Friganza year," as w Studebaker year, acco Trixie, who with her specomedy and irresistible keeps on winning new each year on her tour o pheum circuit. Buy In Anaheim NASH MOTORS IS FLOURISH Not income of The Nash Co. for the third ending Aug. 31, as report W. Nash at the directors was $2,257,766.70, after SPEEDWAY ON NEW SITE, PLAN LOS ANGELES, Nov. 10. Practice for the annual Thanksgiving day 250-mile automobile racing classic at Beverly Hills starts Monday. This was the announcement of A. M. Young, secretary-manager of the Los Angeles Speedway assn., yesterday. The 200 acres of the Speedway assn.'s have been sold to Walter G. McCarty of Los Angeles for $2,000,000. The association will rebuild on a new site. Although the fire burned out approximately 1000 feet of track on the west turn, a corps of carpenters was immediately put to work with the result that in two weeks' time the hole was filled and the flooring laid. Now that the repair work is completed, drivers, after seeing the newer portion of the wooden bowl, predict a new record for the 122 cubic inch motors in the coming classic. The Thanksgiving day contest will be the first in this section where the 122-inch racers have been used. As a result, there is much interest in these mbno-place machines that have already shown a speed of 122 miles per hour in practice. Ralph De Palma is due here tomorrow. Among the new drivers to be seen here Thanksgiving day will be Martin de Alzaga, the speed king of the Argentine. This sensational South American is the man who brought the 5-car Bugatti team over from Europe to compete in the last 500-mile race at Indianapolis, and his work on the Hoosier brick speedway showed that "he has a lot of stuff on the ball." Alzaga had on his Bugatti team four of the best drivers of Europe, and he was the outstanding star of them all. Even Count Louis Zborowski and Prince Bertrand de Cystria were declared to be inferior to Alzaga. BUTTEBAKER SALES Recent sales of Harry D. Riley, then Orange county distributor of the Studebaker, include: W. J. Sebastian of Anaheim, light six sedan; E. E. Peck of age, light six touring; Danielagan of Norwalk, light six ing; W. G. Dawson of Anaheim, light six touring. Others have purchased cars of Riley M. Soderburg of Anaheim, Gross Drilling Co. of Orange, O. Stanfield of Orange and Al-Tullis of Orange. EUREKA GAS WINNING FRIENDS The big white trucks with Eu- ED that "he has a lot of stuff on the ball." Alzaga had on his Bugatti team four of the best drivers of Europe and he was the outstanding star of them all. Even Count Louis Zborowski and Prince Bertrand de Cystria were declared to be inferior to Alzaga. BUY IN ANAHEIM EUREKA GAS WINNING FRIENDS The big white trucks with Eureka on their sides that you've been seeing, folks, scattered about Orange county, aren't merely for show. They are delivering gas to filling stations. It's just one of the advertising stunts of E. L. Pauley, used to back up a quality product of motor fuel. Already approximately ten stations are distributing this new gas, the only one which ventures to put army and navy test on their signs, and more stations are to come, following a clever advertising campaign. The company is officered by veterans in the oil game. The sole owner is E. L. Pauley, formerly for 20 years one of the chief executives of one of the most prominent oil companies in the country, E. Pauley, Jr., is a commercial diploma graduate of the U. of C., J. E. Miller was formerly with the Miller Petroleum Co. of Kansas City, Mo.; H. Duncan, formerly with the Standard; H. Levy, formerly with the Associated; F. Brice, formerly with the Marland Oil Co. of Ponce City, Okla., and J. E. Neville, with the Fellows Oil Co. here. Filling stations have been opened at Pasadena, Riverside, Los Angeles and Whittier, and refineries at West Whittier. The company is independent, dealing only with filling stations direct. BUY IN ANAHEIM NEW FORD PRODUCTION Establishing a new monthly record, the Ford Motor Co. during October put out 185,924 cars and trucks. OAKLAND SALES Oakland sales this week reported by Harry L. Turton, local northern Orange county distributor, included a coupe to R. R. Reither of Fullerton, and touring cars to C. A. Tinsley of Fullerton, W. H. Everett of Placentia, and H. Brawley of Brea. SHOP EARLY CREAMERY EUYS MORELAND The Public Garage on South Los Angeles-st announces the sale of a 1½-ton Morelane truck to the Anaheim Creamery Co. SE IN NEW CARS SOLD TRIXIE FRIGANZA LAUDS STUDEBAKER Trixie Friganza, America's merriest comedienne, is a great booster for the Studebaker big six coupe, according to Harry D. Rilley, Studebaker dealer. "Witty little bag o' Trix tucked neatly away in the trunk on the back of the car, I find joy and comfort in its luxury, riding to and from the theater," says Miss Friganza. "Beauty is what every woman wants in a motor car today, and the beauty and refinements of the big six coupe, plus Studebaker power, comfort and economy, places it in an individual class among America's fine motor cars. And this is a 'Friganza year,' as well as a Studebaker year, according to Trixie, who with her spontaneous comedy and irresistible songs, keeps on winning new friends each year on her tour of the Orpheum circuit. Buy In Anaheim— NASH MOTORS CO. IS FLOURISHING Not income of The Nash Motors Co. for the third quarter, ending Aug. 31, as reported by C. W. Nash at the directors' meeting was $2,257,766.70, after deduct- 1,100-000 LICENSE PLATE MARK, 1923 Indications now are that the total registration of cars in California will go over the 1,100,000 mark. Cars with the 80,000 or more in addition to the star, which denotes 1,000,-000, have been appearing in Orange county. It was hardly two months ago that 49,000 was the highest figure seen on license plates. Publicity Indicates Buick's Leadership The Detroit Free Press in a recent Sunday's edition carried an 8-page section devoted exclusively to the Buick automobile. This perhaps sets the record for the amount of newspaper space devoted to the product of any automobile manufacturer, and may be taken as an indication of the place Buick occupies in the public limelight, says the Savannah Press. According to reports from all sections of the country, published in the Free Press, the demand for the 1924 Buick eclipses anything in Buick history. One full page is devoted to statements from traffic chiefs in various cities, commending new Buick features. Failure of cars to arrive is the only thing that is holding back registration IS UP 10,000 MONTHLY September-October Record Shows Big Jump Over 1922 A comparative statement of registrations and receipts of the division of motor vehicles for the months of October, 1922, and October, 1923, show, according to a statement of Will H. Marsh, chief of the division, an increased registration over 1922 of 20,082. The registrations in 1923 amount to 71,796 against 51,714 one year ago. The total collections for the same corresponding periods are: 1923, $184,012.23; 1922, $130,-207.53; or an increase in revenue for the department in 1923 of comedy and irresistible songs, keeps on wining new friends each year on her tour of the Orpheum circuit. Buy In Anaheim NASH MOTORS CO. IS FLOURISHING Not income of The Nash Motors Co. for the third quarter, ending Aug. 31, as reported by C. W. Nash at the directors' meeting was $2,257,766.79, after deducting expenses of manufacture, depreciation, selling and administrative expense and providing for federal and local taxes. The report showed also that net income for the nine months' period ending Aug. 31 was $6,359,414.05. Commenting on the condition of the business of Nash Motors and the outlook for the future, President Nash said: "We believe our business is in the strongest position it has ever been in, due in large measure to the high quality of our product which is being recognized by the buying public. The future for our business looks very bright; we should not expect to run our factories to their fullest capacity during the fall months but we believe we will have a very satisfactory fall business and a splendid winter and spring business." Shop Early PACKARD, REO SALES ARE BRISK Packards and Reos sold fast during October, and in fact the business of the past six months has been the best in the history of the Anaheim branch of Dale and Co., according to Branch Manager Cromer. Sales included: To C. B. Scott, Jr., of Buena Park, Packard sedan; N. W. Matlock, La Habra, Packard with California top; R. L. Hart of Anaheim, Reo touring; Samuel I. Paine, Yorba Linda, Reo phaeton; C. A. McCulah, Anaheim, Reo touring; E. C. Basten, Placentia, Reo phaeton; M. Tatsuikawa, Anaheim, Reo speedwagon; Sparkes McClellan, Anaheim, Reo speedwagon. A comparative statement of registrations and receipts of the division of motor vehicles for the months of October, 1922, and October, 1923, show, according to a statement of Will H. Marsh, chief of the division, an increased registration over 1922 of 20,082. The registrations in 1923 amount to 71,796, against 51,714 one year ago. The total collections for the same corresponding periods are: 1923, $184,012.23; 1922, $130,-207.53, or an increase in revenue for the department in 1923 of $53,804.70. The statement shows an increased percentage in collections amounting to 40 per cent. Despite this enormous increase in registrations and collections, the department was operated with a payroll decrease for 1923 over 1922 amounting to $3381.48. Payroll for the month of October, 1922, was $29,082.57, against $25,701.09 this year. The California vehicle act as amended in 1923, requires registration fee of $3 only, on motor vehicles, trailers and semi-trailers, Marsh reminds owners. Marsh has already received 1924 registration fees based upon the horsepower rating of the car, as required under the old law, instead of the straight $3 fee, which is sufficient to register vehicles operated for private use in (Continued on Page Two) Five Disc Wheels and Nath Self-Mounting Carrier, $25 additional A Six of Marked Excellence! In fully a score of points this Nash Six Touring provides conclusive proof it offers more than others of rival price. There's 2 to 9 inches more of wheel base. That means more comfort, more convenience, more travel satisfaction. Tires are bigger, too. And the steel, wood and fabric used are of the finest caliber. With all this costly quality just note the low price. FOURS and SIXES Models range from $1125 to $2495 f. o. b. Anaheim Bob White Company 332 West Center Street Phone 548