oc-plain-dealer 1923-10-06

Auton TWENTY-SIXTH YEAR COUNTY AUTO FINES ZONE ENTIRE U. S. SALES MARKET Plans for Country-Wide Application of Appleby Plan Out The entire country will be zoned, and managers in each zone appointed to co-operate with each other, in a nation-wide application of the Appleby used car plan, according to an announcement this week. The plan, while already foreshadowed in these columns, has now been worked out detail. September Production Shows Slight Decline Production of motor cars and trucks during September totalled 328,748, compared with 345,608 in August, according to dispatches received here yesterday. The decrease, which might have been expected, is seasonal and does not represent a reaction from over-production, it is said. Taking an extended period, production constantly is mounting. 14,000 Die in 1922 In Auto Tragedies In a report issued this week it is declared that approximately 75,300 lives were lost in accidents in the United States during 1922, an increase of 2000, in spite of many campaigns to lower the record. The number of fatal accidents never has been less than 70,000 per year for many years past. The auto is responsible for the largest percentage of any of the agencies of death—18 per cent, or 14,000 in 1922. CHAMPION RACE CLOS Murphy Regains When He W Europe Jimmy Murphy, chief speedway, is on the o-bound on the La-brightest star of Cliff team of speedsters sa-last Saturday, Sept. 2. In his cable to the Durant Motor Co., Murphy declared defi- would be on hand for City speedcars rea- Plans for Country-Wide Application of Appleby Plan Out The entire country will be zoned, and managers in each zone appointed to co-operate with each other, in a nation-wide application of the Appleby used car plan, according to an announcement this week. The plan, while already forthawed in these columns, has now been worked out detail. Appleby, former Anaheim will have its office in Detroit. The feature of the service to be provided will be information, of section and zone scope, on markets. With the next year upwards of 200 meetings to spread and establish the use of car market plan will be held. Of the 10 markets in California five during August did 80 to 95 per cent of the used car business, according to the California Auto Trade Ass'n. In five cities no cars were taken back. Anaheim's sales of 55 used cars in its market compared with 109 in Sacramento, 30 in Vallejo, 64 in Santa Barbara and 28 in Riverside. Oregon now is adopting the plan. McGRAW'S USED CAR SALES AT NEW MARK The McGraw certified market sold more used cars during September than this market ever sold before, even under George Dunton, Sid McGraw, the proprietor, declared today. Twenty-three used cars were sold, almost one per day. The sale of new cars is improving with the recent cut of $5 to $40 on various models announced. 100 Chevrolets Sales Aim in Present Month Sixty-five new Chevrolets were sold during September by the Frank P. Taggart Co., northern Orange-co distributors, and 40 used cars of many kinds. Sales have been brisk no far in October, according to Bill Hauser of the local branch, and the firm is trying to put over a record of 100 new cars sold. The best mark reached yet is approximately $5 cars. Plain Dealer Want-ads bring results. In Auto Tragedies In a report issued this week it is declared that approximately 75,300 lives were lost in accidents in the United States during 1922, an increase of 2000, in spite of many campaigns to lower the record. The number of fatal accidents never has been less than 70,000 per year for many years past. The auto is responsible for the largest percentage of any of the agencies of death—18 per cent, or 14,000 in 1922. The figures are those of the National Safety congress. Thirty-eight persons met daily during the year in accidents. Los Angeles ranked highest in fatalities, it was declared, with 32.4 death per 100,000 of population. EVERY COMMUNITY HAS P.C. OF BUICKS A definite percentage of Buick's yearly output goes into each community, according to the percentage of total population living there, and with this percentage goes the proper ratio of service facilities. This means that the man living on the farm or in the small village can buy a Buick and know that he will be served after he purchases it. It is interesting to note the percentage of total United States population in various sized cities as well as the percentage of Buick owners in the same cities, says the Detroit Free Press. Cities 200,000 and up... 29.2 Per cent Per cent U.S. Total Buick Population Owners 200,000 and up... 29.2 100,000 to 200,000 6.2 6.0 50,000 to 100,000 6.7 7.4 25,000 to 50,000 7.8 8.9 10,000 to 25,000 15.7 17.4 5,000 to 10,000 10.5 11.9 Cities under 5,000 23.8 21.1 100.0 The table shows that every community has its fair share of Buicks and wherever Buick owners are, there you will find the sign "Buick Authorized Service"—the sign that means that Buick owners are not forgotten. A Detroit Buick owner, for instance, knows that whether he tours into Malne, Minnesota, Arizona or Tennessee, there he will find Buick dealers. Buick service stations and Buick owners. For no road is a stranger to a Buick. When He Wives Europe Jimmy Murphy, chief speedway, is on the oak bound on the La brightest star of Cliff team of speedsters said last Saturday, Sept. 2. In his cable to the Durant Motor Co., Murphy declared defiance would be on hand if City speed classic school 14 and would drive the Special that he piloted 500-mile race on the speedway. The return of Murphy light on the champion 1923 and the popular Durant racing team cellenent chance of win for the second year. The points won by his journey abroad had stored by the contests A.A.A. according to here from New York Murphy win the Kansas finish first in the Los Angeles way meet Thanksgiving be the champion. It was while the race was at Altoona, Pa., opening of the new that a petition was contest board request phys' points be restored be reinstated in the running. In signing both Eddie Hearne the lead for the chase Tommy Milton who runner-up realize they possibly sacrificing ship when they attach natures to the request win the championship and Milton both drank among the first to co on his success. On receipt of Murphy Durant at once telegraphation of Murphy. He as pilots of his Dur Kansas City, Oct. 14. To have the points my Murphy for the sponsorship restored requirements of all the racers their sportmanlike A.A.A. contest book readily given. The club by Jimmy's fellowship the championship was really returning as associates the frequent European cracks to A ways. This will put star pilot back on the score with 1070 points When the racers fare Presno their points w Hearne, 1202; Milk 520; Hill, 390; Coop derlich, 221; Elliot 199; DePalma, 140; Corum, 90; Comer, 6 Morton, 33; Thomas. The truth that anyone who can afford a car costing in the neighborhood of $1200, can much better afford a Packard Single-Six at $2485, is becoming impressed upon the public mind more and more every day. The final accounting is emphatically in Packard's favor. The Single-Six does cost more to buy it but it costs no more to keep. And the fact that it stands up so much longer, more than offsets the higher first cost. DALE & COMPANY C. W. Cromer, Mgr. 336 S. Los Angeles St.—Phone 651 Anaheim PACKARD SINGLE - SIX Plain Dealer automobile Section Anaheim, Calif., Saturday, October 6, 1923. FINES ARE 75 P. C. LESS CHAMPIONSHIP RACE NOW CLOSER Murphy Regains Points Lost When He Went to Europe Jimmy Murphy, champion of the speedway, is on the ocean homeward bound on the La France. The brightest star of Cliff Durant's great team of speedsters sailed from Havre last Saturday, Sept. 29. In his cable to the president of the Durant Motor Co. of California, Murphy declared definitely that he would be on hand for the Kansas City speed classic scheduled for Oct. PLAN OAKLAND CAR SALES OF $436,000 Orange county during the year ending Sept. 1 next will sell $436,000 worth of Oakland cars, of which Harry L. Turton, northern Orange county distributor, expects to dispose of half. He himself has signed up for $218,000 worth, confident that the new models will fully justify the demand. There are already dealers at Fullerton and Bgena Park; and Brea and La Habra also are to have them, Turton says. 30 IMPROVEMENTS ON NEW FRANKLIN SERIES 10 MODELS A bulletin just issued by the Franklin Auto Co. to its dealers, announces Franklin fall models with 30 improvements, the culmination of one year's development of the series 10 design. From a performance standpoint, the new constructions contribute to BIGGER AUTO SHOW SURE IN L.A. There is every reason for Southern California to look forward to this year's annual automobile exposition of the Motor Car Dealers' association of Los Angeles to be held during the week of November 10-17, to far outstrip from every standpoint its predecessors. With an enormously increased population and a far greater number of motor car owners than last year, its promoters are counting on a paid attendance well up in three figures. Last year it was 90,000. How big an automobile owning When He Went to Europe Jimmy Murphy, champion of the speedway, is on the ocean homeward bound on the La France. The brightest star of Cliff Durant's great team of speedsters sailed from Havre last Saturday, Sept. 29. In his cable to the president of the Durant Motor Co. of California, Murphy declared definitely that he would be on hand for the Kansas City speed classic scheduled for Oct. 14 and would drive the same Durant Special that he piloted in the recent 500-mile race on the Indianapolis speedway. The return of Murphy puts a new light on the championship battle for 1923 and the popular little star of the Durant racing team stands an excellent chance of winning the title for the second year in succession. The points won by Murphy before his journey abroad have been restored by the contest board of the A. A. A., according to word received here from New York, and should Murphy win the Kansas City race and finish first in the Los Angeles speedway meet Thanksgiving day, he will be the champion. It was while the racing fraternity was at Altoona, Pa., for the recent opening of the new speedway there that a petition was filed with the contest board requesting that Murphy's points be restored and that he be reinstated in the championship running. In signing this petition, both Eddie Hearne who is now in the lead for the championship, and Tommy Milton, who is the present runner-up, realize that they were possibly sacrificing the championship when they attached their signatures to the request that Murphy win the championship over Hearne and Milton, both drivers will be among the first to congratulate him on his success. On receipt of Murphy's cable, Cliff Durant at once telegraphed his nomination of Murphy, Hearne and Hartz as pilots of his Durant specials at Kansas City, Oct. 14. To have the points scored by Jimmy Murphy for the speedway championship restored required the signatures of all the racing drivers to their sportsmanlike petition to the A. A. A. contest boys. These were readily given. The chief point made by Jimmy's fellow-contenders for the championship was that Murphy was really returning on behalf of his associates the frequent visits of the European cracks to American speedways. This will put Cliff Durant's star pilot back on the championship score with 1070 points to his credit. When the racers faced the star at Fresno their points were as follows: Hearne, 1202; Milton, 810; Hartz, 520; Hill, 390; Cooper, 310; Wonderlich, 221; Elliott, 206; Lewis, 199; DePalma, 140; Fengler, 140; Corum, 90; Comer, 60; Durant, 34; Morton, 33; Thomas, 20 ON NEW FRANKLIN SERIES 10 MODELS A bulletin just issued by the Franklin Auto Co. to its dealers, announces Franklin fall models with 30 improvements, the culmination of one year's development of the series 10 design. From a performance standpoint, the new constructions contribute to quietness of motor and body, efficient lubrication, long life, restful driving and fine appearance. Although the details are not made public, it is known that the latest Franklin design incorporates the personal invention of a Franklin engineer, which it is said masters a problem with which automobile engines wrestling for years. Franklin dealers are now preparing for a nation-wide demonstration of this device. The new features that have been worked out in Franklin bodies are in the nature of refinements in the framing, trimming and seating provisions. The major advancements are regularly specified for the first time in current production, while others have been added at earlier intervals in accordance with the Franklin policy of progressive development of design, the benefits from which become available to the owner immediately upon completion. AUTO CAMP DRIVE STARTED IN SOUTH If the southern counties of California are to maintain a permanent position as the foremost motoring area in America, they must see that their auto camps are in first class condition for the winter! Officials of the Auto Club of So. Calif. point out that this part of the country is the mecca for motorists who have planned their visits here for a number of years, and they have fondly come to expect everything to be perfect in So. Calif. Practically every community is actively planning to make their individual auto camp very best on the continent. Enlargements of municipal camps are scheduled throughout the southern part of the state. In Los Angeles an investigation is being conducted at the present time looking toward the opening of a new and thoroughly adequate camping ground. In many other cities of the southern counties, new camps are planned. b12Vmupjff:!*6...NU SHRDL N Those communities which as yet do not boast of auto camps for the convenience of motor visitors who wish to spend a short time in the open, are looking toward the establishment of such accommodations. It has been found that most California to look forward to this year's annual automobile exposition of the Motor Car Dealers' association of Los Angeles to be held during the week of November 10-17, to far outstrip from every standpoint its predecessors. With an enormously increased population and a far greater number of motor car owners than last year, its promoters are counting on a paid attendance well up in three figures. Last year it was 90,000. How big an automobile owning population the show will have an draw from may be judged from the fact that in the first eight months of this year there were 344,852 passenger cars registered in Los Angeles county and 493,014 in the ten southwestern counties in the state. In this same period 66,779 new passenger cars were sold in Los Angeles county, an increase of 30,700 or 85 per cent over the same period last year and in the ten counties 88,225, which is a gain of 37,874 or 56.62. Los Angeles city purchases 61.5 per cent of all trucks sold in Los Angeles county and 50.4 per cent of all trucks sold in Southern California. Los Angeles city purchases 22.2 per cent of all the new cars in the entire state of California, and 51.1 per cent of all new cars sold in Los Angeles county. Los Angeles county purchases 43.5 per cent of all new cars sold in the entire state of California. Indiana transported 36,375 children to school daily by motor buses during 1922. by Jimmy's fellow-contenders for the championship was that Murphy was really returning on behalf of his associates the frequent visits of the European cracks to American speedways. This will put Cliff Durant's star pilot back on the championship score with 1070 points to his credit. When the racers faced the star at Fresno their points were as follows: Hearne, 1282; Milton, 810; Hartz, 520; Hill, 390; Cooper, 310; Wonderlich, 221; Elliott, 206; Lewis, 199; DePalma, 140; Pengler, 140; Corum, 90; Comer, 60; Durant, 34; Morton, 33; Thomas, 20. A. N. Young, manager of the Los Angeles speedway, ever since the running of the Italian grand prix, has been on the job to secure Salamano Nazarro, Bordoni, Zbrowski and Alasega for the big race at Beverly bowl on Thanksgiving day. Young cabled Murphy at Monza and receiving no reply again cabled him at Paris as to what progress he had made in securing the attendance of the great stars of the Italian classic at the Los Angeles turkey day drive. Guarantee No Better Than Co. Back of It There are guarantees and guarantees, but what are they worth if they aren't backed up? asks L. H. McGee, local Westinghouse battery distributor. Particularly in the battery business guarantees have been offered right and left, but not made good. "No guarantee is any better than the concern back of it. The name of Westinghouse has stood for half a century as a symbol of honesty, reliability and square dealing. There are no ifs, ands or buts to the guarantee, back of a Westinghouse battery." STUDEBAKER SALES Harry D. Riley, northern Orange county Studebaker distributor, has sold new Studebakers to the following past week: To A. B. Messerall of Orange, special six roadster; to C. R. Askren of Orange, George H. Arneal of Anaheim and Osborne Fruit and Vegetable Co., Fullerton, light six tourings. Coolidge gets up at 5:30 every morning. Now what little boy wants to be president?—Santa Rosa Republican. HEADLIGHT TESTING ACTIVITY DECLINING The activity in headlight testing work has slowed down a bit, according to the Anaheim Ignition Depot—A. Bevillard, proprietor—but whether the rush is actually over remains to be seen. It was a fairly busy week at the shop, even so. The public is reminded that the state traffic officers of the county may make arrests at any time now, unless a driver is able to show a certificate to prove that his lights have been tested. 2 DIE·4 INJURED IN MOTOR SMASHUP CORRY, Pa., Oct. 6.—Two were killed and four others slightly injured when an auto crashed into a telephone pole near Wheelocks early today. The dead: Edmund Colliner, 23, of Philadelphia, a chauffeur, Mrs. Eva Turner, 22 of this city. LOCAL MOTORCYCLE OFFICER UPSETS Jack Pickell, local motorcycle officer, ran into a strip of wet pavement while coming around a curve on the Brea hill near Fullerton yesterday afternoon and overturned. A woman coming around the same curve skidded, turned all the way around and ran into Mr. Pickell's motorcycle, slightly damaging it. Mr. Pickell escaped unhurt. Try the La Palina Cafeteria. LESS IN SEPTEMBER AUTO SURE A. License Plate Numbers Far Past Million Mark With the million mark long since past, California registrations of pleasure vehicles during the present fiscal year are rising toward 1,075,000. The highest numbered plate so far received by the district office of the Auto Club of So. Calif. is 1,051,012, the million being represented by the star. J. H. Foyle of Fullerton will receive this plate, if he hasn't already. There were again no thefts in the Anaheim district during the month from members. Club Plans To Patrol All Roads Special preparations for handling an unusual volume of winter automobile travel in the southern part of California are being made at the present time by the Auto Club of So. Calif. GOOD ROADS FUND HIT HARD Revenues From Fines of Traffic Law Violators Decline Sharply Orange-co's revenues from fines for its good roads funds, used to maintain paved highways, will suffer heavy depletion during the coming 12 months, judging by returns in September, owing to the abolition of speed traps and difficulty of apprehending traffic law violators under Club Plans To Patrol All Roads Special preparations for handling an unusual volume of winter automobile travel in the southern part of California are being made at the present time by the Auto Club of So. Calif. The question of winter motor car travel in California is a vastly important one, and this year will see the inauguration of many advanced ideas in the handling of the situation. The touring bureau of the auto club is now gathering data on bridges and roads that are apt to be affected by unusually heavy rains, and the organization will co-operate with certain stations near the weak spots. These representative stations will be in constant communication with the branch offices and main headquarters of the auto club throughout the southern counties. In addition to this, a continuous patrol of all highways is scheduled, and club crews will sign-post temporary detours and communicate reports to club headquarters hourly during the winter rains. All touring bureaus of the big motoring organization are prepared to handle thousands of telephone and personal inquiries, which start coming in after the first heavy rain. Men with unusual knowledge of Southern California roads, towns, bridges and washes, and who can visualize the revenues from fines for its good roads funds, used to maintain paved highways, will suffer heavy depletion during the coming 12 months, judging by returns in September, owing to the abolition of speed traps and difficulty of apprehending traffic law violators under the new state statute. Fines, which were running at the rate of $2,000 to $3,000 per month in Justice J. B. Cox's court alone, or $24,000 to $36,000 per year, fell the past month to $550. This is approximately 75 per cent, which on the basis of $30,000 which might be expected for the 12 months, would cut the year's total to some $7,500. As a matter of fact, considering the fact that last September's total was $1175, the aggregate at the same rate of growth would even exceed $30,000. The money is used to keep up highways, other than dirt roads, which already have been improved. In March of this year $3275 was collected by the County traffic squad and in August $2607. Last Longer-Less Adjustment Last Longer-Less Adjustment Buick Four-Wheel Brakes Buick four-wheel brakes not only double the braking efficiency of the new 1924 Buicks by doubling the braking surface, but for the same reason lessen the wear on each brake mechanism in proportion. Buick four-wheel brakes last longer. They require less adjustment and the linings do not wear down as quickly. Simple in construction and positive in action, Buick four-wheel brakes give added safety under all circumstances. They are of the Buick external contracting type and each brake has a three-quarter wrap or grip instead of the usual half-way grip. Buick four-wheel brakes are operated with a slight pressure on the service brake pedal. They act quickly, smoothly and easily. All 1924 Buicks (both fours and sixes) have these new four-wheel brakes. In addition, the 1924 Buicks embody further advancements in power, in construction and in beauty that make Buick more than ever "the Standard of Comparison". ANAHEIM AUTO CO. WM. GOODRUM, Proprietor Fullerton, California BETTER AUTOMOBILES ARE BUILT, BUICK WILL BUILD THEM