oc-plain-dealer 1923-07-28

NEW RECORD THIS MONTH PREDICTED Car Sales Heavy in Certain Sections; Half Year's Total Another new high sales record in California for the month of July is predicted by automobile distributors. They thought that the record established in May would force June business down, but that proved to be wrong. June sales were only eight and a half per cent behind the May sales which was the greatest month in the history of the business. July will exceed June, declare the dealers in certain quarters. The sales have shown a great strengthening so far this month and the first half proved that the slump which AUTO TRADES TO SEEK NEW MEMBERS Efforts to bring the Orange County Auto Trades Ass'n back to its former activity began this week, with the opening of a campaign for members. Jack Glaze of San Jose has been obtained as secretary-manager and will push the membership campaign with vigor. The next meeting will be held in Santa Ana on Aug. 17. YOSEMITE MASTERED EASILY BY THIS CAR The performance of his Buick touring sedan in the Sierras and elsewhere is delighting E. J. Hartung of Anaheim who writes Art Steward the foreman of the Anaheim Auto Co.'s service department from Yosemite: "Am writing this on running board of car, hence excuse the scribble. We drove to Fresno the first day and pitched camp here the next. Experienced no difficulty with car and am very much pleased with the performance so far, as compared to other cars which I have driven. "I oiled the valves and generator every 125 miles on account of the fast driving and find that I have made no mistake. "The roads are terribly rough and dusty and required some low gear Club Will Mark Franklin Anniversary Just twenty-one years ago, in July, 1903—the first lin car was delivered into the of a customer, who incident still a Franklin owner. In tion of this event a Twenty Anniversary Club is forming Franklin dealers in all part country and new members are announced daily. Members the club is limited to dealer orders from Franklin owner a certain total in July, Bob White Company, local owners. This is in accordance with recent public announcement the Franklin Company that the month every effort will to satisfy the requirements Franklin owners, many of have been unable to secure les because of the heavy deer the new series 10 Franklin one body style and new mo The dealer in each of the different groups who record highest percentage to repeat in excess of allotment will title of Grand Master in the dealer having the high contage in the entire eight will be designated Grand Master. During the month, also, est Franklin in each territory California for the month of July is predicted by automobile distributors. They thought that the record established in May would force June business down, but that proved to be wrong. June sales were only eight and a half per cent behind the May sales which was the greatest month in the history of the business. July will exceed June, declare the dealers in certain quarters. The sales have shown a great strengthening so far this month and the first half proved that the slump which was expected in mid-summer did not materialise. California's passenger car sales in the first half of this year according to officials reached 114,745 as compared with 66,274 during the first six months of 1922, an increase of 47,471, representing a gain of 73 per cent. Southern California accounted for 65,850 of them, a gain of 29,364 or 80 per cent over the corresponding period last year. Northern California passenger car sales were 48.895 an increase of 19,154 or 64 per cent. According to reports presented to the National Automobile Chamber of Commerce directors at their July meeting, which was held this month at Buffalo, a total of 2,029,000 cars and trucks were built in the United States during the first half of this year. This is an increase of 47 per cent over 1922, when the output for the first six months was 1,164,000. June production was about 372,000, which is a decrease of only 5 1-2 per cent from May. "The industry is well pleased with the excellent showing made in June," said Colonel Clifton, president of the Chamber. Expect a seasonal decline due to the long series of record production months this year. The market is holding up remarkably well, however, as the June total shows. "This exceptional demand for motor transportation is based on sound economic conditions." "Highways are being built at the rate of 20,000 miles a year." "Suburban home areas are being rapidly developed." "General business conditions are sound and with cars selling at their very low prices, it is natural to expect that the public will be in the market." "The industry is expecting that the usual seasonal recession will be felt during the next six months. On the average 56 percent of cars, and 52 per cent of trucks are made in the first half of the year, although this percentage varies from year to year." SURMOUNTS SIERRAS ON REPAIRLESS TRIP M. M. Sanford of Placentia who has just returned from a trip of 1568 miles in one of the late models of the Dodge car with three passengers and a heavy camping equipment, is convinced that when it comes to roughing it on the mountain roads, the Dodge is about the right car to have. The only trouble he had was a puncture. Sanford used only a gallon of oil and got 20.1-2 miles per gallon of gasoline. He crossed the Sierra Nevada mountains at Oroville, then to Quincy, east and slightly north; on to the lake region, Truckee, Lake Tahoe, Carson City, Gardnerville, Bridgeport, Pomona Lake, Bishop Big Pine, Independence, Mojave, Mint Canyon, Saugus and home. It was nothing but mountain work after leaving Oroville. RALLY OF NEBRASKANS Ali who ever lived in Nebraska are called to meet under the auspices of the Nebraska Association of Southern California all day, Saturday, August 4, in Bixby Park, Long Beach. Am writing this on running board of car, hence excuse the scribble. We drove to Fresno the first day and pitched camp here the next. Experienced no difficulty with car and am very much pleased with the performance so far, as compared to other cars which I have driven. "I offered the valves and generator every 125 miles on account of the fast driving and find that I have made no mistake. "The roads are terribly rough and dusty and required some low gear work, but after all the mileage was checked up we received 16 l-2 miles from Anahiem to here. From Anahiem to Freano we made 18 l-2 miles to the gallon. The water did not boil and it was not necessary to add any. I am very well satisfied with the performance of the car, it's a good value for the money. There are 2,000 autos in the park, 700 came in last week, from every state in the union and from Canada. "The fishing is not good and it is very dirty and dusty. "We will probably leave next week and go home the coast route. It is a better trip all the way round. "Give my regards to the boys in the shop retaining, of course a big share for yourself." REO HAS BIGGEST JUNE IN HISTORY The month just passed goes as the largest June in the Reo Motor Car Company's standpoint of shipments, as to announcement just made by Rueschaw, sales manager of Company, received by Dale & cal distributors. In establishing this new record," says Mr. Rueschaw ships during the past were 50 per cent greater June 1922. More significant than this statement of increased volkswagenships, however, is the increase has simply come in Reo's endeavor to meet mal and continuous demand passenger cars. Speed Wag taxi cabs. Reo's production the past few months has been insistently even and steady, that there has been a norof material into the factory equally consistent demand products throughout the entire city. "The prospects for the later and early fall months are encouraging. The Speech is already enjoying heavy salt farm communities and business to be holding up all over the States. There would appear let-up this fall." Motor bus transportation increase in rural schools from various states indicated 267,000 children were trapped by motor vehicles during a year. One hundred sixty-consolidated schools were ed in Georgia during 1922. AND NOW YOU CAN BUY GASOLINE BLUE STREAK speed and economy A Straight Refined Gasoline at 17½c Per Gallon in Anaheim at Sperber Service Station 345 W. Center St. Kramer Service Station 301 N. Los Angeles St. This new Price for Blue Streak Gasoline is a straight legitimate price reduction, made possible by quantity production and quantity sales. THE SAME QUALITY which has made Blue Streak Gasoline Famous for Speed and Economy. Gardner, Hotz & Langley, Dists. Santa Ana Plain Dealer Automobile Section Anaheim, Calif., Saturday, July 28, 1923. Job Will Mark Franklin Anniversary must twenty-one years ago—that on July, 1903—the first Frankcar was delivered into the hande customer, who incidentally is a Franklin owner. In recogniof this event a Twenty-First Anniversary Cub is forming among Franklin dealers in all parts of the city and new members are being bounced daily. Membership in Cub is limited to dealers whose ars from Franklin owners reach certain total in July, says the White Company, local distribrisers. This is in accordance with the intent public announcement made by Franklin Company that during month every effort will be made to satisfy the requirements of the Franklin owners, many of whom been unable to secure deliverbecause of the heavy demand for new series 10 Franklin with the body style and new motor. The dealer in each of the eight parent groups who records the excess percentage to repeat orders access of allotment will have the of Grand Master in the club; heaving the highest perage in the entire eight groups be designated Grand Imperial tert. During the month, also, the oldFranklin in each territory is to Sales of Jordan Are Up 93 P.C. A record breaking year for the Jordan Motor Car Company is reeled in a statement including statisticsof production and sales turnover for the twelve months ending June 30, received by the J. E. Walter Co. Jordan produced 10,147 cars, that represents a 93 per cent increase over the preceding year. Sales Volume totaled $15,029, 456.71. The inventory was turned approximately fifteen times during the period. The sales and advertising expense ran-3 1-2 per cent on the total volume of sales. The above record is remarkable when the fact is considered that the total volume of business done equals approximately twelve and one half times the authorized capital of the company. BARS AGAINST AUTOS LET DOWN BY SWISS SAINT MORITZ, July 28.—Automobile traffic is now allowed in all areas throughout the people of Battery. Conservation Much Needed Is Claim If the public would only realize the number of batteries which go out of service before their time, because the owners do not treat them properly and exercise wise protection measures, the average life of batteries would be much longer, declared the Exide Service Station, of North Los Angeles street, exclusive local Exide distributors. Many batteries only a few months old are brought into the shop for repairs, because of negligence or of home treatment of some suspected ailment. The station, however, is glad to furnish its patrons with information on how to take care of their batteries. NEW STUDEBAKER HAS STRAIGHT LINES New models brought out in succeeding years will undoubtedly be launched in the middle of the year instead of at the beginning, Harry D. Riley, Northern Orange county distributor declares, commenting on the new 1924 model just announced. Riley received one of the new model touring cars this week. The first thing that catches the eye is the straight lines of the hood, in H. A. SHELBY OVER B. H. A. Shelby of the Anaheim has had ample automotive elecgies and has under him. H. Delco and Nortems. Shelby has b formed for the p He is improvemters and will most efficient a Here's Ve Crossin "WHEREAS menace n South acting a fright property, and" "WHEREAS come worse seals are perm rapid increase traffle, and" "WHEREAS able and practic eering and ecc materially ram and reduce tum, the Boat Automobile Closure therefore." O HAS BIGGEST JUNE IN HISTORY the month just passed goes down the largest June in the history of Reo Motor Car Company from the endpoint of shipments, according announcement just made by R. C. Schaw, sales manager of the Reo company, received by Dale & Co., local distributors. In establishing this new June ord., says Mr. Rueschaw, "Reo's events during the past month is 50 per cent greater than in 1922." More significant than the mere moment of increased volume and amounts, however, is the fact that increase has simply come about Reo's endeavor to meet the nor- and continuous demand for Reoenger cars, Speed Wagons and cabs. Reo's production during past few months has been constantly even and steady, proving there has been a normal flow material into the factory and anally consistent demand for Reo ducts throughout the entire countryside. The prospects for the late sum- and early fall months are equal-encouraging. The Speed Wagon ready enjoying heavy sales in the communities and business seems holding up all over the United States. There would appear to be no gap this fall. Motor bus transportation is on an ease in rural schools. Reports of various states indicate that 3000 children were transported motor vehicles during the past one hundred sixty-two new solidated schools were establish- Georgia during 1922. The sales and advertising expense ran 3-1-2 per cent on the total volume of sales. The above record is remarkable when the fact is considered that the total volume of business done equals approximately twelve and one half times the authorized capital of the company. BARS AGAINST AUTOS LET DOWN BY SWISS SAINT MORITZ, July 28.—Automobile traffic is now allowed in all parts of Switzerland, the people of the Canton of the Grisons recently having voted to annul the law prohibiting motor traffic. The other 21 cantons had one by one repealed like laws. There are still several Swiss Cantons where automobiles are not allowed on the highways on Sundays. CLUB STARTS DRIVE TO END GRADE CROSSINGS Popular sentiment demanding the elimination of dangerous grade crossings from the highways of Southern California has congealed in action just taken by the Board of Directors of the Automobile Club of Southern California, saying that "grade crossings must go." A rigid and extensive investigation into the grade crossing problem has been conducted by the Auto Club in preparation for this final action, and in this investigation it is shown that more than 200 persons have lost their lives at grade crossings during the last year and a half. It is determining that nothing will be left undone now in order to bring about an immediate solution of the problem. As an immediate measure of precaution, it is recommended that all trains slow down at grade crossings to fifteen miles per hour, or to such a speed as may insure full control by the motorman. This is to be in effect from the present date until highways and railroads are separated. Furthermore, it is strenuously recommended by the motoring organization that no more permits for grade crossings on principal highways be granted. But underlying the entire action by the club is a current denoting the necessity for immediata action and no delay involving red tape or long, futile discussions. It is also urgently recommended that the campaign of educating motorists to be careful in approaching crossings be extended in the most effective manner possible, and in this the Automobile Club pledges its cooperation, as well as to the California Railway Commission in put- QUA SER Portage (Seib Motor bus transportation is on an increase in rural schools. Reports of various states indicate that 1000 children were transported motor vehicles during the past year. One hundred sixty-two new solidated schools were established Georgia during 1922. But underlying the entire action by the club is a current denoting the necessity for immediate action and no delay involving red tape or long, futile discussions. It is also urgently recommended that the campaign of educating motorists to be careful in approaching crossings be extended in the most effective manner possible, and in this the Automobile Club pledges its cooperation, as well as to the California Railway Commission in putting into effect the policy not to grant further permits for grade crossings on principal highways. In regard to the cost of elimination of grade crossings work, it is recognized that the responsibility does not rest entirely with the railroads, and that the entire separation cost cannot fall altogether on the railroads with any fairness. The Club recommends that the cost be equitably apportioned between the railroads, the counties and municipalities involved, together with the State of California in such cases where state highways are concerned. It is further recommended that a competent engineering commission investigate existing conditions, determine which crossings shall first be separated, and then recommend a manner of separation and an estimation of cost. It is pointed out that so long as the grade crossings remain, the number of accidents will increase in Southern California. It is admittedly true, according to clab officials, that many of the accidents are caused by mistakes or carelessness of automobile drivers. But although the club directors grant this, they are determinedly in favor of eliminating opportunities for mistakes in order to cut down the death toll to a minimum believing that it is not necessary that every time a mistake is made that death should result. But it is tersely shown that the grade crossing accidents are not all due to carelessness. A dangerous condition exists, and that is all there is to it. Observations made by the Auto club engineering experts show that the majority of the most dangerous crossings can be readily and economically separated. In some instances, both the railroad tracks and the highways have been graded to meet on a high level, and in examples of this kind, one could be SER Portage (Seiberg) —are full oversized, carry the tensil strength, continuous from sist chaffing from running in r 30x3 $10.25 30x3½ 12.00 32x3½ 15.45 31x4 17.70 32x4 19.50 33x4 20.10 34x4 20.70 —We handle only Quality Maintains upon the performance of which the sale of every Portage Tire builder, ex-president and founder Rubber Companies. Lee's Service 604 E. Cen Exclusive Distributors for Seiberling Products Greasing, Motor H. A. SHELBY TAKES OVER BATTERY SHOP H. A. Shelby, who has taken over the battery and ignition department of the Anaheim Vulcanizing Works, has had ample experience in a large automotive electric shop of Los Angeles and has experienced workmen under him. He will specialize on Delco and Northeast electrical systems. Shelby has been in Southern California for the past five years. He is improving his present quarters and will be able to furnish a most efficient service to patrons. Here’s Verbatim of Crossing Resolutions “WHEREAS, the grade crossing menace n Southeirn California is exacting a frightful toll of life and property, and “WHEREAS, the situation will become worse so long as grade crossings are permitted because of the rapid increase of population and of traffic, and “WHEREAS, it appears to be feasible and practical both from engineering and economic viewpoints to materially remedy the conditions and reduce the danger to a minimum, the Board of Directors of the Automobile Club of Southern California, therefore BIG SIX MAY OPEN REAL GAS WAR LOS ANGELES, July 28.—The gasoline price war between independent oil producers and other oil companies continued today with the possibility that within a short time the "big six" comprising the Standard, Shell, Ventura, Union, Richfield oil companies may slash their price several cents a gallon. One independent service station in the Harbor district is already selling gasoline at 11 cents a gallon and is reported buying the fuel at nine cents a gallon. Many stations in Los Angeles are selling gasoline for 15 and 16 cents a gallon. While officials of some companies refuse to make a statement on the situation, it was reliably reported today the Standard Oil Company will soon reduce the price of Red Crown gasoline to 11 cents a gallon. The Standard Oil has ordered a QUALITY SERVICE Portage Cord Tires (Seiberling Built) WHEREAS, the situation will become worse so long as grade crossings are permitted because of the rapid increase of population and of traffic, and WHEREAS, it appears to be feasible and practical both from engineering and economic viewpoints to materially remedy the conditions and reduce the danger to a minimum, the Board of Directors of the Automobile Club of Southern California therefore. RESOLVED, that an adequate plan to separate grade crossings, particularly the most dangerous ones, be put into effect at once. And it is further RESOLVED, that the Automobile Club of Southern California shall urge energetically and unremittingly that all interested parties join in formulating and putting into effect a plan to eliminate grade crossings that shall be fair and just to all concerned and that shall have as its object the removal of this menace to the lives and property of citizens." Resolutions passed at a special meeting of the Board of Directors of the Automobile Club of Southern California July 12, warning of the danger of grade crossings. A dental clinic for all Overland employees has been established by the Willys-Knight Company at its Toledo plant. Bad teeth, the company says, cause a large per cent of the illness of the working force. And the company says good teeth mean better motor cars. An overcharge battery may be detected by its warm condition and gassing (bubbling) freely. One independent service station in the Harbor district is already selling gasoline at 11 cents a gallon and is reported buying the fuel at nine cents a gallon. Many stations in Los Angeles are selling gasoline for 15 and 16 cents a gallon. While officials of some companies refuse to make a statement on the situation, it was reliably reported today the Standard Oil Company will soon reduce the price of Red Crown gasoline to 15 cents a gallon. The Standard Oil has ordered a 3,000,000 barrel reservoir built at El Segundo, a 2,300,000 barrel tank has already been built there. CHICAGO, July 28.—There is the greatest oversupply of mineral oil the world ever has known and there is no reason why the public should not benefit by having the prices cut. It was declared here today by L. V. Nieholas, president of the National Petroleum Marketers' Ass'n., in commenting on the action of 25 companies comprising the association, in agreeing to close their plants. Operations will be suspended, it was said, to enable producers to market the oil and products they now have on hand. CLINCHER TIRES SLOWLY VANISHING No more clincher rims or tires will be seen in another year, P. S. Dunlop of the Nu-Way Tire Co., predicts. Ford cars, among the last to give up the clincher are rapidly doing so, although the manufacturers have not yet changed. Dunlop is exchanging straight rims for clinchers to purchasers of new straight side cord tires, whether Norwalks or Converse. SERVICE Portage Cord Tires (Seiberling Built) oversized, carry the full amount of tread rubber of high length, continuous from bead to bead, and designed to reg from running in rocks, ruts, or bumping against curbs. $10.25 32x4½ $25.50 12.00 33x4½ 25.80 15.45 34x4½ 26.50 17.70 35x4½ 27.20 19.50 33x5 31.40 20.10 34x5 32.20 20.70 35x5 32.90 20.70 37x5 35.75 Only Quality Merchandise, Guaranteed by us and performance of which we build our trade. Behind us on every Portage Tire is Frank A. Seiberling, pioneer tire president and founder of one of the largest Tire and companies. Service Station 604 E. Center Street Anaheim Distributors Ventura Gasoline Products and Motor Oils Greasing, Motor Spraying, Vulcanizing