oc-plain-dealer 1923-06-28

EDITORIAL AND FEATURES An Independent Newspaper Issued Every Afternoon Except Sunday Paul V. Hester Editor and Publisher BOOST BY ADVERTISING ESSENTIAL PLAN Advertising is the great promotional motive power of the age. From usefulness advertising has advanced to indispensability. Just as no business can be built up and sustained successfully without advertising, so with states, counties, cities and rural sections. Advertising is life-giving to all progressive movements, whether in individual business, or whether in the collective domain of the municipality, county or state. This dependence upon the printed message is so complete that no forward-going locality neglects to advertise itself promotionally in some form. California is especially adapt at promotional advertising. Here the effective boosting of communities has been reduced to a fine art. The good results are apparent. California is perhaps the best advertised region in all the world. Its fame for climate, for scenery, for superior living conditions, for progressiveness in all that makes life more desirable, has gone forth to the ends of the earth. This constant and telling publicity is bringing rich results just as any well directed advertising does. The good promotional work should go on. This state cannot be over-advertised, so long as it is advertised truthfully. AMERICA IS ATTRACTING MANY ALIENS Europeans are attracted to America as a place of residence with the same strong lure today that has drawn them in the past. On and after July 1, from present indication, the new quota of immigration will be filled with a rush. Thousands are on the high seas now, bound for this country, timed to arrive after midnight, on the first day of the month. The different countries soon will fill their respective quotas, it is foreseen. Some aliens who come to this country affect to believe that government and institutions here are far from being what they should be. Some go so far as to preach violence for the overthrow of American government. Some of them attempt to practice violence. This arises either from a misrepresentation of the principles of government and the graces of free institutions, or from wilful diabolism, aimed at the destruction of all government and the bringing or bloody chaos into the world as an enduring scourge. The United States does not need and does not want this type of immigrant. But the peaceful, law-abiding, industrious, decent foreigner is welcomed and is made to feel at home in gaining a foothold in the OIL PRODUCTION HERE IS LEADING ALL California’s petroleum industry has grown to prodigious proportions. This state’s oil output is greater than that of any other state. California has assumed primacy in this great industry and bids fair to continue to exceed all the states in petroleum yield. Oil deposits in this state are of mammoth volume. Just how great is the reserve supply of petroleum is not known by scientific experts. New oil fields are being discovered frequently. This finding and development of oil deposits adds to the already huge flow of the precious fluid. The petroleum industry, and the immense investments which it draws to California, are of stupendous value and importance to the state in its general economic affairs. It creates vast payrolls and produces new wealth in colossal figures. COMMENTS OF THE PRESS EDITORS ARE SAYING SPECULATE IN PROPERTIES—Santa Ana (Cal.) Register There is no infallible rule, says a business writer, "by which a speculator may play safe." But there is a rule which would enable him to avoid the worst dangers. It is this: "Speculate on properties, not schemes." A property, of course, is anything possessing intrinsic value. It is tangible. Even if it deteriorates in value it retains some cash value, and can be sold. A scheme on the other hand, is intangible. It is an idea, with no existence in the material world. It may be worth a fortune or nothing at all. And there is no way of telling at the start which it will turn out to be. Fortunately for progress, there are persons who can afford to speculate in schemes. They do so, losing frequently, and winning something like once out of every fifty attempts. The Bank of England was a scheme that won. The moral is the same old one, which apparently cannot be told too often, that no one should speculate who cannot afford to lose. The writer quoted above suggests that no one should invest in schemes until he has had ten years’ experience with properties. If more people believed and accepted this advice there would be less robbing of widows and orphans, farmers, workmen, clerks, doctors, preachers and teachers by the blithe but uncertain promoter. The moral is the same old one, which apparently cannot be told too often, that no one should speculate who cannot afford to lose. The writer quoted above suggests that no one should invest in schemes until he has had ten year's experience with properties. If more people believed and accepted this advice there would be less robbing of widows and orphans, farmers, workmen, clerks, doctors, preachers and teachers by the blithe but uncertain promoter. The FLORSHEIM SHOE FINDING the style of shoe peculiarly yours is like finding the right girl; doesn't have to be done over again. Perhaps your "intended" is— THE PARKWAY P.A.YUNGBLUTI: 'By All Men Get A Fit' Home of Hart Schaffner and Marx Clothes 145 West Center St. Anaheim, Calif. FOR THE MAN WHO CARES URES apt Sunday Publisher THE ORANGE COUNTY Plain Dealer THE SEA NYMPHS ARE CALLING WHERE THE COOL SEA BREEZES BLOW 1923 JULY 19231 ON THE SPUR OF THE MOMENT A MIRACLE The court record gravely informs us—A husband has made complaint. His wife "has grown colder and colder"—And happy he claims that he ain't. Some records of courts are surprising—This lady will doubtless be canned. But how she grew cold in weather like this—Is something I can't understand. Automobile concerns get letters from "satisfied owners," but people who sell garden seeds do not so frequently get letters from "satisfied gardeners". One seed concern, which gets out a magnificent catalogue, recently received a letter from a customer and the following extracts are taken from it: "The tomato plants would have been a great success if I could have induced them to boom, but they merely grew up and passed away without issue as it were." "The red globe beets, so prettily pictured on the package turned out to be morning glory vines, which spread into my lettuce bed and choked the lettuce heads until they became black in the face." "Something spoiled the string beans. Instead of growing in strings they grew in pods and, unable to get air, soon died." "My potatoes grew up and fell over and bloomed, and then the blossoms died and not a potato appeared on the vines. I thought there would be a potato on every blossom. Probably I planted the potatoes with their eyes shut. But everything I planted came up. My dog dug up the turnips and neighbors' hens scratched up the radishes, and..." The red globe beets, so pretty pictured on the package turned out to be morning glory vines, which spread into my lettuce bed and choked the lettuce heads until they became black in the face. "Something spoiled the string beans. Instead of growing in strings they grew in pods and, unable to get air, soon died." "My potatoes grew up and fell over and bloomed, and then the blossoms died and not a potato appeared on the vines. I thought there would be a potato on every blossom. Probably I planted the potatoes with their eyes shut. But everything I planted came up. My dog dug up the turnips and neighbors' hens scratched up the radishes, and cut-worms chewed up some of the beans, and then the water department men, putting in new pipes, dug up the other things, so that I have no kick coming." One of the difficult things to figure out is why they always put two or three large smokestacks on a pleasure yacht that runs by electricity. Do not despair on account of the heat. Remember, the scientists tell us relief is in sight. The glaciers will be upon us and will cover the entire country in two million years. TO SLEEP I flock of sheep that leisurely pass by one after one; the sound of rain, and bees murmuring; the fall of rivers, winds and seas, smooth fields, white sheets of water, and pure sky. I see thought of all by turns, and still I lie Sleepless; and soon the small bird's melodies Must hear, first utter'd from my orchard trees, And the first cuckoo's melancholy cry. Even thus last night, and two nights more I lay, And could not win thee, Sleep! by any stealth; So do not let me wear tonight away. Without them what is all the morning's wealth? Come, blessed barrier between day and day, Dear mother of fresh thoughts and joyous health! —William Wadsworth. Having just bought some new collars and paid 50 cents apiece for them where we used to pay 15 cents, we have come to the conclusion that profiteering is not a lost art. Looks at though the Turks are the ones who put the "con" in concession. Coming close, the other whispered: "Simply forgot to take off my pajamas when I got out of bed this morning." THURSDAY, JUNE TWENTY-EIGHTH, 1923 Subscription Rate—In No. Orange co. Per Yr. $3; 6 Months, $1.75 Entered at the Postoffice at Anaheim, Calif., as 2nd class matter. PARAGRAPHS Correct this sentence: "Let me hold it," said the bachelor; "I enjoy handling infants." The man who isn't good for anything else can always tell you how it should be done. The world's two great sources of trouble just now appear to be dry land and oil land. If only the return of prosperity could raise spirits without a corresponding raise in prices. The scars of war will heal, but Congress never will forget the new sources of revenue discovered. At any rate this bright era of peace is teaching the nations at lot about the gentle art of bluffing. What we can't understand is how anybody can tell when a straw hat fits. The nations are getting more polite. If an ultimatum isn't satisfactory, they gladly amend it now. The government at Washington can retaliate by denying Federal troops when some state howls for them. Well extending the limit to twelve miles will at least provide more parking space for the rum fleet. Things in Germany have come to such a pass that the poor things can't build more than one new factory a week. Getting the world to its feet won't depend on the discovery of a theory. ABE MARTIN We used t' feel sorry for th' word "ruthless" when it was so overworked, but how in th' world the word "service" manages t' hold up under th' strain gits us. Speakin' o' beln' dynamic. Tell Binkley shook hands with Will H. Hays, last week an' it cured his neuritis. POEMS THAT LIVE I THINK OF THEE (From the German of Goethe.) I think of thee when the strong rays of noon The nations are getting more polite. If an ultimatum isn't satisfactory, they gladly amend it now. The government at Washington can retaliate by denying Federal troops when some state howls for them. Well extending the limit to twelve miles will at least provide more parking space for the rum fleet. Things in Germany have come to such a pass that the poor things can't build more than one new factory a week. Getting the world to its feet won't depend on the discovery of a theory that will work if the people will. It still is possible to tour Europe afoot if you will send your expense money from point to point by freight. A traveler reports that the devastated area in France is much lavor than that left by an American plenic party. Every once in a while a literary critic makes a mistake and recommends something that makes darned good reading. Big Business has no faith in the League, of course. That's the reason it oversubscribed poor old busted Austria's loan. That Dempsey-Gibbons affair hasn't been advertised as the battle of a century, so it may be a battle of several minutes. Now that the bandit scare has died down, people can resume the saying that the Chinese are the most honest people in the world. Samson couldn't come back while his hair was short, but times have changed and it made little difference in the case of Paderewski. POEMS THAT LIVE I THINK OF THEE (From the German of Goethe.) I think of thee when the strong rays of noon Flash from the sea; When the clear fountains glimmer in the noon, I think of thee. I saw thee when along the distant way The dust clouds creep, And in the night, when trembling travellers stray By chasm and steep, I hear thee when the tides go murmuring soft To the calm airy In lone and silly woods I listen oft, And hear thee there. I am with thee—I know thou art afar, Yet dream thee near; The sun goes down; star brightens after star, Would thou wert here! Floors Laid. S scraped and Finished Machine Sanders 610 E. Chartres Anaheim Phone 775-W R. L. Ohlund Local Mgr. AND OPENING DANCE Saturday, June 30th MUSIC, GOOD FLOOR, GOOD MANAGEMENT GOOD REFRESHMENTS Plice—The big tent, North Palm and State Highway. Saturday, June 30th MUSIC, GOOD FLOOR, GOOD MANAGEMENT GOOD REFRESHMENTS Plice—The big tent, North Palm and State Highway. Northern City Limit of the City of Anaheim. Dance for people who love to dance. Dance that will be operated only within the law. A 5c DANCE mission which includes five dances SPECIAL ADDED ATTRACTIONS The Friend, Spanish Dancer and violinist, who will dance modern Spanish dances in costume. ALL AMERICAN GUITAR QUARTETTE Wolfe, E. V. Lovell, L. R. Stubblefield and R. J. Row, of Los Angeles. Weeks, Piano Comedian and entertainer, of Paris, France. ELLYN Famous Seven-piece ORCHESTRA will furnish the Fradenburg Amusement Company