oc-plain-dealer 1923-05-05

OPEN ROAD PLANS ARE OUT Southern California's, 1923 "Call of the Open Road Week," fostered by various motor car dealers, associations and scheduled for May 13 to 19, inclusive, promises to be the biggest and best ever staged. This is the opinion expressed by leaders of the movement as the time approaches for the "opening curtain" of the great annual "play" on outdoor attractions, as offered by Los Angeles and surrounding towns. Third annual event of this kind, the "Call of the Open Road" now has definitely been established as a regular yearly institution in Southern California. The idea has spread to the northern part of the state and before next year, it is anticipated, the boosting of the "Open Road" at this season may become interstate or even nation wide in its scope. As in previous observances of the "Call," the widest sort of publicity will be given the various scenic resorts lying within motoring distance of Los Angeles. Joining with the metropolis, various motor car dealers. Earlier Days Of Yosemite Are Recalled CAMP CURRY, May 5.—Interesting their respective terms as the in Yosemite Valley came to light here, when several early letter copy books kept by the venerable Galen Clarke and by W. E. cunnison, during their respective termDs as "Guardian of the Valley" were discovered by Superintendent W. B. Lewis and Accountant Francis P. Farquhar of Yosemite National Park. One of the noteworthy discoveries is that of the origin of the name given the "Happy Isles", a group of small islets one mile above Camp Curry on the Merced river, with which every Yosemite visitor is familiar. The nomenclature of the Yosemite and the origin of the names of most points of interest have long been known, but no one has ever remembered hearing how the Happy Isles" got their name. The following portion of a letter written by Guardian Dennison on October 25, 1885, to the Secretary of the state commissioners in charge of Yosemite Valley, tells the story: "There are three islets just above the bridge which have never been given a place in the Yosemite geography so far as I am able to learn, and commemorative of the emotions which I enjoyed when exploring them, I have named them the Happy Isles, for no one can visit them without for the while forgetting the The annual event of this kind, the "Call of the Open Road" now has definitely been established as a regular yearly institution in Southern California. The idea has spread to the northern part of the state and before next year, it is anticipated, the boosting of the "Open Road" at this season may become interstate or even nation wide in its scope. As in previous observances of the "Call," the widest sort of publicity will be given the various scenic resorts lying within motoring distance of Los Angeles. Joining with the metropolls, various motor car dealers' associations and similar organizations of nearby cities and towns are expected to stage local festas and aid in promulgating the message. For the first time in the history of the annual event, the radio will be utilized to disseminate the gospel of utilization of the open. This, together with special automobile and open road editions of city and suburban daily newspapers, stories and pictures in local magazines, window cards and letter enclosures and every other possible means of publicity, is expected to boost the "Open" to such an extent that every person in the Southland will feel the urge to get at the wheel. SPECIALLY EQUIPPED PACKARD IS SHOWN One of the feature exhibits in Dale & Co.'s new building on South Los Angeles is during the opening days next week Monday, Tuesday and Wednesday, will be a Packard single six touring car equipped with a Boyer sport sliding glass California top. SUBURBAN CORD NEW BRUNSWICK Announcing the suburban cord tire, which Daniels & Williams added this week to their lines of Brunswick. It is a distinct supplement to the other types of casing which they distribute in Northern Orange-co. This week the firm added the rest of the space in the shop at 311 North Los Angeles-st, increasing their show room very considerably. The suburban cord tire in the 30 by 3½-size has the same heavy side walls as the sedan tire used on heavy pleasure vehicles, and will stand up under a much heavier strain than the ordinary tire of this size. The making of a tire particularly adapted to certain vehicles and the uses to which such vehicles are put is original with the manufacturers of the Brunswick. AUTO SHOW SELLING Spaces in the auto the third annual Car Orange Show are sold in spite of the much of spaces, Herb Davis the Orange-co Motor Association, expects of them before the Sport cars and 19 commonly seen will the minor show. Davis, here on Lush this week, said he ex many Los Angeles expansion to dealers in all cities of the county. some "going it double be, among dealers have car in different cities that some of the large and small cars. Dealers are going plate lines of the 1921 ablse, including bodily sign. The accessories dealing as before with Some people are others for the reason punk burns more slowly. —Starbuck's Red. Se The actual manufacture of a million Buicks has been accomplished by the development of an organization of huge proportions by the expansion of manufacturing facilities and the creation of manufacturing methods to insure the finest possible workmanship and quality. The development of a car of sufficient value to attract a million buyers has brought a growth of dealer and service organizations everywhere, to guarantee further the high standard of Buick performance. Buick's millionth car is tangible evidence of the quality that has made Buick everywhere "The Standard of Comparison." Prices f. o. b. Anaheim Ask about the G.M.A. Purchase Plan, which provides for Deferred Payments. FOURS 2 Pass. Roadster $1050 3 Pass. Coupe $1415 5 Pass. Touring $1075 5 Pass. Sedan $1656 5 Pass. Touring Sedan $1540 Sport Roadster $1250 SIXES 2 Pass. Roadster 5 Pass. Touring 5 Pass. Touring Sedan 5 Pass. Sedan 4 Pass. Coupe 7 Pass. Touring 7 Pass. Sedan Sport Roadster Sport Touring Anaheim Automobile Co. Phone 354 Buick Distributors Anaheim, When better automobiles are built, Buick will build them. MOBILE SEC OF THE ORANGE COUNTY PLAIN DEALER Anaheim, California, Saturday, May 5, 1923 Dale And Co. Move Into New Home Monday AUTO SHOW SPACE SELLING RAPIDLY Spaces in the auto department of the third annual California Valencia Orange Show are selling rapidly and. Under the very successful management of C. W. Cronjer, the Anaheim organization of Dale & Co., dealers for Packard and Reo, commemorate their achievements in Anaheim next Monday when they move to their beautiful, handsomely appointed new home at 336 S. Los Angeles street. With a frontage of 50 feet on Los Angeles street. NEW WILLARD RADIO BATTERY "No, I don't take much stock in this radio stuff. I heard a concert last night and I'd scream then." AUTO SHOW SPACE SELLING RAPIDLY Spaces in the auto department of the third annual California Valencia Orange Show are selling rapidly and, in spite of the much larger number of spaces, Herb Davis, secretary of the Orange-co Motor Car Dealers' Association, expects to dispose of all of them before the big affair opens. Sport cars and 1922 models not commonly seen will be features of the minor show. Davis, here on business of the show this week, said he expected to obtain many Los Angeles exhibitors in addition to dealers in all the principal cities of the county. There will be some "going it double" or triple maybe, among dealers handling the same car in different cities, with the result that some of the exhibits, both of large and small cars, will be notable. Dealers are going to get as complete lines of the 1923 models as possible, including bodies of fancy design. The accessories dealers are co-operating as before with the car dealers. Some people are better than others for the reason that a bit of punk burns more slowly than powder. Under the very successful management of C. W. Cromer, the Anaheim organization of Dale & Co., dealers for Packard and Reo, commemorate their achievements in Anaheim next Monday when they move to their beautiful, handsomely appointed new home at 336 S. Los Angeles street. With a frontage of 50 feet on Los Angeles-st, the new building is of conventional mission design finished in magnasite, dashed with granite and marble. The show room is flanked on three sides with large plate glass windows while directly in rear are located the offices, rent rooms and parts department. The remaining portion of the 150 foot depth is devoted to the garage and service department. “This is the culmination of my efforts to give the Packard and Reo a home in Anaheim that upholds the dignity of these wondeful cars,” states Mr. Cromer, “and it is with a certain degree of pride that I ask you to call and greet me and our organization in these elaborate new surroundings.” The building will be formally opened Monday night when all are cordially invited to call and enjoy an evening of dancing as the compliments of Dale & Co. Mr. Cromer has just moved into his new home here which has just been completed by Harry F. Dierker, on North Clementine. NEW WILLARD RADIO BATTERY "No, I don't take much stock in this radio stuff. I heard a concert last night and I'd swear they had a victoria attached somewhere." So stated one unbelieving local woman after hearing a radio concert, according to A. Bevillard. Willard Service station man here. What she was alluding to were the "frying" noises that occur in many radio phones. These noises have kept many a radio enthusiast awake nights trying to figure out means of eliminating them. Radio engineers have traced these "noises" to the polarization which is constantly taking place in the commonly used dry cell "B" battery. It is said that a liquid battery does not produce these characteristic sounds, because this sort of internal action does not take place. The Willard Storage Battery Co., was one of the first battery manufacturers to recognize the need for a good wet cell "B" battery. They have recently produced a rechargeable battery, each cell of which is enclosed in an individual glass jar. Extra heavy plates are insulated by this company's Threaded Rubber Insulation, and the entire group is connected in series with burned on lead connectors. Cable clamp connections, fastened to the terminals with screw make a very rigid contact with the plate circuit. 33,000 MILES ON PAIR OF PARA-BELLS Long mileage for Para-Bell trees are a common occurrence, says Roy Mendora of the Reliable Tire Co., but even Mendoa was a little bit interested when a man came in with the story of 23,000 miles on a pair of 33 by 4 tires, purchased something over a year ago. He bought a pair of them himself on the strength of the other's testimony. The 40 by $ is a 12-ply tire, by the way, says Mendora. Plain Dealer Want Ads Get Results New Brunswick Tire presented to the public for the first time Now a Tire Built Especially for Closed Cars A sturdier tire—perfectly balanced—to meet the twisting strain thrown on tires by closed cars with their top weight and side away. Treated with the now famous Friction-Proofed process, an exclusive Brunswick feature. Tirelon-Proofed BRUNSWICK SEDAN TIRES Come in and look at this modern tire for modern driving conditions—a tire that will give you a new conception of tire service. We have Brunswick Sedan Tires in all sizes. Look for the Red Seal. Appointed Dealers Lea's Service Station Five Points Service Station Flint's Service Station Acroplane Service Station Blue and Gold Service Station Colter's Service Station Placetta Smith's Service Station ESSEX Individual For The Cabriollet fills a special need driver that no other type compares. Its smart appearance appeals to and its simplicity of operation attention makes it ideal mechanic. Large carrying space in rear room. Comfortable, deep seats. Parked in small spaces. It is the ideal personal car for prompt, comfortable, reliable their daily affairs. HUDSON Builds the The Cabriollet $1145 Coach - $1145 Touring - 1045 Freight and Tax Exemption TOWNSEND 226 SO. LOS ANGELES STREET ANAHEIM—PHONE 775 ADVANCE IN TIRES AIDS REPAIR MAN The rising prices of tires is aiding the tire repair man, says Fred James, who has been getting quite a little work the past few weeks, re-treading and re-conditioning tires that still have the walls and beads which make them worth while re-newing. If they aren't worth it, James tells them so, he declares, because he prefers a steady line of customers. A steady line isn't possible, unless customers are satisfied. James has had some of the important industrial concerns in town come to him month after month for tires and repairs. RECKLESSNESS CHIEF CAUSE OF ACCIDENTS In a last analysis of thousands of motor-vehicle accidents throughout this part of the state, the Auto Club of So. Cal. will officially announce that recklessness and carelessness, rather than excessive speed are the main factors in bringing about auto casualties. Curb carelessness and thoughtlessness in observing California traffic rules, and recklessness and excessive speed will take care of themselves, it is pointed out. General carelessness is cataloged as: 1. Failure to give correct arm signals. ALL IS SET FOR S.A.'S BIG EVENT Final arrangements for the Resurrection Day parade and races today in Santa Ana were concluded last night at meetings of the executive committee of Santa Ana Post, American Legion, and of the Citizens' Committee, which has charge of the parade. All is O.K. the committees reported, after the gatherings. The crowd is estimated all the way from 20,000 to 40,000; the city councils of all or most of the incorporated cities of the county had seats upon the platform; scores of oddly decorated cars appeared in the parade and races; and Mieses Gladys Ingle and Eleanor Boardman moving picture stars, are scheduled to appear—these are the features of the double event. Miss Boardman is coming in an airplane, she announced. In the parade, which didn't get moving until about 11 o'clock, there were many fit subjects for an automobile museum. Fords predominated, of course, and one from a Gui RADIO HEADQUARTERS THAT'S Bevillard FEATURING, KENNEDY, DEFOREST and WESTERN ELECTRIC EQUIPMENT "We Take Pride in Customers Satisfied" 218 So. Los Angeles St. Anaheim Established 1912 Curb carelessness and thoughtlessness in observing California traffic rules, and recklessness and excessive speed will take care of themselves, it is pointed out. General carelessness is cataloged as: 1. Failure to give correct arm signals. 2. Cutting corners. 3. Unurping the right of way when there is a question as to who has the right. While it is the speder who is blamed for the majority of fatalities, it is the thoughtless driver who is to blame for the greater portion of accidents in which motor cars are damaged and personal injuries suffered. The Auto Club, through its safety bureau, has instituted a campaign to cut down the number of accidents which might be labeled as "careless" or "thoughtless" by issuing a large number of windshield stickers which are to be used by So. Calif. motorists. Miss Boardman is coming in an airplane, she announced. In the parade, which didn't get moving until about 11 o'clock, there were many fit subjects for an automobile museum. Fords predominated, of course, and one from a Capitrano garage, rigged up as a bucking broncho, made a strong bid for first prize. There was also a 1902 Cadillac, which made you think of the tall bicycles they used to ride, painted a gorgeous red; a 1903 Hudson; a 1911 Maxwell; and "King Tut" and "King Tut's grandfather," also Fords. Anaheim's entry, painted a bright orange, represented the California Valencia Orange Show. Plain Dealer Want Ads Get Results who admit themselves as being careful and competent drivers. ESTABLISHED 1912 ESSEX CABRIOLET Individual Transportation For All Purposes violet fille a special need for the individual that no other type completely satisfies. appearance appeals to women drivers, implicity of operation and rare need for makes it ideal mechanically for their use. arrying space in rear deck. Ample leg comfortable, deep seats. Handles easily. small spaces. ideal personal car for those who require comfortable, reliable transportation in affairs. DSON Builds the ESSEX The Cabriolet $1145 Coach - $1145 Touring - 1065 Freight and Tax Excise OWNSEND & MEDBERY, INC. ANGELES STREET ONE 775 506-8 NO. BROADWAY SANTA ANA