oc-plain-dealer 1923-03-17

PARADE OF OLD CARS PLANNED SANTA ANA, March 17.—Autobiles in Orange county grave yards are beginning to stir in their graves. Saturday, May 5, is to be "Auto Resurrection Day." Piles of wreckage, once known as automobiles, but which long ago gave up the struggle, and entered what was thought would be their final resting places in junk yards of the county, are beginning to turn over in their graves in anticipation of the day when they will again "strut their stuff" before admiring throngs. Like Old King Tut, the ancient machines are again expected to hold the center of public interest, forcing the modern automobile out of the limelight for a day. A local committee, consisting of Horace Fine, Charles B. Wheatley and Tom Lewis, newspaper men of Santa Ana, co-operating with Santa Ana Post, No. 131, American Legion, is rushing to completion plans for the event, which is expected to include a parade, races and a monster dance at the Legion hall in the evening. The big event of the day's program will be a race for the used Auto Trades Raps Repairs Overcharges. The Radiator, official organ of the California Auto Trade Association, recently sounded a warning to poorly equipped repair shops that are charging customers excessively for work which can be done much cheaper and better in well equipped establishments. Commenting upon shops that have little or no modern technical machine shop equipment The Radiator said: "Today's car owner is no longer ignorant of the inner working of his car. When cars are brought into a shop, owners now demand an accurate diagnosis of the trouble. After that they demand first class work at a reasonable price. "Electrical shops that do not have suitable technical apparatus for locating electrical faults accurately and quickly will soon pass out of the automobile business. Repair shops that grand valves by hand and charge the customer for six hours labor, when it could be reduced 'to three,' are also destined to go. "This is an age of well equipped shops. The car owner wants the best at the least cost. Shops equipped with mere-hand tools cannot turn out the work at the price or quality of repair organizations where the motto is: 'There is no substitute for accuracy in motor work.' That motto can only be lived up to by well equipped shops, because equipment reduces the time involved and encourages good workmanship." machines are again expected to hold the center of public interest, forcing the modern automobile out of the limelight; for a day. A local committee, consisting of Horace Fine, Charles B. Wheatley and Tom Lewis, newspaper men of Santa Ana, co-operating with Santa Ana Post, No. 131, American Legion, is rushing to completion plans for the event, which is expected to include a parade, races and a monster dance at the Legion hall in the evening. The big event of the day's program will be a race for the used car championship of the county, but in addition to the championship contest there will be races for cars in reverse gear, obstacle races and other novel events. Only ancient cars, the old the better, will be allowed in these events. The parade will open the day's program. In order to do away with all possibility of speeding in this event, the committee has arranged to have Justice of the Peace John B. Cox act as grand marshal of the parade, and efforts are being made to have a member of their fair sex who spent some time in the Orange county jail on a speeding charge drive Judge Cox's machine at the head of the procession. Justice Cox and his fair chauffeur will also act as judges at the races in the afternoon. The local American Legion Post, which will share in the proceeds of the event, has given its entire approval to the affair, and all Legion posts of the county are to be given an opportunity to assist in the pro- (Continued on Page Four) "BRUNSWICKS BEST" SAYS: L. A. TAXI CO. The taxi-cab and transportation companies require a tire which will absolutely stand the gaff of the hardest kind of usage. Daniels & Williams point out, in calling attention to the fact that the Yellow Taxi-cab and Baggage Ar transfer of Los Angeles has installed Brunswicks on its vehicles. J. E. Sailor, the manager, writes as follows of his experience with the tire: "Last May representative had me apply 1-40x8 Brunswick Cord Tire on the rear of one of my twenty-seven passenger busses for test purposes as compared to other brand of tires on the opposite wheel. This tire made 165 miles per day for 182 days or 30,030 miles during its long journey It had the opportunity to see four casings of other well-known brands blow on the opposite wheel. In view that this tire ran thru the entire summer heat Friction Proof Feature made this big mileage. "I now have 5-40 tires running, all of which better than 18,000 m look good for many m." "During my ten year bupus and taxi bumps out nearly all the brands of tires and they have given me the most service." Plain Dealer Want Ad HERE IT IS The New Four Sport Road The First in Orange County Just Like the Six in Every Detail Prices f. o. b. Anaheim. Ask about the G. M. A. Purchase Plan, which provides for Deferred Payments. Smart up to the minute and attractive, the roadsters provide luxurious motoring. Only a trip behind the wheel can reveal how their appointments and refinement have better for car comfort and convenience. POURS 2 Pass. Roadster $1050 3 Pass. Coupe ...$1415 5 Pass. Touring ...$1075 5 Pass. Sedan ...$1655 5 Pass. Touring Sedan ...$1540 Sport Roadster ...$1250 SIXES 2 Pass. Roadster ...$ 5 Pass. Touring ...$ 6 Pass. Touring Sedan ...$ 5 Pass. Sedan ...$ 4 Pass. Coupe ...$ 7 Pass. Touring ...$ 7 Pass. Sedan ...$ Sport Roadster ...$ Sport Touring ...$ Anaheim Automobile Company Buick Distributors Phone 354 Anaheim When better automobiles are built, Buick will build FLAT RATE SYSTEM SUCCESS WITH DODGE Not everybody knows that Charley Mann, like in fact, all the Dodge distributors, has the flat rate system of repairs in his big shop on South Los Angeles street. So we publishes this to show the factory's own words, what the results have been. "Our flat rate system was started over a year ago and is now used by the majority of Dodge Brothers dealers. They advise that this system has made it possible to practically eliminate friction between the car owner and the dealer on the subject of service charges. Advising the car owner of the cost of service work in advance, convinces him that many charges, which in the old days were regarded as excessive, were really justified. Pew car owners have any idea of the amount of labor involved in making service repairs. In installation of a very small amount of new material, it is quite possible that the necessary labor will cost a comparatively large sum of money. "The car owner is certain to benefit through the installation of the flat rate system because there is now an incentive for the dealer to study short-cut methods and install labor saving devices. This will allow him to increase the volume of work passing through his service station, thus decreasing his overhead cost. The saving permits him to lessen his flat rate charges to car owners and at the same time make a fair business profit." STATE HIGHWAY IS Anaheim, California, Saturday, March 17, 1923 Penn Vacuum Cup Tires in Demand Not long ago a tourist came into the C. of C offices and asked where the Pennsylvania vacuum cup tire dealer was located. We were glad to help locate him, although we hadn't then received any business from him. Yen, the Pennsylvania vacuum cup tire is here. So is the tube. They are handled by John and "Vic" Ruddy the Pennsylvania vacuum cup tire business good. This tire positively will not skid. It is one of the very few really non-skid tires on the market. And the rubber is the toughest and most resilient possible to manufacture. The casing comes in generous over-sized. Put a "ton tested" tube inside this casing and your tire troubles are practically ended. The tube will not check, crack or weaken under light and air exposure. 21 MORE PURCHASE MAC-DRY BATTERIES B. F. Herr points to 21 sales of the Mac-Dry battery in a month as evidence of its growing popularity. The Anaheim Creamery Company is one of the latest concerns of importance to become convinced of the value of the battery. Curtis Edwards, former owner of the Mission Garage, is another. W. P. Quarton, rancher, of North Lemon street, is a third. Two rural letter carriers of the local postoffice, who demand the best possible service from their batteries, have bought Mac-Drys. Others who have purchased them. BEVILLARD ERECTS HUGE AERIAL HERE A. Bevillard of the Anaheim Ignition Depot tonight will have in the rear of his shop on South Los Angeles street one of the biggest serials in Orange co or adjacent counties. He is having it erected to carry the concert which will be provided by Hale Bros of San Francisco, the Los Angeles Times and Earl C. Anthony of Los Angeles—K P O, K H J and K F I, from 10:00 p.m. to 1:00 a.m. Hale Bros. will send some selections from their wonderful pipe organ. The aerial is devised to overcome local interference, says Bevillard. The little electrical wizard is coming out strong for the Wright bill, designed by Washington to compel different circuits to use wave lengths sufficiently distinct so that interference with stations operating simultaneously may be done away with. At present the two Los Angeles morning newspapers and other stations cut into each others' entertainments seriously, and the same experience is true all over th country. MAXWELL SPORTS DELIVERABLE NOW For a short time Turton & Lumsdon can give immediate deliveries on Maxwell sports and touring cars. The local distributors of the Maxwell and Chalmers have on hand four of the former models of Maxwell. GOOD IN Net sale Tire & I 1922 went up to presidents' force when ger and nyer with the tion in Glendale manager. RILEY MAN Owing vitalities, Rotary president is neces force whi ger and nyer with the tion in Glendale manager. A. A. eran" of selling tinity. Three rived the loads of ial sixes sport mmmodate. Sales six tourl lert, l drade four of the former models of Maxwell. "The car owner is certain to benefit through the installation of the flat rate system because there is now an incentive for the dealer to study short-cut methods and install labor saving devices. This will allow him to increase the volume of work passing through his service station, thus decreasing his overhead cost. The saving permits him to lessen his flat rate charges to car owners and at the same time make a fair business profit." STATE HIGHWAY IS UNDERGOING REPAIRS The State Highway Commission has a gang of men with wagons, steam roller, etc., at work, patching up the broken and sunken spots on the State highway between Anaheim and Santa Anna. This week the repairs have been to the highway on each side of the intersection with North Main street. Sheet asphalt is being used. No detours have been necessary. The rest of the 44 miles in the county is in good condition. the entire summer heat I feel that the Friction Proof Feature of your tires made this big mileage service possible. "I now have 5-40x8 Brunswick tires running, all of which have made better than 18,000 miles and still look good for many more miles. "During my ten years of passenger bups and taxi business I have tried out nearly all the well known brands of tires and the Brunswickk has given me the most satisfactory service." Plain Dealer Want Ads Get Results A "Ten Dollar Battery" Will Cost You? It's safe to say that most of 'em cost twenty dollars or more before the year is out. But for $22.80 you can get a Willard—woodinsulated, perfectly constructed, thoroughly reliable—a battery you can depend on. WILLIARD SERVICE STATION This is Inform Studeba That's Why We On Sale, Jan. 1, 1920, to Dec. 31, 1922 1922 $543,864.06 1921 $468,741.32 1920 $210,642.66 IT IS Sport Roadster e County ail and attractive, the sport motoring. heel can reveal how far nement have bettered monience. SIXES Pass. Roadster ... $1400 Pass. Touring ... $1425 Pass. Touring Sedan ... $2240 Pass. Sedan ... $2500 Pass. Coupe ... $2210 Pass. Touring ... $1680 Pass. Sedan ... $2525 Port Roadster ... $1895 Port Touring ... $1945 Company Anaheim, Calif. But for $22.00 you can get a Willard—woodinsulated, perfectly construct-ed, thoroughly reliable—a battery you can depend on. WILLIARD SERVICE STATION Anaheim Ignition Depot OLDEST AUTOMOBILE ELECTRICAL HOUSE IN ANAHEIM Established 1912 218 So. Los Angeles St. Phone 489 Willard Batteries The acknowledged leader of wood-insulant batteries for fifteen years. The Threaded Bullet Battery that created a new standard of history value. Prices here Tax Paid LIGHT SIX Touring ... $1190 Roadster ... $1190 Coupe ... $1440 Sedan ... $1795 SPECIAL SIX Touring ... $1525 Roadster ... $1495 Coupe ... $2195 Sedan ... $2375 BIG SIX Touring ... $2040 Speedster ... $2135 Coupe 4 pass: ... $2775 Coupe 5 pass: ... $2935 Sedan ... $3155 RECTS AL HERE Anaheim Igill have in the south Los Andide biggest seracent counties. It to carry the provided by cisco, the Los arl C. Anthony O, K H J and m. to 1:00 and some selecterful pipe or to overcome as Bevillard. wizard is come the Wright bill, ton to compel wave lengths that interferering simulaway with. At Angeles morning stations cut innements serilence is true PORTS BLE NOW burton & Lumsgate deliveries touring cars. of the Maxave on hand models of Ma- GOODYEAR OUTPUT IS 71 P. C. HIGHER Net sales in cash of the Goodyear Tire & Rubber Co. of California in 1922 were smaller than in 1921, owing to price cuts, the annual report of President Edward G. Wilmer on Thursday showed. Sales amounted to $12,392,616 against $14,089,733 in 1921. Factory production which averaged 2570 tires per day in 1922 now averages 4300, and sales are considerably larger. RILEY ADDS SALES MANAGER TO FORCES Owing to his many community activities, including the C. of C. and Rotary Club, both of which he is president, Harry D. Riley has found it necessary to add a man to his force who shall serve as sales manager and relieve him. G. A. Reemnyder, connected for many years with the Studebaker sales organization in Stockton and recently in Glendale, took over the job as sales manager on Thursday. A. A. Ambrose, the genial "veteran" of Riley's forces, will continue selling the car in Anaheim and vicinity. Three carloads of Studebakers arrived this week, including two carloads of light sizes and one of special sizes. Riley says he can't get sport models fast enough to accomodate the demand. Sales this week include: Special six touring to F. E. Doughty of Fullerton, light six sedan to Ray Andrade of Anaheim, light six touring to George Karva of Fullerton light CANYONS ARE CLOSED BY GOV'T Tin cans, paper bags, cracken crumbs and soiled paper napkins are responsible for some bad news which effects every auto owner in the western part of the United States, but particularly in the southern counties of California, according to officials of the Auto Club of So. Calif. Official word is just received by the Auto Club that motoring parties will be no longer allowed to camp in Palm, Andres and Murray Canyons. This step has been made necessary, according to the United States Field Service report, because of the rubbish, pollution of water and fire hazards occasioned by careless auto parties who have previously camped in these beautiful canyons of So. Calif. This indicates that strenuous measures are going to be taken by the government in forest reserve canyons to preserve the beauty of nature unafformed by festivals of sardine tins, orange peels and cast-off papers. Motorists who take their lunches in the canyons of So. Calif., and then throw what remains to the face of nature, are going to be responsible, says the Auto club, for the restriction on camping in many places, unless they are careful from now on. With the closing Sports News BLE NOW Ports and Lumsat deliveries of touring cars of the Max-latter, besides five purchasers that now is upward to economical in up-other models, it sport models the price is only the regular tour. A. A. Ambrose, the genial "veteran" of Riley's forces, will continue selling the car in Anaheim and vicinity. Three carloads of Studebakers arrived this week, including two carloads of light sizes and one special sixes. Riley says he can't get sport models fast enough to accommodate the demand. Sales this week include: Special six touring to F. E. Doughty of Fullerton, light six sedan to Ray Anrade of Anaheim, light six touring to George Karus of Fullerton, light six roadster to H. Blackwell of Bell, light six touring to E. H. Smith of Orange, light six touring to B. C. Larimer of Orange, light six sedan to George H. Peterson of Orange and light six touring to W. H. Lingenfelter of Orange. Others who have purchased cars are H. W. Phillips and T. L. McElheny of Anaheim and A. L. Ford of Fullerton. Read Plain Dealer Classified for Realty Bargains. This indicates that strenuous measures are going to be taken by the government in forest reserve canyons to preserve the beauty of nature unaffirmed by festoons of sardine tins, orange peels and cast-off papers. Motorsists who take their lunches in the canyons of So. Calif., and then throw what remains to the four winds, thus cluttering up the face of nature, are going to be responsible, says the Auto club, for the restriction on camping in many places, unless they are careful from now on. With the closing of Palm Canyon, which is one of the most beautiful spots in the West, an important step has been taken toward the preservation of the natural wonders in this part of America. Reports are being received from many other places that early spring auto camping parties are hard at work making rubbish dumps out of scenic spots. A strenuous "clean up" campaign is to be waged thruout this part of the country during spring and summer. There are so many of Studebaker owners in Orange County now that we find it easier to send you a message through the newspaper columns. We feel that you will be interested in the amazing development of Studebaker business in this section because your active enthusiasm has been largely responsible for the wonderful growth in sales. Our volume of business for the year 1923 was $543,864.06, we think that's some business. We also believe this to be the largest volume of business for 1922 of any automobile dealer in Orange County. 302 New Studebaker cars were registered in Orange County last year (22) which is almost as many as the combined registrations of the next Our volume of business for the year 1923 was $543,864.06, we think that's some business. We also believe this to be the largest volume of business for 1922 of any automobile dealer in Orange County. 302 New Studebaker cars were registered in Orange County last year (22) which is almost as many as the combined registrations of the next 3 leading makes of six-cylinder cars. More dominating then ever, Studebaker leads among the sixes in this city, county, state and country. The motor car business is and has been generally good in Southern California. 1919 Was a Studebaker year, 1920 saw a doubling of Studebaker business, 1921 broke all previous sales records. Many automobile men thought Studebaker had reached its limit for sales in 1921 but nearly 3 times as many Studebaker cars were sold in 1922 as 1921. The proof of Studebaker values is in its popularity. It is impossible to fool so many people and keep fooling them year in and year out. PLEASE ACCEPT OUR SINCERE "THANK YOU" Harry D. Riley Co. Anaheim Fullerton Orange