oc-plain-dealer 1922-08-19

Lexington Endurance Proves Its Quality "What kind of transportation service do you get and how long do you get it is the question uppermost in the minds of today's automobile buyers," says Frank B. Ansted, president of the Lexington Motor Co., in discussing the fundamental considerations that led to the development of Lexington's newest, and greatest model, the Series 23. "Greater even than price—as important as that is in the minds of the public at this time—greater than appearance or exclusiveness or luxury, is the question of sustained fine performance. "The automobile industry has stressed in this readjustment the question of price. And I believe the industry has suffered to a certain extent from this policy. In many cases the industry has put the cart before the horse, fixing a price and then being compelled to build to it. "Foolish indeed would be the manufactured who would under-estimate the demand for lower prices. But it has not been a demand for a cheapened product. On the contrary, the buying public is weighing values as never before in automobile history. It wants better and longer performance for its money. "A questionnaire that went to 20,000 automobile owners in various parts of the country convinced us that endurance was the most sought quality in a motor car, with comfort second, price third, and appearance fourth, in the minds of these automobile users. "And endurance is possible only in a well-built motor car. Lexington, in designing what is now known as the Series 23 model, set out to build that kind of car. From Ansted engine to tire carrier, it sought above all else the quality of endurance. "Comfort was its second consideration, and in attaining this there was no clash with those physical qualities necessary to endurance. Appearance and appointments and service and flexibility followed in order. Lexington placed price consideration last. "Through the United States Automotive Corporation, of which Lexington is a part, economies were effected not possible with the isolated manu-" PAVING STARTS ON LINCOLN HIGHWAY Construction work on the far famed stretch of model highway known as the "ideal section" of the Lincoln Highway in Lake county, Indiana, is under way after nearly two years of preliminary research. In addition to $33,000 per mile provided for by the state of Indiana, Lake county authorities have assured $25,000 from the county funds toward paying for the construction of the section. Extra expense beyond the sum supplied by the state and county, which is equivalent to what the construction of the usual state specifications would cost, will be met by the Lincoln Highway Association through a special fund. It is expected that the paving work will be accomplished by the end of October, many details including the lighting installation and the beautification of the right of way remaining for accomplishment until next spring. Durant Prices Fixed Until August, 1922 NEW YORK, Aug. 19 — Vistons of a motor car price war have faded perceptibly with the announcement by W. C. Durant that Durant prices had been guaranteed until August 7, 1923. The guarantee is made to distributors and dealers. "Our present prices," Durant says, "were established when business was at a standstill, with material costs as low or lower than those now prevailing. We carried no after-war burdens and had no high priced inventories to liquidate. Our prices were fixed accordingly. Other manufacturers, less fortunate, have been- the Series 23 model, set out to build that kind of car.. From Ansted engine to tire carrier, it sought above all else the quality of endurance. "Comfort was its second consideration, and in attaining this there was no clash with those physical qualities necessary to endurance. Appearance and appointments and service and flexibility followed in order. Lexington placed price consideration last. "Through the United States Automotive Corporation, of which Lexington is a part, economies were effected not possible with the isolated manufacturing plant. The great purchasing power of this alliance, its control of its raw material markets, the coordination of brains and equipment and money under a single management, have made possible quantity production economies." WEST BROS. HAVE BRANCH IN SANTA ANA West Brothers, Orange co., distributors for the Vesta Storage Battery, have opened a new branch station in Santa Ana at 209-211 North Main-st., where motorists may have the same courteous and efficient service rendered them in Anaheim and Orange. This Santa Ana branch is very centrally located, being next door to the City Hall on North Main-st. West Brothers also have the official service station for the Stromberg carburetor and have thoroughly equipped electrical department. Since West Brothers started in Anaheim nearly three years ago their business has grown by leaps and bounds and they aim to have their own stations in all the larger towns of the county. YORBA NEWS YORBA, Aug. 19. (Spl.)—Mr. and Mrs. L. Pelanconi of Hollywood who are traveling in Mexico accompanied by Mrs. Pelanconi's mother, Mrs. Erolinda C. Yorba, and a niece, Miss Esperanza Carrillo, have written, to relatives and friends here, of the enjoyable time they are having and how beautiful the country is down there. "People at home can not imagine how beautiful it really is in Mexico," they say and, "We like it here better than Europe," is another of their statements. Mr. and Mrs. P. G. Yorba and Mr. and Mrs. Eugene Bolisserane are resting at the Yorba home after a pleasant motor trip through Santa Maria, Santa Cruz, San Francisco and up Sacramento way. A musical instrument fad or craze seems to have struck our, usually quiet burg, and now there are new piano players at the E. T. Yorba home, the Henry Magee's, B. and A. Garcia and C. Castillo, and a beautiful upright at Mrs. A. Carrillo; while Mr. and Mrs. P. G. Yorba and Mr. and Mrs. Eugene Boisseranc are resting at the Yorba home after a pleasant motor trip through Santa Maria, Santa Cruz, San Francisco and up Sacramento way. A musical instrument fad or craze seems to have struck our, usually quiet burg, and now there are new piano players at the E. T. Yorba, home, the Henry Magee's, B. and A. Garcia and C. Castillo, and a beautiful upright at Mrs. A. Carrillo; while at Mrs. T. Qpedo's they are now enjoying a phonograph player, also at Mrs. V. de Los Reyes and at Mrs. L. Briones, so, musically speaking "Harmony," is now our middle name. Victor Velasco, who is working for the Western Electric corporation at L. A. spent the week-end here with his parents, Mr. and Mrs. J. F. Velasco. Rev. Fr. Guadalupe del Rio, O. F. M. of San Luis Rey Mission spent the past two weeks in our midst. Mr. and Mrs. J. C. McIlheney of Corona were local visitors the first part of the week. Probation officer Miller and Chas. Carrillo court interpreter were in Yorba recently attending to their official duties. W. L. Dickson of San Bernardino accompanied by one of his sons, was here on Tuesday. Miss Hermine Bayha spent the first part of the week in the Angel City. Dame Rumor has it, that the next thing on the program in this vicinity is a wedding to be staged about next Saturday and a popular young lady ditto young man of this locality are to be the principal actors. Very best wishes! If it is so. F. William Seggle and Mrs. Fern Howland of Fullerton were entertained at the Velasco home last week. The Durant Motor Company of California will have an output of 200 cars per day with in 90 days, G. R. Scott, manager of the new $1,000,000 factory, estimates. The new Star car will be manufactured by Sept. 1, it is estimated. The Star Motor Company of California, however, will handle the latter. New Fall Hats at Cable Millinery. 216 W. Center-st. Popular prices. CAR SAVED COST OF IT, ESTIMATE (Continued from Page One) gallon of oil. At $1.20 a gallon the annual cost for oil amounts to $5.00. "The gasoline consumption of the car is very low. It easily averages better than 20 miles to the gallon, making the annual cost of gasoline $60." "The cost of repairs and upkeep, because of the remarkably sturdy chassis and the exacting care with which the car has been designed and constructed throughout, is much below that of the average car; $90 for the year is a liberal estimate." "Then there is a matter of depreciation. With even the most ordinary care the care may well be expected to give superior service for at least four years and even then have a rade-in value of $350 to $400. Subtracting $350 from $1095, you have $745. Divide this by four and you get $186.25—the annual depreciation value of the car." "Add up these figures and you get a total which is $463, almost to the cent. In other words, the annual cost of running the car is less than the estimated saving for a family of five in the course of a year." "All in all, then, you can easily see why you ought to own a car; why you can afford to own one." New Fall Hats at Cable Millinery, 216 W. Center-st. Popular prices. NEW FRUITS FOR WORLD NEXT YEAR SANTA ROSA, Aug. 19.—Six new peaches, a plum, a prune and a nectarine have been evolved by Luther Burbank. They will be given to the world next year, he announced today. The new peaches are unusually large and luscious. One is almost white in color. The plum is said to be as sweet as honey. The new prune is a deep orange in color, and will dry under the tree without the aid of a drying process. Mr. Burbank stated that even he was satisfied with the new creations, which represents a labor of years. They will be broadcasted through the United CRUSADERS WORK ALMOST FINISHES WASHINGTON, Aug. 19.—The children of crushers, who invaded Washington in April, to secure their release of their fathers and brothers serving sentences for violation of the esponage act during the war, are closing their campaign here, all but one of their relatives having been released, according to an announcement today by Mrs. Stanley Clarke, one of the leaders of the crusade. States fifty years from the time that "Burbank potato" was perfected. AJAX BLACK TREAD TIRES With New Features CORD·ROAD KING·PARAGON Supreme in Appearance, Mileage, and Non-Skid Security F. W. JAMES 223 No. Los Angeles Street Anaheim Good Used Car While The Good Used Car While The Organization Sale of USED CARS going to move every used car this evenings all this week Must Go Regardless of Cost 1910 Paige Touring 1920 1916 Paige Touring 1917 1918 Overland Touring 1920 1917 Overland Club Road 1918 1917 Ford Sedan 1920 1917 Paige Touring 1912 1920 Studebaker Touring 1910 Em Hubbell RIDE AND JEWETT Angeles St. Anaheim Phone 713 A fine assortment of ruled Fords and other Used Cars everyone a Bargain x 1921 Ford Tourings The cars listed in these advertisements are just a few of the many bargains that these reliable firms have to offer. You are sure to find the car that will suit you, every requirement, and remember you are doing business with reliable firms. And if the present labor and transportation conditions continue for a period of some duration a car shortage is inevitable. The lower prices have a ready had a tendency to clear the floors and bring a available new cars out of storage. These are fast beinsold and owing to the strike it will be impossible to replathem. The only source of supply will be the used markeand while the prices today are at the lowest possible levthere is no question that prices will increase with the d man. If you need a car. Buy Today. Roll 'Em Away We Have the Car You Want Terms and Price To Suit We Have the Car You Want Terms and Price To Suit Ford Coupe ...1920 Ford Sedan ...1921 Ford Touring ...1920 Ford Touring ...1919 Ford Touring ...1915 Ford Touring ...1917 Ford Touring ...1916 Ford Touring ...1915 Ford Roadster ...1915 Ford Speedster ...1917 Chevrolet F. A. Touring ...1918 Chevrolet F. B. Touring ...1921 Sheridan ...1924 Franklin Roadster Buick Big Six Buick Light Six Oldsmobile "8" Liberty "6" Apperson Touring Republic Truck Buick Light Delivery Truck Ford Light Delivery Truck We'll Make Price and Terms to Suit Frank P. Taggart Co. CHEVROLET DEALERS 306 No. Los Angeles St. Phone 490 DERS WORK MOST FINISHED BOTTON, Aug. 19.—The crusaders, who invaded in April, to secure the their fathers and brothers, sentences for violation of the act during the war, are our campaign here, albut their relatives having been according to an announcement by Mrs. Stanley J. of the leaders of the years from the time the potato" was perfected. RADIO UNIVERSITY SOON A radio university, placing higher education within the reach of all, is now considered but a matter of time. The future educational possibilities of radio seem to be limited only by the co-operation of the people. TO FILM MOUNTAIN WHERE ARK RESTED ERIVAN, Aug. 19.—A new conquest of Mt. Ararat, this time by an American motion-picture man, is in prospect this summer. Arrangements have just been completed with the Armenian government for the ascent in September of the famous old mountain where Noah's ark is supposed to have landed. The motion picture camera will be handled by Ernest B. Schoedsack, European representative of the Selnick Film Corporation of America. He will be accompanied on his trip by a party of native guides and by representatives of the American Near East relief. Another series of motion pictures will be taken under the same auspices on the historic "Island of Kings", in Lake Sevan, southern Armenia, which has not been visited by any foreigners in 50 years. The island is the site of Armenia's ancient knighthood which boasts a "Round Table" fully as resplendent as that of King Arthur in England. CROWN STAGES The Short Route to Los Angeles via the Safety Bus Starting at 6:20 a.m. cars leave every half hour for Los Angeles up to and including 8:20 p.m.; thereafter, 9:20, 10:20 and 11:50 p.m. Cars for Long Beach and Pomona 9:30 a.m. 12:30, 3:30 and 6:30 p.m. One hour trip to each Close connections at Pomona for Ontario, Uplands, San Bernardino and Riverside. Cars for Orange and Santa Ana, 6:54 a.m. and 7:11 a.m., thereafter every half hour including 9:11 p.m., 10:11, 11:11 p.m. and 12:41 a.m. Connections at Santa Ana for Capistrano, Laguna Beach, Newport and Balboa and Huntington Beaches. The Getting Is Good The Getting Is Good Home Used Car Market 215 So. Los Angeles St. Anaheim Cars Sold Aug. 1st to 15th. H. M. Smith ... Saxon 6 A. J. Flores ... King 8 J. R. Deakin ... Ford E. Magarrell ... Dodge F. Clarey ... Saxon 6 J. A. Hall ... Ford M. A. McClure ... Ford A. A. Ward ... Moore J. P. Nikoden ... Empire H. R. Blafr ... Bulek W. P. Mills ... Stude A. Ingram ... Overland E. Kempler ... Chevrolet E. Magarrell ... Ford Truck C. G. Fletcher ... Ford V. J. Buell ... Brisco M. Goitia ... Chevrolet F. Siefken ... Ford Cars on Hand Dodges, Fords, Buicks and Chevrolets These Cars are Sold on Terms to Suit Ford Touring $ 60.00 down Chevrolet Touring $ 75.00 down Buick Touring 6 $ 100.00 down Dodge Touring $ 200.00 down Open from 7 a.m. to 8 p.m. 215 So. Los Angeles St. Special Sale High Grade Used Cars 1920 Nash Six Touring High Grade Used Cars 1920 Nash Six Touring 1918 Re-Built Nash Touring 1922 Ford Sedan 1921 Ford Touring Car 1918 Buick 4 Touring 1917 Buick 6 Touring 1917 Overland 90 Touring Series 9-A Franklin Touring Series 9-B Franklin Sedan Type 53 Cadillac Touring All cars in good condition and guaranteed to be as represented. Will trade in your old car. Terms 12 monthly payments Bob White Company NASH FRANKLIN 332 W. Center St., Anaheim Phone 548