oc-plain-dealer 1922-08-12

RICKENBACKER CAR IS AT 2500TH MARK Capt. Eddie Rickenbacker, America's ace of aces, saw the 2500th car which he designed and built and which bears his name produced last month in the Rickenbacker Motor company's plant at Detroit, Mich. The third birthday of the car was also observed. There was great ceremony at the factory, for the great filler had as has guests members of the famous "Hat in the Ring" Air Squadron, probably the most successful Yankee flying unit in the world war, showing his former comrades, of whom he was commanding officer, how the symbol of his aerial fighting organization is being perpetuated as the trademark of the Rickenbacker car. The phenominal success of the Rickenbacker six is a great achievement for the American ace and former speedway star and his associates, for although the car was designed and the original built shortly after Rickenbacker's return from the Europena melee, it was not under production as a public offering until six months ago, its first introduction being made at the 1922 National Automobile Show in New York last January, although the car itself is three years old. The production figures for June show that there has been an increase of 847 per cent over the figures for the first month of production and the statement was made at the Rickenbacker factory by President B. F. Everitt that the production will have to be tripled to fulfill the present demand for the cars. Starting with Eddie Rickenbacker's employment in a Columbus, Ohio, machine shop as a youth, more than 20 years ago, his subsequent experiences in experimenting with motor cars on the speed courses of America, his close contact with the motors of all nations during his thrilling experiences in Europe, as well as his learning as an automobile distributor, dealer and salesman is a thumb nail sketch of the interesting history of the Rickenbacker car which the efficient automobile executive related in a convincing manner at the celebration of the production of the 2500th Rickenbacker Six, and the third birthday of the car. The original car was driven more than 800,000 miles in every state, almost Florida. Jordan Rapsodizes on His Newest Playboy Here is President Edward Jordan's own rapsody on the latest Jordan playboy, according to the J. E. Walter Co., local distributors; Three years ago the Jordan Playboy appeared. It set the style. It fixed the pace. It has never been surpassed or even equaled in charm of personality, feats of performance and dominant appeal. We built it because we loved it. The lines are long and sweeping, low, suggesting speed and snap and go. Cushions hug the floor. The wheel is tilted to a position of relaxed ease. The hood slopes away toward the enticing road, and the rear deck gracefully says "good-bye" to the people you pass. It's a car for the man who knows how to play as hard as he works—a vigorous, happy companion for the boy with the roving eye and the girl who loves the range of the open road. Step into this brawny car—quick, responsive and unretrained. The Playboy leaps lightly and nimply to the throttle on its way. You quickly leave the traffic crowd, sail roaring up the hill, and make for the land of Somewhere-you-have-longed-to-go. Drive it down the Avenue on some happy day in Spring. Watch the people stop and stare as this striking car of personality and charm goes by. It is a practical car as well—a personal companions for the busy man and woman. The Playboy is finished in that new and fascinating blue that every woman wants this Spring, and no one can describe. Some call it Periwinkle Blue—may be we'll call it Bluedevil Blue. But choose your own name. Just get a Playboy and let the world go by. gather about him a most enviable array of experienced automobile executives to assist in the furthering of the ardent dream of his life—The Rickenbacker automobile—which has in such a short time developed into a complete realization. President B. F. Everitt, of the Rickenbacker Co., a pioneer whose entire life has been devoted to the Read This The Independent Battery Station Announces A Great Reduction On "I. B. S." Batteries MADE IN ANAHEIM Also on Some call it Periwinkle Blue—may be we'll call it Bluedevil Blue. But choose your own name. Just get a Playboy and let the world go by. gather about him a most enviable array of experienced automobile executives to assist in the furthering of the ardent dream of his life—The Rickenbacker automobile—which has in such a short time developed into a complete realization. President B. F. Everitt, of the Rickenbacker Co., a pioneer whose entire life has been devoted to the auto industry, and who is popularly known as "Barney" throughout the industry, also spoke at the big celebration as did W. J. Drumpelmann, sales manager, who was entertaining a large number of Rickenbacker distributors and dealers from all parts of the country. The history of the Rickenbacker is unique. Never before has a similar organization advanced so rapidly. There was not the usual pioneering process because the people immediately accepted the Rickenbacker at its face value, believing that the American patriot, who refused to sell his patriotism for promotors' dollars, would never permit his name to be used on an unworthy product. FLOATING SAFE A safe that floats and is equipped with signalling devices for use when adrift has been adopted by the Dutch government for its mail steamers: Chevrolet To 1 P "Is the car with tires admissible to the wagon? Is the engine no more and no car's weight is practically teery the prairie your car?" These are questions which recently put thinking of the prospect, including no novice and pursued one further, ding the Chevrolet that he was the shop. "The point built to one Chevrolet fahren whether tire bake, is made fulfill the full signed for it; true of every greatly varyi" Think it? The Frank Aheim and F distributors. "I. B. S." Batteries MADE IN ANAHEIM Also on Columbia Storage Batteries Take Advantage of Our FREE SERVICE To All Makes of Batteries, as Well as Our LOW PRICES Independent Battery Station 301 North Los Angeles Street In Rear of Kramer's Oil Station Anaheim, Cal. Drives It Easily With Only One Hand L. J. Casbon, who says he has been converted to the four cylinder type of car by Essex performance and case of handling. Ease of handling is a big factor with Mr. Casbon because he has only one arm to drive with, and the artificial limb that graces his right side is of little use at the wheel of an automobile. He has just completed a tour of 4238 miles without the slightest accident or trouble. Velie Co. Uses Radio To Advertise Its Car Radio has already been enlisted in the advertising of automobiles. Plans are being made by Velie Motors Corporation for the use of the radio in nation-wide publicity. A broadcasting station at the factory will send out news hourly, of the car's achievements, importnat announcements, all publicity for general purposes. 1923 MOTORS TO RIVAL EUROPE'S (Continued from Page One) 11-32 inches will mean a stroke, in an eight cylinder motor, or approximately 3½ inches. Every motor detail, from crankshaft to valve, will necessarily be smaller, but the design is along the same lines as that of the motor with which Jimmy Murphy set an unofficial world's speed record. Ford Co. Statistics on Accidents are Unique The official accident report of the Highland Park Plant of the Ford Motor Co., for the first quarter of 1923 was compiled under the new scale of time losses adopted under the advocacy of the United States Bureau of Labor Statistics, says George Dunnton, local distributor of the Ford Fordson and Lincoln. Velie Co. Uses Radio To Advertise Its Car Radio has already been enlisted in the advertising of automobiles. Plans are being made by Velie Motors Corporation for the use of the radio in nation-wide publicity. A broadcasting station at the factory will send out news hourly, of the car's achievements, important announcements, all publicity for general circulation, to be picked up by receiving stations in the show rooms of Velie distributors and dealers in all parts of the country, says McGraw Bros. of Fullerton, local distributors. At an exhibition of Velie cars in Davenport, Iowa, a receiving station in the show quarters was an added attraction that brought thousands of visitors. The space was packed every evening for a week. With automobiles taking this lead, it is not impossible that radio will soon be a generally recognized advertising medium. The merits of all nationally advertised products will be broadcast among the music, lectures, and other features. This use of radio will form the advertising section, as it were, of the air the latest avenue of publicity. Chevrolet Car Built To 1 Pattern Thruout "Is the car you drive equipped with tires adapted as carefully as possible to the weight of the machine? Is the engine of the correct power, no more and no less, considering the car's weight and the speed of which is practically capable? Is your battery the proper one similarly for your car?" These are some of the leading questions which a Chevrolet salesman recently put to a prospect who was thinking of trading in his car. The prospect, inclined to scoff at first, being no novice himself, remained and pulsued the same line of questioning further to the auto man regarding the Chevrolet, with the result that he was "sold" before he left the shop. "The point is that the Chevrolet is built to one pattern," said the new Chevrolet fan, and every part, whether tire or engine, battery or bake, is made to fit the place and fulfill the functions previously designed for it. One would suppose this true of every car, and it is, but to greatly vary degrees. "Think it over." The Frank M. Taggart Co., of Anaheim and Fullerton, are Chevrolet distributors. 1923 MOTORS TO RIVAL EUROPE'S (Continued from Page One) 11-32 inches will mean a stroke, in an eight cylinder motor, or approximately 3½ inches. Every motor detail, from crankshaft to valve, will necessarily be smaller, but the design is along the same lines as that of the motor with which Jimmy Murphy set an unofficial world's speed record of 124.31 miles an hour on the Cotat Speedway recently. The weight of the car will be in the neighborhood of 1400 pounds, and the power plant is expected to develop approximately 90 to 95 horsepower. Because of the low weight of the entire car, however, Miller declared that the speed would be as great, if not greater than the cars that are being driven over the tracks today. Every part of the cars, except wheels, tires, and ignition units, will be made in the Los Angeles factory. The Delco system will be used. Investment Plan of Ford Company Grows The fifth semi-annual payment of return on Ford Investment Certificates made for approximately 18,000 Ford employees. A special return of three per cent in addition to the guaranteed semi-annual rate of three per cent was again paid. Because of the proportion to which the Investment Plan has grown, and the large amount of money which this return will distribute among Ford employees, it will not be possible for the Company to permit the reinvestment in Ford Certificates of any of this return, says a bulletin received by George Dunton, local distributor of the Ford, Fordson and Lincoln. In other words, from now on no money can be accepted as payment toward Investment Certificates except out of wages or salary. The decision was made after careful consideration of the interests of all concerned, and should not be construed as an attempt on the part of the Company to discourage its employees from using the Investment Plan as a means of saving. On the contrary, it hopes that an increasing number will take advantage of this plan, which it places at their service, through which they may learn to save a portion of their earnings and invest these savings safely and sensibly in an enterprise which they know and understand. Ford Co. Statistics on Accidents are Unique The official accident report of the Highland Park Plant of the Ford Motor Co., for the first quarter of 1923 was compiled under the new scale of time losses adopted under the advice of the United States Bureau of Labor Statistics, says George Dunton, local distributor of the Ford Fordson and Lincoln. Under the new system of record ing accidents greater emphasis is laid on the more severe mishaps, death now being equivalent to 48,000 hours lost; an eye, 14,400 hours a finger; 2,400 brains, which mean that a department may have an all-most perfect Safety record, yet the loss of a finger will lower the rating to a very low standing. The new method of the United States Bureau of Labor Statistics calls for greater vigilance in the protection of eyes and fingers. The frequency rate of accidents are well as the severity rate dropped sharply in February but rose somewhat for March, but the severity rate was still below the record on the first month of the year. One department had a worker who lost an eye when a drill broke, being the first accident involving the loss of an eye since November, 1920. Following the representative type of accidents which should prove valuable to those interested in avoiding mishaps; truck ran over foot; confused fell through hole in roof; fell fractured skull; fell off ladder sprained ankle; cut hand became in fected; caught between heavy stock New Dodge Sedan Now on display at our show room. Many new features. Place Your Order Now Chas. H. Mann 210 So. Los Angeles St. Anaheim Studebaker Car That Stays Rights, Says Fan "Why do people go on buying cheap cars? I'm not referring to the small cars, which fill a place all their own—when with the expenditure of a little more money they can get a Studebaker?" asked one of the new Studebaker fans. "People are queer in their thrifts and extravagances. Some prefer to spend their money on a good house and wear any kind of clothes, or even eat only the plainest of food. I've known such folks. Others will go without meals in order to hear a concert star or see a famous actress. I've known Californians who were the azalea of tightfistedness in everything except their cars. On that they spent all they could scrimp together. And, in view of the fact that many of us live almost as much in our cars as in our houses, who can blame them? "But the point is that the car that seems a little expensive in dollars, is really cheaper, value considered. It's like the cord tire, which is 25 to 50 per cent cheaper than the fabric, because of the greater service it gives. "A car with which you constantly have to tinker isn't cheap. A car on which you have to expend 100 or 200 per cent of its value in the course of a year and on which a correspondingly smaller trade-in amount can be realized is an extravagance. "Looked at in this way, the Studebaker is cheap. "Don't be pennywise and pound foolish." Ice fell; fractured toe; scrap punctured foot, infection; gear fell, fractured toe; wrench lacerated finger. Plain Dealer Want Ads will bring results. On Flat on Para-Bell Tire 10 Miles; No Harm The sturdiness of the Para-Bell Cord tire has been indelibly stamped on the memory of a local purchaser, according to Sutton & Mendoza of the Reliable Tire Co. This local man just recently on a Sunday, was coming down the afternoon control of the Mill Creek Big Bear road when he noticed his steering apparatus was working rather hard. He lay the cause to the rough mountain road. After tolerating this condition for four miles down the road owing to the fact that he did not wish to tie up the 100 or more machines in the rear, he stopped and investigated. One of his Para-Bell tires was flat. He figured that after four miles on a flat tire same would be ruined, so continued to the bottom of the grade where he removed it and put on his extra. This tire was a 35x5 and that machine in question was a Cadillac touring car, with five passengers and their passengers. The total distance traveled on this flat tire was ten miles, on a rough mountain road. It was brought in to the Reliable Tire Co., with the intention of replacing it with a new one. Upon investigation a horse shoe nail was found in the casing. To the gratification of the customer, no visible harm had been suffered by the tire, the only mark appearing thereon being the mark made by the nail in the carcase of the tire. This tire is now running and it is expected to produce the same long distance mileage being given by all Para-Bell tires. FILMS OF GOLD By an electroplating process films of gold have been made so thin that a single grain of the metal cover nearly four square feet of surface. Do You Enjoy Your Automobile? Do You Enjoy Your Automobile? Wouldn't it be an awful loss to you were you suddenly to be deprived of it thru accident, fire or theft. And you had no Insurance—nor any means of recovering it? Honestly now—Wouldn't you get more pleasure out of the car if you KNEW that should such things happen you were fully protected by Insurance? Then why not join the Automobile Club of Orange County and buy your Automobile Insurance at cost? Write us about it today. AUTOMOBILE CLUB ORANGE COUNTY 519 N. Main St. Phone: 452 Santa Ana Rickenbacker CAR • WORTHY • OF • ITS • NAME Rickenbacker Purchasers Are Protected Against Price Decline Here Is The Telegram From The Factory "We are building a quality product. After careful consideration we have decided not to deviate from this policy by sacrificing quality for price. This policy precludes any possibility of a reduction of present prices. We will protect buyers of present series against decline. You realize that the value and performance we are offering merits higher price classification. Our policy of quality will be maintained to the point of increasing our price if necessary." H. O. Stanton Dealer for Northern Orange County Phone 256 for Demonstration 129 N. Lemon St. Anaheim