oc-plain-dealer 1922-05-06

NEW RECORD MAYBE AT COTATI Cotatil Speedway, May 6.—When the great stars of the speed sport roll out on the course at Cotatil Speedway tomorrow, there will be cheers for the wild Italian, Pietro Bordino, and for the spectacular Art Klein; the popular Jimmy Murphy; the sensational boy wonder, Harry Hartz; the national champion, Tommy Milton; that sterling sportsman and veteran pilot, Ralph De Palma; the first Cotatil victor, Eddie Hearne; and all the rest of the daring knights of the "roaring road." Pietro Bordino, the Italian speed hero from across Atlantic, is to be the big card here just as he was at Los Angeles and at Fresno; but he has promised to do more here than he did at either of the other Speedways. The great Pietro said at Fresno that he was going to surprise the world in the coming Cotatil Speedway meet. The 50 mile race is Bordino's greatest opportunity for victory since he came to America with his first race. In this race it is hardly probable that he will have to stop for a fire. Tommy Milton will drive his Durant Special, which he drove to victory twice at Los Angeles, breaking all world's records in the sprint race meet on the southern course on April 2. Traction Inefficiency Is Told by Gelnette Traction and wheels are the important items in a tractor, says Gelnette, local representative of J. J. DeVaux, distributor for Orange-co. The amount of loss by traction slippage varies on poor footing from one-fourth to three-fourths of the distance the average tractor should travel without wheel slippage. This means that from one-fourth to three-fourths of the money spent for gasoline, oil and repairs, produces no plowed ground! The wheel type tractor has the advantages of lightness, simplicity and economy over other types of tractors. Its difficulty has been to get sufficient traction, and although many kinds of lugs have been tried out with varying success, in practically every case the idea of carrying the weight of the tractor on the rims of the drive wheels has been retained, causing more or less slippage. Instead of supporting the weight on the drive wheel rims and relying on cleats for traction on the Fageol the weight sustaining members and the traction members are combined, while retaining all the advantages of the wheel type tractor. Drive a wedge, the shape of a Fageol "leg" or grouser, six inches or less, into the ground. It will sustain your weight, be easy to pull out and yet defy you to drag it sidewise. That is the Fageol traction principle. The Fageol Tractor "walks" on its "legs," or grouser, which go deep enough to reach ground solid enough for positive traction. The rims of the drive wheels do not touch the ground; all the weight of the rear end is sustained on the grouser. Doubly welcome all long and very spring is turning to the great army of Sierra motorists from business cares to great outdoors. The new cars and various equipment that chased as well as threw "old bus"; all give the accepted period laxation and recreation. While one may round in Southern wonderfully scenic beauty than at spring, and for this as any other, perhaps is ready to give a heir. The Call of the Op first real evidence of "hit the road" is the anglers for the most that nature has genetically Southland with no exception to the rule found on rush on its foot. Without the motor cellent highways, we our mountain resort easily accessible, this time would be available few, for otherwise th The 50 mile race is Bordino's greatest opportunity for victory since he came to America with his first race. In this race it is hardly probable that he will have to stop for a fire. Tommy Milton will drive his Durant Special, which he drove to victory twice at Los Angeles, breaking all world's records in the sprint race meet on the southern course on April 2. The Cotati course is fast—very fast. It is claimed by the racing drivers to be the masterpiece of the veteran speedway builder, Jack Prince; and Joe Thomas said that it was the finest track in the world. This all goes to make up a promise of a new record for the daring Italian, Bordipo. Bordino has promised his countrymen that he will surprise the world with his Flat at Cotati May 7 and it is taken that he will go out to break the world's 50 mile record and drive as he has never driven since he has been in America. Just what the Italian will do in the 100-mile race is not known, as it is hardly likely that he can go through 100 miles on one set of tires; still with great speed in the Flat, he can change a tire and then get back in the money. Besides, Bordino is the greatest sensation when he is in the rear, driving to make up lost distance. Roscoe Sarles, the boy who won the last time at Cotati on Meet, is to drive his black Duesenburg for the last time at Cotati on May 7. After the Cotati classic he is to go back to Indianapolis and take over one of Louis Chevrolet's new Frontenacs, which he will drive in the future. Another speed king who is a Cotati winner, Eddie Hearne, winner of the inaugural Cotati meet, is driving his Distel-Duesenburg on a California course for the last time at Cotati. With thirteen entries, the Cotati race meet looks like the premier classic of the California speedway season; and a record crowd is predicted by the speedway officials. A great improvement has been made in the Ferry service for the May 7 meet. The Golden Gate people have assured the speedway management that they will run two fast boats, and the new boat on the Northwestern is equipped to handle a large number of autos, so that the race fans from San Francisco who wish to see the great Bordino, will have ample ferry service. Many miles on a gallon of gas. LONG SERVICE STUDEBAKI When a fellow stayer 20 years or more, you say he's a 'sticker,' men in just one of the baker plants have co-anniversaries with Studebaker. Fred L. Bode, 29 Dieski, 27 years; Wife years; John Henderson Frank Hudzenski, 4 Janicki, 32 years; Wife 28 years; Steve Miller years; Warren Miller tin Prziendzienkowski John Rasmussen, 29 Reeser, 22 years; La 39 years; August Vance A total of 395 yea Before you need the call of the open road, ask any Buick Owner about the mileage he is securing from his machine. If you don’t drive a Buick you’ll wish you did. Built to a uniform standard of mechanical excellence, each of the twelve models for this year has a particular range of usefulness, permitting any purchaser to select a Buick car exactly suited and equipped to serve him to the utmost limit of his demand for utility. ANAHEIM AUTO CO Wm. Goodrum Prop ANAHEIM FULLERTON Buick distributors for Northern Orange County When Better Automobiles Are Built Buick Will Build Them. Anaheim, California, Saturday, May 6, 1922 THOUSANDS HEED OPEN ROAD CALL Doubly welcome after an unusually long and very rainy winter spring is turning the thoughts of the great army of Southern California motorists from the routine of business cares to the joys of the great outdoors. The thousands of new cars and various kinds of motor-ing equipment that are being purchased as well as the overhauling of the "old bus"; all give evidence that the accepted period for healthy relaxation and recreation is at hand. While one may motor the year 'round in Southern California, this wonderfully scenic land is never beautiful than at the full blush of spring, and for this reason as much as any other, perhaps, the motorist is ready to give a hearty response to "The Call of the Open Road". The first real evidence of the desire to "hit the road" is the annual rush of anglers for the mountain streams that nature has generously endowed the Southland with. This year was no exception to the rule, and Sunday found the rush on in earnest. Without the motor car and our excellent highways, which have made our mountain resorts and retreats easily accessible, this healthy pastime would be available to only a few, for otherwise the time required DURANT DURABLE? WELL, WE'LL SAY SO How durable the Durant is was illustrated to successive audiences which filled the showrooms of Earl C. Anthony, Inc., in the metropolis this week, when a two-reel thriller "Go and Get 'em" was put on. James E. Appleby, distributor in Orange county, had a number of guests and practically all his force at the show. The heroine of the picture is Marjorie Duquesne, and the way she makes a Durant four bounce over boulders, climb through boulders and even push boulders out of the way in startling. The actual car is shown that made the trip, and if it had had running boards that could be lowered or raised the Durant would have suffered little damage. The car was not especially built or equipped for the trip, except for a sheet steel protection over the crank case. The movie actor, Merrill McCormick, leader of the outlaws who pursued her rogue and her lover after she has recued him, gave a short talk last night, after one showing of the picture. The scene is laid on the Warner rancho in the vicinity of Warner Hot Springs, and the route that the car follows is no road at all, nor even a trail, but about the roughest that can be picked out. The car climbs up and dives down into and through apparently impossible places. Brush, a creek bottom and every conceivable sort of uneven ground are all the same to Marjorie and her Durant. On one occasion she jumps 17 feet before she lands, while sizeable boulders repeatedly pursue the couple. Economy Watchword New Overland Cars The need of the day is economy—not an economy that skimps, but an economy based on the superiority and completeness we know as quality and that comfort in riding which leaves nothing more to be desired, either-on paved street or rutted road, says Curtis Edwards, Overland distributor. Overland is the economy quality car. It would be a good investment at its price even without its extraordinary riding comfort and the equipment that leaves nothing more to add for convenience and satisfaction in daily use. Completely equipped at $595, the Overland is America's finest low-cost motor vehicle. The Triplex Spring suspension exclusive with Overland, absorbs and deflects the jars and joins of the road, cushioning the passengers in comfort (Continued on Page 2) BUICK SERVICE IS ALWAYS AVAILABLE The "Call of the Open Road" and its attendant perils and troubles need never bother the Buick owner, according to depo of William Goodrum, head of the Anaheim Auto Co., Northern Orange County Distributors for Buick Cars. “There is no need for the Buick owner to worry about trouble,” said Goodrum. “In the first place he has a car that will stand up under far more than the ordinary wear and tear that a car is put to. In the second as any other, perhaps the motorist is ready to give a hearty response to "The Call of the Open Road". The first real evidence of the desire to "hit the road" is the annual rush of anglers for the mountain streams that nature has generously endowed the Southland with. This year was no exception to the rule, and Sunday found the rush on in earnest. Without the motor car and our excellent highways, which have made our mountain resorts and retreats easily accessible, this healthy pastime would be available to only a few, for otherwise the time required and the labor incident to reaching these forest reserves, would make it out of the question for the general public. Such strides have been made in the automotive industry in general, that the purchase of an automobile is now an easy matter for the individual of the most moderate means. Increased production and greater efficiency in manufacturing combined with lowered material costs, have so reduced first cost and later upkeep costs, that the financing of a motor car is no longer a difficult problem. Today the mechanic, clerk and average wage earner as well as the individual of more impressive means may load the wife and the kiddies into the family car, and with camp equipment and ample provisions generously stowed, start for the mountains or the seashore for a short or longer outing. The inconvenience of railroad travel as well as the expense have been eliminated, and under a Southland sun, the head of the family and his brood have the pleasures of an outing at a nominal expense. With our wonderful highways to roll serenely over and with garages and gas stations conveniently located—even over desert stretches—a day's outing is made more convenient than a ride to and from business on a street car. All of which causes one to ask, what is life in the Southland—the Motorist's Paradise—without a motor car? LONG SERVICE IN STUDEBAKER PLANT When a fellow stays on the job 20 years or more, you can begin to say he's a 'sticker.' The following men in just one of the many Studebaker plants have celebrated their anniversaries with Studebaker during March: Fred L. Bode, 29 years; Gust Dieski, 27 years; Will H. Divine, 34 years; John Henderson, 33 years; Frank Hudzenski, 41 years; Joseph Janicki, 32 years; Wm. R. Klockow, 28 years; Steve Mindydowska, 21 years; Warren Miller, 30 years; Martin Priziendzienkowski, 34 years; John Reismussen, 29 years; George Reeser, 22 years; Lawrence Szamcki, 39 years; August Vincent, 30 years. A total of 395 years of service is as any other, perhaps the motorist is ready to give a hearty response to "The Call of the Open Road". The first real evidence of the desire to "hit the road" is the annual rush of anglers for the mountain streams that nature has generously endowed the Southland with. This year was no exception to the rule, and Sunday found the rush on in earnest. Without the motor car and our excellent highways, which have made our mountain resorts and retreats easily accessible, this healthy pastime would be available to only a few, for otherwise the time required and the labor incident to reaching these forest reserves, would make it out of the question for the general public. Such strides have been made in the automotive industry in general, that the purchase of an automobile is now an easy matter for the individual of the most moderate means. Increased production and greater efficiency in manufacturing combined with lowered material costs, have so reduced first cost and later upkeep costs, that the financing of a motor car is no longer a difficult problem. Today the mechanic, clerk and average wage earner as well as the individual of more impressive means may load the wife and the kiddies into the family car, and with camp equipment and ample provisions generously stowed, start for the mountains or the seashore for a short or longer outing. The inconvenience of railroad travel as well as the expense have been eliminated, and under a Southland sun, the head of the family and his brood have the pleasures of an outing at a nominal expense. With our wonderful highways to roll serenely over and with garages and gas stations conveniently located—even over desert stretches—a day's outing is made more convenient than a ride to and from business on a street car. All of which causes one to ask, what is life in the Southland—the Motorist's Paradise—without a motor car? THIS FRANKLIN WENT THRU — Following the publication recently of an account of the strenuous experiences of Roland Rohlsfis, famous availor, in driving a Franklin Sedan through some of the least explored parts of Colorado, Utah, Arizona and New Mexico, a California motorist R. L. Larson of Los Angeles, took his pen in hand and wrote to the Franklin Automobile Company at Syracuse, N. Y., some of his own experiences with a Franklin, in the light of which, he infers, Rohlsfis "ain't been nowhere or seen nothin'." Larson says:—"We have traveled for two days without seeing another motor car. We have been up to the floor boards in slimy silt. We have bucked three feet of snow up a tortuous grade, making last two miles in seven hours. We have spent a night in the water hazard of the Devil's Golf Course—a vast deposit of salt (pinnacles) with a river of brine. The car was crusted with salt—even the engine was well coated and we had to take part of the ignition system for a swim in gasoline to discover what was under he salt. "We have done the forty-two miles between Fenner and Amboy, a desert road with ruts, chuck holes, etc., loaded down with three heavyweights and baggage. We have made an eight hundred mile desert run where some stretches of road required seven hours to make twenty-one miles, and yet, finished the eight hundred miles in forty-seven hours, elapsed time." Larson offers to show any Eastern tourist who pines for a little more excitement than Eastern highways can afford, some real thrills if he will come out and follow him around Southern California in his Franklin. ALWAYS AVAILABLE The "Call of the Open Road" and its attendant perils and troubles need never bother the Buick owner, according to depoe of William Goodrum, head of the Anaheim Auto Co., Northern Orange County Distributors for Buick Cars. "There is no need for the Buick owner to worry about trouble," said Goodrum. "In the first place he has a car that will stand up under far more than the ordinary wear and tear that a car is put to. In the second place should anything go wrong he knows that wherever roads lead authorized buick service is offered. "Buick service has been raised to its present high standards through co-operation of the factory with the dealer and the dealer with the factory. Individual stations are linked into one great chain of service, any unit of which is anxious to make an owner glad that he purchased a Buick. "It is always easy to identify a Buick service station by the authorized service signs, emblems furnished by the Buick service department. When a car owner sees one of these signs displayed, he may feel assured of receiving the highest grade of service. "And so it is that Buick service is an integral part of the sale of a Buick. The buyer not only gets an unusual value in uninterrupted transportation—a car that is mechanically correct—but in addition he gets a service that safeguards its quality the fullest measure." FORD, LINCOLN ARE PRACTICAL AUTOS The new Ford and Lincoln cars are a splendid example of an engineering efficiency which starts with the viewpoint of the car owner." says George Dunton, dealer in Ford, Fordsons and Lincoln cars here. "Modern manufacturers are stressing more and more the necessity of designing a car that shall squarely meet the requirements of the man who drives it. The automobile industry can be said to have passed into control of the car owner, and rather than unique examples of engineering or interesting mechanical stunts, the ideal car today reflects the serviceable efficiency that go to give day-by-day satisfaction to the owner." "The same thing is true of the automobile dealer. He has developed from a mere factory representative eo an institution which has as its object the economical and efficient service of the man who drives the car. The car. The major part of the dealers investment is in things which figure in service to the owner and his best asset in business is the good will of the owner." men in just one of the many Studebaker plants have celebrated their anniversaries with Studebaker during March: Fred L. Bode, 29 years; Gust Dleski, 27 years; Wili H. Divine, 34 years; John Henderson, 33 years; Frank Hudzenki, 41 years; Joseph Janicki, 32 years; Wm. R. Klockow, 28 years; Steve Mindydowska, 21 years; Warren Miller, 30 years; Martin Prziendzienkowski, 34 years; John Rasmussen, 29 years; George Reeser, 22 years; Lawrence Szamcki, 39 years; August Vincent, 30 years. A total of 395 years of service is represented in the records of these 14 men. Who can measure the value of such continuous service, either to the corporation, to the community, or to society? The prompt, continuous service and loyal application of these men and others with similar records are responsible for the steady flow of quality in Studebaker products. Harry D. Riley congratulates these adherents to the principles of perseverance, loyalty, and service! NEW ROAD MAPS FOR CLUB MEMBERS The Automobile Club of Orange County is preparing itself against the summer rush for information, and has placed orders for a new lot of road maps. These maps will be more comprehensive than those of last year—not taking in more territory but giving more information in details. As soon as they arrive, these maps will be given free to all the club members who desire them. Greater care will be taken during this summer months to secure more detailed information regarding the main highways throughout the state and country. Club members will have this information at their disposal within a very short time. Literature regarding the various resorts and camps is also on file and welcome to those who desire it. Nash Leads the World in Motor Car Value. If you have never ridden in a NASH you have yet to experience real motoring comfort. The scientifically designed springs with which all NASH cars are fitted make the car ride as though it were equipped with snubbers all around. The rough places in road or highway are smoothed out for the NASH owner. NASH cars will give you exceptional gasoline and oil mileage, with an abundance of power for steep grades or the open highway—and you will find the NASH one of the easiest cars to steer you ever drove. Don't take our word for these statements. Give us an opportunity to convince you by a demonstration. Bob White Co. W. Center St. Anaheim Phone 548 Automobile Section TWENTY-SIXTH YEAR atchword Overland Cars day is economy— at skimps, but an the superiority know as quality, in riding which are to be desired, set or rutted road, roads, Overland diseconomy quality a good investment without its extraorport and the equipthing more to add and satisfaction in metly equipped at is America's finvehicle. ing suspension exand, absorbs and joins of the road, engers in comfort on Page 2) VICE IS AVAILABLE Open Road" and and troubles the Buick owner, of William Goodanaheim Auto Co., County Distributors for the Buick out trouble," said first place he has and up under far car wear and tear. In the second 1922 TO BREAK ALL RECORDS OF OUTPUT Striking statements prophetic of the future of the automobile industry are included in an announcement just made in the Jordan organization by Edward S. Jordan. "Sales of motor cars in 1922 will exceed all previous records made by the industry," said Jordan. "While conservative estimators figure that the total production will be about 1,800,000 cars, or 100,000 short of the 1920 peak, it is our idea that the figures for 1920 will be exceeded before the year is out-sales, however, will be concentrated on fewer lines, as competition in the various price classes is becoming very keen. "Those companies who have maintained a definite policy of building single models with a strong leaning toward economy and light weight without shifting to meet passing currents of public demand, will be most successful. Every time a company changes its model the second hand valuation of the model previously produced is seriously impaired. This has an immediate effect in curtailling sales." "Jordan production is now at the rate of forty cars daily, because the Jordan Company feels that this is the year in which every company must grasp and hold its position in the industry by giving the greatest possible value for the money, and accepting the smallest possible margin of profit." Jordan is adding an average of one dozen new dealers daily, and the production for May 1922 will be just three times as great as that of $1,000,000 IN AUTOS ARE MISSING Every possible effort to protect motorists and to curb auto thefts will be made this summer by the Automobile Club of Southern California, according to an announcement just issued. Motor car stealing in the southern part of the state is reaching the apex of its annual activity at this season, and the recovery of stolen cars is becoming more difficult as the art of the thieves becomes perfected; it is stated. More than $1,000,000 worth of autos have been stolen in the southern counties since January 1, according to the club's theft bureau and only $410,000 worth have been recovered. This is not because of inactivity on the part of the authorities, says the officials, but because the thieves are becoming more closely organized. A check is to be kept on all cars leaving California at any of the points of exit, and particularly along the Mexican border. Special officers have been delegated by the Auto club to this task. Motorists themselves are being warned at all club offices that they must not for a moment leave their car unlocked when parking it, as the thieves get in their "dirty work" within three minutes after the own- AVAILABLE The Open Road" and is and troubles the Buick owner, of William Goodmanheim Auto Co., county Distributors d for the Buick out trouble," said first place he has and up under far mary wear and tear o. In the second ing go wrong he ever roads lead service is offered. has been raised to standards through factory with the older with the factations are linked in of service, any uxious to make an the purchased a easy to identify a on by the authorblemles furnished device department. sees one of these may feel assured chest grade of serit Buick service is of the sale of a not only gets an interrupted trans that is mechanicaladdition he gets guards its quality." WARRANTY KEEPS UP TIRE QUALITY; JAMES James, the Vulcanizer, reminds buyers of Ajax and Horseshoe tires, for which he has the exclusive local agency, that both tires carry the manufacturers' standard warranty. This warranty is the big trademark of value and honest dealing carried by the leading brands of tires all over the country. Hardly a tire of importance not included in the number. James points out that not only is the warranty a protection to the buyer, but it holds the manufacturer up to a rigid standard of quality. Unless a tire is absolutely perfect it must be rejected, for no matter how many miles a tire may have been used without showing signs of defectiveness, once it does display an imperfection it can be turned in and remaining value allowed for on another pair. FAGEOL DISTRIBUTOR HOLDS RECORD IN CAL. J. J. DeVaux sold more Fageol tractors between Nov. 31 last and May 1 than any other distributor in California. Thirty-eight or thirty-nine tractors were disposed of. In Orange county, for which the concern is distributor, there are now 142 Fageols in operation. Out of the Years of Automobile Building—Comes the Leader! In any field of endeavor only one thing can establish leadership—the CONFIDENCE OF THE PUBLIC—To win this confidence in any enterprise means success—to lose it means destruction. The formula is simple—but inexorable. The public does not give its confidence lightly. It is a prize to be worked for with untiring effort, unwavering purpose and immutable faith. The public is patient, the public watches, and finally the public passes judgment. In any field of endeavor only one thing can establish leadership—THE CONFIDENCE OF THE PUBLIC—To win this confidence in any enterprise means success—to lose it means destruction. The formula is simple—but inexorable. The public does not give its confidence lightly. It is a prize to be worked for with untiring effort, unwavering purpose and immutable faith. The public is patient, the public watches, and finally the public passes judgment. The public has watched the development of the automobile industry, watched it from its earliest pioneering, watched it through the years of its advancement. Hundreds of builders of automobiles have made their bids to the public for its confidence. And finally the public has passed judgment. It has given its confidence to Studebaker. Studebaker has been acclaimed the leader. Studebaker has won the reward of its 70 years of unfaltering devotion to a fixed principle—the PRINCIPLE OF COMPLETE SATISFACTION TO EVERY ONE WHO DEALS WITH THE HOUSE OF STUDEBAKER. "THIS WILL BE ANOTHER STUDEBAKER YEAR" MODELS AND PRICES DELIVERED HERE Chassis ...$1095 Touring ...$1275 Roadster, 3-pass. ...$1275 Coupe Road, 2-pass. ...$1615 Sedan ...$1995 Chassis ...$1445 Touring ...$1745 Roadster, 2-pass. ...$1695 Roadster, 4-pass. ...$1745 Coupe, 4-pass. ...$2495 Sedan ...$3695 Chassis ...$1775 Touring ...$2095 Coupe, 4-pass. ...$2895 Sedan ...$3095 Harry D. Riley STUDEBAKER DISTRIBUTOR ANAHEIM FULLERTON OR "A SAFE PLACE TO BUY A USED CAR."